3 days ago
What Everyone Is Getting Wrong About LinkedIn
Are you going to LinkedIn to find a job or build your brand? Well if you focus on building your ... More brand - you will get more than just job opportunities knocking on your door.
Your LinkedIn profile is your digital storefront not just a job board.
Are you going to LinkedIn to find a job or build your brand? Well if you focus on building your brand - you will get more than just job opportunities knocking on your door.
Think of LinkedIn as your digital storefront. It's the first impression you make when you're not in the room and it's often the difference between getting noticed or getting overlooked.
Whether you're job hunting, building your personal brand, growing your network, or just showing up more intentionally in your industry, your profile can be your most powerful tool, if you use it well.
The 5 LinkedIn Basics Everyone Should Have For a Compelling Profile.
To build a credible and engaging LinkedIn profile, consistency is key. Aim to post at least 5 to 7 times per week, using a mix of formats such as:
To make your profile truly stand out, consider developing a signature post format—a repeatable and recognizable style that builds familiarity and trust with your audience. These posts create consistent engagement patterns, foster anticipation, reduce content fatigue, and make content creation more efficient.
If you're wondering, 'What should I post?', don't worry. Spend just 30 minutes creating your content pillars, 4 to 5 core themes that serve as your go-to categories for content ideas.
Questions to define your content pillars:
For example, If you're a real estate agent, your content pillars might include:
By aligning your content with these pillars, you'll always have a strong foundation to draw from, making your LinkedIn presence both strategic and sustainable.
LinkedIn's Impact on Your Personal Brand
People do business with people they trust, your digital presence can build that trust before the conversation even starts.
LinkedIn is your most powerful platform for shaping your personal brand. With over one billion members globally, it offers unmatched access to decision-makers, industry peers, and potential collaborators. What you post, how you engage, and the way you present your expertise directly influence how others perceive your credibility and value. Whether you're sharing insights, showcasing your work, or engaging in thought leadership, every interaction contributes to your digital reputation. In today's professional landscape, where visibility is tied to opportunity, LinkedIn is the stage where your story gets told, so make it count.
