Latest news with #LindaCuiZhang
New York Post
08-07-2025
- Business
- New York Post
Our 40+ top Nordstrom Anniversary Sale 2025 picks so far
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. The Nordstrom Anniversary Sale is not so much a shopping event as it is a ritual — one that signals the unofficial start of fall fashion and brings with it the thrill of getting ahead. Unlike other sales that offer end-of-season castoffs, this one flips the script entirely: brand-new arrivals, many of them exclusive to the sale, are marked down before they ever hit full price. For the lifestyle shopper, beauty enthusiast and deal hunter, it's a rare window to stock up on staples, secure statement pieces, and curate a wardrobe with foresight. 'The Anniversary Sale is the ultimate moment for shoppers — it's not just another sale; it's an event,' Linda Cui Zhang, associate fashion director at Nordstrom, exclusively shared with Post Wanted. 'Instead of end-of-season markdowns, we offer fresh, brand-new fall styles at exclusive pre-season savings. That means our customers get first access to next season's must-haves before anyone else —and at unbeatable values. Over the years, it's grown into Nordstrom's biggest sale of the year, featuring hundreds of brands and thousands of events. It's a celebration of style, service and the joy of shopping.' This year's edit is particularly sharp. There's a quiet confidence running through the collections — tailored outerwear, sculptural knits, low-key luxury accessories — that echoes the current mood in fashion: unfussy, elevated, and built to last. Brands like Toteme, Vince and Reiss are delivering pieces that walk the line between polish and ease. Now, you can dress with intent and with discounts. The beauty section, too, has emerged as a scene-stealer. We're all about limited-edition skincare sets from La Mer, jumbo bottles of cult favorites from Oribe and Olaplex and color kits curated by names like Charlotte Tilbury and Westman Atelier. These aren't throw-in-your-cart products; they're the kind you reach for every morning — now offered in generous bundles that rarely go on sale. Of course, the clock is always ticking. Early access for Nordstrom card members means the most coveted pieces can vanish overnight. There's an art to shopping the Anniversary Sale: knowing what's worth it, moving quickly and skipping the filler. Ahead, we've pulled the most considered, most wearable and most editor-approved items from the 2025 Anniversary Sale. Whether you're shopping for investment layers, restocking your beauty cabinet or simply indulging in something beautiful, this is your map to what's truly worth buying. Click to jump to a specific section: Women's Clothing | Beauty | Men's Clothing | Home | Luggage Best Nordstrom Anniversary Sale Women's Clothing Deals Nordstrom Rothy's The Square Mary Jane redefines classic elegance with a modern, eco-conscious twist, seamlessly blending sleek design and everyday comfort. Crafted from recycled materials and featuring a chic square toe with a delicate strap, this effortlessly versatile flat is as sustainable as it is stylish, ready to elevate your wardrobe while treading lightly on the planet. Nordstrom Elevating faux-leather to artful chic, the Alice + Olivia Maeve Midi Skirt sculpts a sleek, high-waist silhouette that drapes flawlessly past the knee, punctuated by a subtle side slit and clean waistband for a razor-sharp finish. It's crafted from glossy vegan leather with a concealed back-zip closure. Dare we say it's a midi marvel? Nordstrom Florence by Mills' Cotton Blend Crop Rugby Sweater cleverly reinvents sporty nostalgia for the modern wardrobe, blending a collegiate-inspired striped collar with a soft knit that hits right at the waist. It exudes playful preppy charm while the cropped silhouette keeps things fresh and effortless. That said, it's perfect for layering or wearing solo with high-rise denim. Nordstrom The Open Edit Luxe Sculpt Rib Sweater Tank channels minimalist refinement with its sleek square neckline and sculpting ribbed knit. Each fiber is woven from sustainably sourced Lenzin EcoVero viscose that flatters the form like a second skin. Elevated yet essential, its compression-quality structure and polished finish make it the ideal layering piece (or solo statement) for those who appreciate subtle luxury with a conscious edge. Nordstrom The Vince Alps Western Boot strikes a seamless balance between rugged Americana and polished elegance, with its sculpted Cuban heel and subtly snipped toe lending a sleek, elevated edge. We love its supple suede material, accompanied with a cushioned footbed and side-zip convenience, making it the kind of boot that's difficult *not* to love. Nordstrom The On Cloudnova 2 sneaker fuses Swiss-engineered performance with street-ready sophistication, anchored by CloudTec cushioning and a nylon-blend Speedboard for a springy, responsive stride that's incredibly chic and functional. This