Latest news with #Maate
Time of India
6 days ago
- Entertainment
- Time of India
Suresh Raina and Priyanka Raina flips the mirror for modern parenting in new ad
Maate's latest campaign starring founders Suresh and Priyanka Raina isn't just another baby care ad — it's a reality check for modern parenting. In a world where new-age parents spend hours comparing restaurant reviews, screen time charts, or their own face serums, Maate flips the mirror and asks a tough, timely question: 'Do you even know what's in your baby's lotion?' Titled #EffectiveBabyCare×Maate, the campaign cuts through the cluttered, feel-good language of 'pure, gentle, and safe' — and replaces it with what really matters: efficacy, ingredient integrity and product transparency. 'We've all been that parent,' said Priyanka Raina, co-founder of Maate. 'So careful with everything in our lives — but far too casual about what touches our baby's skin every day. That had to change.' The series of ad films blend sharp visual storytelling with real, observational truths — showing just how easily we rely on vague words like 'mild' or 'natural,' without ever flipping the label or questioning the ingredients. And that's a serious problem. Many baby products on the market today are packed with undisclosed fragrances, synthetic chemicals, and preservatives that have been linked to rashes, irritation, and even hormone disruption in children. 'Most people assume 'baby products' are automatically safe,' adds Suresh Raina, co-founder and Indian cricketer. 'But we've learned that safety isn't the finish line. It has to work too.' With this campaign, Maate isn't selling softness. It's sparking a shift. And for modern Indian parents ready to raise their standards, it hits exactly where it should: home. Because your baby doesn't just need 'gentle'. They need skincare that's actually doing something, the press note stated. Watch the video here: View this post on Instagram A post shared by Suresh Raina (@sureshraina3)
Time of India
15-07-2025
- Business
- Time of India
Suresh Raina & Priyanka Raina challenge modern parents in Maate's hard-hitting new ad campaign
. NEW DELHI: Maate's latest campaign starring founders Suresh and Priyanka Raina isn't just another baby care ad — it's a reality check for modern parenting. In a world where new-age parents spend hours comparing restaurant reviews, screen time charts, or their own face serums, Maate flips the mirror and asks a tough, timely question: 'Do you even know what's in your baby's lotion?' Titled #EffectiveBabyCare×Maate, the campaign cuts through the cluttered, feel-good language of 'pure, gentle, and safe' — and replaces it with what really matters: efficacy, ingredient integrity, and product transparency. 'We've all been that parent,' says Priyanka Raina, co-founder of Maate. 'So careful with everything in our lives — but far too casual about what touches our baby's skin every day. That had to change.' The series of ad films blend sharp visual storytelling with real, observational truths — showing just how easily we rely on vague words like 'mild' or 'natural,' without ever flipping the label or questioning the ingredients. And that's a serious problem. Many baby products on the market today are packed with undisclosed fragrances, synthetic chemicals, and preservatives that have been linked to rashes, irritation, and even hormone disruption in children. 'Most people assume 'baby products' are automatically safe,' adds Suresh Raina, co-founder and cricketer. 'But we've learned that safe isn't the finish line. It has to work too.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Get ₹2Cr life cover@ ₹700 p.m. ICICI Pru Life Insurance Plan Get Quote Undo Maate's formulations are rooted in Ayurvedic wisdom, but developed with modern ingredient awareness — focusing on efficacy, safety, and purity that's backed by intention, not assumption. With this campaign, Maate isn't selling softness. It's sparking a shift. And for modern Indian parents ready to raise their standards, it hits exactly where it should: home. Because your baby doesn't just need 'gentle'. They need skincare that's actually doing something Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Hindustan Times
26-06-2025
