Latest news with #MOGO
Business Insider
03-07-2025
- Business
- Business Insider
Mogo Finance Technology Stock (MOGO) Rockets 80% on $50M Bitcoin Treasury Plan
Mogo Finance Technology (MOGO) stock surged on Wednesday after the company revealed plans to create a crypto treasury. Its Board of Directors has approved $50 million to build a long-term commitment to Bitcoin (BTC). Don't Miss TipRanks' Half-Year Sale Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. Mogo Finance Technology highlighted its long history with Bitcoin, including the creation of the first Bitcoin account in Canada. It was also the third U.S.-listed company to add the crypto to its balance sheet. Company President and co-founder Greg Feller said, 'This allocation gives us the flexibility to build a meaningful position over time as part of a disciplined, multi-year strategy.' MOGO stock was up 80.99% in pre-market trading on Wednesday, following a 3.97% drop yesterday. The shares have also fallen 11.03% year-to-date and 18.24% over the past 12 months. Today's rally came with 33 million shares traded, compared to a three-month daily average of about 250,000 units. Is Mogo Stock a Buy, Sell, or Hold? Turning to Wall Street, there's only one analyst who has covered Mogo Finance Technology in the past three months. H.C. Wainwright analyst Scott Buck rates MOGO a Buy with a $4 price target, representing a potential 230.58% upside for the shares.
Time of India
30-06-2025
- Business
- Time of India
7UP ups the refreshment game with a new sonic identity
HighlightsPepsiCo's refreshment brand, 7UP, has launched its new sonic logo in India, marking a significant step in creating deeper emotional connections with consumers through multisensory design. The sonic identity, developed in partnership with BrandMusiq, features a unique 7-note musical logo that embodies the brand's core traits of optimism, vibrancy, and youthful energy, enhancing brand recall and consumer experience. Shailja Joshi, category lead for cola and flavors at PepsiCo India, emphasized that the new sonic identity is an innovative leap into sensory branding, aiming to resonate consistently across various platforms and cultures. 7UP, PepsiCo 's refreshment brand , has launched its sonic logo in India — an audio signature that captures the brand's spirit of delight and refreshment. As one of the lead markets for 7UP globally, India is leading the way in a bold chapter for the brand with this new sonic identity - one that goes beyond imagery and embraces multisensory design to create deeper connections with its consumers. More than just a jingle, this MOGO ( musical logo ) reimagines how refreshment can be felt and remembered, strengthening 7UP's proposition of 'Super Duper Refresher', the company stated in a press release. This launch pushes the envelope of every interaction with 7UP into a sensorial experience. Multisensory cues deepen emotional connections and boost brand recall, making sound an essential tool in shaping consumer perceptions and experience, it added. Kicking off in Bengaluru, the MOGO will roll out across in-store coolers in retail spaces, making the sound of 7UP an immediate, unmistakable part of the consumer experience. This marks a unique moment where a brand has brought its sonic identity to life right at the point of sale — creating a fresh, bold way to connect with people. Developed in partnership with BrandMusiq , 7UP's new audio identity blends iconic category cues - the crisp crack of a can and the splash of a fizzy pour, with a bespoke melody that captures the feeling of sunshine, bubbles and upliftment. The result is a crisp, catchy, and distinctive sound that reflects 7UP's long-standing promise of ultimate refreshment. Inspired by this effervescent experience, a 7-note MOGO was created to embody the brand's core traits of optimism, vibrancy, and youthful energy, making it unmistakably 7UP across platforms and moments, the company stated. Shailja Joshi, category lead, cola and flavours, PepsiCo India said, 'With our new sonic identity, we bring to life the essence of 7UP, refreshing, vibrant, and full of character, in a way that resonates across platforms and cultures. This sonic identity is not just an audio asset, It's an innovative leap into sensory branding. It will serve as a consistent, emotionally engaging cue that will amplify 7UP's refreshing spirit wherever our consumers engage with us.' Through this collaborative process, insights revealed that a crisp 'splash of water' is the key to making the sound of refreshment land instantly, it added. Rajeev Raja, founder and Soundsmith, BrandMusiq said,'For the 7UP global sonic identity, we weren't just creating a sound, we were bottling a feeling. The rush of freshness, the playful splash, the upliftment you get when you take a sip. The swiftly ascending 7-note MOGO captures all of that in a way that's light, cool, and instantly recognizable. The MOGOSCAPE (sonic brandprint) was crafted to bring the totality of the brand experience across every 'Earpoint'. It all comes together to create a consistent and emotionally engaging sonic world for the brand.' The launch marks a significant milestone for 7UP, a brand that has long embraced sound as a storytelling tool. Now, with the debut of its MOGO, the brand makes a bold, consumer-first move to redefine its identity for a multi-sensory era. From digital platforms to on-ground touchpoints, this new sound will live across the brand's ecosystem, making every sip, and every sound, a memorable reminder of what 7UP stands for. Watch the video here: View this post on Instagram A post shared by 7UP India (@7upindia)
Yahoo
19-05-2025
- Business
- Yahoo
7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT
The global repositioning highlights 7UP's distinct ability to be the ultimate refreshment for any occasion, brought to life through product innovations and culturally resonant creative campaigns DUBLIN, May 19, 2025 /PRNewswire/ -- 7UP® unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment – making every sip not just satisfying, but unmistakably 7UP. Building on its multi-sensory approach, 7UP is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7UP. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself. Now rolling out across markets, Super Duper Refresher is coming to life in ways that resonate with local consumers – from cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails. The platform is built to resonate in the moments that matter most. In key markets, such as India, Pakistan, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher,' blending regional culture, humour and colloquialism into the brand story. This next chapter builds on nearly a century of heritage and innovation as 7UP expands its core portfolio, introducing new flavours and product ranges designed to tap into the core sensory elements of refreshment. These launches help demonstrate how local markets are owning the Super Duper Refresher platform – bringing it to life in bold new ways: The 7UP Extra Fizz range, emphasising fizz as a key component of the drinking experience, is now available in Egypt, and UAE, with launches planned for Saudi Arabia this summer. To celebrate Super Duper Refresher, 7UP brought a one-of-a-kind activation to Dubai's Kite Beach. Inspired by a lifeguard tower, the unmissable 7UP Mixology Tower was the ultimate destination to cool off. Customers savoured perfectly chilled 7UP extra fizz and next-level mixes, while enjoying a full-body refreshment with a cocktail-shaker shaped water sprinkler and icy plunge pools. 7UP Mint Lemonade turns up the dial on refreshment in Pakistan, capturing Super Duper Refresher by offering a crisp, cooling twist that elevates each sip, offering that instant minty refreshment. 7UP Pink Lemonade is a vibrant take on the classic zero-sugar range, blending lemon-lime with a burst of tangy raspberry for a sweet new serve of Super Duper Refresher, now debuting in the UK. With more flavours on the way, 7UP is drawing on local market insight to shape innovations that reflect evolving consumer tastes around the world. Salman Butt, Senior Marketing Director at 7UP said: "Since its creation, 7UP has been bringing delicious beverages to the world, and we're continuously exploring different ways to refine and advance the Super Duper Refresher experience for today's consumer. Our commitment to innovation drives us to push boundaries – whether it's evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world." For further information on the global brand platform and local market activity, please refer to local websites and social channels. * 7UP is a trademark of PepsiCo for all international markets excluding the US FOR MORE INFORMATION, CONTACT: jenaifer@ About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Photo - Logo - View original content: SOURCE PepsiCo Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
19-05-2025
- Business
- Yahoo
7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT
The global repositioning highlights 7UP's distinct ability to be the ultimate refreshment for any occasion, brought to life through product innovations and culturally resonant creative campaigns DUBLIN, May 19, 2025 /PRNewswire/ -- 7UP® unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment – making every sip not just satisfying, but unmistakably 7UP. Building on its multi-sensory approach, 7UP is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7UP. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself. Now rolling out across markets, Super Duper Refresher is coming to life in ways that resonate with local consumers – from cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails. The platform is built to resonate in the moments that matter most. In key markets, such as India, Pakistan, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher,' blending regional culture, humour and colloquialism into the brand story. This next chapter builds on nearly a century of heritage and innovation as 7UP expands its core portfolio, introducing new flavours and product ranges designed to tap into the core sensory elements of refreshment. These launches help demonstrate how local markets are owning the Super Duper Refresher platform – bringing it to life in bold new ways: The 7UP Extra Fizz range, emphasising fizz as a key component of the drinking experience, is now available in Egypt, and UAE, with launches planned for Saudi Arabia this summer. To celebrate Super Duper Refresher, 7UP brought a one-of-a-kind activation to Dubai's Kite Beach. Inspired by a lifeguard tower, the unmissable 7UP Mixology Tower was the ultimate destination to cool off. Customers savoured perfectly chilled 7UP extra fizz and next-level mixes, while enjoying a full-body refreshment with a cocktail-shaker shaped water sprinkler and icy plunge pools. 7UP Mint Lemonade turns up the dial on refreshment in Pakistan, capturing Super Duper Refresher by offering a crisp, cooling twist that elevates each sip, offering that instant minty refreshment. 7UP Pink Lemonade is a vibrant take on the classic zero-sugar range, blending lemon-lime with a burst of tangy raspberry for a sweet new serve of Super Duper Refresher, now debuting in the UK. With more flavours on the way, 7UP is drawing on local market insight to shape innovations that reflect evolving consumer tastes around the world. Salman Butt, Senior Marketing Director at 7UP said: "Since its creation, 7UP has been bringing delicious beverages to the world, and we're continuously exploring different ways to refine and advance the Super Duper Refresher experience for today's consumer. Our commitment to innovation drives us to push boundaries – whether it's evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world." For further information on the global brand platform and local market activity, please refer to local websites and social channels. * 7UP is a trademark of PepsiCo for all international markets excluding the US FOR MORE INFORMATION, CONTACT: jenaifer@ About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Photo - Logo - View original content: SOURCE PepsiCo