is one of the most anticipated deals of the sale, BTW. Nordstrom The AllSaints Suede Moto Jacket exudes raw sophistication, its supple goat suede and bold hardware giving a rugged yet refined edge that's instantly transformative. Topped with its sharp lapels, belted waist and an asymmetrical zip, this piece deftly blends rebellious attitude and tailored elegance. Nordstrom Hello, comfy and flattering jeans. The PAIGE Cindy High‑Waist Ankle Straight Leg Jeans sculpt a modern silhouette with their impeccable tailoring; the high-rise waist, clean ankle cut and subtle vintage wash elevate this denim staple to editorial-worthy status. Crafted from premium stretch cotton, they'll quickly become some of your favorite bottoms. Nordstrom Elevate your outerwear game with this chic double-breasted bouclé coat from BCBGMAXAZRIA. The textured fabric and structured silhouette deliver a polished, cold-weather look that feels effortlessly elegant. Whether you're layering it over officewear or weekend staples, it adds instant sophistication. Best Nordstrom Anniversary Sale Beauty Deals Nordstrom La Mer's Mini Miracles Skin Care Set is the epitome of indulgence, delivering a luxe quartet of travel-sized essentials — The Treatment Lotion, The Renewal Oil Face Oil, The Rejuvenating Night Cream and the iconic The Moisturizing Soft Cream —housed in a chic pouch valued at $150+, yet offered at a rare sub-$100 price point during the Nordstrom Anniversary Sale. It's a polished, pocket-sized ritual for dewy, celebrity-loved radiance. Nordstrom The Olaplex Every Wash, Everywhere Healthy Hair Set is a curated collection of travel-sized essentials designed to deliver salon-quality hair care on the go. This set includes both full and travel-sized shampoos and conditioners, formulated to strengthen, hydrate and protect hair from damage. Nordstrom Enter quite possibly the best Nordstrom Anniversary Sale discount of all time. The slip 10-Pack Assorted Skinny Silk Scrunchies are the ones we use religiously, and are nearly 50% off for a limited time. Nordstrom If you love that no-makeup makeup look and a healthy glow, look no further than the ARMANI beauty Luminous Silk Cheek Tint Duo in two signature shades. They flatter any skin tone and last all day. Nordstrom It's time for a beauty splurge that's *actually* worth it. The acclaimed Dr. Dennis Gross Skincare LED mask is having a glowy pink moment and, for a limited time, it's accompanied by the brand's other top-rated formulas: the Alpha Beta Extra Strength Daily Peel, DermInfusions Blur + Repair Cream and DermInfusions Plump + Repair Lip Treatment. Nordstrom If you fancy a shiny pout over muted matte lips, the Yves Saint Laurent Candy Glaze Lip Gloss Stick Duo is the twin flame you should add to your cart this Nordstrom Anniversary Sale. Luxe packaging aside, they're hydrating, flattering and ones you'll obsess over. Nordstrom We've tested a bunch of blow dryer brushes, and the T3 Airebrush Blow Dry Brush is one of the most gentle on your hair. It distributes heat well, is excellent for travel, and it leads to a bouncy blowout each time. Nordstrom Though a splurge, the Hourglass Essentials Makeup Brush Set is a collection of some of the best makeup brushes we've tried — ones that hold up well over time, even after cleaning them regularly. Complete with a travel case, it's a great bundle to buy when on sale. Best Deals Nordstrom Anniversary Sale for Men's Clothing Nordstrom The G.H. Bass Larkin Tassel Brogue Weejun Loafer is a masterclass in timeless craftsmanship, seamlessly blending the refined elegance of broguing with the laid-back sophistication of a tassel loafer. Hand-stitched in polished leather with a leather outsole and rubber top piece, it's a versatile style staple that effortlessly transitions from boardroom to bar. Nordstrom The Tommy John 3-Pack Second Skin 6-Inch Stretch Modal Boxer Briefs redefine everyday comfort with their silky-soft, non-pilling micro-modal fabric that moves with you, not against you. Featuring a Stay-Put waistband, a supportive Contour Pouch and a Horizontal Quick Draw Fly, these boxer briefs offer a seamless blend of luxury and functionality. Nordstrom The Barbour Barlow Quilted Vest boasts a lightweight nylon shell with a diamond-quilted design that offers both warmth and breathability. Its thoughtful details — a stand collar, two-way front zip with snap storm placket, and multiple pockets — make it a versatile layering piece that effortlessly transitions from countryside walks to city commutes. Nordstrom Think of the Magnanni Cote Lo Leather Sneaker is like your effortlessly cool best friend. The investment-worthy pair is crafted from buttery soft calfskin with a hand-antiqued finish that whispers 'timeless style.' Sleek, versatile and ready to roll from weekend brunch to after-hours drinks, these kicks bring comfort and swagger to every step you take. Nordstrom Consider the TravisMathew Family Trip Polo your go-to travel buddy. It's a