Latest news with #LisaSmith
Fast Company
09-07-2025
- Business
- Fast Company
Lisa Smith killed the ‘blanding' trend. Now she has another plan to upend branding
Seven years ago, your grocer's dairy section became visually fantastical. You might not remember how sterile it used to be: the shelves were once dominated by similarly drab, white Greek yogurt cups that delivered on practical, nutritional performance. But truckload by truckload, the shelves transformed into a ripely colorful, whimsical, and idyllic play land of Chobani's making. The company had just undergone a monumental rebrand under the direction of designers Lisa Smith and Leland Maschmeyer, and they doled out a new design world in thousands of 5.3 ounce portions. Who knew a product like high-protein Greek yogurt could turn design off minimalism? But soon, a cohort of expressive, personality-driven, maximalist copycats emerged. Cooper Black was the new black. Smith had never been averse to stylistic shake-ups, if a brand mission calls for it. She'd rebranded the Met while at Wolff Olins; later at the design agency JKR, she satiatingly rebranded Burger King. Following six years as global executive creative director JKR, where she also rebranded Mozilla, Fanta, Impossible, and Walmart, Smith is moving to the smaller, multifunctional creative studio Uncommon as its first-ever global chief design officer, with another simple but groundbreaking idea: to expand what ' branding ' encompasses. Here, Smith explains why holistic teams that include advertising and marketing creatives are the real way to push design forward, why handoff should happen after launch day, and how she plans to build a renegade team that goes 'beyond just delivering guidelines.' 'I've always been a little bit messy,' she says. This conversation has been condensed and edited. The super-early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, July 25, at 11:59 p.m. PT. Apply today.
Forbes
13-06-2025
- Entertainment
- Forbes
The World's Best IPA—According To The International Beer And Cider Awards
IPA subcategories dominated entries at the International Beer and Cider Awards this year. getty The best IPA gold medal winners in various IPA subcategories were recently announced at this year's International Beer and Cider Awards. In early June, judges tasted 1436 entries at this year's competition held in Idaho Falls. The competition divided IPAs into 10 categories that celebrate a diverse range of hop-forward beers ranging from English-style IPAs to experimental IPAs and the ever-popular hazy IPAs. As expected, breweries entered more IPAs in the category than other styles. 'IPA entries continue to dominate the competition,' Lisa Smith, vice president of the North American Brewers Association, which runs the competition, told me via email. As is standard for beer competitions, only three medals are awarded per category: gold, silver and bronze. Though the competition is open to breweries across the globe, American-made craft beers dominated the IPA category. West Coast breweries had a good showing but were not the only states represented, as can sometimes be the case with IPA categories at beer competitions. One thing I love about the International Beer and Cider Awards is the diversity of IPA offerings mentioned above. I remain a big fan of the IPA style overall, but even I grow tired of endless variations of hazy IPA offerings, though very few things in life beat a well-done one. The IPAs below vary in taste, style and appearance but were all deemed the best of the best in their respective categories. Prickly Pear Lewis & Clark Brewing Company Helena, MT Helper Beer, Mindset extra Pale ale Helper Beer Helper, Utah Citra Starburst, TapRoom Beer Co., San Diego, CA Punk Rock Time IPA, Baerlic Brewing Co., Portland, OR Wastelandia, Grains of Wrath Camas, WA Breakside Kyoto Soul, Breakside Brewery Milwaukie, Portland, OR Featherweight Light IPA, Mother Earth Brew Co., Nampa, Idaho Take Me to the River, Meanwhile Brewing Co., Austin, Texas Albumurky, Boxing Bear Brewing Co., Albuquerque, NM Fukiphino, Redrock Brewing, Salt Lake City, Utah Unfortunately, many of these IPA award winners are regional specialties. If you're interested in a particular IPA, however, you should contact the brewery and see if they ship their beer or have plans to distribute to an area near you. Most of these breweries are also located in wonderful places to visit, so it's a good excuse for a beer-centric trip. I'm also a big believer that the best IPA is often the one that's brewed closest to you. So if a certain sub-type of IPA appeals to you, tell the staff at your local brewery and see if they make anything like it or have recommendations for where you might find it nearby. As I've said before, the best IPAs I've had include award winning brews as well as obscure IPAs I've found fresh on draft in taprooms near my home.
Times
27-05-2025
- Health
- Times
I thought I was going to die, says British woman attacked by shark
A British woman has flown home for emergency surgery after she was bitten by a shark while on holiday in Jamaica. Rachel Smith, 26, was in hip-height water off Rose Hall beach, in Montego Bay, when a shark bit her left hand. She was terrified to see her ring finger was hanging off, with blood spurting from the wound. Her sister, Lisa, 28, saw a metre-long shark swimming away and managed to bring Smith to safety while warning others to keep away. Both sisters were knocked over by the impact of the animal, which was in an area that had been designated as safe to swim in. Doctors said the bite marks were likely those of a reef shark. Smith, a pharmacologist, was taken to hospital in an ambulance and doctors said she needed plastic surgery but with no surgeon available for two weeks, she and her sister flew back to their parents' home in Cork, Ireland, to seek treatment. Doctors said the tendons and nerves in Smith's ring and little fingers were damaged, and the ligaments in her ring finger had been separated. After emergency surgery, she hopes to regain full movement in 18 months. Smith and her sister, a procurement specialist, both from Newham, London, said they had suffered nightmares since the attack on May 8. Smith said: 'There was so much blood coming out I honestly thought I was going to die. I was in complete shock. My whole hand went numb so I thought my whole hand had been taken off. 'I feel grateful to be alive and so grateful to have my hand. I have a long road of recovery ahead but I have a positive attitude and I believe I will get through it.' Her sister added: 'We were so terrified. I honestly thought her fingers were gone — there was blood everywhere. 'We were just crying and thinking she was going to die.' The sisters had to pay for ambulance and taxi travel to hospitals in Jamaica and to get a 'fit to fly' certificate to come home.
