Latest news with #LexusSafetySystem+3.0
The Hindu
18-06-2025
- Automotive
- The Hindu
LX 500d, Lexus's top SUV model, debuts in India
Positioned at the top of Lexus's line-up, the LX 500d blends rugged off-road credentials with premium luxury, bringing a new level of sophistication to the full-size SUV segment. At a time when demand for ultra-luxury SUVs continues to grow in India, the LX 500d is a timely and strategic addition to Lexus' portfolio. At the heart of the LX 500d is a 3.3-litre twin-turbocharged V6 diesel engine that produces 309 bhp and a robust 700Nm of torque. This power is channelled through a 10-speed automatic transmission and distributed via full-time four-wheel-drive system, giving the SUV genuine off-road credibility as well as excellent on-road refinement. Whether cruising through city streets or navigating rough terrain, the LX 500d maintains a confident and composed demeanour. Lexus offers the LX 500d in two variants — Urban and Overtrail — each designed for distinct terrains. While the Urban trim focuses on metropolitan sophistication with its elegant styling and comfort-focused features, the Overtrail version adds visual and functional enhancements aimed at buyers who seek adventure and off-road capability. Both versions showcase Lexus' signature design language, highlighted by a bold spindle grille, LED lighting, and an imposing stance that gives the SUV real road presence. The cabin of the LX 500d showcases craftsmanship and technology. From premium materials to intuitive interfaces, every element is designed to provide a first-class experience. Key highlights include Lexus' air bladder-based refresh seat system for the front occupants — offering adjustable support and massage functionality for enhanced comfort over long journeys. The SUV also has the latest version of the Lexus Safety System+ 3.0, which brings in a suite of advanced driver assistance features such as pre-collision warning, adaptive cruise control, lane-keeping assist, and more. Lexus Connect, the brand's advanced telematics system, ensures owners stay connected with their vehicle at all times through remote access, vehicle diagnostics, and security features. A new Lexus Luxury Care service package is also available, offering flexible maintenance plans spanning up to eight years or 1,60,000 kilometres. This includes three tiers — Comfort, Relax, and Premiere — tailored to provide peace of mind and a premium aftersales experience. While the LX 500d is an impressive and well-rounded product that fits squarely into the expectations of a luxury flagship SUV, it also highlights a recurring issue for Lexus in India — reach and visibility. Despite offering a solid product portfolio — including models like the RX, NX, ES, and the locally assembled NX — Lexus remains far behind its German counterparts in terms of market share. The brand has grown between FY24 and FY25, but its overall sales volumes remain modest when compared to Mercedes-Benz, BMW, and Audi. The reasons are clear. Lexus' dealer network is limited, primarily present in major metros, and lacks the scale or depth of engagement required to push volumes. Marketing efforts are restrained, and the brand's visibility outside urban hubs is minimal. For a marque that builds products on par with the best in the business, Lexus simply is not reaching a wide enough audience in India. The Lexus LX 500d is a product that does justice to its flagship status. It is powerful, luxurious, and loaded with thoughtful features that elevate the ownership experience. But if Lexus truly wants to make a mark in this highly competitive market, it needs to go beyond good products. Expanding its retail presence, improving outreach, and investing in stronger brand visibility will be critical steps. The LX 500d, priced upwards of ₹3 crore sets the tone — now Lexus just needs to make sure more people hear it. Motorscribes, in association with The Hindu, brings you the latest in cars and bikes. Follow them on Instagram on @motorscribes
Time of India
11-06-2025
- Automotive
- Time of India
Lexus begins deliveries of flagship LX 500d in India
Lexus India has officially commenced deliveries of its much-anticipated flagship SUV, the Lexus LX 500d , across the country. The model is available in two distinctive grades — Urban and the newly introduced Overtrail — offering a versatile range for city dwellers and outdoor explorers alike. 'The new Lexus LX 500d sets a new benchmark in its segment and marks an important chapter for Lexus in India,' said Hikaru Ikeuchi, President of Lexus India. 'It reinforces our commitment to a multipath approach in delivering diverse mobility solutions, enriching our guests' ownership journey through innovation and craftsmanship.' Features LX 500d has a twin-turbo V6 diesel engine , delivering exhilarating performance across diverse terrains. The SUV also features Lexus Safety System +3.0 , providing advanced driver assistance and enhanced protection. In line with Lexus' focus on human-centric innovation, the LX 500d offers luxury-enhancing features like air bladder-based refresh seats, Lexus Connect telematics, and a refined, tech-enabled cabin designed for long-distance comfort. To further elevate the ownership experience, Lexus India has introduced the Lexus Luxury Care service package with flexible plans — Comfort, Relax, and Premiere — available in 3-year/60,000 km, 5-year/100,000 km, and 8-year/160,000 km options, respectively.