handsome-looking, lightweight and breathable top, fit with that effortless vibe we all crave. Plus, as its name suggests, it plays well for family trips (and practically everything else). Nordstrom The AG Cipher 7-Inch Chino Shorts are the epitome of laid-back sophistication, crafted from a super-stretch cotton-twill blend that moves with you. Complete with a tailored slim fit and a versatile 7-inch inseam, they effortlessly transition from beachside strolls to casual dinners. Nordstrom The Cole Haan GrandPro Topspin Sneaker redefines refined casual with its impeccably crafted leather upper and cloud-like cushioning that promises all-day ease. Sleek yet effortlessly versatile, this sneaker is designed to elevate everything from weekend escapes to tailored urban ensembles with a quiet confidence. Nordstrom The Tom Ford Bruce 61mm Polarized Navigator Sunglasses bring serious swagger with their sleek black frames and those iconic gold 'T' accents that scream luxury without saying a word. Made in Italy and built to block glare like a boss, these shades are your ultimate sidekick for sunny days and cool vibes only. Nordstrom The BOSS Huge Stretch Wool Suit is a masterclass in modern tailoring, crafted from a stretch-enhanced virgin wool blend that offers both structure and comfort. With its slim fit, notched lapels and side vents, this suit effortlessly transitions from boardroom meetings to evening events, so you'll look sharp and feel at ease every day of the week. Best Nordstrom Anniversary Sale Home Deals Nordstrom The Nordstrom Organic Hydrocotton 6-Piece Towel Set is your cozy hug after every shower. They're soft, super absorbent and totally guilt-free, thanks to their organic cotton roots. With two bath towels, hand towels and washcloths all in a chill color palette, these towels turn your bathroom into a spa-worthy sanctuary. Nordstrom Ahem, this is one of the best brands we reviewed for cookware sets. Coming in hot with Our Place's iconic Always Pan, it includes three other cookware favorites to adorn your kitchen in nonstick style. Nordstrom After reviewing a plethora of Dyson vacuums, the model's V15 Detect Pro Cordless Vacuum is one that maneuvers with ease, is lightweight to hold and boasts incredible suction power. Not too shabby for nearly $200 off. Nordstrom The Voluspa Japonica Set of 5 Mini Tin Candles is like a passport to a sensory getaway. Each tin offers a unique fragrance experience, from the fresh notes of Sparkling Cuvée to the calming essence of French Cade Lavender. They're simply adorable and make a spectacular gift for anyone you know. Nordstrom The dynamic duo that's housed in our kitchens is the L'AVANT Collective Hand Care 2-Piece Box Set. The scent is absolutely riveting and it allows your hands and dishes to be equally clean for less than $50 right now. Luxury, at arm's reach. Nordstrom The Barefoot Dreams CozyChic Checkerboard Throw is basically a warm hug you can drape over your couch. This top-rated home essential is ultra-soft, cozy and cool enough to make your living room look instantly chic. Perfect for binge-watching marathons or just pretending you're on a fancy ski lodge getaway, this throw turns any space into your personal comfort zone. Nordstrom Available in a roster of on-sale colors, the Le Creuset Traditional 4.5-Quart Enamel Cast Iron Oval Dutch Oven is one of those kitchen finds that's a dream to use — and not to use, because then you can let it sit all nice and pretty on your stovetop. Whether you're roasting, braising, or baking up a storm, this iconic French beauty delivers even heat and serious culinary cred, all wrapped up in a timeless, oven-safe design that's built to last a lifetime. Nordstrom The Viking 17-Piece Knife Block Set is a culinary powerhouse, crafted with premium German X50CrMoV15 steel blades. This comprehensive set includes essential knives like an 8″ chef's knife, 7″ santoku, and 8″ bread knife, along with six 4.5″ partially serrated steak knives, a 10″ sharpening steel, kitchen shears and a sustainable Acacia wood block. Nordstrom The Viking 3-Ply 11-Piece Cookware Set is a masterclass in culinary craftsmanship, combining a sleek matte black exterior with radiant copper accents. Its tri-ply construction is worth talking about, as it ensures it evenly distributes heat across all cooktops — including induction — and is oven-safe up to 500 degrees Fahrenheit. Best Nordstrom Anniversary Sale Luggage Deals Nordstrom The Béis 22-Inch Expandable Carry-On Roller is the ultimate jet-setter's dream. It's sleek, smart and ready to roll through airport chaos with effortless style. Thank you, Shay Mitchell, for proving that luggage can be as chic and savvy as your passport stamps, with 360-degree spinners, a TSA lock and an expandable design perfect for sneaking home souvenirs (or snacks). Nordstrom The TUMI V4 Collection International Expandable Spinner Carry-On features a smooth 4-wheel spin, TSA lock and eco-friendly recycled polycarbonate