Latest news with #MFDs
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Business Standard
04-07-2025
- Business
- Business Standard
As MFs gear up to launch SIFs, distribution takes the centre stage
Fund houses initiate discussions, roll out training programs for distributors Abhishek Kumar Mumbai Listen to This Article With the specialised investment fund (SIF) licence in their bags, and scheme approvals in sight, the first set of entrants in the SIF space has started working on the distribution puzzle. Five fund houses — SBI, Edelweiss, Quant, Mirae, and ITI — say they have initiated discussions with key distribution verticals, including wealth management firms, banks, and national and individual MF distributors (MFDs). 'We are proactively engaging with all key distribution segments, including banks, MFDs, and wealth managers. Among them, MFDs and wealth managers are well-positioned to drive SIF distribution. They already cater to a sizable base of high networth
The Wire
25-06-2025
- Business
- The Wire
Multipl Reinventing Mutual Funds as New-Age Savings Accounts, Powered by Mutual Fund Returns and Brand Discounts; Partners with FundsIndia to Expand Spendvesting to MFDs Across India
BANGALORE, India, June 24, 2025 /PRNewswire/ -- In a bold shift that reimagines how India saves and spends, fintech platform Multipl is turning mutual funds into a modern savings account, not just for long-term wealth but also for everyday spending goals. With its Spendvesting model (Invest for your Spends), the Multipl app helps users invest in mutual funds for future spends such as travel, gadgets, education, or insurance. It combines the potential of better-than-bank returns with exclusive brand discounts, making it one of the most powerful savings tools for the new-age Indian consumer. "We want Indians to treat mutual funds not just as long-term assets but as a better place to park short-term savings even for their spends," said Paddy Raghavan, CEO and Co-Founder of Multipl. "Mutual funds can be aspirational, exciting, and goal-driven, and that's exactly what Multipl delivers through Spendvesting." As traditional savings account interest rates continue to fall, with top Indian banks offering just 2 to 3 percent, consumers are actively seeking smarter alternatives. Multipl addresses this shift by offering curated baskets of liquid, debt, and hybrid mutual funds that aim to deliver capital protection, liquidity, and improved returns. The Brand Advantage: More Than Just Returns What sets Multipl apart is its brand discount layer. Users not only grow their savings through mutual fund returns but also save more when they spend by using exclusive brand offers. More than 70 brands across travel, electronics, fashion, and healthcare have partnered with Multipl. For brands, this offers access to high-intent, investment-ready consumers. These users have already invested for their goals and are more likely to convert, making it a powerful channel for brands to gain better customers while rewarding their financial discipline. Bringing Spendvesting to MFDs Through FundsIndia Partners Building on its growing consumer adoption, Multipl has now partnered with FundsIndia Partners, a leading technology platform that enables thousands of Mutual Fund Distributors (MFDs) across India. Traditionally, MFDs have focused on helping customers invest in mutual funds for long-term wealth creation. Through this partnership, they can now offer mutual funds for short- and mid-term spending goals, such as travel, insurance, and electronics, and tap into a new segment of goal-based investing. The integration allows: • MFDs to retain SIPs under their own ARN code • Multipl to offer ready-to-use workflows for goal planning and SIP creation towards spends • Access to brand discounts and a seamless redemption experience linked to real-life spending goals "At FundsIndia Partners, we are always looking to empower our distributor network with forward-thinking tools," said Manish Gadhvi, CEO of FundsIndia Partners. "Spendvesting aligns perfectly with the aspirations of India's evolving investor base. By turning aspirations into investment goals, MFDs can now serve their clients more meaningfully and grow their SIP books with differentiated value." Why This Matters • For users: Mutual funds become a smarter savings account, offering returns and brand discounts • For brands: Gain direct access to financially committed, investment-backed buyers • For MFDs: Tap into a new use-case for mutual funds and grow SIP volumes with short-term goals • For the industry: Expands mutual fund adoption into everyday financial behavior, supporting SEBI and AMFI's goal of increasing retail participation Multipl is building a future where every spend begins with a smarter way to save, turning mutual funds into the most exciting and rewarding way to plan for life. About Multipl Multipl is a SEBI-registered fintech platform redefining how India spends by helping users invest in mutual funds for upcoming expenses and enjoy brand-sponsored discounts. Over 6 lakh users have adopted Spendvesting for smarter financial planning. About FundsIndia Partners FundsIndia Partners is the leading technology platform enabling MFDs to digitally manage, grow, and scale their mutual fund distribution practice with ease and compliance. (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
Business Standard
24-06-2025
- Business
- Business Standard
Multipl Partners with FundsIndia to Expand Spendvesting to MFDs Across India
PRNewswire Bangalore (Karnataka) [India], June 24: In a bold shift that reimagines how India saves and spends, fintech platform Multipl is turning mutual funds into a modern savings account, not just for long-term wealth but also for everyday spending goals. With its Spendvesting model (Invest for your Spends), the Multipl app helps users invest in mutual funds for future spends such as travel, gadgets, education, or insurance. It combines the potential of better-than-bank returns with exclusive brand discounts, making it one of the most powerful savings tools for the new-age Indian consumer. "We want Indians to treat mutual funds not just as long-term assets but as a better place to park short-term savings even for their spends," said Paddy Raghavan, CEO and Co-Founder of Multipl. "Mutual funds can be aspirational, exciting, and goal-driven, and that's exactly what Multipl delivers through Spendvesting." As traditional savings account interest rates continue to fall, with top Indian banks offering just 2 to 3 percent, consumers are actively seeking smarter alternatives. Multipl addresses this shift by offering curated baskets of liquid, debt, and hybrid mutual funds that aim to deliver capital protection, liquidity, and improved returns. The Brand Advantage: More Than Just Returns What sets Multipl apart is its brand discount layer. Users not only grow their savings