Latest news with #Lusk
Yahoo
5 days ago
- Business
- Yahoo
How to avoid prospects tuning out on social media
This story was originally published on Multifamily Dive. To receive daily news and insights, subscribe to our free daily Multifamily Dive newsletter. Scroll through the Instagram feed for The Pointe on Westshore and you'll find announcements for events past and present, including sunset yoga, salsa dancing and sugar cookies at the front desk. A monthly feature showcases resident pets, and descriptions under pictures of the property invite viewers to imagine what they could do there — hosting events in their homes or lounging at the property pool. The Facebook and Instagram pages for the 444-unit midrise property in Tampa, Florida, highlight the property's lifestyle in tandem with its features. It's a social media strategy that Devin Lusk, marketing director at Tampa-based American Landmark Apartments, has created for the company's 100-plus multifamily properties, encompassing over 32,000 apartment units. In Lusk's view, social media users tend to resist 'property-type' content. 'Let's be honest, no one wants to see another generic photo of a kitchen they've already seen on the website,' Lusk told Multifamily Dive. 'Renters tune that out. We focus on building trust by showing the real stuff: resident shoutouts, behind-the-scenes moments and content that actually feels lived-in. It's about giving them a glimpse of the lifestyle, not just the floor plan.' Here, Lusk speaks with Multifamily Dive about her digital playbook, including resident stories, top-performing platforms, strategies for drawing in Gen Z and the dangers of falling back on floor plan photos. This interview has been edited for brevity and clarity. MULTIFAMILY DIVE: How do you structure a digital engagement plan for a given property? DEVIN LUSK: We always start by getting to know the neighborhood: what makes it tick and who lives there. Then we build a brand story that feels real and relatable for the people who already live at the property and those thinking about moving in. From there, it's all about creating content that feels like it's for them, highlighting resident stories, team shoutouts and celebrating community moments. It's about creating a vibe where people feel like they belong, not just live. What are some of the social media strategies you most strongly recommend to drive leasing? Use short-form video tours, spotlight resident experiences and run geo-targeted paid campaigns with limited-time offers to generate urgency. What are some examples of the stories you tell? We love telling real stories, whether it's spotlighting a long-time resident, showing off a team member's daily routine or capturing a pup's favorite hangout spot. Sharing these moments brings authenticity and shows what life's really like here. It's not just about amenities, it's about the people — and pets! — who make the place feel like home. Are there particular platforms that are more effective than others? Does it vary by demographic? Instagram and Facebook are our top performers for engagement and leads. TikTok is gaining traction, especially with younger renters, but it hasn't fully caught up in our space just yet. Platform choice really depends on your audience and content style. Are there particular strategies for attracting Gen Z renters? Authenticity is key. Real content from management teams and onsite events performs better than polished promos. What are some of the challenges you've encountered in this space? Is there something that used to work, but doesn't anymore? Staying ahead of shifting renter expectations is a constant challenge. Stock imagery and generic posts just don't cut it anymore. Renters want real, relatable content. It's also harder to tie social directly to leases, so proving ROI takes a more creative, long-term approach. Recommended Reading Should your property have a sound studio?