shell. So, it's ready to roll through airports and jet-set adventures like a pro. It's a high-end brand that we can't stop obsessing over. The quality is incredibly good, too. Nordstrom The Away Flex 22-Inch Bigger Spinner Carry-On — in luggage form — is the friend who always has extra room in their suitcase for your last-minute impulse buys (or emergency snacks). Thanks to its clever expandable design, you get more packing space without sacrificing style or ease. Because who wants bulky luggage slowing down their travel game? Nordstrom The Herschel Supply Co. Novel Duffle Bag is your go-to weekender, combining classic style with smart functionality. Crafted from 100% recycled EcoSystem fabric, it features a signature shoe compartment, waterproof zippers, and a removable padded shoulder strap, making it as eco-friendly as it is travel-ready. Nordstrom One brand we have our sights on during the Nordstrom Anniversary Sale is Longchamp, with its dreamy Le Pliage City Tote, a smooth-feeling, luxe accessory. This spacious bag features a zippered top and an interior slip pocket, making it ideal for both daily commutes and weekend getaways. For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
NBC News
08-07-2025
- Business
- NBC News
Everything you've ever wanted to know about the Nordstrom Anniversary Sale, according to the people who run it
You probably think you know who started the original summer mega sale. But no, it's not Prime Day. Decades before Amazon even existed, Nordstrom hosted its first-ever Anniversary Sale in the early 1960s at its flagship store in Seattle, Washington. The retailer hoped to get more customers through the door during the sleepy summer retail season, so it dropped prices on shoes and apparel. The sale was a hit, and it instantly became an annual tradition. About 65 years since its inception, the Nordstrom Anniversary Sale is still an esteemed savings event, especially regarding fashion. The company now hosts the event at its hundreds of stores across the country, as well as online, plus it runs a loyalty program that gives select customers exclusive early access. What makes the Anniversary Sale particularly special? Nordstrom doesn't push the clearance section — instead, it discounts brand-new merchandise to help shoppers stay on top of trends and collect next season's styles. To learn about everything the Nordstrom Anniversary Sale has to offer and what to buy this year, I went straight to the source. I talked to the retailers' fashion directors and the president of its stores in exclusive interviews — here's everything you've ever wanted to know about the event. Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter. What is the Nordstrom Anniversary Sale? The Nordstrom Anniversary Sale is the retailer's annual month-long savings event, typically happening every July online and in stores nationwide. It tends to overlap with other major summer sales, like Amazon Prime Day, Target Circle and Walmart Deals. Still a big difference that makes it stand out among competitors: Instead of slashing prices on clearance items to get rid of old or overstock products, the Nordstrom Anniversary Sale discounts new merchandise. This allows shoppers to save on next season's styles, often before they get rolled out at other stores, says Fanya Chandler, the president of Nordstrom Stores. Every year, more brands participate in the Anniversary Sale — in 2025, for example, Nordstrom is adding over 65 new ones, including Rothy's, Alice & Olivia and Sperry. Leading up to the sale, the retailer's fashion directors forecast trends and discover emerging brands to onboard. 'What's top of mind when we develop the Anniversary selection is meeting our customers where they're at,' says Linda Cui Zhang, Nordstrom's associate fashion director. 'We want to bring new, novel ideas to the customer when they're open to trying out something for the first time, and make sure they can buy into a trend with our sale.' Nordstrom also works with brands to develop products exclusive to the sale — that means shoppers can't buy them anywhere else, and once they're gone, they're gone. Often, those exclusives are based on iconic items from beloved brands, but in a new color, material or slightly different style to align with current trends, says Jian DeLeon, Nordstrom's men's fashion director. Nordstrom also hosts interactive events at select stores during the Anniversary Sale. Shoppers can win prizes, try samples, attend beauty tutorials and get gifts with their purchases, and take advantage of services like monogramming, tailoring and engraving. Who has access to the Nordstrom Anniversary Sale? Everyone has access to the Nordstrom Anniversary Sale — eventually. At first, however, it runs on a tired early-access system for Nordstrom cardholders, who are also members of The Nordy Club, the retailer's loyalty program. There are three levels to The Nordy Club, and which level you belong to depends on how much you spend