Latest news with #MANSCAPED
Business Wire
6 days ago
- Entertainment
- Business Wire
MANSCAPED ® Wants You to 'Send Face Pics Instead'
SAN DIEGO--(BUSINESS WIRE)-- MANSCAPED ®, the global men's grooming company and lifestyle consumer brand, is encouraging men to raise their cameras and think twice before hitting send with its newest campaign, 'Send Face Pics Instead™.' As the company continues to expand its product line beyond the groin, it's helping men do the same – equipping them with the tools to mancare their everywhere™ and the confidence to love the results. In the past, guys felt more comfortable taking a 'down there' pic than showing their faces. The message now? With the right tools, men can confidently Send Face Pics Instead. 'We've spent years providing men with tools for their privates. Now we've got something for their publics, too,' said Marcelo Kertész, Chief Marketing Officer at MANSCAPED. 'By putting the spotlight on faces, we're giving guys not only the tools – but the permission – to love how they look, and to send the kind of pics that actually get a response.' Lights, Camera, Face Pics – The Hero Video The 360 campaign kicks off with a cheeky hero spot, developed in partnership with creative agency Special U.S., that takes a playful jab at modern digital habits. It opens with the familiar dings and pings of late-night texts as women react with shock…and maybe a little delight at the unexpected images lighting up their phones. But these aren't those kinds of pics. Instead of an insert eggplant emoji, they're seeing… a face? Featuring MANSCAPED's newest face shaving tools, the ad flips expectations with humor and heart. The commercial is now live on MANSCAPED's YouTube channel and social media platforms, and is running across national broadcast and streaming outlets, including Paramount+, Hulu, and Peacock. Survey Says…'My Pics Are Up Here' Study To put its money where its mouth is, or in this case, its face, MANSCAPED commissioned a study with Kwantlen Polytechnic University (KPU) and the O.R.G.A.S.M Research Lab (O-Lab) to explore gender differences in digital flirting preferences. They key takeaway? Confidence looks best above the waist. Among the findings was a telling stat: 'Men are nine times more likely to get a response when they send a picture of their face versus any other body part.' The full study has been submitted to The Journal of Sex Research and is expected to publish later this year, but key findings are available now on the MANSCAPED blog – and the research is already sparking conversation. Dr. Cory Pedersen and Amanda Champion of the O-Lab recently joined sex researcher and author Dr. Justin Lehmiller on his Sex and Psychology podcast to unpack the findings. They are also slated to appear on the popular podcast Pretty Basic in September for a candid conversation about modern flirting, male self-expression, and how guys can shift the narrative. Even comedian and actor Pete Davidson weighed in on the topic: 'Ever since I started using MANSCAPED's new face shaver, my selfies have been stealing the spotlight. Who knew cleaning up my face would finally give people something else to look at?' Catch more of Pete's unfiltered take on an upcoming episode of Paul's Best Podcast, hosted by Paul Virzi, airing this August – trust us, you won't want to miss it. From Billboards to DMs – OOH & Other Campaign Activations Bringing the campaign to life, MANSCAPED is rolling out bi-coastal OOH installations in Austin, Brooklyn, Chicago, and San Francisco. The brand will also show up loud and proud in unexpected places – from dating app takeovers and trendy creator-led content to influencer activations and engaging social posts. With 'Send Face Pics Instead,' MANSCAPED continues to evolve the conversation around men's grooming, encouraging guys everywhere to communicate with