Latest news with #Limpert
The Advertiser
18-07-2025
- Automotive
- The Advertiser
How Range Rover plans to navigate the luxury EV transition
Range Rover's transition into the electric era is a delicate balancing act. It must cater to long-time loyalists while attracting a new generation of electric vehicle (EV) buyers, all without diluting the core values that define the Range Rover name. Martin Limpert, global managing director of the Range Rover brand, made it clear during an interview at Goodwood that electrification is coming — but not at the cost of the brand's DNA. "The most important thing for us is [that] it's a Range Rover," Mr Limpert said. "We don't want to sacrifice on any of the capabilities that customers expect." While other automakers have rushed to flood the market with electric nameplates, JLR is taking a slower, more methodical approach. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. According to Mr Limpert, over 65,000 expressions of interest have already been registered for the upcoming Range Rover EV, with demand split between existing customers and newcomers from rival luxury marques. "Existing customers already drive a Range Rover but are keen," he explained. "And maybe many of them not — maybe we know from data, many of them already own a plug-in hybrid vehicle, enjoy the full electric driving of up to 75 miles [121km] in their short distance drives, and are keen to explore the next level with a full electric one." That said, JLR is far from immune to the broader market dynamics affecting EV adoption. The company knows the global transition to EVs is stalling in some regions, and it's responding accordingly. "We see the electrification pace also picking up at different paces in different regions, not just driven by the governmental policies, but also by the demand situation of the clients," Mr Limpert said. To that end, flexibility is baked into JLR's product roadmap. The company will use two distinct architectures going forward: the flexible MLA platform, which supports petrol, diesel, plug-in hybrid, and electric powertrains; and the dedicated EMA platform, which will underpin future all-electric models. "On the MLA, we have the benefit within the Range Rover brand that we can really use the flexibility and we can really adjust," said Mr Limpert. "Because it's one platform that can be used with different powertrains, all built in Solihull at the same manufacturing plant on the same line." It's a pragmatic strategy that gives JLR breathing room. Unlike pure-play EV startups or brands that have committed fully to battery-electric platforms, JLR can respond to market realities in real time. But flexibility might also have its downsides as customers eventually pick a winning formula. Mr Limpert insists that's not the case here. "We clearly are committed to our agreements that by 2039 as a whole enterprise, we want to be net carbon zero terms of emissions," he said. "And we also committed that by 2030 we will have electrified all products within the JLR, which includes all brands." Still, many questions remain unanswered. The brand is now using BMW engines to power some of its vehicles, which suggests that future investment in new internal combustion engines is no longer a priority. Mr Limpert admitted the successor to the MLA platform is still under investigation, and wouldn't confirm future internal combustion engine development in case the current crop of engines. While the Range Rover EV's battery will be assembled in-house, the cells themselves are supplied by third parties. "We do assemble the battery packs and the EDUs, because that's a core competency that we wanted," Mr Limpert said, but added, "we can't talk about suppliers, obviously." Reading between the lines, BYD is making the battery packs. The question of long-term support and battery repairability also looms large, especially in the ultra-luxury space where buyers expect longevity. Mr Limpert offered only a high-level commitment. "The ambition is that every Range Rover is an object of desire, and a timeless object of desire," he said. "So of course, we look into the durability of the vehicles, and even more so the future generations." For now, JLR is playing the long game. Mr Limpert confirmed the Range Rover EV will get to customers by 2026. "We are not in a rush," he said. "We really want to make sure that we launch the car with the quality and on the promises that we give with a Range Rover." Time will tell if that cautious approach pays off in a market that is both highly competitive and rapidly evolving. But it's clear that JLR is betting on brand equity, flexibility, and product consistency to steer it through the EV transition. MORE: Inside the Range Rover Electric: An interview with the chief engineer MORE: Explore the Range Rover showroom Content originally sourced from: Range Rover's transition into the electric era is a delicate balancing act. It must cater to long-time loyalists while attracting a new generation of electric vehicle (EV) buyers, all without diluting the core values that define the Range Rover name. Martin Limpert, global managing director of the Range Rover brand, made it clear during an interview at Goodwood that electrification is coming — but not at the cost of the brand's DNA. "The most important thing for us is [that] it's a Range Rover," Mr Limpert said. "We don't want to sacrifice on any of the capabilities that customers expect." While other automakers have rushed to flood the market with electric nameplates, JLR is taking a slower, more methodical approach. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. According to Mr Limpert, over 65,000 expressions of interest have already been registered for the upcoming Range Rover EV, with demand split between existing customers and newcomers from rival luxury marques. "Existing customers already drive a Range Rover but are keen," he explained. "And maybe many of them not — maybe we know from data, many of them already own a plug-in hybrid vehicle, enjoy the full electric driving of up to 75 miles [121km] in their short distance drives, and are keen to explore the next level with a full electric one." That said, JLR is far from immune to the broader market dynamics affecting EV adoption. The company knows the global transition to EVs is stalling in some regions, and it's responding accordingly. "We see the electrification pace also picking up at different paces in different regions, not just driven by the governmental policies, but also by the demand situation of the clients," Mr Limpert said. To that end, flexibility is baked into JLR's product roadmap. The company will use two distinct architectures going forward: the flexible MLA platform, which supports petrol, diesel, plug-in hybrid, and electric powertrains; and the dedicated EMA platform, which will underpin future all-electric models. "On the MLA, we have the benefit within the Range Rover brand that we can really use the flexibility and we can really adjust," said Mr Limpert. "Because it's one platform that can be used with different powertrains, all built in Solihull at the same manufacturing plant on the same line." It's a pragmatic strategy that gives JLR breathing room. Unlike pure-play EV startups or brands that have committed fully to battery-electric platforms, JLR can respond to market realities in real time. But flexibility might also have its downsides as customers eventually pick a winning formula. Mr Limpert insists that's not the case here. "We clearly are committed to our agreements that by 2039 as a whole enterprise, we want to be net carbon zero terms of emissions," he said. "And we also committed that by 2030 we will have electrified all products within the JLR, which includes all brands." Still, many questions remain unanswered. The brand is now using BMW engines to power some of its vehicles, which suggests that future investment in new internal combustion engines is no longer a priority. Mr Limpert admitted the successor to the MLA platform is still under investigation, and wouldn't confirm future internal combustion engine development in case the current crop of engines. While the Range Rover EV's battery will be assembled in-house, the cells themselves are supplied by third parties. "We do assemble the battery packs and the EDUs, because that's a core competency that we wanted," Mr Limpert said, but added, "we can't talk about suppliers, obviously." Reading between the lines, BYD is making the battery packs. The question of long-term support and battery repairability also looms large, especially in the ultra-luxury space where buyers expect longevity. Mr Limpert offered only a high-level commitment. "The ambition is that every Range Rover is an object of desire, and a timeless object of desire," he said. "So of course, we look into the durability of the vehicles, and even more so the future generations." For now, JLR is playing the long game. Mr Limpert confirmed the Range Rover EV will get to customers by 2026. "We are not in a rush," he said. "We really want to make sure that we launch the car with the quality and on the promises that we give with a Range Rover." Time will tell if that cautious approach pays off in a market that is both highly competitive and rapidly evolving. But it's clear that JLR is betting on brand equity, flexibility, and product consistency to steer it through the EV transition. MORE: Inside the Range Rover Electric: An interview with the chief engineer MORE: Explore the Range Rover showroom Content originally sourced from: Range Rover's transition into the electric era is a delicate balancing act. It must cater to long-time loyalists while attracting a new generation of electric vehicle (EV) buyers, all without diluting the core values that define the Range Rover name. Martin Limpert, global managing director of the Range Rover brand, made it clear during an interview at Goodwood that electrification is coming — but not at the cost of the brand's DNA. "The most important thing for us is [that] it's a Range Rover," Mr Limpert said. "We don't want to sacrifice on any of the capabilities that customers expect." While other automakers have rushed to flood the market with electric nameplates, JLR is taking a slower, more methodical approach. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. According to Mr Limpert, over 65,000 expressions of interest have already been registered for the upcoming Range Rover EV, with demand split between existing customers and newcomers from rival luxury marques. "Existing customers already drive a Range Rover but are keen," he explained. "And maybe many of them not — maybe we know from data, many of them already own a plug-in hybrid vehicle, enjoy the full electric driving of up to 75 miles [121km] in their short distance drives, and are keen to explore the next level with a full electric one." That said, JLR is far from immune to the broader market dynamics affecting EV adoption. The company knows the global transition to EVs is stalling in some regions, and it's responding accordingly. "We see the electrification pace also picking up at different paces in different regions, not just driven by the governmental policies, but also by the demand situation of the clients," Mr Limpert said. To that end, flexibility is baked into JLR's product roadmap. The company will use two distinct architectures going forward: the flexible MLA platform, which supports petrol, diesel, plug-in hybrid, and electric powertrains; and the dedicated EMA platform, which will underpin future all-electric models. "On the MLA, we have the benefit within the Range Rover brand that we can really use the flexibility and we can really adjust," said Mr Limpert. "Because it's one platform that can be used with different powertrains, all built in