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Forbes
2 days ago
- Entertainment
- Forbes
How The ‘MLBB' Women's Invitational Is Shaking Up Female Esports
The MLBB MWI is giving female players opportunities on the world stage. When the confetti cannons explode, the hosts announce a new champion and the now iconic Esports World Cup trophy is lifted, most esports fans should be able to picture the exact image in their mind even if they can't see the actual goings-on. The trophy lift moment, which is set to happen 25 times over the seven-week competition, has a similar style across almost all of the tournaments at EWC, and its slick presentation and staging stick in the mind of anyone who has watched even one. However, last weekend at the Esports World Cup something was different when MLBB hit the stage. When Team Vitality lifted the Mobile Legends: Bang Bang MWI trophy last weekend in Riyadh, instead of a group of young men standing on stage, it was a group of women, elated to have just won the biggest prize in the female MLBB circuit. The MLBB Women's Invitational is the only female exclusive tournament at the Esports World Cup, and gives female players a chance to compete in the biggest stage in esports. 'Representation alone isn't enough, you need infrastructure, visibility, and legitimacy,' said Cherry Xia, Vice President and Head of Publishing and Esports at MOONTON Games, the developer of MLBB. 'Women's tournaments like MWI at the Esports World Cup provide all three, and they change how women see themselves in esports. Headline tournaments like MWI at EWC 25 also raise the level of the overall ecosystem. When you give women a stage of this size and a massive $500,000 prize pool, you increase the talent pool, attract new fans, and show investors and sponsors that diversity is valuable, scalable, and competitive. It's a long-term investment in the health and inclusivity of esports.' Winning on a major stage means a lot to these players. Xia is a veteran of the games industry, with more than a decade of experience, and has risen through the ranks to now hold one of the most senior positions within MOONTON. However, as a woman, she has faced struggles that men may not have been subject to. She recounts a story from early on in her career where a co-worker questioned her authority because she was a woman, and that proved to be a key moment in the direction her career took, becoming a champion of females in the gaming space and, crucially, providing them opportunities they may otherwise miss out on. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder 'That's why I'm so passionate about creating platforms like the Mobile Legends: Bang Bang Women's Invitational, because no one should have to fight just to belong,' said Xia 'I'm glad to be part of a MOONTON Games, where we're all committed to building sustainable, professional pathways for women, and not just for visibility, but for opportunity!' In the world of esports female-only competitions are not exactly rare, but ones on this kind of scale only come around once in a blue moon. Many will tout the open ecosystems that many games have, where anyone, regardless of gender, can rise to the top of the biggest leagues. But in practice this has proven a rarity, with only a handful of women ever making it to the top levels of esports competition in such circuits. The reasons are likely more complex than most realise, and perhaps not entirely down to skill difference. So tournaments like the MLBB MWI give female players a massive stage and similar opportunities to those open circuits that they tend to miss out on. It gives them experience on a big stage, against top competition, which will only help improve their skill level and hopefully move them closer to being able to rise through the ranks of the open tournaments at the highest level. Eventually, the hope is some of these players can move across and compete in the MLBB Mid Season Cup, the other MLBB tournament taking place at the Esports World Cup. 'Talent knows no gender, but the opportunities offered are not always equal,' said Xia. 'What MOONTON Games and those in our MLBB esports ecosystem are doing now is helping close that gap. We provide the training, competition, and spotlight that female players need to be competitive, and are gradually seeing more women athletes compete even in the open category tournaments. For example, Rin "Tegami" Chanthana became the first female athlete to play in the MLBB Professional League Cambodia after competing in last year's MWI. We're already seeing women compete at high levels. With the right support systems and exposure, it's only a matter of time before the lines between men's and women's competitions begin to blur.' What MOONTON is doing to support the female MLBB scene is admirable, and is already showing that this kind of support works when it comes to bringing more female players to the top level of competition. Some other publishers are also following suit, but now we have seen that it works, this kind of support for female competition should become a standard across the industry. Everyone wants to see more female players make it to the top, especially given how large the female player base of most games is, and MOONTON is leading the charge on that front.
