Latest news with #MBIBrands
Cision Canada
15-07-2025
- Business
- Cision Canada
MBI Brands Announces Partnership with Jays Care Foundation to Empower Canadian Youth
TORONTO, July 16, 2025 /CNW/ - MBI Brands, the parent company of Mary Brown's Chicken and Fat Bastard Burrito, is proud to announce their partnership with Jays Care Foundation for 2025. This collaboration underscores MBI Brands' commitment to supporting Canadian youth through inclusive, accessible sports programming that builds confidence, resilience, and community. As part of this partnership, MBI Brands will host the 3rd Annual MBI Brands Golf Day on July 22nd. All net proceeds from Golf Day will be donated to Jays Care. Additionally, Jays Care Day will take place on September 17, where a portion of proceeds from Mary Brown's Chicken sales will be donated to support Jays Care programs. "At MBI Brands, we believe in giving back to the communities that have supported us for over 56 years," said Kala Patel, Vice President of Marketing, MBI Brands. "Our partnership with Jays Care Foundation helps ensure that thousands of kids across Canada have the chance to grow, play, and dream big on the field and beyond. We're honoured to stand alongside Jays Care Foundation to help build a more inclusive future for Canadian youth." With MBI Brands' support, Jays Care Foundation is empowering more than 59,000 children and youth nationwide through baseball programs that build confidence and create lasting opportunities. This includes nearly 15,000 kids living with disabilities in Challenger Baseball, almost 14,000 girls in Girls At Bat, and more than 6,200 Indigenous youth through Indigenous Rookie League. Jays Care has also invested more than $20 million to build or refurbish more than 230 community diamonds, giving kids safe, welcoming spaces to play and grow. "Jays Care is deeply grateful to MBI Brands for their generous support," said Peter King, Acting Executive Director, Jays Care Foundation. "With their partnership, thousands of youth across Canada will gain access to baseball programming that helps build self-esteem, self-confidence, and resiliency. Together, we're creating more inclusive opportunities for kids to thrive on and off the field." MBI Brands invites Canadians to join them in making a difference by supporting Jays Care Day at Mary Brown's Chicken restaurants across Canada on September 17 and help open doors for youth nationwide. About Mary Brown's Chicken: Mary Brown's Chicken has over 280 locations across Canada and is growing. The brand is 100 per cent Canadian-owned, being first established in St. John's Newfoundland in 1969. Mary Brown's is renowned for its Big Mary ®, named Canada's Best Chicken Sandwich, and made-fresh methodology including hand cutting and hand breading its Signature Chicken and Taters from farm-fresh Canadian ingredients. Mary Brown's Chicken has achieved 19 consecutive years of same-store sales growth, earned the Canadian Franchise Association's Franchisees' Choice Designation for 15 straight years, and holds a Platinum designation with Canada's Best Managed Companies. The company's first international locations opened in 2024, and outside of Canada, Mary Brown's Chicken operates in Mexico, the UK, India, and Pakistan. Connect with Mary Brown's Chicken on social YouTube: @marybrownsofficial Instagram: @marybrownsofficial Facebook: @marybrowns TikTok: @marybrownschicken About Jays Care Foundation: Jays Care Foundation, the charitable arm of the Toronto Blue Jays, runs baseball for development programming for more than 59,000 children and youth across Canada. Jays Care's core programs are focused on reaching kids facing the most significant barriers to sport participation, including children living with disabilities, girls without access to sport, Indigenous youth, and kids living in under resourced communities. Through its Field Of Dreams program, Jays Care has also invested more than $20 million into building or refurbishing more than 230 community baseball diamonds across the country.