confidence – and maybe send a picture people actually look forward to receiving. Credits BRAND TEAM: MANSCAPED Marcelo Kertész, Chief Marketing Officer Ryan Fiore, SVP, Global Omnichannel Marketing Henry Arlander, VP, Integrated Creative Brian Thibault, Sr. Director, Global Retail & Amazon Marketing Jessica Carlson, Sr. Director, Media Strategy & Investment Charlie Wolff, Executive Creative Director Steven Arteaga, Executive Creative Director, Design Scott Jensen, Executive Director, Creative Strategy Keith Cecere, Executive Producer Lucas Coyle, Director, Brand Media & Awareness Jori Evans, Director, Social Media Sherwin Blanche, Sr. Manager, Visual Design Michelle Smith, Sr. Copywriter Katie Gough, Sr. Art Director Tori Herman, Sr. Consumer Insights Manager Mary Buzbee, Sr. Copywriter Lauren Meadows, Sr. Art Director Edgar Mendez, Art Director, Brand Design Mando Pacheco, Sr. Designer Lizzie Correia, Sr. Manager, PMO Brittany Kelley, Sr. Program Manager, Content & Production Allison Hooker, Sr. Director, Communications Christina Wright, Communications Director Alexa Loeser, Manager, Social Media Laramee Bishop, Director, Creator Marketing Nicholas Andrews, Creator Marketing Manager CREATIVE AGENCY: Special U.S. Kelsey Hodgkin, Chief Executive Officer & Partner Matthew Woodhams-Roberts, Chief Creative Officer & Partner Dave Horton, Chief Creative Officer & Partner Chris Juhas, Creative Director Adrien Bindi, Creative Director Jon Marshall, Creative Director Kris Wixom, Creative Director Shelby Lemons, Associate Creative Director Dan Greener, Associate Creative Director Jordan Sider, Senior Producer Caitlin Miller, Group Account Director Natalie Brock, Account Director Helene Dick, Head of Strategy Jen Rose, Senior Strategist Maryam Ohebsion, Business Affairs Director PRODUCTION: O-Positive Jess Coulter, Director Ralph Laucella, Executive Producer | Partner Marc Grill, Executive Producer | Partner Ken Licata, Executive Producer Devon Clark, Head of Production/Producer Brittany Alper, Office Production Coordinator Desma Kirya, West Coast Coordinator Kesma Resnek, Staff Coordinator Someplace Nice Chilo Fletcher, Executive Producer Estelle Weir, Executive Producer Stephen Bodner, Head of Production Trudy Turner, Producer Pete Vanstone, Production Manager Zach Ouellette, Production Coordinator POST PRODUCTION: Exile (Edit) CL Kumpata, Managing Director Taylor Rousseau, Head of Production Jennifer Locke, Executive Producer Adam Parker, Assistant Executive Producer Cole Grom, Editor TJ Lasure, Assistant Editor Chris Messier, Assistant Editor Shiny Giant (Color) Chris Hall, Founder Matthew Schwab, Colorist No Mercy (VFX) Sahir Khan, Creative Director Priyam Shah, VFX Artist Jafbox Sound (Music) Sarah Park, Executive Producer Joseph Fraioli, Original Music Jafbox Sound (Sound Design / Mix) Sarah Park, Executive Producer Joseph Fraioli, Sound Design, Mix Stefano Campello, Sine Coast / VO Engineer About MANSCAPED ® Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the global men's lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on on Amazon in more than 100 countries worldwide, and in major retailers including Target ®, Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube. About Special U.S. Special U.S. is an independent creative agency based in Los Angeles and New York that specializes in crafting culture-defining work for brands like Bumble, Fox Sports, Hanes, MANSCAPED, National Peanut Board, Planet Fitness, and Uber. The group has been recognized as the #4 Independent Network of the Year by Cannes Lions (2023), the #1 Most Effective Independent Network in the World by WARC (2024), and Global Creative Agency of the Year by Campaign U.K. (2021, 2023). Special U.S. is a part of Special Group, a federation of independent agencies with offices in New Zealand, Australia, Japan and the U.K.