- Health
- Hindustan Times
Top 8 hypoallergenic baby wipes that are gentle on your little one's sensitive skin
When talking of our little ones, we want nothing but the best. And when it comes to their soft and gentle skin, we can even swim in the ocean to find the pearl. That is where, investing in hypoallergenic baby wipes can do wonders. As the name implies, hypoallergenic baby wipes do not cause allergic reaction on your baby's skin. Best hypoallergenic baby wipes for your little ones(Pexels) These baby wipes are specially designed and includes ingredients that are safe and gentle on your baby's skin. However, finding a right one could be a tedious task. To help you out, we have created this list of the top 8 hypoallergenic baby wipes for you. Loading Suggestions... Maate Baby Wipes are thoughtfully crafted to cleanse your baby's delicate skin with the gentleness of nature. Infused with natural ingredients like aloe vera and calendula, these wipes are free from harmful chemicals, alcohol, and parabens. Ideal for newborns and infants, these wipes are dermatologically tested and environment friendly. Be at home or on the go, Maate ensures gentle care every time you wipe. Specifications Material: Plant-based fabric Free from: Alcohol, parabens, and synthetic fragrances Enriched with: Aloe vera, calendula, and vitamin E Suitable for: Newborns and sensitive skin Dermatologically tested: Yes Pack size: 72 wipes Click Here to Buy Maate Baby Wipes (Pack of 1, 72 Wipes) | Soothing & Hypoallergenic | Infused With Plant Squalane, Tamanu Oil & Aloe Vera | Moisturizing & Hydrating | Wipe for Babys | Paraben & Sulphate Free Loading Suggestions... Windmill Baby Natural Dry Baby Wipes are ultra-soft, chemical-free dry wipes made for gentle use on your baby's skin. Designed for multiple uses, these wipes can be used dry or wet. Perfect for sensitive skin, these wipes do not contain preservatives, making them a safe and eco-friendly option. Reusable for minor messes or daily clean-ups, these wipes offer a convenient and sustainable solution for modern parenting. Specifications Type: Dry wipes (add water for use) Material: 100% natural cotton Free from: Fragrance, alcohol, parabens Reusable: Yes (for minor uses) Hypoallergenic: Yes Quantity: 80 wipes per pack Click Here to Buy Windmill baby Natural Dry Baby Wipes, 100% Hypoallergenic Chemical Free Bamboo Wipes, Fragrance Free, for rash free diapering, perfect for newborns, 20cm x 20cm - Pack of 3 (72 count each) Loading Suggestions... Pampers Aqua Pure Wipes are specially designed for newborns. These wipes are rich with 99% pure water and a touch of premium cotton. With no alcohol or fragrance, these wipes provide safe, gentle cleansing for baby's sensitive skin. Pampers Aqua Pure wipes keep your baby's skin fresh and clean, even during the messiest diaper changes. Specifications Main content: 99% pure water Material: Premium cotton blend Free from: Alcohol, fragrance, parabens Dermatologically tested: Yes Pack type: Dual pop-top (2 x 48 wipes) Suitable for: Sensitive skin and newborns Click Here to Buy Pampers Aqua Pure 2 Pop-Top Packs Sensitive Water Baby Wipes, Hypoallergenic and Unscented, 112 Count Loading Suggestions... LuvLap Baby Wipes are enriched with aloe vera and vitamin E, providing moisturizing care during every use. These wipes are free from parabens and alcohol, ensuring they are gentle on your baby's skin. With their soft and thick texture, they are perfect for diaper changes and cleaning hands or face. The resealable lid keeps them moist and fresh, ideal for everyday baby hygiene. Specifications Enriched with: Aloe vera and vitamin E Free from: Parabens and alcohol Suitable for: Daily baby care Texture: Extra thick and soft Fragrance: Mild baby-friendly scent Pack size: 72 wipes Click Here to Buy LuvLap Paraben Free Baby Wipes Loading Suggestions... Pampers Baby Wipes provide a delicate yet effective cleaning experience for your baby. Gentle enough for newborns, these wipes are made with soft fabric and are infused with a mild lotion to prevent skin dryness. Dermatologically tested, these wipes offer a hypoallergenic solution for keeping your baby's skin smooth and healthy. They're perfect for diaper duty and quick clean-ups. Specifications