Latest news with #Longines'
Bangkok Post
11-07-2025
- Entertainment
- Bangkok Post
For a gentleman's adventures
Portraying a dashing modern traveller, Henry Cavill sports the Longines Spirit Zulu Time 1925 that gives him the time in Sydney and Hong Kong in a new campaign. Named Longines Ambassador of Elegance earlier this year, the acclaimed British actor relates well to the campaign, which explores the question: "What time is it there?" "For me, the Spirit Zulu Time represents not only precision timekeeping, but also connection. In today's lifestyle, our loved ones and colleagues can often be a world away," he said. "However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them. Knowing where someone is in their day, whilst not detailed, you can imagine being in their shoes, which places you with them for a moment." Longines' heritage in dual time zone wristwatches inspired the launch of the Spirit Zulu Time collection in 2022. The campaign marks the centenary of the original Longines Zulu Time, which debuted in 1925 during the early years of commercial flights. "Longines timepieces are not only beautiful with that classic understated elegance that the brand is known for, but they also come with the storied history of pioneers," Cavill said. "Longines were at the forefront during a time of true adventure, when travelling the globe was still the stuff of stories and legend." His prolific career had him flying as Superman in Man Of Steel (2013) while other leading roles include Napoleon Solo in The Man From U.N.C.L.E. (2015) and Gus March-Phillips in The Ministry Of Ungentlemenly Warfare (2024). His new role as Longines Ambassador of Elegance takes him into the watchmaking world, starting with a visit to the historic headquarters in Saint-Imier, Switzerland. "Dating back to 1832, the history of Longines is incredible, we'd be here all week if I tried to get into explaining all of it," he said. "The craftsmanship is equally astounding. That might sound like an obvious thing to say, but to see these watches being built -- there is a certain peace to the watchmaking, a quietness in respect of the task." The Swiss brand expresses its ethos through the slogan "Elegance Is An Attitude". Its partnership with Cavill illustrates how his sophistication and multifaceted personality reflect what elegance means today, and how it exudes through both professional excellence and personal conduct. "Elegance is beauty, without being garish. How do I embody it?" he said. "I try not to overly focus on my own elegance as that can quickly become counterproductive, but I try to keep my eye on it as far as my behaviour goes and the interactions both personally and professionally."
Hype Malaysia
01-07-2025
- Business
- Hype Malaysia
Longines Unveils New Conquest Heritage Timepieces In 38mm & 40mm & They're Divine!
Brace yourselves, watch aficionados, because Longines is bringing back a timeless classic with a modern twist. The Conquest Heritage collection welcomes new 38 mm and 40 mm models, offering a fresh take on the brand's first-ever trademarked collection from 1954. The updated designs carry the same spirit of sporty elegance while embracing the latest in horological technology. Vintage Style Meets Modern Performance Each timepiece features a domed sunray dial in sophisticated colours such as blue, green, brown, black, or silver, paired with faceted indexes and matching hands in rhodium, rose gold, or yellow gold tones. For added visibility, the hands are coated with Super-LumiNova. A highlight of the Conquest Heritage models is the 18-carat gold medallion on the case back, hand-enamelled with a fish motif. This design element pays tribute to the original Conquest watches from the 1950s and reflects the collection's legacy of water-resistance and adventure. Powered By Innovation Inside, the watch is driven by the exclusive Longines Calibre L888.5. This self-winding movement includes a silicon balance spring and non-magnetic components, offering ten times the magnetic resistance of standard models. It also boasts a 72-hour power reserve and is water-resistant up to 50 meters. Designed For Every Wrist Available with either a stainless-steel bracelet or a leather strap in black or brown, the new Conquest Heritage models are built for versatility and everyday comfort. The 38 mm and 40 mm cases offer a refined and timeless option for watch lovers of all styles. With this collection, Longines celebrates its enduring legacy of elegance while looking firmly ahead to the future of watchmaking. For more, visit Longines' official website. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Man of Many
10-06-2025
- Business
- Man of Many
Retro Revival: Why Longines is Banking on the Vintage Watch Trend
In a softening global market, Swiss luxury watchmaker Longines is banking on vintage nostalgia to drive sales, proving that you don't have to reinvent the wheel, just reissue it. Don't call it a comeback, Longines' retro-revival is far more nuanced than that. If you have been paying attention to the global watch market over the past five years, two things may have stood out. The first is the rapid acceleration of the second-hand market as the sentiment surrounding timepieces shifts from interest to investment, while the second is the remarkable revitalisation of Longines. What may be surprising to note is that the two aren't mutually exclusive. In a market where tech-laden smartwatches and ultra-modern designs dominate headlines, the Swiss watchmaker is leaning into its past to shape the future. With a renewed focus on vintage-inspired designs, Longines is tapping into a wave of nostalgia that's sweeping through the watch world, and it may end up paying dividends. You don't need to look far to see where the influence lies. At the heart of Longines' retro revival is the Heritage Collection, a carefully curated series of reissued timepieces that borrow directly from the brand's archives. From the revival of the much-loved Ultra-Chron in 2022 to the recent unveiling of the Spirit Zulu Time 1925, the maison's retro-modernist approach is helping to bridge the gap between old-world charm and contemporary elegance. And while the designs may feel timeless, outgoing CEO Matthias Breschan revealed that the strategy behind them is anything but old-fashioned. 