Latest news with #MCP
Mint
a day ago
- Mint
Perplexity macOS app now supports Anthropic's MCP for system tasks: What it does and how you can use it
Perplexity now works more like a personal helper than a chatbot. The company has added support for Anthropic's Model Context Protocol (MCP), a framework that lets AI tools connect with system level apps and services on your device. This change allows Perplexity to do more than respond to questions. It can check your Apple Calendar, add reminders, create notes, or even look up files from your Google Drive. Instead of jumping between tabs or digging through menus, you can now ask Perplexity to handle small but important tasks and it will respond inside the chat window, just like a human assistant would. Before diving further, let's look at what MCP actually is. MCP short form for Model Context Protocol is a system designed by Anthropic to give AI assistants a way to work with apps securely and in context. That means the assistant does not just respond to your questions anymore, it can now interact with your actual apps, with permission. Think of it this way. Instead of explaining what is on your calendar, you can let the assistant check it directly. Rather than typing a to do list into your notes, you can just ask it to add the tasks for you. MCP allows this by creating safe connections between the AI and your apps. It helps turn conversations into real actions while keeping you in control and protecting your privacy. Let's break this down. Suppose you ask Perplexity to do something that involves an app, like creating a calendar event or retrieving a file, it checks to see if it has access to that app through MCP. If it does have, then the action is completed inside the chat. If it does not, it will ask you to approve the connection. For example, if you say, 'Add a note saying check client email,' the assistant will prompt you to enable Notes access. Once allowed, it handles the task and confirms within the chat thread. It gives you updates right away and walks you through each step. There is no guessing, no complicated setup, and no silent background activity. Perplexity's integration with MCP brings several new tools to the table. They're small changes, but they genuinely help with things you'd normally do manually. Connects with system apps Perplexity can now easily access Apple Notes, Reminders, Calendar, and more. It can add reminders, send emails, or summarise a message in simple words. Works with online storage If you use Google Drive, the assistant can search, preview, or pull up documents as needed, saving time and reducing clicks. Because of MCP, Perplexity understands what you are asking in relation to your tools. If you say, 'Remind me to email the report,' it can place that task in your Reminders app without needing a full command. No actions without approval The app will always ask for your permission before accessing any system or cloud service. Nothing is connected unless you say so. Your permission matters here. Getting started with MCP on the Perplexity Mac app is very simple, but there are a few key steps to follow. Here's how you can set it up: 1) Install the Perplexity/XPC helper app This is needed to run the MCP server. 2) Open Perplexity settings Go to your account, click on Connectors, then select Add Connector. In the Simple tab, choose MCP Connector and give it any server name. Copy the command from the MCP server README and paste it in the command box. 5) Install any needed tools Follow the README to install requirements. Perplexity may also help with this. Click Save. Make sure the MCP server shows as Running in the connector list. Go back to the homepage and turn on MCP under Sources. Instead of just giving answers, Perplexity can now actually take action on your behalf. It interacts with your apps directly, which means fewer clicks, faster responses, and less switching between tools. It is not meant to replace everything just yet, but it shows that assistants like Perplexity are starting to move beyond the browser and into your real workflow. For many users, this change could lead to a simpler way of handling daily digital tasks.
