Latest news with #Lucknowimukaish
Time of India
a day ago
- Business
- Time of India
Edelweiss CEO and Shark Tank India judge Radhika Gupta calls out Dior for no credit to India for Mukaish Overcoat: Says, time to ...
Radhika Gupta (ANI) Edelweiss CEO and Shark Tank India judge Radhika Gupta has once again called a luxury brand. After Prada, Gupta has now critised luxury fashion brand Dior for allegedly failing to give credit to India for its traditional 'Mukaish' embroidery. In a post shared on social media platform X (formerly known as Twitter) Gupta has publicly criticised Dior for selling Rs 1.7 crore ($200,000) overcoat with Lucknowi Mukaish embroidery without acknowledging the Indian artisans . Gupta's public statement on social media highlights a growing demand for global brands to acknowledge the origins and artisans behind traditional crafts. Read Radhika Gupta's social media post here In the post Gupta expressed her frustration over what she called 'blatant cultural appropriation ,' revealing that the intricate embroidery was crafted by 12 Indian artisans over 34 days, yet the brand gave no credit, no context, and no mention of India 'One more handloom, one more headline. Dior sells a $200K coat using Lucknowi mukaish embroidery. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villa Prices in Dubai Might Be Lower Than You Think! Villa for sale in Dubai | Search Ads Learn More Undo 12 Indian artisans. 34 days of work. No credit. No context. No mention of India. The world loves Indian craftsmanship — But rarely credits the craftspeople. And almost never shares the value. Because the branding, storytelling, and pricing power stay elsewhere. The hand that creates remains invisible. Culture is soft power. Japan did it with design. Korea did it with pop culture. India must do it with craft. From sourcing destination to storytelling nation. A home of global brands. The lion has to come out. And roar,' wrote Gupta. Edelweiss Mutual Fund CEO Radhika Gupta on Prada Kolahpuris controversy This is not the first time that Radhika Gupta has called out a luxury fashion brand. Recently, the Edelweiss CEO criticised Prada for showcasing scandals that resemble closely to India's traditional Kolhapuri chappals. Gupta has criticised Prada for not giving the due credit to the original artisans. Her remarks soon went viral on social media calling for the recognition and preservation of India's textile heritage . Gupta shared a post on social media platform X (formerly known as Twitter) in which she criticised Prada. '500 rupee chappal sold for 1 lakh, without any credit! This is why I am obsessed with wearing and talking about handlooms. Every child knows who Prada and Gucci are, but very few in a room know a Himroo, Sambalpuri or Narayanpet. Our textile heritage and craftsmanship is for us to preserve, brand and benefit from. As for Prada... Remember that till the lion learns to write, all stories will always glorify the hunter.' wrote Gupta. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
2 days ago
- Business
- Time of India
Edelweiss MF CEO Radhika Gupta slams fashion brand for selling Lucknowi mukaish overcoat for Rs 1.7 cr: ‘World loves Indian craftsmanship but..'
Indian craftsmanship , long admired on the global stage, serves as a rich source of inspiration for numerous international fashion and lifestyle labels. However, the true creators behind these intricate works—skilled artisans—are often overlooked, living in the shadows without recognition or reward. Despite the international reverence for their art, the artisans themselves remain nameless, and their contributions are unacknowledged. Recently, Radhika Gupta, CEO of Edelweiss Mutual Fund and a known advocate for creative integrity, publicly criticized a well-known luxury fashion brand for exploiting India's iconic Lucknowi mukaish embroidery. This traditional technique, rooted in cultural heritage and meticulous craftsmanship, was allegedly used in one of the brand's high-end coats—priced at an exorbitant $200,000 (approximately Rs 1.7 crore)—without any credit to the original artists or reference to its Indian origins. Explore courses from Top Institutes in Please select course: Select a Course Category PGDM Public Policy Leadership Project Management Degree Product Management CXO Technology Others healthcare Data Science Finance Data Analytics Digital Marketing Cybersecurity Data Science Design Thinking Operations Management others MBA MCA Management Artificial Intelligence Healthcare Skills you'll gain: Financial Analysis & Decision Making Quantitative & Analytical Skills Organizational Management & Leadership Innovation & Entrepreneurship Duration: 24 Months IMI Delhi Post Graduate Diploma in Management (Online) Starts on Sep 1, 2024 Get Details — iRadhikaGupta (@iRadhikaGupta) Taking to the social media platform X (formerly Twitter), Gupta voiced her disappointment over what she termed as blatant cultural appropriation. According to her, the elaborate coat was the result of the efforts of 12 Indian artisans who spent 34 days crafting the embroidery. Despite the time, skill, and heritage invested in the piece, the brand failed to acknowledge the origin of the art form or the artists who made it possible. Gupta highlighted how this is a recurring issue in global fashion—Indian crafts are often celebrated visually but stripped of their backstory and the rightful credit to the creators. "12 Indian artisans. 34 days of work. No credit. No context. No mention of India. The world loves Indian craftsmanship—but rarely credits the craftspeople. And almost never shares the value," she lamented. She stressed that while the world continues to benefit from Indian aesthetics, the power to shape narratives, pricing, and branding remains with those outside the country. This imbalance means that while the finished product dazzles on global runways, the hands that built it remain invisible. Mukaish embroidery, deeply embedded in the history of Lucknow, involves weaving metallic threads into fabric to form delicate, web-like designs. Known locally as fardi ka kaam , this embroidery creates striking geometric textures. Traditionally combined with chikankari, another Lucknow-based hand embroidery, mukaish is considered a vanishing art. Few artisans continue to pursue it today, and even fewer receive the credit they deserve. Gupta called upon India to transform from merely a supplier of materials to a powerful storyteller of its heritage. Just as Japan and Korea leveraged design and pop culture to build global influence, India, she argued, should assert its cultural authority through its rich and unparalleled crafts. Ask ChatGPT