'The watch industry, in general, is perhaps the only industry that really draws inspiration from the past to define the future,' he told me back in March during Longines' press meeting in Seoul. 'This is very unique. And while we try to be inspired by the past, we do so using state-of-the-art technology, because all the watches that we have now are exclusive Longines calibres, all of them. We will definitely continue to go in this direction. What made Longines so strong in the past century was that it was one of the most awarded brands when it came to the precision of watch calibres.' Leveraging History The outgoing CEO, who announced his departure from the role earlier this month, has been instrumental in taking the brand from a mid-tier luxury watch brand to arguably the industry's most exciting producer. Recent product line extensions, most notably with the Ultra-Chron Carbon, Spirit Zulu Time Titanium and Pilot Majetek Pioneer Edition, have demonstrated the brand's finesse for reimagining the design codes of the past for a modern audience. As Breschan explained, Longines' success has always been underpinned by expertise and tradition, and for good reason. Few brands can hold a candle to Longines' frankly ludicrous level of historical significance in the realms of product development, innovation and growth. The brand famously introduced the first two-time-zone dial timepiece in 1908, brought modern chronograph technology to the masses with its Calibre 13.33Z in 1913 and, perhaps most impressively of all, pioneered the first-ever wrist chronograph with a flyback function. As Breschan explains, the spirit of innovation isn't just a marketing tagline; for Longines, it is the brand's very DNA. 'So many people don't know that Longines invented all these GMT movements, flyback movements, and that we had this huge advantage in high-frequency technology,' he said. 'Now this is the point where we need to bring this information to the wider public, because I truly consider, after Breguet, the Longines history and heritage is the nicest in the whole Swiss watch industry.' 'When you go back in history, there are some very iconic milestones in the Longines story. So Longines was extremely well known, of course, for the first Chronograph Flyback, the 13ZN movement…This is a big difference because most brands develop products, and then they somehow try to find a story to tell around it. But for us, the story to tell is written in our history books. This is a huge advantage.' The Vintage Revival In this current economic climate, watch maisons are looking for any advantage they can get, and for Longines, it means taking a piece of the vintage pie. With a sharp increase in demand for vintage timepieces, largely from the youth consumer market, BRescahn believes there is a greater opportunity for watch brands with legacy to make meaningful inroads. 'I think we have the big advantage and luxury that we can almost cherry-pick the best parts in our history and heritage to develop new watches that are vintage-inspired or even almost replica-styles,' Breschan said. 'This gives us really an amazing platform that we can use in the future because the interest, in particular for young people, now in these (vintage) watches, is growing. They see the mechanical watch as a sustainable piece. You don't throw it away after six or 12 months; you keep it for a lifetime, or the next generation, and there's a good chance that the value will increase.' 'It's really something, I would also say, that is not only in the watch industry but outside, totally corresponding to the spirit of the young generation, what they expect today from a good consumer product.' The New Longines Consumer Admittedly, Longines' trajectory faces some uphill battles. Breschan exits the CEO role at a time when the brand's global sales have softened, largely due to weakened demand from Chinese consumers. In its January annual report, Swatch Group noted that despite record sales and market share gains in the USA, Japan, India and the Middle East, the 'persistently difficult market situation' in China was proving to be a difficult obstacle. The challenge, not exclusive to Longines, is seeing the wider watch industry change tack to accommodate new consumer demographics and price point is the name of the game. 'We should never forget that while when you compare it (Longines) to many brands, you could say 'Up to USD$1,000 to USD$5,000 is nothing'. There are so many watches that sell for $10, $50, $100,000, but for 99 per cent of the population, $1,000 to $5,000 US dollars or Australian dollars is a lot of money This is what we should never forget,' Breschan explained. 'This is a segment that is still, in particular for young people, a very interesting segment where we want to stay. We have always stayed there in the past, and we continue to stay there.' '(We love) to take something inspired from the past and then marry it with state-of-the-art technology, but also ensure that we stay in our price range of 1,000 to 5,000 US dollars. So we really want to bring the state-of-the-art technology in this price segment where we're always strong and which we dominate with the market share, depending on the counter between 20 and 80 per cent.' 'We have something that is unique, that differentiates us from all others. This is why our success, even within the multi-brand environment, is very different and larger versus the other brands because we bring an added value that nobody else has.'