Solihull at the same manufacturing plant on the same line." It's a pragmatic strategy that gives JLR breathing room. Unlike pure-play EV startups or brands that have committed fully to battery-electric platforms, JLR can respond to market realities in real time. But flexibility might also have its downsides as customers eventually pick a winning formula. Mr Limpert insists that's not the case here. "We clearly are committed to our agreements that by 2039 as a whole enterprise, we want to be net carbon zero terms of emissions," he said. "And we also committed that by 2030 we will have electrified all products within the JLR, which includes all brands." Still, many questions remain unanswered. The brand is now using BMW engines to power some of its vehicles, which suggests that future investment in new internal combustion engines is no longer a priority. Mr Limpert admitted the successor to the MLA platform is still under investigation, and wouldn't confirm future internal combustion engine development in case the current crop of engines. While the Range Rover EV's battery will be assembled in-house, the cells themselves are supplied by third parties. "We do assemble the battery packs and the EDUs, because that's a core competency that we wanted," Mr Limpert said, but added, "we can't talk about suppliers, obviously." Reading between the lines, BYD is making the battery packs. The question of long-term support and battery repairability also looms large, especially in the ultra-luxury space where buyers expect longevity. Mr Limpert offered only a high-level commitment. "The ambition is that every Range Rover is an object of desire, and a timeless object of desire," he said. "So of course, we look into the durability of the vehicles, and even more so the future generations." For now, JLR is playing the long game. Mr Limpert confirmed the Range Rover EV will get to customers by 2026. "We are not in a rush," he said. "We really want to make sure that we launch the car with the quality and on the promises that we give with a Range Rover." Time will tell if that cautious approach pays off in a market that is both highly competitive and rapidly evolving. But it's clear that JLR is betting on brand equity, flexibility, and product consistency to steer it through the EV transition. MORE: Inside the Range Rover Electric: An interview with the chief engineer MORE: Explore the Range Rover showroom Content originally sourced from: Range Rover's transition into the electric era is a delicate balancing act. It must cater to long-time loyalists while attracting a new generation of electric vehicle (EV) buyers, all without diluting the core values that define the Range Rover name. Martin Limpert, global managing director of the Range Rover brand, made it clear during an interview at Goodwood that electrification is coming — but not at the cost of the brand's DNA. "The most important thing for us is [that] it's a Range Rover," Mr Limpert said. "We don't want to sacrifice on any of the capabilities that customers expect." While other automakers have rushed to flood the market with electric nameplates, JLR is taking a slower, more methodical approach. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. According to Mr Limpert, over 65,000 expressions of interest have already been registered for the upcoming Range Rover EV, with demand split between existing customers and newcomers from rival luxury marques. "Existing customers already drive a Range Rover but are keen," he explained. "And maybe many of them not — maybe we know from data, many of them already own a plug-in hybrid vehicle, enjoy the full electric driving of up to 75 miles [121km] in their short distance drives, and are keen to explore the next level with a full electric one." That said, JLR is far from immune to the broader market dynamics affecting EV adoption. The company knows the global transition to EVs is stalling in some regions, and it's responding accordingly. "We see the electrification pace also picking up at different paces in different regions, not just driven by the governmental policies, but also by the demand situation of the clients," Mr Limpert said. To that end, flexibility is baked into JLR's product roadmap. The company will use two distinct architectures going forward: the flexible MLA platform, which supports petrol, diesel, plug-in hybrid, and electric powertrains; and the dedicated EMA platform, which will underpin future all-electric models. "On the MLA, we have the benefit within the Range Rover brand that we can really use the flexibility and we can really adjust," said Mr Limpert. "Because it's one platform that can be used with different powertrains, all built in Solihull at the same manufacturing plant on the same line." It's a pragmatic strategy that gives JLR breathing room. Unlike pure-play EV startups or brands that have committed fully to battery-electric platforms, JLR can respond to market realities in real time. But flexibility might also have its downsides as customers eventually pick a winning formula. Mr Limpert insists that's not the case here. "We clearly are committed to our agreements that by 2039 as a whole enterprise, we want to be net carbon zero terms of emissions," he said. "And we also committed that by 2030 we will have electrified all products within the JLR, which includes all brands." Still, many questions remain unanswered. The brand is now using BMW engines to power some of its vehicles, which suggests that future investment in new internal combustion engines is no longer a priority. Mr Limpert admitted the successor to the MLA platform is still under investigation, and wouldn't confirm future internal combustion engine development in case the current crop of engines. While the Range Rover EV's battery will be assembled in-house, the cells themselves are supplied by third parties. "We do assemble the battery packs and