Latest news with #MacBook
Cosmopolitan
2 days ago
- Business
- Cosmopolitan
Amazon's Famous Prime Day Apple Deals Are Already Starting
It's a myth that you have to pay full price for Apple products. Case in point: Amazon Prime Day is one of the best times of year to scoop up discounted tech, and it always includes Apple gadgets. Want a sneak peek into the Apple deals you can expect when Prime Day begins on July 8? Ask and you shall receive. I kept tabs on all of last year's Apple Prime Day prices. AirPods Max were just $395, while MacBook Airs dipped as low as $749. And I'm anticipating the lowest AirPods Pro price of the year so far, which would be anything below $169. Meanwhile, a few Apple Watches and MacBooks are already discounted as part of the retailer's not-so-secret early deals. Below, I've rounded up the early Apple deals, whether you're ready to add these gadgets to your cart ASAP or are just doing your research to decide what you want to snag once Prime Day officially begins on July 8. While some of these deals are bound to deepen over the coming weeks, there's always the chance that these products will sell out. If you spot a price you like on a gadget you absolutely can't live without, I'd tell ya to shop sooner rather than later. If I were you, it's not a bad idea to take advantage of the Apple Watch deals we're seeing right now—but I'd hold off on AirPods and iPads. Remember, most of these Apple Prime Day deals are *exclusive* to Amazon Prime members. Before you shop, be sure you're signed in to your Amazon account so you'll have access to these steep savings. If you don't have an Amazon account yet, you can take advantage of a loophole and start your free 30-day trial to snag this year's early discounts at no extra cost. If you don't have a MacBook yet, Prime Day is the perfect time to upgrade your laptop. Want to beat the rush and shop ahead of Amazon's big sale? The best early deals I've seen so far are on the latest MacBook models. Right now, score the 2025 MacBook Air while it's just $850. And if you want more power, you already know you'll need to grab a 2024 MacBook Pro while it's $150 off. While AirPods are modestly discounted right now, prices are destined to deepen once Prime Day gets rolling. Apple's coveted wireless earbuds have good battery life, a range of fit options, and come with a handy charging case. If you can't wait, shave $50 off the latest AirPods Pro right now. And although they're not on sale yet, the sleek, stylish and oh-so-trendy AirPods Max dipped under $400 last year, so I'm anticipating another impressive discount for Prime Day 2025! I love my iPad so much that I simply cannot recommend it enough. It's way easier to pack than my MacBook and is great for traveling, commuting, and all the things you can't get done on your phone when you don't have your laptop handy. Plus, they're so thin and lightweight that you'll hardly notice them in your tote. Ahead of Prime Day 2025, you can save up to $100 on a handful of models, including the 10th generation iPad and the iPad Pro. But if last year's deals were any indication, I'm hoping to spot markdowns of up to 40% on iPads once the sale officially kicks off. Whether you're brand new to the Apple Watch game or you're looking to upgrade from an older model, there's both GPS and GPS+Cellular options on sale right now. Personally, I love my GPS+Cellular watch because it lets me go totally phone-free while out on runs, at the gym, and beyond. Although the SE model is technically Apple's entry-level wearable, it still packs in an impressive performance, especially when it's on sale for just $169. Not to mention, both the GPS and GPS+Cellular versions of the recently-released Series 10 are upwards of 25% off ahead of Prime Day. Once you've upgraded your Apple tech, it's time to shop deals on the brand's range of accessories. Although you can score cases and chargers elsewhere, Apple's in-house options are among the best of the best, from iPad cases with smart wake technology to Apple Pencils that'll help you channel your inner artist when paired with your iPad. And ahead of your summer vacation, you can't go wrong with a pack of AirTags to help keep tabs of all of your valuables, on sale for $75.
CNET
3 days ago
- Entertainment
- CNET
Apple Ads Aren't Cool Anymore. Here's What I Think Changed.
Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an expensive MacBook for college is to make a convincing PowerPoint business presentation. Problem was, the presentation wasn't convincing -- and it was hard to tell who the video was even targeting. Do the parents that raised the iPad generation need to be swayed to buy Apple products? Or was Apple trying to sway the students who use Chromebooks for classwork? The video was posted a week ago on Friday, as a kickoff to the back-to-school shopping season, and I wasn't the only one calling it cringy on social media. The following day, Apple took the video down. A downloadable version of the presentation template, which is 81 slides long, is still available on Apple's page for college students. But taking down ads now is becoming a pattern for Apple. Since May of last year, Apple has removed four different problematic marketing videos, a mix of commercials and short films. In this week's episode of One More Thing (embedded above), I wanted to take a broader look at some of Apple's more recent advertising campaigns. What is making some of these modern ads duds compared to the iconic commercials of Apple's past? Why was the company known for being cooler than everyone now coming off so uncool? Think back to of some of the best Apple commercials: silhouetted dancers rocking out with an iPod, Jeff Goldblum laughing at how easy it is to set up an iMac, the iPhone always just having "an app for that," the punchy banter from the "I'm a Mac I'm a PC" duo, or even the Macintosh's conformity-smashing "1984" ad. In the Apple ads I grew up with, Apple's message is always just showing you why it's cool and punching down at the corporate competition for being more difficult. But when we look at more recent ads, Apple appears to be punching down at people who just aren't cool enough to get it. The girl who asks "What's a computer?" makes it seem like we're the fools for calling an iPad a computer. In Apple Intelligence "Genius" commercials, slackers in an office get away with not preparing for their jobs -- but I guess we're all the fools for not noticing and actually putting in the work. Or in the case of the recently pulled "Parent Presentation," parents are fools who don't think the Mac is a good deal. So kids can sway them easily with business speak. If you watch this week's episode, I do offer some advice if you're trying to convince your parents to buy a MacBook for college. It doesn't have to be that complicated to make a good case for a great laptop. And hopefully Apple's future ads can get back to just showing us why life is easier with a Mac and Apple products by poking at Windows or Google machines -- instead of poking at people. If you're looking for more One More Thing, subscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.