through mutual fund returns but also save more when they spend by using exclusive brand offers. More than 70 brands across travel, electronics, fashion, and healthcare have partnered with Multipl. For brands, this offers access to high-intent, investment-ready consumers. These users have already invested for their goals and are more likely to convert, making it a powerful channel for brands to gain better customers while rewarding their financial discipline. Bringing Spendvesting to MFDs Through FundsIndia Partners Building on its growing consumer adoption, Multipl has now partnered with FundsIndia Partners, a leading technology platform that enables thousands of Mutual Fund Distributors (MFDs) across India. Traditionally, MFDs have focused on helping customers invest in mutual funds for long-term wealth creation. Through this partnership, they can now offer mutual funds for short- and mid-term spending goals, such as travel, insurance, and electronics, and tap into a new segment of goal-based investing. The integration allows: * MFDs to retain SIPs under their own ARN code * Multipl to offer ready-to-use workflows for goal planning and SIP creation towards spends * Access to brand discounts and a seamless redemption experience linked to real-life spending goals "At FundsIndia Partners, we are always looking to empower our distributor network with forward-thinking tools," said Manish Gadhvi, CEO of FundsIndia Partners. "Spendvesting aligns perfectly with the aspirations of India's evolving investor base. By turning aspirations into investment goals, MFDs can now serve their clients more meaningfully and grow their SIP books with differentiated value." Why This Matters * For users: Mutual funds become a smarter savings account, offering returns and brand discounts * For brands: Gain direct access to financially committed, investment-backed buyers * For MFDs: Tap into a new use-case for mutual funds and grow SIP volumes with short-term goals * For the industry: Expands mutual fund adoption into everyday financial behavior, supporting SEBI and AMFI's goal of increasing retail participation Multipl is building a future where every spend begins with a smarter way to save, turning mutual funds into the most exciting and rewarding way to plan for life. About Multipl Multipl is a SEBI-registered fintech platform redefining how India spends by helping users invest in mutual funds for upcoming expenses and enjoy brand-sponsored discounts. Over 6 lakh users have adopted Spendvesting for smarter financial planning. About FundsIndia Partners FundsIndia Partners is the leading technology platform enabling MFDs to digitally manage, grow, and scale their mutual fund distribution practice with ease and compliance.
News18
10-06-2025
- Business
- News18
Want To Start A Career In Mutual Funds? Here's How To Become An Agent
Last Updated: A mutual fund agent is a certified professional who helps individuals invest in mutual fund schemes. Mutual funds have become one of the most popular investment options in India, offering a mix of flexibility, professional management, and diversification. As more people turn to mutual funds for their financial goals, the demand for reliable mutual fund agents is growing. These agents play a vital role in bridging the gap between fund houses and investors, helping clients make informed decisions. Becoming a mutual fund agent is not only rewarding financially but also helps promote financial literacy and secure futures. Who is a Mutual Fund Agent? Mutual fund agents act as vital links between investors and mutual fund companies. To help expand a fund's investor base, these agents earn commissions from the fund houses for every successful investment they facilitate. In simple terms, a mutual fund agent—also called a Mutual Fund Distributor (MFD)—is a certified professional who assists individuals and businesses in buying and selling mutual fund schemes. Their key responsibility is to understand an investor's financial goals, risk appetite, and time horizon, and then match them with the most suitable mutual fund options. While MFDs are allowed to provide detailed information about various mutual funds, they are not permitted to offer personalised investment advice unless they are also registered as a Registered Investment Advisor (RIA) with SEBI. Their income typically comes from commissions paid by Asset Management Companies (AMCs), making it a performance-based role driven by trust and effective client service. Who Can Become a Mutual Fund Agent? Minimum Age: You must be at least 18 years old. Certification: You must successfully clear the NISM-Series V-A: Mutual Fund Distributors Certification Examination conducted by the National Institute of Securities Markets (NISM). Personal Finance Knowledge A solid understanding of personal financial planning helps you better assess your client's financial needs and recommend suitable mutual fund schemes accordingly. Mutual Fund Expertise You must be well-versed in the different types of mutual funds, their risk profiles, returns, and market dynamics. This expertise ensures you can guide clients accurately. Communication Skills The ability to simplify complex financial concepts and explain them clearly to clients is crucial. Good communication builds trust and confidence. Sales and Marketing Abilities Since the role involves client acquisition and retention, having strong sales and marketing skills can help you grow your network and succeed. Analytical Thinking Understanding market trends and aligning them with a client's investment goals requires strong analytical capabilities. Steps to Become a Mutual Fund Agent Meet the Eligibility Criteria You must be at least 18 years old and have completed Class 12 or equivalent. Enrol for the NISM Series V-A: Mutual Fund Distributors Certification Exam conducted by the National Institute of Securities Markets. The exam tests your knowledge of mutual funds, products, ethics, and regulatory frameworks. A passing score is required to proceed. Get AMFI Registration Once you pass the exam, apply for registration with the Association of Mutual Funds in India (AMFI) to obtain your AMFI Registration Number (ARN). Empanel with AMCs After receiving your ARN, you can approach various AMCs to get empanelled and start distributing their mutual fund products. Start Selling Mutual Funds top videos View all Use your network, digital tools, and financial platforms to reach out to clients and begin your practice. Whether you are a student, working professional, or retiree, if you meet the eligibility criteria and possess the right skills, becoming a mutual fund agent can be both a fulfilling and profitable career path. tags : Business business news Mutual fund Location : Delhi, India, India First Published: June 10, 2025, 09:00 IST News business Want To Start A Career In Mutual Funds? Here's How To Become An Agent