the EDUs, because that's a core competency that we wanted," Mr Limpert said, but added, "we can't talk about suppliers, obviously." Reading between the lines, BYD is making the battery packs. The question of long-term support and battery repairability also looms large, especially in the ultra-luxury space where buyers expect longevity. Mr Limpert offered only a high-level commitment. "The ambition is that every Range Rover is an object of desire, and a timeless object of desire," he said. "So of course, we look into the durability of the vehicles, and even more so the future generations." For now, JLR is playing the long game. Mr Limpert confirmed the Range Rover EV will get to customers by 2026. "We are not in a rush," he said. "We really want to make sure that we launch the car with the quality and on the promises that we give with a Range Rover." Time will tell if that cautious approach pays off in a market that is both highly competitive and rapidly evolving. But it's clear that JLR is betting on brand equity, flexibility, and product consistency to steer it through the EV transition. MORE: Inside the Range Rover Electric: An interview with the chief engineer MORE: Explore the Range Rover showroom Content originally sourced from:
7NEWS
18-07-2025
- Automotive
- 7NEWS
How Range Rover plans to navigate the luxury EV transition
Range Rover's transition into the electric era is a delicate balancing act. It must cater to long-time loyalists while attracting a new generation of electric vehicle (EV) buyers, all without diluting the core values that define the Range Rover name. Martin Limpert, global managing director of the Range Rover brand, made it clear during an interview at Goodwood that electrification is coming — but not at the cost of the brand's DNA. 'The most important thing for us is [that] it's a Range Rover,' Mr Limpert said. 'We don't want to sacrifice on any of the capabilities that customers expect.' While other automakers have rushed to flood the market with electric nameplates, JLR is taking a slower, more methodical approach. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. According to Mr Limpert, over 65,000 expressions of interest have already been registered for the upcoming Range Rover EV, with demand split between existing customers and newcomers from rival luxury marques. 'Existing customers already drive a Range Rover but are keen,' he explained. 'And maybe many of them not — maybe we know from data, many of them already own a plug-in hybrid vehicle, enjoy the full electric driving of up to 75 miles [121km] in their short distance drives, and are keen to explore the next level with a full electric one.' That said, JLR is far from immune to the broader market dynamics affecting EV adoption. The company knows the global transition to EVs is stalling in some regions, and it's responding accordingly. 'We see the electrification pace also picking up at different paces in different regions, not just driven by the governmental policies, but also by the demand situation of the clients,' Mr Limpert said. To that end, flexibility is baked into JLR's product roadmap. The company will use two distinct architectures going forward: the flexible MLA platform, which supports petrol, diesel, plug-in hybrid, and electric powertrains; and the dedicated EMA platform, which will underpin future all-electric models. 'On the MLA, we have the benefit within the Range Rover brand that we can really use the flexibility and we can really adjust,' said Mr Limpert. 'Because it's one platform that can be used with different powertrains, all built in Solihull at the same manufacturing plant on the same line.' It's a pragmatic strategy that gives JLR breathing room. Unlike pure-play EV startups or brands that have committed fully to battery-electric platforms, JLR can respond to market realities in real time. But flexibility might also have its downsides as customers eventually pick a winning formula. Mr Limpert insists that's not the case here. 'We clearly are committed to our agreements that by 2039 as a whole enterprise, we want to be net carbon zero terms of emissions,' he said. 'And we also committed that by 2030 we will have electrified all products within the JLR, which includes all brands.' Still, many questions remain unanswered. The brand is now using BMW engines to power some of its vehicles, which suggests that future investment in new internal combustion engines is no longer a priority. Mr Limpert admitted the successor to the MLA platform is still under investigation, and wouldn't confirm future internal combustion engine development in case the current crop of engines. While the Range Rover EV's battery will be assembled in-house, the cells themselves are supplied by third parties. 'We do assemble the battery packs and the EDUs, because that's a core competency that we wanted,' Mr Limpert said, but added, 'we can't talk about suppliers, obviously.' Reading between the lines, BYD is making the battery packs. The question of long-term support and battery repairability also looms large, especially in the ultra-luxury space where buyers expect longevity. Mr Limpert offered only a high-level commitment. 'The ambition is that every Range Rover is an object of desire, and a timeless object of desire,' he said. 'So of course, we look into the durability of the vehicles, and even more so the future generations.' For now, JLR is playing the long game. Mr Limpert confirmed the Range Rover EV will get to customers by 2026. 'We are not in a rush,' he said. 'We really want to make sure that we launch the car with the quality and on the promises that we give with a Range Rover.' Time will tell if that cautious approach pays off in a market that is both highly competitive and rapidly evolving. But it's clear that JLR is betting on brand equity, flexibility, and product consistency to steer it through the EV transition.