Business Wire
04-06-2025
- Business
- Business Wire
MANSCAPED ® Launches 'Razor Island,' Fortnite's First Fully Shaveable Gaming Experience
SAN DIEGO--(BUSINESS WIRE)-- MANSCAPED ®, the global men's grooming company, and gaming agency Druid Creative today announce the launch of 'Razor Island,' a fully integrated Fortnite map and game mode like no other. This immersive experience drops players into a one-of-a-kind virtual grooming adventure, complete with a MANSCAPED-inspired landscape, quests to build out the ultimate grooming arsenal, and the freedom to trim your way through the video game giant's first-ever shaveable island. 'For MANSCAPED's Fortnite debut, we wanted to create something fun, true to our brand, and most importantly, use the opportunity to remind players what we do best: deliver premium tools for head-to-toe grooming,' said Henry Arlander, VP, Integrated Creative at MANSCAPED. ''Razor Island' is a unique in-game experience built with the same creativity and precision behind our products. Druid brought that to life in a clever and unexpected way – showing that MANSCAPED's tools are just as much for your face as they are for everywhere else.' With individuality and creativity at the heart of the gameplay, players can drop into 'Razor Island,' a mysterious landmass shaped like a bearded face, to discover exclusive content, compete for MANSCAPED prizes, and customize the island's grooming style, from changing its hair color to reshaping its facial hair. Along the way, they'll discover towering tributes to MANSCAPED's most iconic tools, meet eccentric bearded and mustachioed characters, complete quests to unlock new weapons, test their skills in the 'Dome Dojo', and uncover hidden easter eggs. The experience is packed with ways to make it your own, from Fortnite's signature vehicles, customizable terrain, action-packed combat, and a built-in photo mode to show off your masterpieces. Sharpen your blades and drop in – your 'Razor Island' adventure awaits! Log in to Fortnite on your system of choice, enter Island Code 0544-7989-5824, and get ready for a never-before-seen MANSCAPED experience. Stay tuned for details on an upcoming contest hosted by popular streamers, AussieAntics, Foxman, and Jetpacklouie that will put your grooming instincts and gaming skills to the ultimate test. Keep an eye on MANSCAPED's social channels for updates, surprises, and more. *This is an independently created Fortnite island and is not sponsored, endorsed, or administered by Epic Games, Inc. Credits Brand Team MANSCAPED: Chief Marketing Officer: Marcelo Kertész SVP, Global Omnichannel Marketing: Ryan Fiore VP, Integrated Creative: Henry Arlander Executive Creative Director: Charlie Wolff Executive Creative Director, Design: Steven Arteaga Executive Producer: Keith Cecere Art Director, Brand Design: Edgar Mendez Associate Director, Brand Marketing: Lucas Coyle Senior Copywriter: Mary Buzbee Senior Program Manager, Content & Production: Brittany Kelley Senior Director, Communications: Allison Hooker Senior Communications Manager: Christina Wright Manager, Social Media: Alexa Loeser Influencer Marketing Manager – International: Casey Sullivan Senior Communications Specialist: Austin Bush Creative Agency Druid Creative Gaming: CEO: Claudio Lima CGO: Bernardo Mendes Managing Director: Alan Trejo ECD: Rafael Hessel Art Director: Vitor Camacho Copywriter: João GBC Pixel Hunters: Creative Director: Anderson Pillar Game and Level Designer: Alan Garcia Verse Developer: Julia Castro VFX e Designer: Arthur Martos Lead 3D Artist: João Farias Game Capture: Raul Vieira COO: Gabriel Santos About MANSCAPED ® Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the global men's lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on on Amazon in more than 100 countries worldwide, and in major retailers including Target ®, Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube. About Druid Creative Druid Creative Gaming is an agency network that specializes in Gaming, Esports and gamified content. The network was born in Brazil and now has offices in São Paulo, Mexico City and Mumbai - India, working for games like Call of Duty, Fortnite, Brawl Stars, Clash Royale, Efootball, World of Warcraft and also creating the gaming strategy for brands like YouTube, Samsung, Itaú and Puma.
