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Scroll.in
23-06-2025
- General
- Scroll.in
Short fiction: Young Aarav and his mother try to return to life after his father's death
Aarav hadn't liked the art class with the elephant. Suman ma'am had drawn one out on paper, then cut out its outline and traced it on a bar of soap. Even though his grandmother, Nani, had said that the elephant was Ganesha – very strong and lucky for people, Aarav's drawing had come out all wrong: the body was too thin, the trunk too short, the tail too long. Only its ear had looked good – big, shaped like a heart. Suman ma'am had used a blunt knife to cut around the outline on the soap, then a paper clip to shave off the extra bits. Hers was a strong soap elephant that Nani would have liked. There hadn't been enough knives to go around, so Aarav's elephant had felt weak, more soap than elephant. He didn't like soap. It filled him with dread. Ever since his father had died suddenly in a road accident, Mama couldn't stop washing her hands. He knew all the smells by now – rose, jasmine, neem, sandal – and each filled him with dread. He knew the smell of Lizol too. It was worse than soap for its smell stayed longer. It was all over the place – on the bathroom floor, on the kitchen tiles, on the fridge, on the microwave. When it appeared on the bathroom door handles and on the plastic curtain rod, he knew Mama would occupy the bathroom more and more, and he would have to go down to pee somewhere in the community park, behind a bush. How would Nani hold her pee with Mama locked inside, washing, washing? Nani herself stayed so long in the bathroom, muttering all those mantras so loud she could be heard all over the house. She sounded angry in the bathroom, but always soothing with Mama. It's ok, Premila. It's ok, beti. You just don't worry. Everything is clean, nobody will be infected. The gas knob is turned off. The windows are shut. I am here. Go to work. Go to office. Go, dear. It was only when the class bully Saurav had blinked at him and laughed with a roar that Aarav realised he had acquired a nervous blink, quick but deep. Each time he realised it only after blinking. He knew this was something bad. As it was, he had only Rathin as a friend – Rathin, who stammered so badly nobody waited for him to finish. With a blink, Aarav felt he would be even lonelier. Blink, funny guy. Blink, shove off. It must have been then that Suman ma'am's eyes fell on him in a long glance during art class. He felt the heat rise in the pit of his stomach and suddenly felt what Mama must feel all the time. He didn't like the heat. It was shame heat – no, not shame heat…fear heat. He knew now and didn't like it. He didn't like the fear in Mama either. He suddenly knew she washed her hands to get rid of the fear. She checked on closed windows five times because she was afraid. The same with the gas—if she checked the knob five times, nobody would be gassed to death. The checking didn't help any. Come to think of it, she did almost everything five times. She even counted five before she switched on the fan. What was it with five? By counting, did she try to cool her fear? 'Aarav, could you suggest an idea for today's class?' he heard Suman ma'am say, 'Something we could do with plasticine. We have plenty here.' 'Tree,' Aarav blurted out, feeling it rise from the pit of his stomach. 'A tree?' she said gently, 'Alright, a tree then. Rajan, bring out the boxes of browns and greens. Let's see what we can do with them.' Suman ma'am joined two strips of brown plasticine and rolled them out in her palms till they became round, then stumped both ends on the floor till they looked like tall barrels, full. With a blunt knife, she made rough lines in them that twisted here and there like the tree was old. Then she took small brown strips, rolled them out and stuck each one to the stump to make roots. Aarav didn't feel the need for roots because they didn't show. But he said nothing, for Suman ma'am had come close to sit on his right and he wasn't sure how he would avoid blinking, for it just seemed to come before he knew it. She suggested they try making branches the same way she had made the roots and stuck them on the stump. Many branches got rolled out but many also fell off the trunk. Suman ma'am laughed. Aarav saw how her eyes crinkled with fun, her red lipstick making her mouth look wide open like a mask. She said, 'All those whose branches have stuck, let's get some leaves on them.' Saurav tried to stick green dots on his branch as it hung, but it fell. When Suman ma'am asked Aarav if she could use his stuck branch to put some leaves on it, Saurav blinked meanly at him. But Aarav's heart glowed as he watched Suman ma'am take off his branch and lay it on the floor. She rolled out a long strip of green plasticine and pinched it at regular points till it looked like a range of hills. She wrapped it around the branch like a snake and stuck the branch to the tree trunk. The pointy green glowed bright against the brown. She said softly, 'Sometimes we have scary thoughts that stick like these branches. The scary thought is just a branch that has got stuck. We can unstick them, like this.' She plucked off the branch and dropped it on the floor. It lay there like a dead thing. It wasn't till Mama had started washing her hands seven times instead of five that Aarav thought of making a tree at home – with sticky thoughts that got stuck but could also get unstuck. It would be time for the morning school bus but Mama would be stuck in the bathroom, washing her hands. 