The Herald Scotland
09-06-2025
- Entertainment
- The Herald Scotland
Make a super statement of true elegance with the Spirit Zulu Time 1925
This exceptional wristwatch marks the centenary of Longines' first dual-time zone watch – a timepiece forged not only from steel and gold but from a heritage of innovation, adventure and connection across meridians. Now available at Longines' Glasgow boutique, the Spirit Zulu Time 1925 is priced at £3,750 and represents a meeting of fine engineering and cultural resonance. Launched with British actor and Longines Ambassador of Elegance, Henry Cavill, the campaign evokes a single poignant question: What time is it there? There is no doubt Cavill has become the ideal modern-day avatar for a watch that connects distant geographies with elegance and technical rigour. 'It gives me, at a glance, that immediate connection with [loved ones],' says the actor, noting how the timepiece offers more than functional precision – but also continuity in a fractured world. The Spirit Zulu Time 1925 is far from a mere homage. It is a distillation of Longines' long-standing dedication to horological accuracy and innovation across borders. Universal reference IN 1925, Longines introduced its first dual-time zone wristwatch, the original "Zulu Time", whose dial was adorned with the maritime signal flag for the letter 'Z' (Zulu) – a reference to Greenwich Mean Time), the universal reference used by aviators and mariners alike. To celebrate the centenary, Longines has crafted a 39-mm stainless steel case fitted with a bidirectional rotating bezel. A first for the Spirit Zulu Time collection, the bezel features an 18K rose gold cap with a circular-brushed insert and engraved 24-hour graduations. It allows for the simultaneous reading of a third time zone—an increasingly valuable function for today's cosmopolitan traveller. The use of rose gold not only adds warmth but subtly nods to the copper strip embedded in the ground at the Royal Observatory in Greenwich—literal and symbolic grounding for the Prime Meridian. The dial is a masterclass in functional elegance. Matt black, it creates visual drama against rose-gold-coloured hands and indexes. Treated with Super-LumiNova®, they glow softly in low light, ensuring legibility in even the most far-flung cockpit or cabin. Five stars rest just above the six o'clock marker, a traditional Longines motif signifying the highest quality movements – accompanied by a discreet date window and a commemorative engraving of the years '1925 – 2025'. Turn the watch over and you'll find another first: a transparent case back revealing a rose-gold-coloured PVD rotor engraved with a planisphere crossed by the Prime Meridian. Inside beats the Longines calibre L844.4, a COSC-certified self-winding mechanical movement with a silicon balance spring that makes it up to ten times more resistant to magnetic fields than ISO standards demand. The watch's true significance, however, transcends technical detail. It stands as a continuation of Longines' commitment to making time visible, navigable and shared. From the brand's early 'Turkish Watches' in 1908, made for the Ottoman Empire, to cockpit clocks used by pioneering aviators like Clyde Pangborn and Hugh Herndon, Longines has placed itself at the axis of geographical timekeeping. In recent years, the Spirit Zulu Time line has evolved to accommodate the needs of a new generation of travellers, explorers and aesthetes. Available now in Glasgow THAT the Spirit Zulu Time 1925 is now available in Glasgow is not merely a retail announcement – it is an invitation. Whether worn under the cuff of a three-piece suit or over the sleeve of a flight jacket, this watch speaks the quiet, articulate language of refinement and purpose. For those who value not only where they are but where they've been – and those they hope to meet across the world's meridians – the Longines Spirit Zulu Time 1925 offers something few watches can: elegant precision wrapped in living history.
