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Fäm Properties appointed exclusive master agency for Phase 1 of Dh60b Keturah Ardh master community
Fäm Properties appointed exclusive master agency for Phase 1 of Dh60b Keturah Ardh master community

Khaleej Times

time8 hours ago

  • Business
  • Khaleej Times

Fäm Properties appointed exclusive master agency for Phase 1 of Dh60b Keturah Ardh master community

Fäm Properties has been appointed as the exclusive master agency for phase one of the Dh60 billion Keturah Ardh master development, Dubai's first heritage-wellness integrated luxury community. The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Located in the Al Rowaiyah First District, the project from MAG Group combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. The wider master plan will combine Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai. The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature. More than 9,800 millionaires are expected to relocate to the UAE this year. Dubai in particular is a beacon for wealthy investors, so the demand for new luxury property is very strong. Dubai's property market continues on its record-breaking path, with the first half of 2025 reaching new highs of 98,603 property sales worth Dh326.7 billion. H1 sales value rose 40% year-on-year, driven by the strongest-ever quarterly performance of 53,118 transactions worth Dh184 billion in Q2. The Q2 sales value was 25% higher than the previous peak of Dh147.2 billion set in Q4 2024, while transaction volume rose 5.39% above the earlier high of 50,400 deals recorded in Q3 last year. Firas Al Msaddi, CEO of fäm Properties, said: 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers. This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation. Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio.

fäm Properties appointed as exclusive master agency for Keturah Ardh master development
fäm Properties appointed as exclusive master agency for Keturah Ardh master development

ME Construction

time10 hours ago

  • Business
  • ME Construction

fäm Properties appointed as exclusive master agency for Keturah Ardh master development

Property fäm Properties appointed as exclusive master agency for Keturah Ardh master development By Nestled in the Al Rowaiyah First District, the project is led by master developer MAG Group and integrates traditional Arabic architectural principles with modern wellness innovation fäm Properties has been appointed as the exclusive Master Agency for Phase One of the US $16.34bn Keturah Ardh master development, which is billed as Dubai's inaugural heritage-wellness integrated luxury community. Phase One presents an opportunity for investors and end-users to acquire residential plots with permits to construct luxury townhouses, an asset in Dubai's luxury market, said a statement. Nestled in the Al Rowaiyah First District, the project is led by master developer MAG Group and integrates traditional Arabic architectural principles with modern wellness innovation. Comprising 93 designed clusters and 558 luxury townhouse plots, fäm Properties will officially launches the project to brokers at an exclusive briefing event at the Madinat Jumeirah Johara Ballroom. The broader master plan envisions a novel concept for luxury living, Arabic heritage to create a self-contained lifestyle community. The name 'Ardh' is derived from the Arabic word meaning 'earth' or 'land', and signifies a deep connection to culture and nature. The townhouses will have plot sizes ranging from 1,534 to 4,555 sqft. Firas Al Msaddi, CEO of fäm Properties said, 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest,' he concluded. The Keturah Ardh project embodies MAG Group's legacy with a strong emphasis on Arabic design and premium wellness amenities. These amenities include a spa and sauna, yoga and pilates classes, running and cycling tracks, and green areas. The community boasts mature landscaping featuring trees from Italy, Spain, Thailand, and Africa, all within planned community. Construction is scheduled to commence in Q4 2026 and is expected to be completed by 2030, with infrastructure delivery anticipated in Q1 2026. This project marks the fourth endeavor in Keturah's portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar. Together, these projects have solidified Keturah's position as luxury real estate brand.

