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At the Cannes Lions, a cheeky NZ advert comes out on top
At the Cannes Lions, a cheeky NZ advert comes out on top

Newsroom

time23-06-2025

  • Entertainment
  • Newsroom

At the Cannes Lions, a cheeky NZ advert comes out on top

When Sir Graham Henry got a call from a young ad man asking him to front a campaign about a taboo subject, his answer was surprising. 'It was quite daunting to call him up,' says Sam Stuchbury, creative director and founder of Motion Sickness. 'No one really wants to be in a herpes ad.' Sam Stuchbury, executive creative director of Motion Sickness. Photo: Motion Sickness But Sir Graham said 'yes' to the campaign, and last week took his support further by beaming into the prestigious Cannes Lions global ad awards with a tongue-in-cheek message of congratulations to New Zealand for being 'the best place in the world to have herpes'. The campaign was awarded two Grand Prix and four other prizes at Cannes, where they competed with more than 26,000 entries. Stuchbury tells The Detail how he nervously phoned Sir Graham, and before he could complete his pitch the former All Black coach said, 'Yeah, yeah, yeah, I'll do it'. With Sir Graham on board, the team at Motion Sickness then approached other New Zealand 'icons' including Sir Ashley Bloomfield, Sir Buck Shelford and comedian Angella Dravid. The agency had been given an 'impossible brief' from the Herpes Foundation: to remove the stigma from genital herpes, an infection that afflicts one in three sexually active New Zealand adults. Foundation trustee Alaina Luxmoore says the organisation had been trying to destigmatise herpes for more than 20 years. 'It has never, ever, ever worked,' she says. 'You're up against mainstream media; being the punchline joke in movies and songs and TV; decades and decades and decades of internalised shame about herpes as being akin to some type of sexual proclivity or uncleanliness. 'It felt like you could never shake the stigma.' A still image from the award-winning herpes ad. Photo: Motion Sickness When the agency came back to Luxmoore with the campaign tagline 'Make New Zealand the best place in the world to have herpes,' her reaction was instant. ''Oh my gosh, that's it.' By the end of the weekend after we'd heard that line for the first time I couldn't shake it and we were giddy with excitement.' Both Luxmoore and Stuchbury were shocked at the worldwide reaction, with 22 million PR impressions, a reflection of the number of people reached by the campaign in the first eight weeks, and more than 10,000 hours of educational content watched. 'I didn't expect the level of admiration from overseas people and we had a lot of herpes organisations from other places around the world reaching out and saying, can I share your content, can you tell me about it. American podcasts, English researchers who are doing their degrees on the stigma around herpes. Lots and lots of international eyes on us and I didn't expect that.' For Luxmoore it was also a surprising personal experience, as she fronted for media interviews for the foundation about why destigmatisation was so important. 'It was like, 'Who is the person who can speak to the lived experience of herpes' and that's me. The reason I'm on the board is because I have herpes.'

Bakeries raising prices amid high costs for eggs, chocolate
Bakeries raising prices amid high costs for eggs, chocolate

Yahoo

time14-02-2025

  • Business
  • Yahoo

Bakeries raising prices amid high costs for eggs, chocolate

PROVIDENCE, R.I. (WPRI) — Valentine's Day is expected to bring a needed bump in sales for local bakeries as they deal with rising costs in eggs due to the recent bird flu outbreak. ALSO READ: Bird flu found in southern RI farm flock Jennifer Luxmoore is the owner of Sin Bakery in Providence. She said last year 15 dozen eggs cost about $45, now it costs $189. 'This week, we ordered two cases of eggs and didn't get them,' Luxmoore said. 'The supplier did not have the eggs to give us.' The price of chocolate has also increased. 'Due to a lot of weather difficulties where cocoa is grown, cocoa prices and chocolate prices have just been soaring,' Luxmoore noted. 'Cocoa this past week was $305 for a 50-pound bag. Last year it was $163.' Given the rising costs, Sin Bakery made the decision to raise prices on some goods, including specialty and custom cakes. NEXT: Timing of Valentine's Day brings boost to local businesses 'I hate to do it,' Luxmoore said. 'I really like being able to give everyone the ability to experience something sinful at every price point, but we have to do this to survive.' Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Jazz band prepares for Cuban festival performance
Jazz band prepares for Cuban festival performance