Martechvibe
a day ago
- Business
- Martechvibe
Audiense Launches MCP Connectors
The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms. Staff Writer less than a minute ago Audiense has unveiled its MCP (Model Context Protocol) connectors, allowing audience insights to be integrated directly into AI tools like Claude and ChatGPT. This update makes it easier for marketing, research, and strategy teams to access and apply insights in their workflows, without the need for coding or complex setups. The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms. Instead of pulling data manually or scanning through insights, users can interact with audience data directly within the AI tools they're already using and generate outputs like persona summaries, segment comparisons, full-funnel campaign strategies, content calendars, white space opportunities, and creative concepts and briefs. All using simple prompts, bringing audience intelligence into their everyday workflows, instantly and intuitively. ALSO READ: AI Infuses Innovation into Marketing 'AI isn't just a productivity hack; it's becoming the new interface for how brands engage with their audiences,' said Jim Swift, CEO of Audiense. 'With MCP, we're embedding Audiense insights directly into that workflow, empowering users to interact with their audience segments in real-time, uncover deeper understanding, and shape strategy without friction. 'It's not just about working faster, it's about building smarter, more dynamic conversations with the people that matter most.' Audiense's MCP connectors are designed to support the way modern teams operate, helping them move faster, think deeper, and create better. For Marketers: Build campaign strategies, messaging frameworks, and creative briefs on the fly. For Analysts: Compare audience segments, spot trends, and test hypotheses without touching code. For Strategists: Uncover white space, surface opportunities, and turn audience insight into competitive advantage. For Content & Creative Teams: Generate content calendars, brainstorm ideas, and adapt tone of voice to each persona. 'This isn't just about saving time. It's about possibility. Whether you're writing a brief, testing a hypothesis, or developing an agent, MCP connectors give you a faster, more flexible way to turn insight into action,' said Javier Burón, Product Strategist at Audiense. MCP connectors are built for practical use—focused on speed, flexibility, and real-world needs. They offer a new way for teams to work with insights and apply them more easily across projects. This launch reflects Audiense's ongoing effort to make audience intelligence more accessible and aligned with how AI is evolving. ALSO READ: Botify Expands its AI Agents and MCP Server Integration The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
2 days ago
- Business
- Yahoo
HighLevel Expands Its AI Leadership With MCP Server for Action-Ready Automation
Signals major shift from AI insight to execution, unlocking scalable operational efficiency. DALLAS, TX / / July 28, 2025 / HighLevel, the AI Business Operating System for agencies and entrepreneurs, has launched the Model Context Protocol (MCP) server, a major step forward in AI automation. This allows AI agents to do more than make suggestions, giving them the ability to implement and carry out tasks across your business, automatically. With the MCP Server, AI agents can now securely take action inside HighLevel. "MCP gives AI agents the power to actually run parts of your business," said Varun Vairavan, Co-Founder of HighLevel. "They can book appointments, follow up with leads, update records and manage tasks, without anyone logging in or clicking a thing." At launch, MCP supports 21 built-in tools, including Calendars, Contacts, Conversations, Pipelines and Payments. It's designed to be simple and secure; users can generate an access token directly in their account, choose which tools the AI can access and start building automated workflows immediately. This release builds on what HighLevel AI already enables today. Businesses are utilizing AI agents to handle incoming calls, preventing missed leads, make outbound calls to book or confirm appointments (and reassign them if unconfirmed), respond instantly to all text messages and run targeted cold email campaigns. AI can also help boost traffic with A/B-tested ads and even build websites, funnels, and automations using natural-language prompts with Vibe Coding, requiring no setup or coding. What makes MCP different is that it works out of the box with popular AI platforms, such as Cursor, Windsurf and OpenAI's Playground, with no complicated setup required. It's fast, flexible and built for non-technical users who want to automate tasks and free up time. As businesses look for ways to do more with less, MCP gives AI the ability to act like a real team member: responsive, efficient and always on. HighLevel plans to expand support from 21 tools to over 250 by the end of the year, unlocking even more possibilities across the whole platform, including the CRM, marketing tools, conversations