Business Wire
27-05-2025
- Health
- Business Wire
MANSCAPED ® Launches Skin Ultra™ Skincare Line and Face Buffer Pro Electric Scrubber
SAN DIEGO--(BUSINESS WIRE)-- Put your best face forward. Today, MANSCAPED ®, the global men's grooming company and lifestyle consumer brand, announces the launch of Skin Ultra™, an easy-to-use, dermatologist-tested skincare line developed specifically for men. It wouldn't be a MANSCAPED routine without a purpose-built, precision-engineered tool to enhance it. Alongside the skincare line, MANSCAPED is introducing The Face Buffer Pro, a high-performance electric face scrubber that deeply cleanses and exfoliates for smoother, healthier-looking skin. With straightforward steps and powerful ingredients, Skin Ultra takes the guesswork out of achieving clean, refreshed skin. Paired with the deep-cleansing action of the Face Buffer Pro, this new routine offers maximum results with minimal effort, giving men a simple, effective way to elevate their skincare game. 'Expanding into skincare was a natural evolution for us and one driven by our steadfast mission to deliver head-to-toe grooming solutions for men,' said Paul Tran, Founder and CEO of MANSCAPED. 'Skin Ultra brings our brand's legacy of trusted quality, thoughtful design, and everyday ease to the skincare space, giving guys a straightforward way to look good, feel confident, and take better care of their skin. After all, your face is the first thing people see and the first impression you make, so taking care of it shouldn't be complicated.' MANSCAPED is a brand built on meeting men's needs in their most sensitive areas, and the skin is no exception. From advanced, expertly engineered formulations to easy and effective routines, we make self-care simple. Because men's skin is typically thicker, oilier, and more prone to irritation due to higher testosterone levels, Skin Ultra was meticulously formulated to strike the right balance between results-driven ingredients and gentle nourishment. The Skin Ultra Lineup Includes: Skin Ultra™ Face Wash ($19.99 USD) – A daily essential for brighter, smoother-looking skin, this gentle exfoliating cleanser removes dead skin cells while keeping your face clean, hydrated, and refreshed. Key Features: Lightweight, non-stripping formula – Cleanses without over-drying Ceramide-enriched – Locks in hydration and supports a healthy skin barrier Gentle AHA complex – Exfoliates dead skin cells, revealing brighter, smoother-looking skin Dermatologist tested for all skin types – pH-balanced to prep skin for shaving Paraben and sulfate free Fresh green and light woods scent Skin Ultra™ Brightening Serum ($24.99 USD) – This antioxidant-packed brightening complex helps illuminate your complexion, improve skin tone, and reduce the appearance of lines and wrinkles. Key Features: Improves skin tone – Brightens, hydrates, and evens out complexion for a refreshed, energized look Deep hydration – Hyaluronic acid plumps and hydrates, leaving skin vibrant and healthy looking Ceramide complex – Seals in moisture and supports your skin's natural barrier Infused with vitamin C, licorice root, and niacinamide – Helps brighten and even out skin tone Dermatologist tested for all skin types Lightweight, fast-absorbing formula Paraben free Fresh green and light woods scent Skin Ultra™ Face Moisturizer ($19.99 USD) – This lightweight, non-greasy moisturizer locks in hydration while improving the look and feel of your skin without the shine. Key Features: All-day hydration – Shea butter and ceramides keep skin refreshed from morning to night Deeply nourishing formula – Infused with hyaluronic acid, vitamin E, and shea butter to plump and hydrate skin Dermatologist-tested for all skin types – Gentle and effective for daily use Shine-free, non-greasy feel – Hydrates without leaving a greasy residue Paraben free Fresh green and light woods scent The Face Buffer Pro ($89.99 USD) – Engineered for men's thicker skin, this premium electric face scrubber is a powerhouse exfoliator designed to unclog pores, remove dead skin, and leave your face feeling cleaner than ever. Key Features: 100% antibacterial silicone bristles – Gently exfoliate while deep-cleaning pores Three cleansing modes – Pad oscillation for targeted exfoliation, sonic vibrations for deep pore cleansing, or both for the ultimate refresh Adjustable sonic vibrations – Choose between 6,000 RPMs for a gentler cleanse or 9,000 RPMs for a more powerful clean Deep clean in just 60 seconds – Get fresh, revitalized skin, fast Waterproof* – Built for in-shower use and easy rinsing Long-lasting battery – Up to 75 minutes of runtime, aka over a month of cleansing on a single charge! Five-minute quick charge option – Low battery? No problem. Get enough power for a quick clean when you're short on time Travel lock – Prevents accidental power-ons while on the go Best when used together, the Skin Ultra line is curated into three easy-to-shop bundles so you can choose the routine that works best for you. Skin Ultra™ Daily Skincare Kit ($59.99 USD) – Cleanse, exfoliate, and hydrate with this formulations-only set, featuring: Skin Ultra™ Face Wash Skin Ultra™ Brightening Serum Skin Ultra™ Face Moisturizer (Free Gift) Lip Balm 3-Pack Skin Ultra™ Starter Kit ($109.99 USD) – A beginner-friendly bundle that makes looking good easy. It includes: The Face Buffer Pro Skin Ultra™ Face Wash Skin Ultra™ Face Moisturizer Skin Ultra™ Advanced Ki t ($139.99 USD) – Designed for men who care about the details. Go beyond the basics with this complete skincare package, which includes: The Face Buffer Pro Skin Ultra™ Face Wash Skin Ultra™ Face Moisturizer Skin Ultra™ Brightening Serum (Free Gift) Lip Balm 3-Pack (Free Gift) Shed 2.0 toiletry bag The Skin Ultra skincare line and Face Buffer Pro electric scrubber are now available in the U.S., with international rollout soon to follow. Customers can shop the collection on with select products available for purchase on Amazon and in retail stores following the online launch. Better-looking skin starts here, because you're a skincare guy now. * IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the global men's lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 38 countries on on Amazon in more than 100 countries worldwide, and in major retailers including Target ®, Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.