CBS News
27-05-2025
- Business
- CBS News
North Texas tornado survivors struggle to rebuild a year after deadly storm
Memorial Day weekend marks one year since a deadly EF-3 tornado tore through multiple North Texas counties, killing seven people. CBS News Texas spoke to a Valley View couple who survived taking a direct hit from the storm. They said the biggest battle is getting the money needed to rebuild. "We're still just doing cleanup stages," said tornado survivor Todd Smith. Todd Smith and his wife, Lisa Smith, walked with CBS Texas crews through their family farm, where there were still piles of containers, toppled trailers and torn roofs, showing the year-long aftermath of the powerful tornado that tore across their land. Lisa Smith, left, and Todd Smith, right, are still dealing with damage from the deadly EF-3 tornado that ripped through Cooke County in 2024. CBS News Texas Last year, the couple told CBS Texas they were thankful to get out of their home alive. "I just believe that God protected us and the bathroom because there is no reason why that door stayed closed," Todd Smith said. According to the National Weather Service, the tornado was estimated as an EF-3 with 140 mile per hour winds. It tracked nearly 48 miles across Cooke, Denton and Montague Counties – killing seven people in Cooke County. The Smiths lost most of their animals and had to stop operations at their farm. They said the emotions are still fresh a year later. "Honestly, we didn't know what to think because all you could see was disaster." Todd Smith said. "It was overwhelming," Lisa Smith said. "I miss it so much. I miss the farm. I miss my customers. I'm not going to get that back and I have to deal with that." However, their trauma didn't end with the storm. The Smiths said that this past year has been a battle with insurance companies to get the money to rebuild, leaving them in limbo for at least six months. Piles of debris remain in Valley View one year after a deadly EF-3 tornado ripped through parts of Cooke, Denton and Montague counties, killing seven people. CBS News Texas "It was well over $1 million and damage is what our estimation was," Todd Smith said. "We got the final check two days before Christmas. So from May to Christmas, we couldn't even do anything." Lisa Smith added. Todd Smith said the other hidden obstacle is inflation, admitting they will only get about a 40% return on their loss due to rising housing costs. "If you look at 2020 till now and the last five years, the cost of housing is doubled. Literally doubled. Then to be really upside down on your policy to where you can't build back to what you have, that's just like the nightmare icing on the cake," he said. Earlier this month, a deadly EF-3 tornado tore through the middle of Saint Louis, Missouri, damaging nearly 5,000 buildings. An EF-4 also killed more than a dozen people across the state of Kentucky. "To any other storm victims out there, don't let pride get in the way of people come in and help you," Lisa Smith said. The Smiths said they have found a silver lining after a year-long struggle. Todd Smith was able to use his tractor on their land for the first time recently, showing their farm can one day be turned into a grain and hay producer, giving them hope. "For me, it was just a statement that [this is] not going to keep me down. We're going to turn the farm back around. We're going to get back into production," Todd Smith said with confidence. The Valley View tornado was deemed the deadliest storm in North Texas in nearly a decade.
Daily Mail
27-05-2025
- Health
- Daily Mail
Tourist's finger left hanging off after shark attack in Jamaica
A British tourist feared for her life after she was savagely attacked by a shark in Jamaica. Rachel Smith, 26, was on holiday with her sister when the fish bit through her left hand while swimming in Montego Bay. Her ring finger was left hanging off as she watched 'blood pour everywhere' before being rushed to the local hospital earlier this month. She was forced to fly to Ireland - where her parents live - for emergency treatment after doctors on the Caribbean island said the plastic surgeon was not available for two weeks. Rachel, a pharmacologist from London, admitted: 'There was so much blood coming out I honestly thought I was going to die. 'I was in complete shock. My whole hand went numb so I thought my whole hand had been taken off.' Doctors at Cork University Hospital in Ireland told Rachel that the tendons and nerves in her ring and little finger were ruptured as well as disconnected ligaments in the ring finger. Despite the ordeal, with what is believed to have been a reef shark, Rachel said: 'I feel grateful to be alive and so grateful to have my hand. 'I have a long road of recovery ahead but I have a positive attitude and I believe I will get through it.' She is hoping to regain movement in the next 18 months but has since been suffering from nightmares. Her sister Lisa, who led Rachel out of the water and warned others to stay away, has also been 'terrified' ever since the attack on May 8. 'I honestly thought her fingers were gone - there was blood everywhere,' the 28-year-old said. 'At one point a vein burst and sprayed blood all over both of us. We were just crying and thinking she was going to die.' She said the shark knocked both of them over with its body before taking a swipe at Lisa despite the flag on the beach indicating it was safe to swim. She said: 'There were two young kids swimming by the rope, it's lucky it wasn't them.' The sisters, who travel together every year, were planning to stay at the Hilton Rose hotel for two weeks. Lisa added: 'I'm just so glad and grateful that she's alive.'
