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Otago Daily Times
01-07-2025
- Entertainment
- Otago Daily Times
Festival pumps $2.52m into economy
Visiting bands Butter Wouldn't Melt (Wellington) and Rufous Whistler (Australia) jam at Gore's Table Talk Cafe in May as part of the Bayleys Tussock Country Music Festival. PHOTO: CALLUM THOMAS Gore had an increase in country music festival-goers this year, with visitors coming from far and wide, injecting an estimated $2.52 million into the Eastern Southland economy. Bayleys Tussock Country Music Festival had a 26% increase in attendees and an 18% rise in new visitors, a statement from organisers said. According to post-festival economic data, the average visitor's spend went up by 6%, leading to a calculated $2.52m being fed back into the local economy. The data showed that individuals also stayed longer at the 10-day festival and attended more of the 72 events on offer. The increase in numbers illustrated the festival's broadening appeal, which festival trust chairman Jeff Rea said was palpable. "This was our fourth festival and it felt like there was a notable lift in patron numbers, and new faces from all around New Zealand," he said. "We're ecstatic to see that reflected in the data also, and the trajectory of growth is nothing but exciting for the region of Eastern Southland." Festival organisers said the ongoing growth was due to an expanded programme of events, appealing to a wider range of audiences. Jeff Rea (left) and Phillip Geary. PHOTO: JAMES MACKERETH This growth was predicted by organisers a couple of months ago, when the festival's Gold Guitars competition had a record number of entries. At the time, awards panel convener Phillip Geary said the contest had 832 entries, which was about 100 more than the year before. Mr Geary noted the teenage intermediate section had recorded a big increase. The awards also had their 50-year celebration concert this year, bringing back past winners and nominees for a star-studded event. The anniversary show, Mr Rea said, without a doubt contributed to the rise in numbers. "There's no doubt this year's lift can in part be attributed to the 50th celebrations of the MLT NZ Gold Guitar Awards." He also acknowledged the "tireless work" of volunteers. "[The organisations and volunteers] all share our vision of developing this relatively new festival concept into one of New Zealand's biggest and most successful annual music events," he said. "Witnessing the festival's growth and the benefits it's bringing to our community is a welcome reward for the efforts of many." — APL
Otago Daily Times
30-06-2025
- Entertainment
- Otago Daily Times
Festival's increase in patronage helps pump $2.52m into economy
Visiting bands Butter Wouldn't Melt (Wellington) and Rufous Whistler (Australia) jam at Gore's Table Talk Cafe in May as part of the Bayleys Tussock Country Music Festival. PHOTO: CALLUM THOMAS Gore had an increase in country music festivalgoers this year, with visitors coming from far and wide, injecting an estimated $2.52 million into the Eastern Southland economy. Bayleys Tussock Country Music Festival had a 26% increase in attendees and an 18% rise in new visitors, a statement from organisers said. According to post-festival economic data, the average visitor's spend went up by 6%, leading to a calculated $2.52m being fed back into the local economy. The data showed that individuals also stayed longer at the 10-day festival and attended more of the 72 events on offer. The increase in numbers illustrated the festival's broadening appeal, which festival trust chairman Jeff Rea said was palpable. "This was our fourth festival and it felt like there was a notable lift in patron numbers, and new faces from all around New Zealand," he said. "We're ecstatic to see that reflected in the data also, and the trajectory of growth is nothing but exciting for the region of Eastern Southland." Festival organisers said the ongoing growth was due to an expanded programme of events, appealing to a wider range of audiences. This growth was predicted by organisers a couple of months ago, when the festival's Gold Guitars competition had a record number of entries. Jeff Rea and Phillip Geary. PHOTO: SUPPLIED At the time, awards panel convener Phillip Geary said the contest had 832 entries, which was about 100 more than the year before. Mr Geary noted the teenage intermediate section had recorded a big increase. The awards also had their 50-year celebration concert this year, bringing back past winners and nominees for a star-studded event. The anniversary show, Mr Rea said, without a doubt contributed to the rise in numbers. "There's no doubt this year's lift can in part be attributed to the 50th celebrations of the MLT NZ Gold Guitar Awards." He also acknowledged the "tireless work" of volunteers. "[The organisations and volunteers] all share our vision of developing this relatively new festival concept into one of New Zealand's biggest and most successful annual music events," he said. "Witnessing the festival's growth and the benefits it's bringing to our community is a welcome reward for the efforts of many." — APL