Perth Now
18-07-2025
- Automotive
- Perth Now
How Range Rover plans to navigate the luxury EV transition
Range Rover's transition into the electric era is a delicate balancing act. It must cater to long-time loyalists while attracting a new generation of electric vehicle (EV) buyers, all without diluting the core values that define the Range Rover name. Martin Limpert, global managing director of the Range Rover brand, made it clear during an interview at Goodwood that electrification is coming — but not at the cost of the brand's DNA. 'The most important thing for us is [that] it's a Range Rover,' Mr Limpert said. 'We don't want to sacrifice on any of the capabilities that customers expect.' While other automakers have rushed to flood the market with electric nameplates, JLR is taking a slower, more methodical approach. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert According to Mr Limpert, over 65,000 expressions of interest have already been registered for the upcoming Range Rover EV, with demand split between existing customers and newcomers from rival luxury marques. 'Existing customers already drive a Range Rover but are keen,' he explained. 'And maybe many of them not — maybe we know from data, many of them already own a plug-in hybrid vehicle, enjoy the full electric driving of up to 75 miles [121km] in their short distance drives, and are keen to explore the next level with a full electric one.' That said, JLR is far from immune to the broader market dynamics affecting EV adoption. The company knows the global transition to EVs is stalling in some regions, and it's responding accordingly. 'We see the electrification pace also picking up at different paces in different regions, not just driven by the governmental policies, but also by the demand situation of the clients,' Mr Limpert said. Supplied Credit: CarExpert To that end, flexibility is baked into JLR's product roadmap. The company will use two distinct architectures going forward: the flexible MLA platform, which supports petrol, diesel, plug-in hybrid, and electric powertrains; and the dedicated EMA platform, which will underpin future all-electric models. 'On the MLA, we have the benefit within the Range Rover brand that we can really use the flexibility and we can really adjust,' said Mr Limpert. 'Because it's one platform that can be used with different powertrains, all built in Solihull at the same manufacturing plant on the same line.' It's a pragmatic strategy that gives JLR breathing room. Unlike pure-play EV startups or brands that have committed fully to battery-electric platforms, JLR can respond to market realities in real time. But flexibility might also have its downsides as customers eventually pick a winning formula. Mr Limpert insists that's not the case here. Supplied Credit: CarExpert 'We clearly are committed to our agreements that by 2039 as a whole enterprise, we want to be net carbon zero terms of emissions,' he said. 'And we also committed that by 2030 we will have electrified all products within the JLR, which includes all brands.' Still, many questions remain unanswered. The brand is now using BMW engines to power some of its vehicles, which suggests that future investment in new internal combustion engines is no longer a priority. Mr Limpert admitted the successor to the MLA platform is still under investigation, and wouldn't confirm future internal combustion engine development in case the current crop of engines. While the Range Rover EV's battery will be assembled in-house, the cells themselves are supplied by third parties. 'We do assemble the battery packs and the EDUs, because that's a core competency that we wanted,' Mr Limpert said, but added, 'we can't talk about suppliers, obviously.' Reading between the lines, BYD is making the battery packs. Supplied Credit: CarExpert The question of long-term support and battery repairability also looms large, especially in the ultra-luxury space where buyers expect longevity. Mr Limpert offered only a high-level commitment. 'The ambition is that every Range Rover is an object of desire, and a timeless object of desire,' he said. 'So of course, we look into the durability of the vehicles, and even more so the future generations.' For now, JLR is playing the long game. Mr Limpert confirmed the Range Rover EV will get to customers by 2026. 'We are not in a rush,' he said. 'We really want to make sure that we launch the car with the quality and on the promises that we give with a Range Rover.' Time will tell if that cautious approach pays off in a market that is both highly competitive and rapidly evolving. But it's clear that JLR is betting on brand equity, flexibility, and product consistency to steer it through the EV transition. MORE: Inside the Range Rover Electric: An interview with the chief engineer MORE: Explore the Range Rover showroom
Yahoo
12-06-2025
- Business
- Yahoo
Could fast fashion be slowing down after Trump's Executive Order?