Fam named master agency for Phase 1 of $16bln Dubai wellness project
Fam named master agency for Phase 1 of $16bln Dubai wellness project

Zawya

timea day ago

  • Business
  • Zawya

Fam named master agency for Phase 1 of $16bln Dubai wellness project

UAE-based fäm Properties has announced that it has been appointed as the exclusive master agency for Phase One of the AED60 billion ($16.3 billion) Keturah Ardh, Dubai's first heritage-wellness integrated luxury community. Located in the Al Rowaiyah First District, the groundbreaking project from Dubai master developer MAG Group authentically combines traditional Arabic architectural principles with comprehensive modern wellness innovation. True to its name Ardh (meaning earth in Arabic), it reflects its strong ties to culture and nature. The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai, it stated. According to fäm Properties, the first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Including 93 well-planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. fäm Properties officially launches the project to brokers at an official briefing event at the Madinat Jumeirah Johara Ballroom tomorrow morning (July 23). On the appointment, CEO Firas Al Msaddi said: 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage,' he explained. 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest,' he added. The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation, it stated.-TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

fäm Properties appointed exclusive master agency for phase one of AED60 billion Keturah Ardh master community
fäm Properties appointed exclusive master agency for phase one of AED60 billion Keturah Ardh master community

Mid East Info

timea day ago

  • Business
  • Mid East Info

fäm Properties appointed exclusive master agency for phase one of AED60 billion Keturah Ardh master community

First phase launches residential townhouse plot sales in Dubai's most ambitious heritage-wellness integrated luxury development Dubai, UAE, 22nd July, 2025: fäm Properties has been appointed as the exclusive Master Agency for Phase One of the AED 60 billion Keturah Ardh master development, Dubai's first heritage-wellness integrated luxury community. The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Located in the Al Rowaiyah First District, the groundbreaking project from master developer MAG Group authentically combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 meticulously planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. fäm Properties officially launches the project to brokers at an official briefing event at the Madinat Jumeirah Johara Ballroom tomorrow morning (23 July). The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai. The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature. Firas Al Msaddi, CEO of fäm Properties, said: 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest.' The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation. Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar, establishing Keturah as one of the top luxury real estate brands globally. Key project specifications: Total Investment: AED 60 billion master community Phase One: 558 luxury townhouses across 93 clusters Plot Sizes: 142.5 to 423.2 square meters (1,534 to 4,555 square feet) Payment Plans: Three flexible options with 20% down payment Architecture: Authentic Arabic design with modern luxury amenities Timeline: Q1 2026 infrastructure, Q4 2026 construction start About MAG Group: Founded in 1978, MAG Group has established itself as a leader in luxury real estate with a $25 billion portfolio of developments and communities. The company's 45-year track record includes successful developments across the UAE and internationally. The Keturah brand, launched in 2022, has rapidly positioned itself as a leader in luxury real estate with a $5 billion asset portfolio. Ends

Fäm Properties appointed exclusive master agency for phase one of AED60bln Keturah Ardh master community
Fäm Properties appointed exclusive master agency for phase one of AED60bln Keturah Ardh master community

Zawya

time2 days ago

  • Business
  • Zawya

Fäm Properties appointed exclusive master agency for phase one of AED60bln Keturah Ardh master community

Dubai, UAE: fäm Properties has been appointed as the exclusive Master Agency for Phase One of the AED 60 billion Keturah Ardh master development, Dubai's first heritage-wellness integrated luxury community. The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Located in the Al Rowaiyah First District, the groundbreaking project from master developer MAG Group authentically combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 meticulously planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. fäm Properties officially launches the project to brokers at an official briefing event at the Madinat Jumeirah Johara Ballroom tomorrow morning (23 July). The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai. The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature. Firas Al Msaddi, CEO of fäm Properties, said: ' We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest.' The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation. Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar, establishing Keturah as one of the top luxury real estate brands globally. Key project specifications: Total Investment: AED 60 billion master community Phase One: 558 luxury townhouses across 93 clusters Plot Sizes: 142.5 to 423.2 square meters (1,534 to 4,555 square feet) Payment Plans: Three flexible options with 20% down payment Architecture: Authentic Arabic design with modern luxury amenities Timeline: Q1 2026 infrastructure, Q4 2026 construction start About MAG Group: Founded in 1978, MAG Group has established itself as a leader in luxury real estate with a $25 billion portfolio of developments and communities. The company's 45-year track record includes successful developments across the UAE and internationally. The Keturah brand, launched in 2022, has rapidly positioned itself as a leader in luxury real estate with a $5 billion asset portfolio. For further press information please contact: Tony Lewis / Narayan Marar Total Communications Email: tony@ / narayan@

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