Otago Daily Times
27-06-2025
- Entertainment
- Otago Daily Times
Festival's increase in patronage helps pump $2.52m into local economy
Visiting bands Butter Wouldn't Melt (Wellington) and Rufous Whistler (Australia) jam at Gore's Table Talk Cafe in May as part of the Bayleys Tussock Country Music Festival. PHOTO: CALLUM THOMAS Gore had an increase in country music festivalgoers this year, with visitors coming from far and wide, injecting an estimated $2.52 million into the Eastern Southland economy. Bayleys Tussock Country Music Festival had a 26% increase in attendees and an 18% rise in new visitors, a statement from organisers said. According to post-festival economic data, the average visitor's spend went up by 6%, leading to a calculated $2.52m being fed back into the local economy. The data showed that individuals also stayed longer at the 10-day festival and attended more of the 72 events on offer. The increase in numbers illustrated the festival's broadening appeal, which festival trust chairman Jeff Rea said was palpable. "This was our fourth festival and it felt like there was a notable lift in patron numbers, and new faces from all around New Zealand," he said. "We're ecstatic to see that reflected in the data also, and the trajectory of growth is nothing but exciting for the region of Eastern Southland." Festival organisers said the ongoing growth was due to an expanded programme of events, appealing to a wider range of audiences. This growth was predicted by organisers a couple of months ago, when the festival's Gold Guitars competition had a record number of entries. Jeff Rea and Phillip Geary. PHOTO: SUPPLIED At the time, awards panel convener Phillip Geary said the contest had 832 entries, which was about 100 more than the year before. Mr Geary noted the teenage intermediate section had recorded a big increase. The awards also had their 50-year celebration concert this year, bringing back past winners and nominees for a star-studded event. The anniversary show, Mr Rea said, without a doubt contributed to the rise in numbers. "There's no doubt this year's lift can in part be attributed to the 50th celebrations of the MLT NZ Gold Guitar Awards." He also acknowledged the "tireless work" of volunteers. "[The organisations and volunteers] all share our vision of developing this relatively new festival concept into one of New Zealand's biggest and most successful annual music events," he said. "Witnessing the festival's growth and the benefits it's bringing to our community is a welcome reward for the efforts of many." — APL
Scoop
27-06-2025
- Entertainment
- Scoop
Festival Tops $2.5M For Gore In Fourth Festival Year
The figures are in for this year's Bayleys Tussock Country – New Zealand's Country Music Festival, held in Gore from May 23rd to June 1st. With 72 events packed into ten days, the fourth annual festival attracted a 26% increase in attendances and an 18% rise in unique visitor numbers from across New Zealand and Australia. That surge in interest translated into an impressive $2.52 million injection into the Eastern Southland economy, according to post-festival economic data. Festival goers also stayed longer and did more while they were here. The average stay in Gore increased a further 7% from last year, and the number of events attended per person grew by 10%, highlighting the festival's broadening appeal. Additionally, average spend per visitor rose by 6%, reflecting stronger engagement with local businesses and hospitality. 'This was our fourth festival and it felt like there was a notable lift in patron numbers, and new faces from all around New Zealand,' says Trust Chair Jeff Rea. 'We're ecstatic to see that reflected in the data also, and the trajectory of growth is nothing but exciting for the region of Eastern Southland.' Festival organisers attribute the ongoing growth to an ever-expanding programme of events that appeals to a wide range of audiences. A prrivate home and room rental scheme supported by the community has also made it easier for visitors to stay longer in town. 'There's no doubt this year's lift can in part be attributed to the 50th celebrations of the MLT NZ Gold Guitar Awards,' says Rea. 'We acknowledge the tireless work of volunteers and key event organisations — the Gore Country Music Club, the NZ Songwriters Trust, the MLT NZ Gold Guitar Awards committee and the Gore District Council — who all share our vision of developing this relatively new festival concept into one of New Zealand's biggest and most successful annual music the festival's growth and the benefits it's bringing to our community is a welcome reward for the efforts of many.' Bayleys Tussock Country – New Zealand's Country Music Festival will return to Gore from May 22nd to May 31st 2026. Artist registrations open in September, with tickets on sale from November of this year.
