Latest news with #LoweLintas
Time of India
2 days ago
- Business
- Time of India
Tuborg appoints Lowe Lintas as the creative agency for India
Lowe Lintas has been awarded the creative mandate for Tuborg , a beer brand , in India , following a competitive multi-agency pitch. The mandate, led out of the Lowe Lintas Gurgaon office, will cover creative strategy and integrated communication across platforms - bringing renewed focus to youth culture, cultural relevance, and contextual storytelling. Partha Jha, vice president-marketing, Carlsberg India , shared, 'For over 140 years, Tuborg has remained a vibrant and youthful brand, constantly redefining the beer experience. From its iconic green embossed bottle and easy pull-off cap to its deep-rooted connection with music, Tuborg has always led with innovation and energy. In Lowe Lintas, we found a partner who not only understands the pulse of youth culture but brings strategic depth and creative ambition to the table. Together, we look forward to shaping narratives that go beyond advertising—and become a part of cultural conversations based on work which the agency is known for.' Anurag Prasad, chief strategy officer and head of Lowe Lintas, North, commented, 'Tuborg commands massive love and recall, yet it displays immense appetite for creative disruption. We're super excited as this is an opportunity to not just craft powerful communication but create a cultural relevance that the Indian youth can own and contribute to.' Lowe Lintas brings a strong understanding of lifestyle and youth brands to this partnership. With its deep knowledge of the category and sharp cultural insights, the agency will bring a fresh creative perspective for Tuborg, the press note shared with ETBrandEquity stated.
Time of India
02-07-2025
- Business
- Time of India
Lowe Lintas appoints Anurag Prasad as head Gurgaon office
Lowe Lintas has announced the appointment of Anurag Prasad , chief strategy officer, as also the new head of the agency's Gurgaon office . Anurag takes over from Naveen Gaur , who will be moving on to pursue new entrepreneurial opportunities after being there with the agency for 15 years. Anurag Prasad has been with Lowe Lintas for over twenty years and has accumulated a wealth of knowledge over his two-and-a-half-decade career span, ensuring an output befitting the agency's reputation and a work ethic that is hard to replicate. As one of the best brand strategists in the industry, he believes in small details defining the bigger picture and not losing sight of either. Anurag describes himself as roll-up-your-sleeves-and-dive-straight-in planner. He has been the spearheading strategy for several marquee businesses, notably Maruti Suzuki, Google, Havells among others, for well over a decade. Across these partnerships, his ability to integrate deep consumer insights with brand imperatives has made a lasting impact on the business outcomes. Anurag is an ardent practitioner of marketing effectiveness and a firm believer that communication and brand must ultimately drive business growth. His views and work in brand-building effectiveness have won numerous awards for the agency and placed him on the Effie Awards jury, among other accolades. He is also a strong evangelist of the agency's proprietary cultural study – State of States – and has championed its integration into brand strategies to ensure that they succeed in the many Indias that make up this complex market. Speaking on the appointment, Subramanyeswar S (Subbu), Group CEO – India and CSO – APAC, MullenLowe Global , said, 'We are absolutely thrilled to appoint Anurag Prasad as the head of our Lowe Lintas – North operations. It is a role that is as critical as it is deserving. Anurag's strategic brilliance has already been a guiding light for our agency, and now, with this expanded mandate, we're placing one of our most trusted and forward-thinking leaders at the helm of an operation that is vital to our ambitions." "His dual lens – both operationally rigorous and strategically inspired, will ensure that we not only meet the demands of today but also shape the opportunities of tomorrow for our clients, brands, and us. This is a moment of real momentum, and I can think of no one better than Anurag to lead it," he added. Subramanyeswar further added, "As we mark this transition, I want to express our deepest gratitude to Naveen Gaur, who has led Lowe Lintas – North with integrity, dedication, and heart for the past 15 years. He has left a meaningful and lasting imprint on all of us who had the pleasure of working alongside him. We wish him only the very best in whatever comes next.' Commenting on his new role, Anurag Prasad shared, 'I walked into Lowe Lintas, 21 yrs ago and immediately had the privilege to be nurtured by its numerous greats and inspired every day by its infinite talent. And therefore, this is an enormous privilege. Lintas has often ushered the future, for its brands and even the industry. And Lowe Lintas of today is transforming into what agencies of tomorrow should be. To participate and contribute to this evolution is possibly going to be my most exciting time at Lowe Lintas.' This move signals Lowe Lintas' continued commitment to nurturing leadership from within and building a future-ready organisation that stays ahead of the curve.