SYRACUSE, N.Y. (WSYR-TV) — Trendy, cheap, and just a tap away, fast fashion is a strategy to bring clothes to the market quickly, and it's been heightened into an ultra-fast fashion era with social media and Chinese retailers like SHEIN and Temu. 'So, it's a combination of everything. It's really affordable, it's really convenient to use, just because I work a lot, so it's easier than going out and shopping, and they usually have trendy clothes because trends go by really fast now,' SHEIN shopper Maggie Linton said. But that affordable access hit a snag when President Donald Trump signed an Executive Order closing the De Minimis Exemption for low-value imports from China. What's known as the 'de minimis' loophole previously allowed packages from China under $800 into the United States without any tariffs and very little paperwork. 'Any goods that are coming in overseas are typically taxed and if they were 800 or less, there was no tax; there was very little paperwork, so it was easy to flood the market with cheap goods,' SUNY Environmental Science and Forestry Professor Tina Limpert explained. Limpert doesn't think there will be a huge impact on the consumer, but that could change with time. Instead, she believes retailers will push their manufacturers to make clothes cheaper and just as fast. 'So, they might remove a zipper or remove fabric, so there will be consequences, but I'm not sure it'll have a huge impact, but really, that's a wait and see,' Professor Limpert said. Back in April, SHEIN put their shoppers on notice about the possibility of price increases. 'Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025,' The SHEIN Team said in part of a statement. Shoppers like Linton have seen prices rise steadily. The top she bought about a year ago cost $4.90. On June 12, 2025, that same top cost $7.46. While it's only about $3 more, part of the fast fashion trend is to do a 'haul,' which is loading up your online shopping cart with about ten items and cashing out. If you have ten items in your cart and an extra $2 is slapped on each item, that's $20 extra on your total. 'Part of the benefit was that it was so affordable, but now the prices are matching other stores, so that incentive isn't as appealing anymore,' Linton said. As the price of fast fashion goes up, shoppers like Maggie may be forced to slow down. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Hindustan Times
27-05-2025
- Automotive
- Hindustan Times
More Range Rover limited edition trims to debut in Indian market
Range Rover is aiming to ramp up its local production in India to capture more market share. Range Rover is aiming to ramp up its local production in India to capture more market share. Check Offers India could see the launch of more Range Rover limited edition trims, which will be specially curated for the country, to cater to the diverse set of customers in the market. The Tata Motors-owned British luxury car brand is looking to enhance its presence here as it anticipates growth in the Indian passenger vehicle market, with the number of high-net-worth individuals expected to rise at a fast pace by the end of this decade. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands, which are - Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. Also Read : Upcoming cars in India In an interaction with PTI, Range Rover's global Managing Director Martin Limpert, said that the brand has been able to offer products for the Indian customers seeking value for money and localisation to a certain extent has played a key role in this strategy. The limited edition models will play a crucial role in that growth plan, revealed the top official. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition," Limpert reportedly said. He also added that 12 cars, built with a local context, were sold within one week as customers liked the concept. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated, while further adding that the company wants to build more variants and customer-specific vehicles for the Indian market. Limpert further noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he reportedly said, while noting that the auto company recognises the fact that there is a big growth opportunity in the Indian market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35, so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. With the Indian economy growing by seven per cent annually, he said that it comes as an opportunity in the market. "How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. He also said that with the locally manufactured products in its portfolio, India sales for Range Rover and Range Rover Sport increased by 2.5 times. "So, we, of course, are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals, which are around nine lakh, can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 27 May 2025, 06:43 AM IST