on your Nordstrom Card per year. For example, Icons (spend at least $15,000 per year) get access first, then Ambassadors (spend at least $5,000 per year) and lastly, Influencers (spend at least $500 per year). It's free to join The Nordy Club as a standard member, which still gives you plenty of perks, but not early access to the Anniversary Sale. This year, Icons get access to the Anniversary Sale on Jul. 8, Ambassadors get access on Jul. 9, Influencers get access on Jul. 10 and the general public get access on Jul. 25. What to shop during the 2025 Nordstrom Anniversary Sale Nordstrom discounts hundreds of items during the Anniversary Sale, and it constantly adds additional products throughout the event. Shoes, clothes and accessories lean into trends the retailer's team is seeing now or predicts for the fall, plus there's beauty deals from brands like La Mer, Jo Malone London and Armani Beauty, as well as baby gear, home and travel deals from Nuna, Boll & Branch, Le Creuset and Away. The overall fashion assortment you'll see during the sale is intended to be transitional, says Zhang. You can incorporate pieces into your wardrobe now, transition them into fall later on and wear them on multiple occasions, like from desk to dinner date. 'So many of our customers use the Anniversary Sale as an opportunity to refresh their wardrobe and update their everyday look, but it's also a chance to find your new favorite thing,' says DeLeon. He finds that people are often willing to try items on and buy something out of their comfort zone because it's on sale, so it feels less risky. 'It's about discovering that you feel confident in something you never thought you could wear before,' he says. To help guide your Anniversary Sale shopping, I talked to two of Nordstrom's fashion directors about the trends they're highlighting throughout the event and included examples of items that align with each one. While you're browsing, experts recommend paying attention to the imagery Nordstrom displays in ads, on social media, on its website and in stores — it can give you inspiration for how to wear and style the season's most sought-after pieces. Year-round sweaters You'll see lots of year-round sweaters available during the Anniversary Sale, essentially cozy short-sleeve tops. 'You can treat it as an elevated T-shirt and wear it right now, and then come fall, you can layer it under your favorite jackets and coats,' says Zhang. 'It's this idea that you can buy it now and wear it forever, which our customers are really gravitating toward.' Fall boots that double as summer footwear Boots are traditionally one of shoppers' favorite categories during the Anniversary Sale, and this year, tall, equestrian-style boots are especially popular, says Zhang. Most customers are looking for their staple fall boot, and some want to throw them on during the warmer months. 'In the summer, you can wear boots with a flippy skirt and tank top, and then come fall, you can cozy it up with sweaters and jeans,' says Zhang. 'You can start to integrate these types of pieces into your wardrobe when you buy them during Anniversary, and continue wearing them throughout the year.' Straight-leg jeans If you got rid of an old pair, it's officially time to buy a new one. 'Straight-leg jeans are coming back, like the Levi's 501 or the AG Protégé,' says DeLeon. 'They're something that wouldn't look out of place in the 1950s, but also wouldn't look out of place if Jeremy Allen White wore them with a white T-shirt in The Bear.' Rich colors Rich colors like rich reds, khaki greens, inky blues are officially in. 'I think it's a very elegant palette, and they're colors you can wear with everything else in your wardrobe,' says Zhang. 'Let's turn the rules on their heads and mix those mysterious neutrals and darks together.' Treating patterns as neutrals One thing experts hope shoppers take away from the Anniversary Sale this year? It's time to be more adventurous in fashion. 'With the Anniversary assortment, we're showing customers this playful, maximalist approach, like how you can mix checks and plaids, and bring in a leopard print shoe,' says Zhang. 'All those patterns can co-mingle together, and by mixing and matching them with your foundational wardrobe, you're kind of treating the pattern as a neutral.' Polished utility Zhang describes 'polished utility' as a look that pairs rugged pieces with softer, more polished elements. 'It's building that tension where you're wearing a Barbour jacket with pearls, or pairing a pair of boots with a ladylike dress,' she says. 'It's making the classics feel more interesting.' Accessories with hardware and studding are a standout component of this look. Suede 'Suede is such a big idea in accessories, like belts, shoes and bags,' says Zhang. 