Yahoo
01-04-2025
- Business
- Yahoo
MANSCAPED® Launches the TCS Ball Hero Bundle in Support of Testicular Cancer Awareness
Leading Men's Grooming Brand and Testicular Cancer Society Celebrate Five Years of Fighting Cancer Together SAN DIEGO, April 01, 2025--(BUSINESS WIRE)--MANSCAPED®, the global men's grooming company, is known for its superior collection of grooming products and ingenious marketing. But for the past five years, the brand has also been dedicated to a cause that directly impacts its community – raising awareness for testicular cancer and educating men on the importance of self-checks. This April marks five years partnering with the Testicular Cancer Society (TCS) and, in honor of this milestone, the launch of their most meaningful bundle yet. Today, MANSCAPED and TCS debut The Lawn Mower® 5.0 Ultra TCS Special Edition and Boxers 2.0 TCS – Flauge, available individually or as part of the TCS Ball Hero Bundle. Accented with a purposeful purple palette, the official color for testicular cancer awareness, this trimmer-boxers duo serves as a constant reminder for men to stay on top of their below-the-waist health. As part of this cause and in recognition of Testicular Cancer Awareness Month, MANSCAPED is donating $50,000 to TCS to further the non-profit organization's mission to generate awareness, fight the disease, and save lives around the world. "Five years ago, Mike Craycraft and I formed this partnership with the goal of raising awareness about testicular cancer and highlighting the importance of self-screening and early detection," said Paul Tran, Founder and CEO of MANSCAPED. "As the brand that founded groin care, we felt uniquely positioned to champion testicular health and support this incredible cause." "In 2006, I was diagnosed with testicular cancer, and in that moment, my world was turned upside down," said Mike Craycraft, Founder of Testicular Cancer Society. "What began as a personal battle became a mission – to ensure no man faces this journey alone. MANSCAPED has been an invaluable ally, using its extensive platform to amplify awareness and action. I'm so grateful to Paul and the team for their dedication to our cause and the men we serve." Designed by MANSCAPED's in-house Product Development and Creative teams specifically for this important cause, these special edition products feature co-branded TCS packaging and include educational inserts on how to perform a self-check for testicular cancer. The Boxers 2.0 TCS – Flauge include a hidden reminder to "Check Your Balls," along with MANSCAPED's signature The Jewel Pouch®, micromodal fabric with anti-chafing, flatlock seams, and moisture-wicking properties. The Lawn Mower 5.0 Ultra TCS Special Edition includes a purple power status indicator light, purple blade combs, and a custom TCS travel case, while retaining all the features customers already know and love: interchangeable SkinSafe®* foil and trimmer blade heads, waterproof functionality**, a dual-tone LED spotlight, wireless charging, and more. Available now in the United States and Canada, The TCS Ball Hero Bundle is priced at $119.99 USD and $159.99 CAD. Customers can also purchase The Lawn Mower 5.0 Ultra TCS Special Edition for $109.99 USD and $149.99 CAD and Boxers 2.0 TCS - Flauge for $34.99 USD and $39.99 CAD, exclusively on *SkinSafe® technology does not guarantee cut protection.** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at About MANSCAPED® Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men's lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on on Amazon in more than 100 countries worldwide, and in major retailers including Target®, Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube. View source version on Contacts Communications at MANSCAPED® PR@