BreakingNews.ie
06-07-2025
- Politics
- BreakingNews.ie
Oberstown Children's Detention facility staff did not suffer 'life-changing injuries', Foley says
The Minister for Children, Disability and Equality, Norma Foley TD, has rejected claims that any staff at Oberstown Children's Detention facility suffered 'life-changing injuries' in recent incidents there. In wide-ranging written Dáil replies on the operation of Oberstown at Lusk in Co Dublin, Minister Foley has also rejected claims that the centre is experiencing 'dangerously low staffing levels'. Advertisement The facility currently has capacity 46 - 40 boys and six girls - and Minister Foley revealed that her officials have already asked the Oberstown Director to make preparations to provide for 'a small increase in the near future in the maximum number of boys that may be detained at Oberstown'. This follows Oberstown frequently having no space to cater for remand orders from the courts including one incident last month where a lack of space at Oberstown resulted in two Dublin teenagers, who are accused of being armed with a machine gun during a burglary, being released from custody despite a judge seeking to remand them on detention to Oberstown. The 2024 annual report for Oberstown shows that of the 120 teenagers subject to remand or detention orders last year, only two were female. In his written Dáil question, Deputy Gary Gannon asked Minister Foley the actions being taken in response to the serious incident at Oberstown in which nine staff were injured–four requiring hospital treatment, including one with life-changing injuries and how she justifies operating the facility with dangerously low staffing levels. Advertisement In her response, Minister Foley stated: 'I am concerned that the question asked repeats assertions made about recent incidents at Oberstown which were put into the public domain without consultation or verification and which contain significant factual inaccuracies. 'I would like to correct these inaccuracies and provide important context while being mindful of the sensitivities of the individuals involved. 'All individuals involved in the incidents referred to continue to be fully supported by Oberstown. Where injuries were sustained, following triage by the campus onsite medical team, four individuals were referred to hospital for further checks, none of which resulted in hospitalisation (stays in hospital). 'While it would not be appropriate for Oberstown to discuss details of any personal injuries outside the internal review process, I have been assured by the Director that to date the campus has not received any medical information to support the assertion that any staff member involved in the incidents received 'life-changing injuries'. Advertisement 'It is unhelpful to make unsupported assertions on the nature or potential repercussions of any injury sustained in an incident which is under review." Minister Foley added that 'Oberstown is not experiencing 'dangerously low staffing levels''. She stated that in 2025 Oberstown has recruited 18 staff, 16 of these in the roles of Residential Social Care Worker and Night Supervising Officer. Minister Foley stated that 'of this intake, 17 remain (94.4 per cent) – only one staff member left within six months of joining'. The 2024 annual report for Oberstown shows that its allocation for pay last year totalled €17.18 million. The centre employed 250 including 165 directly involved in the direct front line care of young people. In her foreword to the 2024 report, chair, Koulla Yiasouma stated that 'the year has been particularly challenging as our occupancy levels have remained high and staffing levels are still a challenge". She stated: 'The needs of some of the young people are increasingly complex and the willingness of the whole staff team to adapt to those needs is remarkable.'
Yahoo
26-06-2025
- Climate
- Yahoo
Fireball in the sky as suspected meteor rattles Georgia and the Carolinas
A 'fireball' that may have been a meteor burned through the sky on Tuesday just after noon in north Georgia, with a meteorite fragment crashing through the roof of a house in metro Atlanta. 'It pierced through the roof all the way through and cracked through the laminate flooring to the concrete,' said Ryan Morrison, director of emergency management for Henry county, a suburban area south-east of Atlanta. 'That's why we think it's part of this meteor storm.' The homeowner requested the homeland security office refrain from identifying them, because they have a small child, Morrison said. Related: 'It blew us away': how an asteroid may have delivered the vital ingredients for life on Earth People across north Georgia and parts of North Carolina and South Carolina reported seeing the meteor, smoke trailing its descent. A boom around 12.30pm rattled houses across metro Atlanta. Images and video have begun to emerge of the fireball. The National Weather Service didn't initially recognize what it saw on its radar, said Dylan Lusk, a senior meteorologist at the service's Peachtree City station. 'We did not catch it on radar, and that is mostly because it looks like the fireball that occurred was a little bit too high up,' Lusk said. 'I was looking at some of our satellite stuff; we were able to catch a smoke trail.' The fireball resembled a lightning strike on the service's global lightning mapper, he said. The Atlanta area has had a spate of strong lightning storms over the last day, which led many to dismiss the boom as more lightning. A meteor strike is uncharted territory, Lusk said. 'We're not experts on this stuff,' he said. Space debris or asteroids are the purview of Nasa, he added.