Material: Soft non-woven fabric Lotion infused: Yes, for added moisture Dermatologically tested: Yes Free from: Alcohol and harsh chemicals Hypoallergenic: Yes Pack size: Available in various sizes Click Here to Buy Loading Suggestions... AADIVY Mini Baby Wipes are compact, travel-friendly wipes that offer convenience without compromising on care. Infused with aloe vera and vitamin E, these wipes gently cleanse and hydrate your baby's skin. Their small size makes them perfect for quick wipes during travel or outdoor play. These wipes are alcohol-free, dermatologically tested, and are suitable for newborns. Specifications Infused with: Aloe vera and vitamin E Pack size: Mini (20–30 wipes) Free from: Alcohol, parabens Ideal for: Travel and on-the-go use Dermatologically tested: Yes Skin suitability: Safe for newborns Click Here to Buy AADIVY Mini Baby Wipes – Disposable, Gentle & Hypoallergenic Water Wipes for Newborns & Sensitive Skin, Travel-Friendly Wet Tissues (64 Wipes, 2 Packs) Loading Suggestions... Silk Soft Baby Wet Wipes are designed to be ultra-gentle, moisturizing, and safe for your baby's sensitive skin. Made with soft, durable material and infused with a mild moisturizing solution, they keep the skin clean and hydrated. The resealable packaging helps retain moisture, making them perfect for frequent use at home or outdoors. Specifications Texture: Ultra-soft and thick Infused with: Mild moisturizing solution Free from: Alcohol and harsh chemicals Resealable pack: Yes Usage: Diaper changes, hands, and face Suitable for: All baby skin types Click Here to Buy Silk Soft Baby Wet Wipes with Lid – 246 Wipes (82 x 3 Packs) | Fragrance-Free, Alcohol-Free & Hypoallergenic | Extra Thick, Moisturizing & Gentle on Sensitive Baby Skin Loading Suggestions... Terra Bamboo Baby Wipes offer an eco-conscious alternative to traditional wipes. Made from 100% biodegradable bamboo fibre, these wipes are both gentle on your baby's skin and kind to the planet. Infused with natural ingredients and 99% water, they are hypoallergenic and dermatologically tested, making them safe for daily use. Strong, soft, and sustainable, Terra wipes deliver guilt-free cleanliness. Specifications Material: 100% biodegradable bamboo fiber Water content: 99% Free from: Parabens, alcohol, synthetic fragrance Eco-friendly: Yes, compostable Hypoallergenic: Yes Suitable for: Sensitive skin and eco-conscious families Pack size: Varies (commonly 60–80 wipes) Click Here to Buy Terra® 100% Biodegradable Bamboo Baby Wipes - 70 Count (Pack of 1) | Unscented, Water-Based, Plastic & Alcohol-Free Baby Wet wipes| Gentle on Sensitive Skin, Dermatologist-Tested Natural Baby Wipes Similar articles for you: Best baby diapers in 2025: Top 8 leakproof picks that keep your infants dry and comfortable Swaddle blanket for newborns: Keep your little ones snuggled and cosy; Our top 8 picks for you Breathable baby bedding set: Our top 8 comfortable and travel-friendly picks for your little ones FAQ for hypoallergenic baby wipes What does 'hypoallergenic' mean in baby wipes? Hypoallergenic means that the wipes are formulated to minimize the risk of allergic reactions. These wipes are free from common irritants like fragrances, alcohol, and harsh chemicals, making them safer for babies with sensitive skin. Are hypoallergenic baby wipes safe for newborns? Yes, hypoallergenic wipes are specifically designed to be gentle on delicate newborn skin. Always check the label to ensure they're dermatologically tested and suitable for use from day one. Do these wipes contain any fragrance or alcohol? No, genuine hypoallergenic wipes are typically free from added fragrances, alcohol, parabens, and dyes to prevent skin irritation and dryness. Can I use hypoallergenic wipes on my baby's face and hands? Absolutely. Most hypoallergenic baby wipes are multi-purpose and can be safely used on your baby's face, hands, and even during diaper changes. Always check the product instructions for confirmation. How should I store hypoallergenic baby wipes? Store the wipes in a cool, dry place with the lid closed tightly to keep them moist and fresh. Avoid exposure to direct sunlight or extreme temperatures. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
