3 days ago
US ice cream makers to scoop out synthetic dyes under RFK Jr. push
15 July 2025 00:00
WASHINGTON (AFP)Major US ice cream makers on Monday announced plans to phase out their use of artificial dyes following pressure from Health Secretary Robert F. Kennedy Jr. to eliminate unnecessary additives from the American International Dairy Foods Association (IDFA), which includes over 40 top ice cream brands, said its members would stop using petroleum-derived synthetic colourings by the end of chemicals have been linked in studies to conditions including attention deficit hyperactivity disorder (ADHD), cancer, diabetes, gastrointestinal issues, and genomic disruption, yet serve no nutritional or functional purpose beyond cosmetic colouring, health advocates have long argued."I'm particularly happy to be here today because this is relevant to my favourite food, which is ice cream," Kennedy said at a press event, lauding the dairy industry for its actions."This is a great day for dairy and it's a great day for Make America Healthy Again," added the IDFA's President and CEO Michael Dykes, referencing Kennedy's MAHA slogan that is a play on President Donald Trump's "Make America Great Again" or Jacobs, CEO of Turkey Hill, said many commercial ice cream manufacturers had already phased out artificial colours or were in the process of doing so."By taking this step now, ice cream manufacturers are ensuring that ice cream remains a special part of our lives as consumer preferences change and the nation's regulatory priorities evolve," he data shows Americans consume roughly 19 pounds (8.6 kg) of ice cream a year. The frozen treat plays a major economic role -- contributing an estimated $12 billion to the economy and supporting more than 27,000 dairy industry April, Kennedy announced plans to revoke authorisation for two synthetic dyes and to "work with industry" to eliminate six more -- an approach critics dismissed as too soft and overly reliant on voluntary Food and Drug Administration, in one of its final acts under President Joe Biden, had already finalised a rule to ban Red Dye No. 3, one of the most widely used and controversial there are signs that Kennedy's peer-pressure strategy is yielding some food manufacturers, including Nestle, Kraft Heinz, General Mills, and PepsiCo, have already signed on to ditch artificial on Monday said between "35 and 40 percent" of the food industry has now pledged to make the key holdouts remain -- notably candy giants like Mars, which makes M&M's and Skittles -- in the absence of binding federal regulation.
The ice cream makers' pledge pushes past Kennedy's original target of end-2026, giving companies an extra year to adjust their supply chains.