Man of Many
04-06-2025
- Business
- Man of Many
Interview: Henry Cavill on the Elegance of Longines and the Complexity of Warhammer 40k
By Rob Edwards - News Published: 4 June 2025 Share Copy Link Readtime: 4 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. As Longines' new Global Ambassador of Elegance, Henry Cavill has placed his considerable cachet behind the Swiss watchmaker, long known for producing some of the most refined timepieces money can buy. This partnership between the Hollywood leading man and the iconic maison has certainly hit the ground running with the outstanding new Longines Spirit Zulu Time 1925. Marking 100 years since Longines launched its first dual-time wristwatch in the form of 1925's 'Zulu Time', this release is more than just a meticulous embodiment of Longines' ongoing commitment to tracking multiple time zones at a glance. With its stunning rotating bezel adorned with an 18K rose-gold cap—a first for the Spirit Zulu Time collection—this reference is also absolutely guaranteed to turn heads, even for those who don't share Cavill's superhuman physique. In order to celebrate this new timepiece and the recently announced partnership, we had the chance to chat briefly with Cavill—best known for roles like Superman, The Witcher's Geralt of Rivia, and August Walker in Mission: Impossible – Fallout—to discover what makes the Longines Spirit Zulu Time 1925 special and how he views the true meaning of elegance. Henry Cavill wearing his Longines Spirit Zulu Time 1925 | Image: Supplied MoM: Thank you for taking the time to chat with Man of Many. Much like Superman is a symbol of hope, Longines' Global Ambassador of Elegance should similarly represent that concept. So what does elegance mean to you, and how do you feel you embody elegance in a way that's uniquely your own? Henry Cavill: It's very difficult to describe one's own elegance without simultaneously invalidating it! It's something that my parents encouraged in me. Always strive for excellence without being callous or garish about it. MoM: You've been quoted as having an appreciation for Longines' understated approach, saying that 'True quality doesn't need to announce itself.' Is that approach something you feel is rare, and how does it align with your experiences throughout your career? Henry Cavill: In today's world, where people are encouraged to announce their qualities for fear of being drowned out in the noise…. yes, it can be rare. I've sometimes drifted into the background for following what I've said above, but time and patience can be telling. MoM: Turning to Longines' new Spirit Zulu Time 1925 releases, what do you feel makes these timepieces special, and what is the significance of a watch's dual-time functionality in a world of smartphones? Henry Cavill: Aside from the storied history and 100-year anniversary of a beautiful watch that ties in elements of the Prime Meridian itself, it's about connection. At a simple glance, I can understand what time of day my loved ones might be in, and my imagination can go there, allowing me to share a very unique and personal moment. A smartphone, for all its wonders, is also a potential rabbit hole of distraction. MoM: You're now taking on producing duties, including for a highly anticipated Warhammer 40,000 project. Can you describe how that kind of overview can impact your appreciation for the intricacies of crafting something unique and complex? Henry Cavill: I've loved every moment, even the difficult ones. Having my hand at the tiller, rather than at the whims of others, especially for something that I love so dearly, has been a reassuring experience. Warhammer is unique and complex enough all by itself; it's about reflecting that uniqueness on screen and on the page. It's a challenge that I'm enjoying. MoM: What would you describe as your most elegant on-screen moment and why? Henry Cavill: I'm not sure that's for me to say. It also might be in the eye of the beholder. Henry Cavill's Longines Spirit Zulu Time 1925 helps him feel connected to friends and family | Image: Supplied It's a fair point that echoes the way we watch lovers each have our own unique perspective with regard to different timepieces. Having said that, there's little argument that the new Spirit Zulu Time 1925 timepiece is anything but a triumphant and highly elegant celebration of 100 extraordinary years since Longines launched its first dual-time wristwatch. With Cavill now on the Longines team, it's impossible to imagine we won't see the horological powerhouse continue to refine and redefine how we perceive elegance throughout 2025 and beyond. And with upcoming projects like his beloved Warhammer 40K universe, Voltron, Highlander, and more, Cavill will surely have more need than ever to track multiple time zones via his Spirit Zulu Time 1925.