'It's a fabrication we relegate to fall, but spring suedes are happening, and now we're excited about the idea of a summer suede happening in July so you can wear your accessories all year long. It goes back to that notion of bringing a bit of softness and texture to your more polished style.' DeLeon says suede is especially big in men's fashion right now, notably among people who typically wear leather but are looking for an alternative. 'Starting with a suede belt is a nice way for guys to dip their toe in the water, and then maybe he'll get a matching pair of loafers,' he says. Sporty fashion 'The influence of sport in fashion was a very distinct part of our curation this year,' says Zhang. She's seeing exercise apparel and footwear pop up in everyday wardrobes more often, showing that people don't think of sneakers, sports bras and track pants exclusively for physical activity anymore. Soft, romantic, feminine dressing 'We've been in so many seasons of minimalist, quiet, quite boxy and away-from-the-body fashion,' says Zhang. 'We'll still see some of that this fall, but it's balanced with pastels, tactile shearlings and pointelle knits. It's almost like pajama dressing, and taking those more relaxed, feminine elements into everyday life.' Big, tote-style bags 'Bags are trending toward bigger, relaxed, tote-styles,' says Zhang. You'll find a handful of discounted options during the sale, and many of them make ideal work totes. Classic fitting suits 'For a long time, the slim-fit suit was a big trend, and it's not outdated, but if you want to look a little more modern, go for a classic-fit suit,' says DeLeon. 'It's a bit roomier in the waist and jacket, and has higher-rise pants. It still has that nice, classic shape with clean lines, but gives you more freedom to move and has more breathability.' If you're shopping for a suit during the Anniversary sale, DeLorn strongly recommends trying a few options on at your local store, especially since Nordstrom can tailor pieces in-house to fit you perfectly. 'Trying on clothes in stores is underrated, especially in menswear when it's all about the minutiae,' he says. 'Tailoring is so important when it comes to suits — taking an inch out of the waist, is what's going to separate your trousers from fitting well to great.' Boat shoes and loafers If you have a closet full of sneakers, a boat shoe or a loafer might be a welcome addition. Both are currently having a moment because they're dressier than sneakers, but can be just as comfortable, so long as you buy the right pair for your feet, says DeLeon. Options with lug soles are popular in the fall. A history of the Nordstrom Anniversary Sale: How it began and how it's evolved The first Nordstrom Anniversary Sale took place in the early 1960s at its flagship store in Seattle, Washington. At the time, it was one of eight locations in Washington and Oregon, and Nordstrom was the largest independent shoe chain in the U.S, according to the retailer. The company was looking for a way to capture shoppers' attention during the summer, a typically slow season for retail, so it debuted its Anniversary Sale. Since the event got such a positive reaction from customers, Nordstrom made it a permanent part of the business and has hosted it annually ever since. The event has changed tremendously in the 65+ years since the first Nordstrom Anniversary Sale. Its purpose is still in part to drive summer sales, but it's become known for debuting next season's fashion and launching exclusive products, too. Adding early access for members of The Nordy Club, which the company founded in 2007, also added exclusivity to the sale. But nothing was more transformative than launching the Anniversary Sale online in 2000 via the company's new e-commerce site. 'This was a game-changer, as it allowed customers across the country to shop the sale from the comfort of their homes,' says Chandler. Online shopping continues to be what Chandler calls a 'critical channel' for Nordstrom year-round, and customers reliably use the retailer's app to build wish lists, track orders and browse products. Nordstrom also added digital services like virtual styling and buy online, pick-up in store to grow with the e-commerce boom post-pandemic. The retailer's team starts planning next year's Anniversary Sale almost immediately after the previous year's sale is over, and it's an all-hands-on-deck effort to continue evolving for shoppers. What's the difference between the Nordstrom Half-Yearly Sale and the Nordstrom Anniversary Sale? Nordstrom's Half-Yearly Sale centers around clearance merchandise, offering discounts on out-of-season items, says Chandler. The Anniversary Sale, however, is all about new products for the upcoming season. Meet our experts At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. Why trust NBC Select? I'm a reporter at NBC Select who's covered sales and deals for five years, including topics like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I exclusively interviewed three Nordstrom staff members about the history of the Anniversary sale, how the team plans it, what to shop in 2025 and who gets access.