'Aarav,' she'd say, 'Please shut the windows today. We are running late, beta. We don't want anyone cutting the mesh and entering the house, do we?' Mama would still be in her nightie, her hair uncombed, her smell jasmine. He hated jasmine the most. 'Okay,' he'd say and begin sliding shut the glass, his school satchel feeling heavy on his back. One, two, three, four, five, six, seven glass windows. It was when he had to shut the glass every morning, and his bile rose every time on the bus that he thought of building the tree. Though he shared the room with Nani, she did not notice him build it nor the tree when it was done – a tree without leaves. She was too busy running around Mama. Aarav hid the tree in his cupboard shelf anyway. He didn't want Nani to see him at his semi-open cupboard, sticking and unsticking bad thoughts. Hate the sight of Mama bent over the washbasin staring at foamy hands: stick branch. Stuck. Now unstick and let fall. Let thief enter through the window and steal all Mama's soaps: stick branch. Now unstick. The branch fell, rolled a little, stopped. Aarav used the same tree trunk again and again but rolled out new branches. It made him calm. One morning, Mama looked sicker than usual and his bile rose at the second glass window. His satchel strap hurt. He walked to the bathroom and said in a voice that quivered, 'I won't close the windows anymore. I forget things I have to put in my bag because of this. I am sure Nani opens them all after you leave. She likes the fresh air.' Mama looked as if she had been slapped. Nani reached the bathroom in a bound. She looked at Aarav first, then at Mama, then said, 'It's alright, Premila. It's alright. I will close the windows myself. I don't need fresh air.' Aarav's shoulders slumped. He turned away but not before he saw the confusion in Mama's eyes as she looked at him with both anger and appeal.


Time of India
25-04-2025
- Business
- Time of India
Reckitt Benckiser's rare reflection: India a big growth driver
In a rare acknowledgement of India's strategic importance, Reckitt Benckiser Group Plc 's global chief executive officer Kris Licht said the country stands out as a growth driver even as global economies remain vulnerable to potential shocks. "As we sit here, we fully expect sustained strong volume growth in India and China as we go through this year," Licht told investors at Reckitt 's March quarter earnings call late on Wednesday. The £14.2-billion British consumer and healthcare company saw "some really strong volume growth in germ protection ( Dettol ) and intimate wellness ( Durex condoms) spaces" in India". This, Licht said, was powered by "simply strong organic performance". "Our businesses (in India) have very good momentum... We're scaling innovation. And we absolutely expect that to continue," said Licht, who took over the corner office at Reckitt in October 2023. India holds strategic importance for Reckitt, not only due to its large consumer base but also its alignment with public health goals. The company launched its 'Dettol Banega Swachh India' campaign in 2014 to support the government's Swachh Bharat Mission. Since then, Reckitt has leveraged this alignment with the government's campaigns to drive behaviour change to deepen its market penetration to smaller towns and rural areas with lower-priced packs of hygiene brands such as Dettol anti-germ soap and Lizol and Harpic disinfectant cleaners. The company-which has had two Indian global chiefs in Rakesh Kapoor and later Laxman Narasimhan-has also extended each of these brands to premium variants to attract better-off urban consumers. Reckitt Benckiser 's core like-for-like business grew 3.1 per cent in net revenue in the January-March '25 quarter to touch £2.63 billion, driven by strong performance in emerging markets such as India and China. Sales in Europe and North America declined 1.7 per cent and 0.9 per cent , respectively, amid reduced consumer spending. Reckitt reported consolidated net revenue of £3.68 billion for the first quarter. In India, the company reported a turnover of Rs 9,336 crore in calendar 2024, up 5.4 per cent on year, while profit jumped 22.6 per cent to Rs 2,231 crore, as per RoC filings. Reckitt's Lizol, Harpic and Dettol compete aggressively with HUL's Domex disinfectant cleaner and Lifebuoy anti-germ soap. Both companies had also capitalised on pandemic-induced demand. While Dettol leads the anti-germ protection soap category, Durex trails category leader Mankind Pharma 's Manforce in terms of market share, industry executives said, citing NielsenIQ data. Reckitt's India portfolio also includes Mortein mosquito repellent, Moov pain relief cream, Veet hair remover, Air Wick air fresheners and Strepsils lozenges. In its recently released 