Yahoo
16-05-2025
- General
- Yahoo
Governor Braun declares May 17 Kids to Parks Day
FARMERSBURG, Ind. (WTWO/WAWV)— Indiana is celebrating the 15th annual Kids to Parks Day on May 17. Kids to Parks Day is a national day of outdoor play to get families out to connect with local, state, and national parks. Mike Braun declared May 17 as Indiana's Kids to Parks Day and signed an official proclamation for it. This day is created so that kids can gain an appreciation for public lands and learn about park stewardship, outdoor recreation, and natural/cultural history. There are several ways you can celebrate this year. You can find planned activities at this link for things to do around Indiana. Some examples of activities in the Wabash Valley are: Meet the Naturalist – Raccoon State Recreation Area 2 p.m. – 3 p.m. Stop by the campground store to see the park's naturalist at their table of interesting things from the park. Planetarium Program – Turkey Run State Park 2 p.m. – 2:45 p.m. Explore constellations and hear the stories attached to them. Lusk Home Tour – Turkey Run State Park 11 a.m. – 12 p.m./ 3 p.m. – 4 p.m. Hear the story of the Lusk Family. Tour their house and hear the nerve-racking tale of how Turkey Run became a state park. The Lusk Home is located on the eastern side of the park. Hike out on Trail 1 or 4, or park in the Lusk parking lot (access off of Narrow's road). Bluebird Box Workshop – McCormick's Creek State Park 1 p.m. to 3 p.m. Come join the Brown County Bluebird Club to build a bluebird box to help support native birds. This workshop costs $10 a box. Please bring cash to pay for your birdhouse. You can build your box at Pine Bluff Shelter. This workshop requires pre-registration. Please register at b4bluebirds@ Check out the Children's Outdoor Bill of Rights with 11 suggested outdoor activities every kid should do. Complete all 11 to become an official Hoosier Outdoor Child and get your certificate here. Get started on Hoosier Quest to earn patches and pins here. You can also check out the state parks kids' webpage for more ideas. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
14-05-2025
- Yahoo
‘Not just a home:' Pre-Civil War house being moved from Cobb County
Crews are preparing to move a historic house from a busy corner in Cobb County to rural property in Ball Ground, a distance of about 30 miles. The McAfee House, located at Barrett Parkway and Bells Ferry Road, was built in the 1840s on a plantation of several hundred acres. It also served as a headquarters for Union soldiers during the Civil War and became a field hospital. Lee and Brittani Lusk bought the house for $1. But there was a twist: the new owner would have to pay to move the house and clean up the property. [DOWNLOAD: Free WSB-TV News app for alerts as news breaks] About 40 applicants submitted bids for the home, with the Cobb Landmarks and Historical Society organizing a review committee to select a winner. Lusk told Channel 2's Bryan Mims he's restored more than 40 old structures, most of which are homes, and has experience relocating buildings. That made him stand out among the applicants. 'I've always been drawn and attracted to the nostalgia of the old homes,' Lusk said. 'To me, they have more character than more typical modern homes built today.' Cobb Landmarks executive director Trevor Beemon said his organization had been working to protect the McAfee House for years. 'A lot of times, you want to try to save the structure in its original location and setting,' he said. But a retail development is planned for the property, and the house needs a new home. TRENDING STORIES: MANHUNT: Teenager accused of shooting, killing his stepfather in Newton County Atlanta police investigate shooting of 11-year-old One of Canada's 'most wanted' fugitives arrested in Brookhaven The home will be dismantled into six sections and hauled to Ball Ground on a trailer and escorted by police. Lusk will reassemble the house next to his own home. He plans to make it a residence for now, but said it could become a museum someday. 'It's not just a home, it's a story behind every home,' he said. Crews are expected to begin moving the home in sections by next week. 'It's just really gratifying,' Beemon said. 'And especially to see it in the hands of people who are so passionate and excited about the opportunity of giving it a new life.' [SIGN UP: WSB-TV Daily Headlines Newsletter]