New York Post
26-06-2025
- Entertainment
- New York Post
Nordstrom Anniversary Sale 2025 preview: Dates, early deals, more
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Gather your wish lists, grab your comfiest loungewear to wear while online shopping, and block your calendar — the biggest Nordstrom sales event of the year is back. This year, the Nordstrom Anniversary Sale promises to be one of the best yet. Whether you're a seasoned Anniversary Sale veteran (#NordyPro) or a first-time shopper wondering what all the buzz is about, here's your full guide to navigating Nordstrom's most iconic annual event. 'The Anniversary Sale is the ultimate moment for shoppers — it's not just another sale; it's an event,' Linda Cui Zhang, associate fashion director at Nordstrom, exclusively shared with Post Wanted. 'It started in the 1960s as a way to surprise and delight customers during the quiet summer months, flipping the traditional clearance model on its head.' Advertisement Instead of end-of-season markdowns, Nordstrom offers fresh, brand-new fall styles at exclusive pre-season savings. 'That means our customers get first access to next season's must-haves before anyone else — and at unbeatable values,' Cui Zhang highlighted. Over the years, it's grown into Nordstrom's biggest sale of the year, featuring hundreds of brands and thousands of events. That's why Cui Zhang labels the event as a 'celebration of style, service and the joy of shopping.' We agree. This isn't my first rodeo covering the much-anticipated Nordstrom Anniversary Sale, either. As a full-time shopping expert, I'm here to share the 411 on the sale: what our Post Wanted team knows so far, why it's worth stocking up your cart, and what's new for 2025. Click to jump to early deals you can shop for *now*. What Is the Nordstrom Anniversary Sale? The Nordstrom Anniversary Sale is the retailer's version of a red carpet premiere. This once-in-a-year event serves up brand-new fall merchandise at strikingly reduced prices before it hits the racks at full cost. Think fresh arrivals from coveted brands: Vince, Veronica Beard, Nike, Barefoot Dreams and more —offered at epic markdowns. What elevates the Anniversary Sale beyond a mere markdown extravaganza is its sense of exclusivity and ritual. Nordstrom cardholders are granted early access (think: cutting the digital lines), turning the event into a status symbol as much as a shopping spree. Whether you're chasing the perfect over-the-knee boots, restocking skincare favorites or hunting for home, baby and vacation-ready fashion on mega-clearance, this is the moment. It's an equally great time for strategic back-to-school (or work!) shopping. 'The Anniversary Sale is the ultimate moment for shoppers — it's not just another sale; it's an event.' Linda Cui Zhang, associate fashion director at Nordstrom In the commerce world, the Nordstrom Anniversary Sale is the Super Bowl 2.0 (with Amazon Prime Day reigning in its No. 1 place as our self-proclaimed Super Bowl). When is the Nordstrom Anniversary Sale? This year, the sale officially runs from Friday, July 12, through Saturday, August 3, but if you're a Nordy Club member, you'll want to pay attention — early access starts as soon as Monday, July 8, depending on your membership tier. Here's how the early access dates typically break down: Nordstrom Sale Anniversary Dates Icon status : July 8 : July 8 Ambassador status : July 9 : July 9 Influencer status : July 10 : July 10 Everyone else: July 12 So if you're not already a member, now's the perfect time to sign up — it's free, and it might just be your golden ticket to scoring that must-have jacket or pair of boots before they inevitably sell out. What's on sale for Nordstrom Anniversary 2025 Sale Preview? Nordstrom exclusively shared with Post Wanted that the 2025 Anniversary Sale is bringing more than 65 brand-new names to the lineup, joining longtime favorites for what Nordstrom promises is their biggest assortment ever. 'For 2025, we're unveiling Anniversary Big Deals, where select items from brands like Vince, Rails, Free People and Sperry are available at deeper discounts — up to 50% off,' Cui Zhang shared. 'We've also partnered with Saturday Night Live's Chloe Fineman for a game-show-inspired campaign that's bringing humor, fun, and energy to the event.' This year, shoppers can dive into interactive experiences like daily Golden Hanger prizes, Glam Up Days in beauty and exclusive perks for Nordy Club members. Here are just some of the new brands debuting this year: And of course, you'll find major deals on popular Nordstrom brands like Zella (hello, cult-favorite leggings), Open Edit, Caslon and Nordstrom Made. Plus, elevated designer deals, including styles from Cinq à Sept, FRAME, Vince, Madewell and Farm Rio (hello, colorful prints and dreamy vacation vibes). The Nordstrom Anniversary Sale isn't lacking on the men's styles, either. This year, you'll find deals on top brands like Theory, BOSS, Faherty, AG and TravisMathew. 