Leaders
20-07-2025
- Entertainment
- Leaders
Team Vitality Women's Team Wins MLBB Title at 2025 Esports World Cup
The French women's team Team Vitality triumphed in the 2025 Esports World Cup, capturing the Mobile Legends: Bang Bang Women's Invitational (MWI) title and the $150,000 first-place prize from a $500,000 total prize pool. The win also earned the team 1,000 points in the global rankings, strengthening their position in the race for the world's largest esports and gaming event. The Indonesian players of Team Vitality – Fumi, Vival, Cinny, Chell, and Vivian – delivered a flawless performance throughout the five-day tournament at SNB Arena, which took place from July 15 to 19. The team remained unbeaten on their way to the championship, avenging their loss in last year's Esports World Cup final. Cinny (Cindy Siswaanto) was named Best Player of the tournament and received a $10,000 prize. Speaking at the post-victory press conference, her teammate Vivian Indrawati shared, 'We are filled with joy right now. All of our players possess high discipline, skill, and experience. We always strive to be our best, never giving our opponents any victory or hope, and we aim for total control in every aspect of the game.' The Mobile Legends: Bang Bang Women's Invitational (MWI) is a cornerstone of the professional Mobile Legends tournament calendar, providing a platform for aspiring women players to showcase their talents on the global stage. This year's edition was the largest in MWI's history, with 16 teams competing, up from 12 teams in 2024. Qualifiers spanned 57 regions worldwide, compared to 46 regions in the previous year. These efforts reflect the ongoing commitment of both the Esports World Cup Foundation and MOONTON Games to support and expand the involvement of women in professional esports. The second week of competition continues with three major titles, with Dota 2 wrapping up today. Tomorrow, the champions of League of Legends and Free Fire will be crowned. For more information about the 2025 Esports World Cup, visit: Short link : Post Views: 1
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![[Watch] Mobile Legends Tournament In UPM Mosque's Prayer Hall Draws Public Outrage](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Ftherakyatpost.com.png&w=48&q=75){kind=small}
Rakyat Post
02-06-2025
- Entertainment
- Rakyat Post
[Watch] Mobile Legends Tournament In UPM Mosque's Prayer Hall Draws Public Outrage
Subscribe to our FREE A viral video showing a Mobile Legends gaming tournament being held inside the main prayer hall of Universiti Putra Malaysia's (UPM) mosque has sparked intense public backlash across Malaysian social media. The footage reveals gaming equipment and participants occupying space directly in the mosque's prayer area, an arrangement that many have deemed disrespectful to the sacred space. The social media response has been divided: some defended the event, arguing that 'the mosque is a place of unity, not just prayer.' At the same time, others suggested that the event could be acceptable under certain conditions: 'as long as they stopped during prayer time, game content not lewd, appropriate clothing, and controlled noise levels.' However, many voices expressed shock at seeing gaming activities within the main prayer hall, reflecting deeper tensions between preserving religious sanctity and adapting to modern youth culture. Masjid UPM jadi tempat karnival Mobile Legend?! THIS IS NOT OKAY! Terkejut sangat bila masuk masjid, tiba tiba ada satu ruang, penuh students main game tanpa hira orang keliling. At the same time 2 jenazah tengah bersedia untuk solat jenazah di Masjid! Admin approach polis bantuan. Diorang pun tak ok. Admin minta nak jumpa organiser. Tapi last sekali polis dah settlekan. Sungguh memalukan! Ini ke hasil graduan menara gading research uni and top uni yang di banggakan Malaysia! Langsung takde sensitiviti! Main game dah satu hal. Dalam masjid lagi satu hal. Muka organiser lepas kena tegur langsung takde rasa bersalah. I am super worried bout our younger generations! Jemput semua viralkan sebab sadly orang zaman sekarang lagi takut viral dari takut Allah 😡 Tak tahu macam mana program macam ni boleh dapat kelulusan?! Esports Growth And National Recognition This controversy arises as Malaysia's esports industry experiences significant growth. A global video game company, MOONTON Games, has recently established a Based in Shanghai, China, MOONTON Games is best known for its mobile games, including The collaboration focuses on supporting Malaysian gamers, particularly in their pursuit of winning gold in MLBB at the upcoming SEA Games. The local gaming scene has also gained such momentum that states are now organising esports tournaments for next year's Malaysia Games (Sukma). Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
New Straits Times
21-04-2025
- Business
- New Straits Times
MOONTON to seek team owners' views on proposed changes
KUALA LUMPUR: MOONTON Games, the developer of Mobile Legends: Bang Bang and organiser of MLBB Malaysia Professional League (MPL MY), will soon engage with team owners regarding plans to transition the league into a franchise model. Two weeks ago, MOONTON revealed that MPL MY could soon adopt the franchising system as part of its long-term growth strategy. MPL MY has been operating under a promotion and relegation format, unlike its regional counterparts — Indonesia which adopted the franchising model in 2019, and the Philippines in 2021. Under a franchising format, the league shares a portion of revenue from sponsorships, ticket sales, broadcast rights, and the sale of in-game items with participating teams. At present, MPL MY teams generate their own revenue streams through merchandise sales, sponsorships, and prize winnings. MOONTON's Malaysia Esports Lead, Fikri Rizal Mahruddin, said: "Transitioning to a franchised league is not a decision we take lightly. However, considering the growth and impact of eSports in Malaysia, we believe it is a necessary step. "We will look to our sister leagues in Indonesia and the Philippines for reference, because developing a franchise league is no small feat. Whatever decision we make for MPL MY must ultimately benefit Malaysians. "We are also studying traditional sports leagues such as the National Basketball Association (NBA), which have long operated under a franchise model. "If and when franchising is implemented, MPL MY would be the first franchise league in Malaysia. It could serve as a blueprint or case study for traditional sports leagues to examine and assess whether this model suits the Malaysian sporting landscape. Fikri added that MOONTON plans to engage the broader community — including fans, streamers and government stakeholders — to gather input on the proposed move. Timesport previously reported that team owners were generally supportive of the franchising concept but were awaiting greater clarity — particularly on the proposed franchise league's financial structure — as this would significantly influence their decision to compete in it.