and payment tools. The release also lays the foundation for deeper integrations with HighLevel's AskAI assistant, making it possible to interact with the platform through simple voice or text prompts, eliminating the need for dashboards. "MCP reimagines how users connect with their business data and systems," said Karan Agarwal, HighLevel's Director of Engineering for AI & Marketplace. "It shifts workflows from UI-driven clicks to natural, conversational interactions through both text and voice." With over 2 million businesses powered by HighLevel and 1.6 billion+ messages sent each month, the release of the MCP Server opens a massive opportunity for AI-driven efficiency at scale. Businesses can now deploy AI agents as revenue-driving team members that operate 24/7, reduce overhead and streamline workflows in real time. Early adopters in HighLevel's community are already building with MCP and sharing real-world demos via YouTube and community forums. This release is part of HighLevel's larger AI roadmap, which focuses on transforming automation into tangible, revenue-generating outcomes for customers and reinforcing HighLevel's leadership in the next wave of smart business infrastructure. For more information, visit: About HighLevel HighLevel is the AI-powered business operating system helping over 2 million businesses grow smarter and scale faster. Built for agencies, entrepreneurs and digital-first teams, the platform combines CRM, marketing automation, communications, payments and AI tools into a single, unified system. HighLevel is redefining how businesses automate, communicate and accelerate results through purpose-built technology and a rapidly growing global community. Founded in 2018, HighLevel remains committed to empowering users with smarter systems and simpler solutions that help turn ambitions into automated operations. Contact Information Savannah Lipinskisavannah@ SOURCE: HighLevel LLC View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
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Business Standard
2 days ago
- Business Standard
Tech Wrap July 28: Redmi Redmi Note 14 SE, Perplexity's Mac app, AI Mode
Redmi Note 14 SE 5G debuts. Perplexity's Mac app gains MCP integration. Google rolls out AI Mode shortcut. PoP Sands of Time remake may arrive early. iPad Pro 2025. Apple may unveil new TV 4K and Home BS Tech New Delhi Xiaomi launches Redmi Note 14 SE 5G at Rs 14,999 Xiaomi has introduced the Redmi Note 14 SE 5G in India, priced at Rs 14,999, expanding the Redmi Note 14 lineup. Equipped with the MediaTek Dimensity 7025 Ultra processor, the device includes 6GB of RAM and 128GB of internal storage. It features a 6.67-inch AMOLED display with a 120Hz refresh rate. The new variant joins the Redmi Note 14, Note 14 Pro, and Note 14 Pro+ models already in circulation. The Perplexity app for macOS has incorporated Model Context Protocol (MCP) support, enabling integration with system-level apps like Apple Notes, Reminders, and Calendar. This enhancement allows the AI assistant to perform essential actions beyond search, including setting reminders and accessing files from platforms like Google Drive, as per Perplexity. Google is adding an AI Mode shortcut to its Android Search homescreen widget, offering users quick access to generative AI tools right from the home screen. According to 9to5Google, the new shortcut is now available across both beta and stable versions of the Google app (v16.28), marking another step in Google's effort to deepen generative AI integration across its mobile ecosystem. The release of the Prince of Persia: The Sands of Time remake may be closer than originally anticipated. PC Gamer reports that Ubisoft CFO Frederick Duguet indicated at the recent annual general meeting that the remake would launch "very soon." Although Insider Gaming had earlier stated a release was expected before April 2026, the timeline now appears to have moved up. Apple is reportedly preparing to unveil its next iPad Pro later this year, featuring significant hardware enhancements while retaining its slim profile. Though the external design is expected to stay consistent, internal improvements such as a new processor, better wireless capabilities, and increased RAM are likely. The iPad Pro with M5 chip is expected to launch around September or October 2025. Microsoft's Recall feature, which captures automatic screenshots on Copilot Plus PCs, continues to attract criticism. As reported by The Verge, Brave and AdGuard have followed messaging app Signal in disabling the AI-driven feature. These developers are blocking Recall from accessing user content due to significant privacy concerns. Apple is expected to expand its smart home lineup later this year with updated versions of the Apple TV 4K and HomePod Mini. According to 9To5Mac, the new devices may feature internal hardware upgrades to support Apple Intelligence. While a dedicated Home hub was also expected in 2025, development delays may push its release further. Meta is working on a gesture-based wristband that allows users to interact with