Cision Canada
03-07-2025
- Business
- Cision Canada
Mary Brown's Chicken Marks National Fried Chicken Day with Fan-Favourite Deal
TORONTO, July 3, 2025 /CNW/ - Canadians, get ready to bite into something special! Mary Brown's Chicken, Canada's #1 fried chicken quick service restaurant, is once again serving up a deal for National Fried Chicken Day on Sunday, July 6, offering its beloved 2 Piece Chicken & Taters for just $4.99 plus tax. The 100% Canadian-owned and operated quick service restaurant is known for its craveable comfort food, made fresh from scratch daily. And on this special day, Canadians can celebrate with a meal that's as affordable as it is delicious. Available for one day only, guests can choose from Regular, Spicy, or Honey BBQ Signature Chicken, that's always hand-cut, hand-breaded, and cooked fresh in-store, paired with golden, seasoned taters. Mary Brown's Chicken uses only 100% Canadian-raised free-range chickens and farm-fresh potatoes. "We look forward to National Fried Chicken Day every year. It's a celebration of what we do best," said Kala Patel, Vice President of Marketing, MBI Brands. "Our fans love this $4.99 deal, and we're thrilled to bring it back for our guests to celebrate National Fried Chicken Day." This offer is exclusive to orders placed in-store or through the Mary Brown's Chicken App. Mark your calendars and bring your appetite! July 6 is all about fried chicken, taters, and unbeatable value, only at Mary Brown's Chicken. About Mary Brown's Chicken: Mary Brown's Chicken has over 280 locations across Canada and is growing. The brand is 100 per cent Canadian-owned, being first established in St. John's Newfoundland in 1969. Mary Brown's is renowned for its Big Mary®, named Canada's Best Chicken Sandwich, and made-fresh methodology including hand cutting and hand breading its Signature Chicken and Taters from farm-fresh Canadian ingredients. Mary Brown's Chicken has achieved 19 consecutive years of same-store sales growth, earned the Canadian Franchise Association's Franchisees' Choice Designation for 15 straight years, and holds a Platinum designation with Canada's Best Managed Companies. The company's first international locations opened in 2024, and outside of Canada, Mary Brown's Chicken operates in Mexico, the UK, India, and Pakistan. Connect with Mary Brown's Chicken on social YouTube: @marybrownsofficial Instagram: @marybrownsofficial Facebook: @marybrowns TikTok: @marybrownschicken SOURCE Mary Brown's Chicken
CBC
06-03-2025
- Business
- CBC
Mary Brown's leans into its Canadian roots in U.S. tariff fight
A Canadian fast food restaurant known for its fried chicken is planning to lean into its maple leaf roots as part of its strategy to navigate the uncertainties posed by U.S. tariffs. Mary Brown's, which is part of MBI Brands, got its start in Newfoundland and Labrador and now has hundreds of locations across Canada and is expanding globally. MBI Brands vice-president of international development Dylan Powell says the company is prepared for the U.S. trade war. "You better believe we're all hands on deck to try to assess what the implications are from our supply chain," Powell told CBC Radio's The St. John's Morning Show on Thursday. Mary Brown's core ingredients — oil, potatoes, flour and chicken — are bought in Canada. "We buy Canadian and we're a Canadian-owned company," said Powell. Newfoundland entrepreneur Greg Roberts owns the company. Monitoring the situation Powell says Trump's tariffs will have an impact on business, but like most other Canadian companies and industries, he isn't sure of the extent just yet. "We're not being passive. We're very much being proactive in figuring out where the pain points will be and what the alternatives are," he said. However, he's also optimistic about the situation. "I can say that globally, it's not a bad time to be a Canadian brand compared to some of the alternatives. Because I think there is still a lot of affinity for Canada and some understanding of the situation that we're in," he said. Mary Brown's has also seen an increase in sales due to the recent push to support local, Powell said, and the company is looking for ways to signal it is a Canadian brand beyond the maple leaf in its logo. "People don't necessarily jump to the idea that we are a 56-year-old Canadian brand born on the east coast and Newfoundland," he said. "So really, getting that message out. It's the right time." Big Mary abroad But the tariff troubles come as the company is in the midst of its international expansion plan. Powell says the race is on because they're opening locations in both Pakistan and India in April. "We're just finalizing the grand opening dates based on some of the construction and whatnot," he said. Mary Brown's opened in the U.K. and Mexico last year. That expansion was years in the making that had been disrupted due to the COVID-19 pandemic. Still, Powell says 2024 was a "breakout year" for the company. "All of the core products are definitely going to be there. Where there are variances, it tends to be in the desserts and the sides and whatnot," he said.