Yahoo

time29-01-2025

  • Entertainment
  • Yahoo

Jazz band prepares for Cuban festival performance

It's a big week for a Birmingham-based jazz band as its members prepare to perform at a festival in Cuba. Musicians Kate Luxmoore, Lekan Babalola, Tom Marsh and Jon Escoto Brown form the Sacred Funk Quartet which was founded more than 20 years ago. Being invited to perform at Havana International Jazz Festival on Thursday and Friday is a chance to share their music with different cultures, the band said. "This festival is really well-respected and it's not often you get an opportunity like this, it's a big deal for us," said Luxmoore. Havana Jazz Festival was founded in 1979 by Cuban musicians and featured more than 100 performances last year. Grammy award-winner and organiser of the event Chucho Valdés described the vibe of the music at the event as "if it ain't got that swing, it ain't Havana". Luxmoore will be returning to Havana after more than two decades and said she could not wait to connect with other musicians. "That's the joy and excitement in it, it means potential new collaborations and it will take us down an interesting road," she said. The festival means the band can "connect globally with others through music", Luxmoore added, which was a "fantastic feeling". Babalola said that travelling to Cuba would give the band an opportunity to see people who "live the same lifestyle using the same music". The band received funding from charitable funder PRS Foundation for the trip but did not secure enough for Marsh to attend. He said that while it was disappointing, he would be cheering them on from Birmingham. "I'm really wishing them all the best for this festival, it's so exciting, the opportunities this will give the band is unmatched," he said. The band has set up a JustGiving page to raise funds to cover accommodation and transport. Follow BBC Birmingham on BBC Sounds, Facebook, X and Instagram. Jazz festival 'back to its very best' Station's photo exhibition has got some brass Havana International Jazz Festival PRS Foundation

Birmingham jazz band prepares for Cuban festival performance
Birmingham jazz band prepares for Cuban festival performance

BBC News

time29-01-2025

  • Entertainment
  • BBC News

Birmingham jazz band prepares for Cuban festival performance

It's a big week for a Birmingham-based jazz band as its members prepare to perform at a festival in Cuba. Musicians Kate Luxmoore, Lekan Babalola, Tom Marsh and Jon Escoto Brown form the Sacred Funk Quartet which was founded more than 20 years invited to perform at Havana International Jazz Festival on Thursday and Friday is a chance to share their music with different cultures, the band said."This festival is really well-respected and it's not often you get an opportunity like this, it's a big deal for us," said Luxmoore. Havana Jazz Festival was founded in 1979 by Cuban musicians and featured more than 100 performances last award-winner and organiser of the event Chucho Valdés described the vibe of the music at the event as "if it ain't got that swing, it ain't Havana". Luxmoore will be returning to Havana after more than two decades and said she could not wait to connect with other musicians."That's the joy and excitement in it, it means potential new collaborations and it will take us down an interesting road," she festival means the band can "connect globally with others through music", Luxmoore added, which was a "fantastic feeling".Babalola said that travelling to Cuba would give the band an opportunity to see people who "live the same lifestyle using the same music". The band received funding from charitable funder PRS Foundation for the trip but did not secure enough for Marsh to attend. He said that while it was disappointing, he would be cheering them on from Birmingham."I'm really wishing them all the best for this festival, it's so exciting, the opportunities this will give the band is unmatched," he band has set up a JustGiving page to raise funds to cover accommodation and transport. Follow BBC Birmingham on BBC Sounds, Facebook, X and Instagram.

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