digital devices through subtle hand movements. A post on Meta's blog explains that the wearable uses muscle activity to perform functions such as cursor control, app launching, and message composition—without needing a screen or keyboard. The device is designed for broad accessibility, letting users 'write' in the air or on surfaces like a table or their leg. Google has acknowledged shortcomings in its Android Earthquake Alert System, particularly during the 2023 earthquake in Turkey. A BBC report reveals that although the system was intended to alert millions within 98 miles of the epicenter, only 469 users received the top-tier warning during the initial 7.8 magnitude quake. Testing the iOS 26 public beta on the iPhone 16e reveals a glimpse into Apple's upcoming software update. Despite minor bugs typical of beta releases, the overall experience is stable. Key features include the new Liquid Glass aesthetic, a simplified interface, and enhanced AI-powered capabilities. The Galaxy Z Flip 7 stands out in the flip phone category with its refined design and improved cover display. Daylight camera performance has also seen an upgrade. On the software side, One UI 8 delivers a seamless experience, and Galaxy AI adds practical enhancements. Sony's WF-C710N earbuds strike a balance between performance and affordability. They deliver clear, well-rounded audio with excellent mids, customizable EQ settings, and intelligent features like Adaptive Sound Control and DSEE. Battery life is impressive, even when ANC is active. Union Minister Pemmasani Chandra Sekhar has stated that Starlink, Elon Musk's satellite internet firm, will be limited to a maximum of two million users in India. Following a meeting with BSNL officials, the Minister assured that Starlink does not pose a threat to BSNL or other telecom companies. We've entered the third phase of generative AI: after chatbots and assistants come autonomous agents. These systems can collaborate, use tools, and handle complex tasks independently. OpenAI's new ChatGPT agent merges its Operator and Deep Research tools into a single system that 'thinks and acts,' offering more than previous iterations. Understanding their capabilities—and risks—is becoming increasingly crucial.
Business Wire
2 days ago
- Business
- Business Wire
Ant Group's AI Healthcare Manager AQ Hits 100 Million Users, Accelerating Tech Inclusion Through AI-Powered Innovations
HANGZHOU, China--(BUSINESS WIRE)--Ant Group's AI healthcare manager, AQ, which officially launched in June 2025, has gained 100 million users following public testing that began in September 2024. Designed to support users in managing their daily healthcare needs, AQ offers more than 100 AI-powered services, including doctor recommendations, medical report analysis, and personalized health advice. AQ also connects users to over 5,000 hospitals, nearly 1 million doctors, and 269 AI Doctor Agents co-developed with top physicians in China. This milestone marks a significant step in Ant Group's expansion into healthcare, building on over a decade of experience supporting the digital transformation of China's healthcare sector. 'Ant Group is committed to making technology more inclusive for everyone,' said Cyril Han, CEO of Ant Group. 'In the age of Artificial General Intelligence, Ant Group will focus on AI applications, driving breakthroughs to improve the daily lives for communities.' Since the launch of its 'AI First' strategy in 2023, Ant Group has focused its AI R&D on three core areas: healthcare, finance, and everyday services. According to Ant Group's 2024 Sustainability Report, the company has increased R&D investment for four consecutive years since 2021, reaching a record high of RMB 23.45 billion (~USD 3.26 billion) in 2024 — a 10.7% year-over-year increase. In April 2025, Alipay unveiled its Model Context Protocol (MCP) payment server, enabling merchants and developers to use natural language to access Alipay payment services through their preferred MCP clients or AI agents. In March 2025, Ant Group introduced major upgrades to its full-suite AI healthcare solutions. In collaboration with industry partners, Ant Group integrated its healthcare large model with a range of All-in-One Large Model Machines for Healthcare, which are now being adopted by leading hospitals across China. Its AI Doctor Assistant also received major updates to support advanced medical research. Through ongoing innovation, Ant Group is expanding the use of AI and emerging technologies to broaden access to digital services and support greater technology inclusion. About Ant Group Ant Group is a global digital technology provider and the operator of Alipay, a leading internet services platform in China, connecting over one billion users to more than 10,000 types of consumer services from partners. Through innovative products and solutions powered by AI, blockchain and other technologies, Ant Group supports partners across industries to thrive through digital transformation in an ecosystem for inclusive and sustainable development. For more information, visit