Time of India
17-06-2025
- Entertainment
- Time of India
India 'Ink' strikes gold on day 1 of Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025 has seen India secure awards and shortlists across various categories. Indian agencies have shown capabilities in Outdoor, Health and Wellness, Pharma, and Print and Publishing. As of day 1 and day 2 announcements, India has received two Gold, four Silver, and three Bronze Lions, bringing the total medal count to nine. This indicates India's continued presence at the festival. Awarded Campaigns: Gold Lions: FCB India received a Gold in the Outdoor category for "Lucky Yatra" for Indian Railways. This campaign addressed ticketless travel by linking train tickets to a lottery. Havas Creative India was awarded a Gold in Print and Publishing for "Ink of Democracy" for The Times of India, a campaign related to voter participation. Silver Lions: Talented, Bangalore, earned a Silver in Outdoor for "Nature Shapes Britannia" for Britannia Industries, noted for its use of sustainable billboard design. FCB Kinnect, Mumbai, secured a Silver in Outdoor for "Too Yumm! To Cheer!" for Too Yumm!, involving edible cheer signs to work around stadium snack restrictions. Godrej Creative Lab received a Silver in Health & Wellness for the "Naga Saint Eye Test" campaign for the Eyebetes Foundation, focused on eye screenings at Kumbh 2025. Lowe Lintas, Mumbai, took a Silver in Pharma for "Dawai Reader" for Alkem Laboratories, an AI-powered tool designed to interpret handwritten prescriptions. Bronze Lions: FCB India also received a Bronze for "Lucky Yatra" in the Outdoor category. Ogilvy Mumbai secured two Bronze Lions in Outdoor: one for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal Tea, an installation that combined tea culture with Indian classical music, and another for "Vi Guardian Beads" for Vodafone Idea, which used engraved beads for locating missing persons. Shortlist summary: India's overall shortlist tally stands at 76 shortlists across 20 categories. This year's submission count from India was 982 entries, an increase from 826 in 2024. Agencies with multiple shortlists include: Ogilvy India FCB India Havas Creative India Talented Leo Burnett Lowe Lintas Shortlisted campaigns cover themes such as social behavior, sustainability, cultural engagement, and the use of technology in advertising . India's presence is noted across various Lions categories, including Design, Direct, Entertainment for Sport and Film Craft. Further award announcements are expected as the festival continues.
Time of India
11-06-2025
- Health
- Time of India
Neena Gupta redefines timely care with Cipladine
HighlightsCipla Health launches the campaign 'Cipladine – Aapka Fast Aid Expert' featuring actress Neena Gupta as the brand ambassador, reinforcing its position as India's No.1 trusted solution for cuts, wounds, burns, and infections. The campaign highlights Cipladine's unique Povidone Iodine formula that starts acting within just 30 seconds, promoting it as a true 'Fast Aid Expert' rather than just a first aid product. Conceptualized by Lowe Lintas, the campaign showcases relatable stories of Neena Gupta's character, emphasizing the product's rapid action and engaging viewers through humor and efficiency. Cipla Health , a player in consumer healthcare , has announced the launch of its latest campaign, " Cipladine – Aapka Fast Aid Expert ," featuring actress Neena Gupta as the brand ambassador. The campaign reinforces Cipladine's positioning as India's No.1 trusted solution for cuts, wounds, burns and infections — delivering fast and effective healing when it matters most. Backed by its Povidone Iodine (PVPI) formula, Cipladine is proven to stay longer on the skin, penetrate deeper, and start acting within just 30 seconds, making it not just a first aid but true Fast Aid Expert. Shivam Puri, managing director and chief executive officer, Cipla Health said, 'With our new 'Fast Aid' campaign, we're redefining timely care, delivering quick, effective relief when it's needed most. This latest narrative reaffirms Cipladine's place as a household essential, trusted across both urban and rural India. We're delighted to have Neena Gupta bring her authenticity and wide appeal to help take this message forward." Conceptulised by Lowe Lintas , the new campaign creatively brings the "fast action" benefit of Cipladine to life through a series of films featuring Neena Gupta and Shashie Verma. In these quirky and relatable stories, Gupta, a meticulous and quick-witted character, is often seen outpacing her slow, laid-back assistant, echoing Cipladine's rapid action on wounds. Gupta, actress and brand ambassador, shared her excitement about the association, saying, 'Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.' Subramanyeswar S, group chief executive officer- India and chief strategy officer – APAC, MullenLowe Global said, 'We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight - speed - a critical need in first aid. That's when we reimagined Cipladine not just as a product, but as a solution—a fast aid expert in the world of first aid solutions .' Sarvesh Raikar, president (creative), Lowe Lintas added, 'The idea of an ultra-efficient boss and her quest to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from 'first aid' to 'fast aid' expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.' The campaign is now live across TV, digital, print, OOH and trade visibility assets, to ensure maximum reach and engagement. Watch the videos here:
Business Standard
11-06-2025
- Business
- Business Standard
Cipla Health launches a new campaign for Cipladine with Neena Gupta as brand ambassador
PRNewswire Mumbai (Maharashtra) [India], June 11: Cipla Health, a leading player in consumer healthcare, announced the launch of its latest campaign, 'Cipladine - Aapka Fast Aid Expert', featuring acclaimed actress Neena Gupta as the brand ambassador. The campaign reinforces Cipladine's positioning as India's No.1 trusted solution for cuts, wounds, burns, and infections -- delivering fast and effective healing when it matters most. In a world where every second counts, everyday injuries like cuts, burns, and wounds can disrupt a person's journey towards new experiences. Consumers seek a quick-acting reliable solution that empowers them to get back to their daily lives without delay. Backed by its Povidone Iodine (PVPI) formula, Cipladine is proven to stay longer on the skin, penetrate deeper, and start acting within just 30 seconds, making it not just a first aid but true Fast Aid Expert. [1] Commenting on the campaign, Shivam Puri, MD & CEO, Cipla Health Ltd. said, "Cipladine has long been a trusted name in first aid, making it India's No. 1 antiseptic ointment. With our new 'Fast Aid' campaign, we're redefining timely care, delivering quick, effective relief when it's needed most. This latest narrative reaffirms Cipladine's place as a household essential, trusted across both urban and rural India. We're delighted to have Neena Gupta bring her authenticity and wide appeal to help take this message forward." Conceptulised by Lowe Lintas, the new campaign creatively brings the 'fast action' benefit of Cipladine to life through a series of films featuring Neena Gupta and Shashie Verma. In these quirky and relatable stories, Neena, a meticulous and quick-witted character, is often seen outpacing her slow, laid-back assistant, echoing Cipladine's rapid action on wounds. Neena Gupta, Actress & Brand Ambassador, shared her excitement about the association, saying, "As someone who believes in tackling life head-on, I love the idea of being associated with a product that does the same. Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience." Sharing his thoughts, Subramanyeswar S. Group CEO - India & Chief Strategy Officer - APAC, MullenLowe Global said, "Cipladine has long held the leadership position in its category, but true leadership lies not in maintaining the status quo, it lies in continuously raising the bar. We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight - speed - a critical need in first aid. That's when we reimagined Cipladine not just as a product, but as a solution--a FASTAID EXPERT in the world of FIRSTAID solutions." Sarvesh Raikar, President (Creative), Lowe Lintas added, "The category of first aid solutions has been quite predictable in its problem-solution communication approach. We needed to break the clutter with a fresh tone of voice. The idea of an ultra-efficient boss and her quests to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea - to move from 'FIRST-AID to 'FAST-AID' Expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by the national-award winning director Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces." The campaign is now live across TV, digital, print, OOH and trade visibility assets, to ensure maximum reach and engagement. Catch the film here - * Film 1 * Film 2 Agency Credits: Agency: Lowe Lintas Creative: Sarvesh Raikar, Ninad Gawhankar, Prashant Pawar Servicing: Adhideb Ghosh, Jonita Quadros, Nisha Jaffer Planning: Shipra Chinchankar Production House: Thunder Films Director: Vivek Dubey Client Credits: Marketing Team Category Director: Abhiroop Chatterjea Marketing Managers: Trishna Shah, Kunal Mehta About Cipla Health Limited: Cipla Health Limited, the fast-moving wellness goods (FMWG) arm of Cipla, was incorporated in 2015 with a vision to spearhead the wellness wave in India. Cipla Health has delivered rapid growth and today plays across a diverse portfolio of 20 brands with most key brands being No. 1 or No. 2 in their respective categories. The portfolio includes products in Pain Care (Omnigel), Smoking Cessation (Nicotex), Oral Rehydration Solutions (Prolyte), Medicated Ointments (Cipladine), Cough & Cold (Cofsils and Naselin), Multi Vitamins (Maxirich), Weight Gain (Endura Mass) and Personal Care (Rivela Dermascience, Cetafresh, Tugain Essentials).