2024 annual report, Reckitt said it is well placed in the world's most populated country that accounts for 8 per cent of its core net revenue. "We sell through over one million outlets in India and have grown strongly over the past five years. Our manufacturing capability enables us to supply 95 per cent of products locally, helped by the recent doubling of our direct customer coverage," it said. The annual report stated that Reckitt is "confident about growth opportunities in emerging markets such as India, Africa and Latin America, where changing social attitudes are helping to drive higher adoption rates." Collectively, emerging markets represent the largest single area in Reckitt's power brand portfolio, led by the high-growth markets of India and China, it said. Addressing an analyst query on high prices of palm oil, the most crucial ingredient in soaps, Licht said: "We're paying a lot of attention to it, but I don't think that that's going to keep us from being successful." Recent months have seen palm oil prices surging on account of floods in high-producing countries such as Indonesia and Malaysia, resulting in soaps makers such as HUL, Reckitt and Godrej Consumer Products increasing prices.


Economic Times
25-04-2025
- Business
- Economic Times
Reckitt Benckiser's rare reflection: India a big growth driver
In a rare acknowledgement of India's strategic importance, Reckitt Benckiser Group Plc's global chief executive officer Kris Licht said the country stands out as a growth driver even as global economies remain vulnerable to potential shocks."As we sit here, we fully expect sustained strong volume growth in India and China as we go through this year," Licht told investors at Reckitt's March quarter earnings call late on Wednesday. The £14.2-billion British consumer and healthcare company saw "some really strong volume growth in germ protection (Dettol) and intimate wellness (Durex condoms) spaces" in India". This, Licht said, was powered by "simply strong organic performance". "Our businesses (in India) have very good momentum... We're scaling innovation. And we absolutely expect that to continue," said Licht, who took over the corner office at Reckitt in October 2023. India holds strategic importance for Reckitt, not only due to its large consumer base but also its alignment with public health goals. The company launched its 'Dettol Banega Swachh India' campaign in 2014 to support the government's Swachh Bharat Mission. Since then, Reckitt has leveraged this alignment with the government's campaigns to drive behaviour change to deepen its market penetration to smaller towns and rural areas with lower-priced packs of hygiene brands such as Dettol anti-germ soap and Lizol and Harpic disinfectant cleaners. The company-which has had two Indian global chiefs in Rakesh Kapoor and later Laxman Narasimhan-has also extended each of these brands to premium variants to attract better-off urban consumers. Reckitt Benckiser's core like-for-like business grew 3.1% in net revenue in the January-March '25 quarter to touch £2.63 billion, driven by strong performance in emerging markets such as India and China. Sales in Europe and North America declined 1.7% and 0.9%, respectively, amid reduced consumer reported consolidated net revenue of £3.68 billion for the first India, the company reported a turnover of Rs 9,336 crore in calendar 2024, up 5.4% on year, while profit jumped 22.6% to Rs 2,231 crore, as per RoC Lizol, Harpic and Dettol compete aggressively with HUL's Domex disinfectant cleaner and Lifebuoy anti-germ soap. Both companies had also capitalised on pandemic-induced demand. While Dettol leads the anti-germ protection soap category, Durex trails category leader Mankind Pharma's Manforce in terms of market share, industry executives said, citing NielsenIQ data. Reckitt's India portfolio also includes Mortein mosquito repellent, Moov pain relief cream, Veet hair remover, Air Wick air fresheners and Strepsils lozenges. In its recently released 2024 annual report, Reckitt said it is well placed in the world's most populated country that accounts for 8% of its core net revenue. "We sell through over one million outlets in India and have grown strongly over the past five years. Our manufacturing capability enables us to supply 95% of products locally, helped by the recent doubling of our direct customer coverage," it annual report stated that Reckitt is "confident about growth opportunities in emerging markets such as India, Africa and Latin America, where changing social attitudes are helping to drive higher adoption rates."Collectively, emerging markets represent the largest single area in Reckitt's power brand portfolio, led by the high-growth markets of India and China, it an analyst query on high prices of palm oil, the most crucial ingredient in soaps, Licht said: "We're paying a lot of attention to it, but I don't think that that's going to keep us from being successful." Recent months have seen palm oil prices surging on account of floods in high-producing countries such as Indonesia and Malaysia, resulting in soaps makers such as HUL, Reckitt and Godrej Consumer Products increasing prices.


