Latest news with #MBUSA
Yahoo
14-07-2025
- Automotive
- Yahoo
Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
ATLANTA, July 14, 2025--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States. Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio. "Mercedes-Benz doesn't just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we're building a legacy of modern luxury that only Mercedes-Benz can deliver."Lucy Liu, Award-Winning Actress, Producer, and Director Liu's debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called "Moving Forward." The television commercial was designed to further strengthen the GLS SUV's position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance. "The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy's range and sophisticated tone conveys a modern elegance that represents the brand's legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal."Melody Lee, Chief Marketing Officer, Mercedes-Benz USA Watch Liu's voiceover debut with the GLS commercial debut here, and look for two more campaigns featuring Liu to premiere later this month. About Mercedes-Benz Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at View source version on Contacts Corporate Communications Team corporatecommunicationsmbusa@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
14-07-2025
- Automotive
- Business Wire
Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States. Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio. 'Mercedes-Benz doesn't just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we're building a legacy of modern luxury that only Mercedes-Benz can deliver.' Lucy Liu, Award-Winning Actress, Producer, and Director Liu's debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called 'Moving Forward.' The television commercial was designed to further strengthen the GLS SUV's position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance. 'The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy's range and sophisticated tone conveys a modern elegance that represents the brand's legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal.' Melody Lee, Chief Marketing Officer, Mercedes-Benz USA Watch Liu's voiceover debut with the GLS commercial debut here, and look for two more campaigns featuring Liu to premiere later this month. Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at
Yahoo
14-07-2025
- Automotive
- Yahoo
Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
ATLANTA, July 14, 2025--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States. Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio. "Mercedes-Benz doesn't just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we're building a legacy of modern luxury that only Mercedes-Benz can deliver."Lucy Liu, Award-Winning Actress, Producer, and Director Liu's debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called "Moving Forward." The television commercial was designed to further strengthen the GLS SUV's position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance. "The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy's range and sophisticated tone conveys a modern elegance that represents the brand's legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal."Melody Lee, Chief Marketing Officer, Mercedes-Benz USA Watch Liu's voiceover debut with the GLS commercial debut here, and look for two more campaigns featuring Liu to premiere later this month. About Mercedes-Benz Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at View source version on Contacts Corporate Communications Team corporatecommunicationsmbusa@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
04-06-2025
- Automotive
- Business Wire
Mercedes-Benz USA Announces Leadership Transition: Jee-Seop Kim to Succeed Heike Scheuble as Head of Sales & Marketing, Mercedes-Benz Vans North America
ATLANTA--(BUSINESS WIRE)--Mercedes-Benz today announced a leadership change to its North American operations. Effective September 1, Jee-Seop Kim will assume the role of Head of Sales & Marketing of Mercedes-Benz Vans North America. Jee-Seop will succeed Heike Scheuble, who will retire on September 2, after more than 40 years with Mercedes-Benz. 'We thank Heike for her outstanding commitment and significant contributions to the brand throughout her tenure. We wish Heike all the very best in her retirement and look forward to welcoming Jee-Seop into this crucial role. We are confident that his professional expertise and proven leadership skills will help drive continued success for Mercedes-Benz Vans in North America to best serve the needs of our dealer partners and customers.' Dimitris Psillakis, President and CEO of Mercedes-Benz USA Heike Scheuble retires after a career with Mercedes-Benz that began in 1980 at Daimler-Benz. Throughout more than four decades, Heike held a series of pivotal leadership roles in both Europe and the U.S., including key positions in warranty, product management, and aftersales. Since joining the Mercedes-Benz USA Vans team in 2015, Scheuble drove continuous profitable growth, built a high-performing and diverse team, launched new aftersales strategies, and played an essential role in strengthening customer and dealer relationships. Jee-Seop Kim transitions into the role of Head of Sales & Marketing, Mercedes-Benz Vans North America, with more than 20 years of international leadership experience with the brand. Since joining Mercedes-Benz in 2002, Jee-Seop has held key roles in sales, aftersales, and customer service in the U.S., Germany and Korea. As Head of Customer Services at Mercedes-Benz Korea, he led significant aftersales growth and won multiple service quality awards. Since 2023, Kim has led the Customer Services organization at Mercedes-Benz USA, driving stability, growth, and enhancing trust and performance in the U.S. dealer network during a period of significant change for the automotive industry. About Mercedes-Benz Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit
Business Wire
01-05-2025
- Automotive
- Business Wire
Mercedes-Benz USA Helps Fuel the Dreams of the Next Generation During 2025 "Dream Days"
ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) is proud to announce the launch of its 2025 'Dream Days' campaign, highlighting its partnership with Junior Achievement to provide students with long-term outcomes in areas such as financial literacy, career readiness, and entrepreneurial spirit. As part of MBUSA's commitment to corporate social responsibility, every 2025 Mercedes-Benz CLE Coupe sold helps send a student to a Junior Achievement program during the company's Dream Days campaign, running from May 1 to July 31, 2025. 'Mercedes-Benz USA is proud to help contribute to the education and long-term success of the next generation as part of our longstanding partnership with Junior Achievement. This collaboration unlocks a world of possibilities for students, and we're honored to continue working alongside Junior Achievement USA to bring transformative professional education and development to students across the country.' Dimitris Psillakis, President and CEO of Mercedes-Benz USA 'Junior Achievement is committed to helping young people pursue their dreams by giving them the learning experiences and support needed to lead choice-filled lives as adults. We are immensely grateful for the partnership with MBUSA and the ability to reach and impact more students through this joint effort.' Jack Harris, CEO of Junior Achievement USA "Mercedes-Benz Dream Days" Campaign Created in partnership with Merkley + Partners, the campaign supports a key moment in the year to build brand equity while breaking through the busy automotive summer sales season. This year's Mercedes-Benz Dream Days campaign helps connect customers to the Mercedes-Benz vehicle of their dreams that best expresses their individual style. The vehicles featured in the campaign include (all from model year 2025) the E-Class Sedan, CLE Coupe, C-Class Sedan, and EQE Sedan. Featured technology highlights include the Mercedes-Benz User Experience (MBUX) technology and Superscreen in the E-Class Sedan, which provides passengers with a groundbreaking digital experience. With the CLE Coupe, Mercedes-Benz is continuing its long tradition of sporty, elegant dream cars offering striking design and luxurious comfort to raise the benchmark in its segment. For more information on the Mercedes-Benz Dream Days campaign and more information on special offers, please visit: "Dream Days" Community Initiative MBUSA is dedicated to making a positive impact in the communities where employees live and work as part of the brand's national corporate social responsibility program, Driving Your Future. In addition to MBUSA's and Junior Achievement's combined efforts during the campaign and throughout the year, MBUSA will host an on-site job shadow day at their Atlanta office as part of Junior Achievement's annual student conference, Future Bound. During the event, students from across the country will experience various roles and responsibilities throughout the MBUSA organization. This event will help foster curiosity and show young people endless possibilities when it comes to choosing a future career path. MBUSA is honored to support and provide resources for students through this beneficial partnership and ongoing CSR efforts. To learn more about MBUSA's CSR initiatives and the Junior Achievement partnership, please visit About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Driving Your Future is Mercedes-Benz USA's corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology and sustainability, career readiness, and injury prevention to help the next generation succeed. To learn more about Driving Your Future, please visit About Junior Achievement USA® (JA) Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA learning experiences are delivered by corporate and community volunteers and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Additionally, Junior Achievement is expanding its reach to 18-to-25-year-olds to provide young adults with critical life skills, as well as to pre-K youth to ensure children get a solid head start. Today, JA reaches more than 4.6 million students per year in nearly 100 markets across the United States as part of 12.5 million students served by operations in more than 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide. For more information, visit
