Latest news with #Lotame
Reuters
17-04-2025
- Business
- Reuters
Publicis on track to meet yearly forecasts, buoyed by major client wins
April 15 (Reuters) - Advertising giant Publicis ( opens new tab on Tuesday reaffirmed its annual guidance, attributing its optimism to steady client spending in the midst of the global trade war and an influx of new business. Publicis reported a 9.4% increase in net revenue for the first quarter, driven by new business wins from major clients such as Coca-Cola, Santander, and Subway. The Paris-based company also recorded an organic growth of 4.9% during this period. For the full year 2025, Publicis projects organic growth of 4% to 5%, with a slight improvement in margin against the industry-high level of 18% in 2024. "The main question for the year is: are we in a position to meet our organic growth forecasts? The answer is yes," CEO Arthur Sadoun said during a call. Sadoun also noted that clients were cautious but were not reducing operational expenditure budgets, aiming to maintain and win market share. He acknowledged the presence of macroeconomic uncertainties, saying, "we could see budget cuts in certain industries for the rest of the year." However, he added that the significant client wins already secured would offset any potential slowdown in the second half of the year. This outlook comes as significant shifts are transforming the advertising landscape. The "Big Four" are set to consolidate to the "Big Three" following the planned merger of Omnicom (OMC.N), opens new tab and Interpublic (IPG.N), opens new tab. Publicis also announced in March the acquisition of the data group Lotame, a move expected to substantially enhance its technological edge in the rapidly evolving digital advertising landscape. The integration of Publicis and Lotame will enable the firm to engage with 91% of all adult internet users, it said.
Yahoo
07-03-2025
- Business
- Yahoo
Publicis acquires Lotame to fortify data-driven marketing position
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is subject to customary closing conditions, were not disclosed. Lotame will be aligned within Publicis' data-driven marketing offering Epsilon and continue to be led by Founder and CEO Andy Monfried. Lotame wields 'one of the largest end-to-end data marketplaces' in the world, spanning 109 countries. That level of coverage combined with Publicis' existing assets is expected to enable the ad-holding group to reach nearly 4 billion unique profiles globally, or about 91% of internet-connected consumers. Lotame will also support Epsilon's expansion into markets such as Asia-Pacific, the Middle East and Africa. Acquiring Lotame significantly enhances the scale of data Publicis has to offer clients that are angling for greater precision and personalization in their marketing. While plans to formally deprecate third-party cookies have been scuttled, marketers are still putting a premium on first-party data solutions that can provide a clearer view into the habits of their target consumers. Lotame enables marketers to leverage their own first-party data and further unlock its potential through collaborating with other data sources on the platform. The deal, which is expected to close in Q2, also recognizes that artificial intelligence (AI) software — still the top tech of the moment — is only as effective as the quality of information it's fed. In a presentation sharing an update on the ad-holding group's CoreAI strategy, Publicis CEO Arthur Sadoun acknowledged that there's been a degree of B.S. in the AI advertising conversation to date and said that the modern marketing mantra should no longer be 'innovate or die' but 'connect or die.' 'AI is nothing without the data,' Sadoun said in a prerecorded video. Epsilon already boasted the industry's largest identity graph, with a view into about 2.3 billion people worldwide. Lotame, which wields nearly two decades of experience in the data-management space, brings over an additional 1.6 billion IDs, along with relationships with over 4,000 brands and publishers. In a press statement around the announcement, Lotame's Monfried said the two companies have a shared 'commitment to industry interoperability, connectivity, and privacy.' Publicis introduced its CoreAI concept last year, pledging to invest 300 million euros over three years to keep pace with the fast rise of generative AI technology. The Lotame purchase adds to a dealmaking hot streak that's included acquisitions for influencer marketing platform Influential, commerce marketing firm Mars United Commerce and performance agency Dysrupt. Publicis' pricey bets on data and AI initially faced some skepticism but have paid off in the long run, as the network has consistently outperformed its peers in recent years. The company saw organic revenue, a key measure of agency health, rise 6.3% year over year in Q4 2024 and 5.8% across the full year. Those results led Sadoun to dub the group 'the largest advertising company in the world,' though that status could soon change. Rival Omnicom is in the midst of acquiring Interpublic Group in a blockbuster $13 billion deal set to reshape the agency landscape. Agencies are also contending with increased macroeconomic volatility amid President Donald Trump's mounting trade war and more cautious consumer spending. Recommended Reading Publicis Groupe is confident in the face of expected industry tumult Sign in to access your portfolio
Yahoo
06-03-2025
- Business
- Yahoo
Publicis to acquire data group Lotame, double individual profiles to 4 billion
(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon, its main business driver. The group said the acquisition would boost individual consumer profiles to 4 billion from 2.3 billion currently. The combined capability would allow Publicis to interact with 91% of all adults who use the internet, CEO Arthur Sadoun said in a statement. In February, Publicis said it would allocate between 800 million and 900 million euros this year for targeted acquisitions in technology and proprietary data. Publicis did not say how much the acquisition of Lotame, which is expected to close early in the second quarter, would cost it. Sign in to access your portfolio
Reuters
06-03-2025
- Business
- Reuters
Publicis to acquire data group Lotame, double individual profiles to 4 billion
March 6 (Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon, its main business driver. The group said the acquisition would boost individual consumer profiles to 4 billion from 2.3 billion currently. The combined capability would allow Publicis to interact with 91% of all adults who use the internet, CEO Arthur Sadoun said in a statement. In February, Publicis said it would allocate between 800 million and 900 million euros this year for targeted acquisitions in technology and proprietary data. Publicis did not say how much the acquisition of Lotame, which is expected to close early in the second quarter, would cost it.