'The Anniversary Sale is the perfect opportunity to snag great deals and get ready for fall in style! What started as a small summer event at a single store has grown into a nationwide celebration that's all about fashion, fun, and savings.' Linda Cui Zhang, associate fashion director at Nordstrom FYI: Don't skip beauty and baby deals It's not just clothes on sale. Every year, the Anniversary Sale features exclusive beauty sets, limited-edition palettes and skincare favorites at serious markdowns. Expect savings on brands like Charlotte Tilbury, Kiehl's Since 1851, La Mer, MAC Cosmetics, and many more. And parents, this is the perfect time to grab baby gear, strollers and kids' clothing at a discount, including from top brands like Skiphop, Magnetic Me and WonderFold. Pro Tips for Shopping Nordstrom Anniversary 2025 Sale 'I always tell friends my best tip is to shop early, especially if you're a Nordy Club member with early access,' Cui Zhang said. 'Build your wish list on the Nordstrom app ahead of time (our preview goes live on June 26th!) so you can shop efficiently once the sale begins.' Also, don't forget to check back throughout the sale. New items are often added, and it's a great time to stock up on essentials like beauty value sets or fall wardrobe staples. Here are some pro tips: Create a wish list early : If you're eyeing hot-ticket items like boots, coats or designer denim, this is the biggest piece of advice we can extend to you. : If you're eyeing hot-ticket items like boots, coats or designer denim, this is the biggest piece of advice we can extend to you. Download the Nordstrom app : Here, you'll receive personalized alerts and real-time inventory updates. : Here, you'll receive personalized alerts and real-time inventory updates. Take advantage of Nordy Club rewards : You'll earn points for every dollar spent, and they add up fast during the sale. : You'll earn points for every dollar spent, and they add up fast during the sale. Shop early, and check back often: Nordstrom frequently restocks customer favorites throughout the event. Check our around-the-clock coverage here at Post Wanted. too. Nordstrom Anniversary Sale Early Deals Nordstrom We're proud owners of the Steve Madden Bigmona Raffia Platform Sandals, and they're the it-shoe to grab during the Nordstrom Anniversary Sale. They feature a stylish woven raffia design perfect for warm-weather outfits. With their chunky platform sole, they provide both height and comfortable support for all-day wear. Nordstrom The MANGO Cotton Gabardine Trench Coat offers a timeless silhouette crafted from durable, structured cotton gabardine. Its classic details, like the belted waist and double-breasted front, make it a versatile staple for transitional weather. Nordstrom Meet the star of any stovetop: the Le Creuset Signature 2.25-Quart Enameled Cast Iron Braiser. It's perfect for slow-cooking, braising and baking with even heat distribution and superior heat retention. Its vibrant enamel finish and durable construction are *chef's kiss* — and it's 41% off. Nordstrom Designer for less? Yes, please! The Burberry 55mm Cat Eye Sunglasses feature a bold, feminine silhouette that adds a touch of vintage glamour to any look. They're crafted with the signature Burberry detailing, offering both UV protection and high-fashion appeal. Nordstrom High-end concealer with lower prices. The TOM FORD Shade & Illuminate Concealer is a luxurious, long-wearing formula that brightens, corrects and smooths the complexion with buildable coverage. The best part? It's infused with hyaluronic acid and nourishing ingredients to deliver a radiant, skin-like finish. Nordstrom The Nordstrom Easton Suede Belt is crafted from softly brushed suede and features a sleek oblong buckle that adds a refined, minimalist touch. It's casual, polished and available in a few signature colors. Nordstrom The Hunter Kids' Original Rain Boot is a miniaturized version of Hunter's iconic Wellington boot, perfect for puddle play. They're a premium brand, now offered at a slashed-down price. Nordstrom The Nordstrom-exclusive Anastasia Beverly Hills Natural & Polished Deluxe Eyebrow Kit delivers a polished, professional brow look with three full-size essentials: the ultra-precise Brow Wiz pencil, the multifunctional triangular Brow Definer and a flexible, non-flaking clear brow gel. BTW, it's one of our favorite brands. This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored. Looking for a headline-worthy haul? Keep shopping Post Wanted.