Time of India
25-04-2025
- Business
- Time of India
Reckitt Benckiser's rare reflection: India a big growth driver
In a rare acknowledgement of India's strategic importance, Reckitt Benckiser Group Plc 's global chief executive officer Kris Licht said the country stands out as a growth driver even as global economies remain vulnerable to potential shocks. "As we sit here, we fully expect sustained strong volume growth in India and China as we go through this year," Licht told investors at Reckitt's March quarter earnings call late on Wednesday. The £14.2-billion British consumer and healthcare company saw "some really strong volume growth in germ protection ( Dettol ) and intimate wellness ( Durex condoms) spaces" in India". This, Licht said, was powered by "simply strong organic performance". "Our businesses (in India) have very good momentum... We're scaling innovation. And we absolutely expect that to continue," said Licht, who took over the corner office at Reckitt in October 2023. India holds strategic importance for Reckitt, not only due to its large consumer base but also its alignment with public health goals. The company launched its 'Dettol Banega Swachh India' campaign in 2014 to support the government's Swachh Bharat Mission. Since then, Reckitt has leveraged this alignment with the government's campaigns to drive behaviour change to deepen its market penetration to smaller towns and rural areas with lower-priced packs of hygiene brands such as Dettol anti-germ soap and Lizol and Harpic disinfectant cleaners. The company-which has had two Indian global chiefs in Rakesh Kapoor and later Laxman Narasimhan-has also extended each of these brands to premium variants to attract better-off urban consumers. Reckitt Benckiser's core like-for-like business grew 3.1% in net revenue in the January-March '25 quarter to touch £2.63 billion, driven by strong performance in emerging markets such as India and China. Sales in Europe and North America declined 1.7% and 0.9%, respectively, amid reduced consumer spending. Reckitt reported consolidated net revenue of £3.68 billion for the first quarter. In India, the company reported a turnover of Rs 9,336 crore in calendar 2024, up 5.4% on year, while profit jumped 22.6% to Rs 2,231 crore, as per RoC filings. Reckitt's Lizol, Harpic and Dettol compete aggressively with HUL's Domex disinfectant cleaner and Lifebuoy anti-germ soap. Both companies had also capitalised on pandemic-induced demand. While Dettol leads the anti-germ protection soap category, Durex trails category leader Mankind Pharma 's Manforce in terms of market share, industry executives said, citing NielsenIQ data. Reckitt's India portfolio also includes Mortein mosquito repellent, Moov pain relief cream, Veet hair remover, Air Wick air fresheners and Strepsils lozenges. In its recently released 2024 annual report, Reckitt said it is well placed in the world's most populated country that accounts for 8% of its core net revenue. "We sell through over one million outlets in India and have grown strongly over the past five years. Our manufacturing capability enables us to supply 95% of products locally, helped by the recent doubling of our direct customer coverage," it said. The annual report stated that Reckitt is "confident about growth opportunities in emerging markets such as India, Africa and Latin America, where changing social attitudes are helping to drive higher adoption rates." Collectively, emerging markets represent the largest single area in Reckitt's power brand portfolio, led by the high-growth markets of India and China, it said. Addressing an analyst query on high prices of palm oil, the most crucial ingredient in soaps, Licht said: "We're paying a lot of attention to it, but I don't think that that's going to keep us from being successful." Recent months have seen palm oil prices surging on account of floods in high-producing countries such as Indonesia and Malaysia, resulting in soaps makers such as HUL, Reckitt and Godrej Consumer Products increasing prices.