Yahoo
06-03-2025
- Business
- Yahoo
Publicis to acquire Lotame the world's leading independent end-to-end data solution
Publicis to acquire Lotame the world's leading independent end-to-end data solution Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 billion IDs and built on 100+ data sources. Combination of Lotame and Epsilon's identity and data will connect clients to over 90% of consumers worldwide through the Groupe's CORE AI capability. Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world's leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film). A global leader in data, identity and technology, Lotame is home to one of the largest end-to-end data marketplaces in the world, spanning 109 countries. Its proprietary identity solution delivers consistent and relevant addressable audiences built on 100+ data sources and activated through more than 1.6 billion IDs, for over 4,000 of the world's leading brands and publishers to leverage at scale and with precision. The combined data and identity assets of Lotame and Publicis Groupe's 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalized messaging at scale with even greater accuracy. Concretely, Epsilon and Lotame, will put the leadership of identity-driven marketing in the hands of all our clients through: Expanded Global Identity: The combined footprint of Epsilon and Lotame will expand Groupe's unique profiles to almost 4 billion, extending global coverage to more than 90% of consumers worldwide. This scale combined with unmatched breadth and depth of data allows marketers to find and activate against the right audiences with even greater accuracy, to engage their consumers in more relevant and meaningful ways. Talent and Expertise: Lotame's 19 years of earned data expertise and trusted innovation, coupled with its team of experts across data and identity, will power global and local-market product development, supported by dedicated engineering, partnerships, and operations specialists. Regional Product Focus: Lotame will drive APAC and EMEA expansion of Epsilon, continuing to work with publishers, data partners, and brands across the regions. Lotame's identity solution brings critical interoperability and data connectivity to digital marketers everywhere. Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services at scale. Arthur Sadoun, Chairman and CEO Publicis Groupe commented: 'In the age of AI, the name of the game is connect or die. By connecting Lotame to Epsilon, we're reinforcing our industry-leading identity graph, giving clients the unique competitive advantage of seeing and engaging with 91% of all adults who use the internet, safely and transparently. By connecting that best-in-class identity to our clients' data thanks to AI, and leveraging it across their marketing spectrum, from their PESO media ecosystem to content production, all in their owned environments, we are truly delivering measurable outcomes for their business. It's how we are making CoreAI a reality, and how we've built a category of one for Publicis that means today we are the world's largest advertising group, leading the industry on every KPI. As we continue to invest in the products, services and talent that drive differentiation and growth for our clients, I couldn't be happier to welcome Andy and the outstanding teams at Lotame on board.' Andy Monfried, Lotame CEO said: 'We have a rich history of innovation, building out our global data marketplace and scaling our identity solution to become among the most trusted and adopted in the industry. We are beyond thrilled to join Publicis Groupe, who shares our commitment to industry interoperability, connectivity, and privacy. Together with Epsilon, we look forward to delivering the next chapter of connected identity for Publicis.' This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025. About Publicis Groupe - The Power of OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 Twitter | Facebook | LinkedIn | YouTube | Instagram | Viva la Difference! Publicis Groupe Contacts Amy Hadfield Director of Global Communications +33 (0)1 44 43 70 75 Michelle McGowan Corporate Communications +1 312 315 5259 Eleanor Conroy Corporate Communications +447736746466 Click here to find the press in to access your portfolio
