22-07-2025
Why so many U.S. companies are investing in protein
Consumer research studies are revealing that Americans want to up their protein intake. Companies like General Mills and PepsiCo are capitalizing on this trend by increasing their investments in high protein product lines. But even beyond the grocery aisle, brands like Life Time fitness and Starbucks are also hopping on the trend. Watch the video to find out why so many brands are investing in protein.
