Latest news with #MCVITIE'S
Scottish Sun
12-06-2025
- Entertainment
- Scottish Sun
McVitie's launches brand new fruity flavour of nation's favourite biscuit & they're PINK
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MCVITIE'S have announced an exciting new version of the nation's favourite biscuit. The beloved treat has undergone an exciting makeover to give a brand new flavour. Sign up for Scottish Sun newsletter Sign up 3 Biscuit fans are in for a literal treat as McVitie's announces a new version of the beloved Digestive (stock image) Credit: Getty Whether you're a fan of the chocolate or the plain, whether you're a dunker or a straight-up muncher, this new version is worth a try. McVitie's announced they are "putting a fruity spin" on the iconic biscuit by adding an entirely new flavour to the range, and it's the latest in a new line of releases. The beloved biscuit brans is "bringing a burst of colour" with the launch of the limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour. That's right, McVitie's production lines are now baking perfectly pink biscuits. While each biscuit will maintain the classic golden-baked Digestive disc, it will have a whole new look and flavour. The biscuit will topped with a luscious raspberry and cream-flavour coating. According to McVitie's, the release hopes to "bring together nostalgic flavours in a fun, fruity, and irresistibly moreish bite". So pack up your picnic basket because McVitie's Pink Digestives are set to be the seasons' ultimate sweet treat. Benazir Barlet-Batada, Marketing Director at McVitie's, spoke about the exciting new release. 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite," she said. Most popular treats for Brits on holiday "Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.' McVitie's Pink Digestives Raspberry & Cream Flavour are now available to buy in Sainsbury's. A full rollout of the limited edition flavour will see the snacks hit shelves across UK supermarkets from 21 July. You can pick up a standard packet of 15 biscuits for £2.35, while the current promo version are marked down to just £1.85. And since the classic Chocolate Digestive from McVitie's was previously rated as the nation's favourite, you may want to act fast to nab this deal. 3 But make sure you don't make a common error when enjoying this tasty treat. The biscuit brand recently revealed that most customers were eating the popular product wrong. Making a simple switch can help you enjoy the sweet flavour even more. You can check out the McVitie's social media platforms for more information on the exciting new snack.
Scottish Sun
24-04-2025
- Business
- Scottish Sun
You've been eating choc Digestives all WRONG – McVitie's boss divides opinion by saying how you should consume snack
Answer our poll and let us know how you eat yours CHOC DEBATE You've been eating choc Digestives all WRONG – McVitie's boss divides opinion by saying how you should consume snack Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MCVITIE'S boss has divided opinion by saying people have always eaten chocolate digestives incorrectly. About 80 million packets are made every year, with all of the chocolate made in Greater Manchester. 5 McVitie's boss has divided opinion by saying people have always eaten chocolate digestives incorrectly Credit: Getty 5 McVitie's lit up a series of London landmarks to celebrate the 100th birthday of the nation's favourite biscuit Credit: Joe Pepler/PinPep Anthony Coulson, general manager in Stockport, said the teatime staple was originally meant to be eaten with the chocolate-covered side facing down. "It's the world's most incredible debate, whether you have the chocolate on the top or the chocolate on the bottom," explained Mr Coulson, who admitted he was a chocolate-on-top man. The factory opened in 1917, with the chocolate digestive launched eight years later, about a quarter of a century after the plain variety. The name was inspired by the belief that the baking powder in the recipe would help with digestion. And although people might think of the chocolate digestive as being topped with chocolate, the company has said that as the plain biscuits pass through a "chocolate reservoir", the chocolate actually coats the underside of it. Lynn Loftus, who has worked at the factory for 36 years, called the biscuit "timeless", adding that she thought it would be around for many years to come. Craig Leech, who has worked at McVitie's for 21 years, started off in the factory by putting the chocolate on top of the biscuits. "I just come in with a positive attitude. I know the people and the products inside out," said Mr Leech, who is now a planning manager for the refinery. Alix Knagg, who has been working there for six months, said the chocolate digestive was "still a great product 100 years on". Consumers have been quick to respond to the news and one exclaimed: "I've got to 55 years of age without ever thinking about whether the chocolate should be on top or at the bottom. 'So excited' say Cadbury Ireland fans as new chocolate bar flavour to hit shelves TODAY "Not happy though that I've missed out on the 'world's most incredible debate'." Another added: "But the image on the packet has chocolate side up. Even in the adverts. "They'll be saying pizza is being eaten upside down soon." "I solve the problem by never eating one at a time and "sandwiching" 2 together, either chocolate to chocolate or biscuit to biscuit. "Go on, do it, you know you want to!" joked a third. Meanwhile, London's most famous landmarks were lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives. The London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie. Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks. The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry. Next up in the celebrations – The McVitie's Chocolate Digestives Experience – will open in London this May. Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art. Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus. Other Choccy News 5 Cadbury Twirl Bites in Caramilk and also strawberry also launched last year An iconic chocolate biscuit branded "Aussie gold" launched in UK supermarkets for the first time. Chocolate fans were rejoicing because Tim Tams were finally available to buy across the country. Originally inspired by British Penguin biscuits, Tim Tams were launched by Australian biscuit manufacturer Arnott's in 1964. They're comprised of two chocolate biscuits sandwiched together with chocolate cream, coated in chocolate. Three different flavours are now available including Original, Dark and Chewy Caramel and you can get them for £2.50 at Waitrose and Ocado. Earlier this year, others yelled "it's a party in my mouth" as B&M rolled out a new M&M flavour also only seen in the land down under. The retailer is stocking a Mocha Mudcake version of the classic snack after launching it down under in July last year. Now the quirky flavour has landed in B&M, with shoppers keen to snap it up. Instagram page Newfoodfindsuk posted a photo of the 130g bag of sweet online with almost 150 giving the post a like. Cadbury Twirl Bites in Caramilk and also strawberry also launched last year. Eagle-eyed foodies spotted the treats, titled "Aus Twirl" in B&M. Retro food fans will also be pleased to know that some of their favourite "nostalgic" snacks are back on the shelves. Most people have a favourite chocolate bar or crisp flavour they would love to see return - and we can now reveal some that have. Aldi made biscuit lovers' dreams come true when it revealed it was bringing back the beloved Elkes Sports Shortcake biscuits. Cadbury's iconic gold coins made a return to the supermarket shelves last September. Nestle brought back the Quality Street fan favourite for Christmas last year. The Hazelnut KitKat Chunky has made a return to the shelves after three years and shoppers can't get enough of it. Plus, Morrisons started stocking Marmite crisps in February this year after Walkers announced it would be discontinuing the flavour. 5 Fans were rejoicing when Aussie favourite Tim Tam landed in the UK
The Sun
24-04-2025
- Business
- The Sun
You've been eating choc Digestives all WRONG – McVitie's boss divides opinion by saying how you should consume snack
MCVITIE'S boss has divided opinion by saying people have always eaten chocolate digestives incorrectly. About 80 million packets are made every year, with all of the chocolate made in Greater Manchester. 5 5 Anthony Coulson, general manager in Stockport, said the teatime staple was originally meant to be eaten with the chocolate-covered side facing down. "It's the world's most incredible debate, whether you have the chocolate on the top or the chocolate on the bottom," explained Mr Coulson, who admitted he was a chocolate-on-top man. The factory opened in 1917, with the chocolate digestive launched eight years later, about a quarter of a century after the plain variety. The name was inspired by the belief that the baking powder in the recipe would help with digestion. And although people might think of the chocolate digestive as being topped with chocolate, the company has said that as the plain biscuits pass through a "chocolate reservoir", the chocolate actually coats the underside of it. Lynn Loftus, who has worked at the factory for 36 years, called the biscuit "timeless", adding that she thought it would be around for many years to come. Craig Leech, who has worked at McVitie's for 21 years, started off in the factory by putting the chocolate on top of the biscuits. "I just come in with a positive attitude. I know the people and the products inside out," said Mr Leech, who is now a planning manager for the refinery. Alix Knagg, who has been working there for six months, said the chocolate digestive was "still a great product 100 years on". Consumers have been quick to respond to the news and one exclaimed: "I've got to 55 years of age without ever thinking about whether the chocolate should be on top or at the bottom. 'So excited' say Cadbury Ireland fans as new chocolate bar flavour to hit shelves TODAY "Not happy though that I've missed out on the 'world's most incredible debate'." Another added: "But the image on the packet has chocolate side up. Even in the adverts. "They'll be saying pizza is being eaten upside down soon." "I solve the problem by never eating one at a time and "sandwiching" 2 together, either chocolate to chocolate or biscuit to biscuit. "Go on, do it, you know you want to!" joked a third. Meanwhile, London's most famous landmarks were lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives. The London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie. Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks. The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry. Next up in the celebrations – The McVitie's Chocolate Digestives Experience – will open in London this May. Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art. Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus. Other Choccy News 5 An iconic chocolate biscuit branded "Aussie gold" launched in UK supermarkets for the first time. Chocolate fans were rejoicing because Tim Tams were finally available to buy across the country. Originally inspired by British Penguin biscuits, Tim Tams were launched by Australian biscuit manufacturer Arnott's in 1964. They're comprised of two chocolate biscuits sandwiched together with chocolate cream, coated in chocolate. Three different flavours are now available including Original, Dark and Chewy Caramel and you can get them for £2.50 at Waitrose and Ocado. Earlier this year, others yelled "it's a party in my mouth" as B&M rolled out a new M&M flavour also only seen in the land down under. The retailer is stocking a Mocha Mudcake version of the classic snack after launching it down under in July last year. Now the quirky flavour has landed in B&M, with shoppers keen to snap it up. Cadbury Twirl Bites in Caramilk and also strawberry also launched last year. Eagle-eyed foodies spotted the treats, titled "Aus Twirl" in B&M. Retro food fans are back on the shelves. Most people have a favourite chocolate bar or crisp flavour they would love to see return - and we can now reveal some that have. Cadbury's iconic gold coins made a return to the supermarket shelves last September. The Hazelnut KitKat Chunky has made a return to the shelves after three years and shoppers can't get enough of it. Plus, Morrisons started stocking Marmite crisps in February this year after Walkers announced it would be discontinuing the flavour. 5 5
The Irish Sun
24-04-2025
- Business
- The Irish Sun
You've been eating choc Digestives all WRONG – McVitie's boss divides opinion by saying how you should consume snack
MCVITIE'S boss has divided opinion by saying people have always eaten chocolate digestives incorrectly. About 80 million packets are made every year, with all of the chocolate made in Greater Manchester. 5 McVitie's boss has divided opinion by saying people have always eaten chocolate digestives incorrectly Credit: Getty 5 McVitie's lit up a series of London landmarks to celebrate the 100th birthday of the nation's favourite biscuit Credit: Joe Pepler/PinPep Anthony Coulson, general manager in Stockport, said the teatime staple was originally meant to be eaten with the chocolate-covered side facing down. "It's the world's most incredible debate, whether you have the chocolate on the top or the chocolate on the bottom," explained Mr Coulson, who admitted he was a chocolate-on-top man. The factory opened in 1917, with the chocolate digestive launched eight years later, about a quarter of a century after the plain variety. The name was inspired by the belief that the baking powder in the recipe would help with digestion. Chocolate And although people might think of the chocolate digestive as being topped with chocolate, the company has said that as the plain biscuits pass through a "chocolate reservoir", the chocolate actually coats the underside of it. Lynn Loftus, who has worked at the factory for 36 years, called the biscuit "timeless", adding that she thought it would be around for many years to come. Craig Leech, who has worked at McVitie's for 21 years, started off in the factory by putting the chocolate on top of the biscuits. "I just come in with a positive attitude. I know the people and the products inside out," said Mr Leech, who is now a planning manager for the refinery. Most read in Fabulous Alix Knagg, who has been working there for six months, said the chocolate digestive was "still a great product 100 years on". Consumers have been quick to respond to the 'So excited' say Cadbury Ireland fans as new chocolate bar flavour to hit shelves TODAY "Not happy though that I've missed out on the 'world's most incredible debate'." Another added: "But the image on the packet has chocolate side up. Even in the adverts. "They'll be saying pizza is being eaten upside down soon." "I solve the problem by never eating one at a time and "sandwiching" 2 together, either chocolate to chocolate or biscuit to biscuit. "Go on, do it, you know you want to!" joked a third. Meanwhile, The London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie. Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks. The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry. Next up in the celebrations – The McVitie's Chocolate Digestives Experience – will open in London this May. Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art. Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus. Other Choccy News 5 Cadbury Twirl Bites in Caramilk and also strawberry also launched last year An iconic chocolate biscuit branded "Aussie gold" launched in UK supermarkets for the first time. Chocolate fans were rejoicing because Tim Tams were finally available to buy across the country. Originally inspired by British Penguin biscuits, Tim Tams were launched by Australian biscuit manufacturer Arnott's in 1964. They're comprised of two chocolate biscuits sandwiched together with chocolate cream, coated in chocolate. Three different flavours are now available including Original, Dark and Chewy Caramel and you can get them for £2.50 at Waitrose and Ocado . Earlier this year, others yelled "it's a party in my mouth" as B&M rolled out a new M&M flavour also only seen in the land down under. The retailer is stocking a Mocha Mudcake version of the classic snack after launching it down under in July last year. Now the Cadbury Twirl Bites in Caramilk and also strawberry also launched last year. Eagle-eyed foodies spotted the treats, titled "Aus Twirl" in B&M. Retro food fans will also be pleased to know that some of their favourite "nostalgic" snacks are back on the shelves. Most people have a favourite chocolate bar or Aldi made biscuit lovers' dreams come true when it revealed it was bringing back the beloved Elkes Sports Shortcake biscuits. Cadbury's iconic gold coins made a return to the supermarket shelves last September. Nestle brought back the The Hazelnut KitKat Chunky has made a return to the shelves after three years and shoppers can't get enough of it. Plus, Morrisons started stocking Marmite crisps in February this year after Walkers announced it would be discontinuing the flavour. 5 Fans were rejoicing when Aussie favourite Tim Tam landed in the UK 5 McVitie's lit up the London Bridge to celebrate 100 years of their biscuits
