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The Air Jordan 40 Arrives in Bold 'Dusty Rose' and Refined 'Blue Suede' Colorway
The Air Jordan 40 Arrives in Bold 'Dusty Rose' and Refined 'Blue Suede' Colorway

Hypebeast

time19-07-2025

  • Entertainment
  • Hypebeast

The Air Jordan 40 Arrives in Bold 'Dusty Rose' and Refined 'Blue Suede' Colorway

Name:Air Jordan 40 'Dusty Rose', Air Jordan 40 'Blue Suede'Colorway:Light Arctic Pink/Anthracite-Black, Light Armory Blue/Anthracite-BlackSKU:HM9931-600, HM9931-400MSRP:$205 USDRelease Date:September 20, August 20Where to Buy:Jordan Brand AsJordan Brandcontinues to build out the 40th signature model in Michael Jordan's iconic sneaker legacy, two new standout colorways are set to Air Jordan 40'Blue Suede' and 'Dusty Rose' will arrive just a month apart, each pushing the performance-driven silhouette in different visual directions while sharing the same tech-forward foundation. This marks the first Nike sneaker to pair full-length ZoomX foam with a Zoom Strobel unit, offering unmatched softness, responsiveness, and increased energy return — a major leap in cushioning designed for both explosive on-court play and long-wear comfort. Structural elements like 360-degree webbing, an asymmetrical collar, and a unique 40-degree traction pattern keeps the silhouette dynamic and performance-ready. The pairs offers subtle design nods to pastAir Jordan classics— from theAir Jordan 5inspired tongue to theAir Jordan 3style heel clip and reflective hits borrowed from theAir Jordan 13. The new '40' logo is stamped throughout, signaling the shoe's place in the evolving design. The 'Blue Suede', dropping August 20, leans cool and understated. It dresses the upper in a luxe Light Armory Blue suede that wraps the toebox and midfoot, paired with black nubuck overlays at the eyestays, collar, and heel. The contrast is sharp yet refined — sporty without being loud. Hints of blue gray bring subtle depth, while a crisp white midsole grounds the entire look and gives the blue standout. It's a clean, versatile pair that can be worn courtside or styled casually. While the 'Dusty Rose', set to release September 20, offers a bolder, more fashion-forward take. The upper comes fully saturated in a soft yet impactful Light Arctic Pink — applied across both patent and pebbled leather. The result is a rich, tone-on-tone finish that's monochromatic. The glossy patent elements catch the light and amplify the sculptural nature of the silhouette, while the textured leather adds depth. Black and Anthracite accents compliments the shoe, subtly grounding the design without pulling focus from the bold dusty rose hue. While both versions share the same structural DNA and performance benefits, they speak to entirely different aesthetics. Together, they show the range and potential of the Air Jordan 40 — a model that's clearly just getting started. The Air Jordan 40 'Blue Suede' is set to release August 20, 2025, followed by 'Dusty Rose' dropping on September 20th. Both pairs retail for $205 USD.

The Nike Shox TL 'Obsidian/Light Armory Blue' Features Metallic Silver Accents
The Nike Shox TL 'Obsidian/Light Armory Blue' Features Metallic Silver Accents

Hypebeast

time20-05-2025

  • Hypebeast

The Nike Shox TL 'Obsidian/Light Armory Blue' Features Metallic Silver Accents

Name:Nike Shox TL 'Obsidian/Light Armory Blue'Colorway:Obsidian/Light Armory Blue/Flat Silver/Metallic PlatinumSKU:IH4481-400MSRP:$170 USDRelease Date:Fall 2025Where to Buy:Nike Nikecontinues to broaden itsShox TLlineup with new colorways. Following the pastel-coded'Watermelon'variant, the latest iteration brings back a dark-hued palette with metallic finishes. Fitted with a breathable mesh upper in 'Obsidian', while navy blue TPU overlays are wrapped around the sides, accentuated with reflective Swoosh logos. The Shox cushioning columns arrive in 'Metallic Platinum,' delivering unmatched impact absorption while reinforcing the shoe's distinctive aesthetic. Additional molded midfoot overlays provide a secure, snug fit, while a TPU plate in the heel enhances lateral stability for added support.

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