Buzz Feed
4 days ago
- Buzz Feed
Reviewers Think These 32 Office Items Are "Lifesavers"
An adjustable standing desk converter, because we all know sitting for hours straight is terrible for our health. With this, you can easily take standing breaks throughout the day while still working, and when you're sitting, it functions as a regular monitor stand so you can set your screen at eye level. Or a FlexiSpot electric standing desk if you're ready to go all-in on that sit-to-stand life. With just the push of a button, it'll raise itself up — and since you can save up to four preset heights, you can literally hit the button, walk away to get a coffee refill, and come back to your desk all ready to go for a standing work sesh. And a mini stepper that'll be a game changer, especially if a standing desk is already part of your WFH setup. It comes with resistance bands you can use to make it more of a full-body workout, but you can detach those to just use the stepping function and incorporate some exercise into your busy day! Multitasking, we love you. Or a compact under-desk electric treadmill for folks who want to incorporate even more movement into their sedentary schedule. It has an LED display that shows basic metrics like time, speed, and distance; a quiet motor (so you can focus on the work in front of you); and Bluetooth capability so you can even play music or a podcast through it. An affordable 24-inch monitor in case working off just your laptop isn't cutting it anymore. It'll give you a much larger workspace and the ability to drag windows seamlessly between your connected laptop and monitor. Plus, you'll feel more comfortable when you're not crouching over your MacBook every day. A slim laptop stand to raise your laptop and bring it closer to eye level, especially handy if you use it with a desktop monitor. This is better for the overall ergonomics of your setup, but it also ensures your laptop gets ventilation and doesn't overheat. A set of stackable clear drawer organizers for organizing the chaos inside your desk drawers and keeping your pens separate from your sticky notes. Because digging around to find the specific thing you're looking for only makes things messier! A memory foam lumbar pillow you can strap onto practically any chair for instant lower back support, simply a MUST if you work long hours at a desk — or if you drive long hours, since you can use this in a vehicle, too! The mesh cover also keeps this pillow breathable so it doesn't get hot over time. And a memory foam chair cushion (yup, from the same brand) designed to relieve pressure on your tailbone, hips, and lower back while sitting for long periods of time — reviewers say it's worked wonders for their aches and pains. Basically, it's the best thing you'll do for your tushy all year. Plus, an adjustable foam footrest for placing under your desk, giving your feet a soft yet firm support. It essentially brings the floor to you, extremely helpful if you're on the shorter side and your feet don't easily lay flat on the floor! And if you tend to get restless throughout the day, you can flip it over and rock back and forth. A six-outlet wall charger and surge protector, which doubles as a night-light with a dusk-to-dawn sensor — it automatically turns on when ambient light in the area isn't enough to see. It's designed to handle those annoyingly bulky chargers, PLUS it has two USB fast-charging ports, meaning you can finally put an end to your daily routine of plugging and unplugging things underneath your desk. Or an ultra-thin socket cover with an attached power strip. The cover lays flat against the wall so you can avoid awkwardly bumping into it and actually push your desk up against the wall. It also looks *much* cleaner and is easier to hide while still giving you access to several outlets for your devices! A desktop whiteboard designed to fit in that lil' space between your monitor and keyboard for writing quick notes, ideas, or even motivational messages for yourself. A little pull-out drawer holds your dry-erase markers and other small accessories! Brilliant cable raceways that attach adhesively behind your desk so you don't have a bunch of cords just hanging down beneath — these slim raceways allow you to direct the cables toward your power source while completely hidden from view so you can basically forget they're there when you sit down to work. A memory foam gel pad to provide ergonomic support for your wrists and avoid the aches and pains that come with typing at a computer all day. Seriously, once you get wrist pads, there's no going back. An anti-fatigue mat because if you've incorporated standing breaks into your day, you'll notice that it puts a lot of pressure on your feet and legs. This mat's high-density PU foam helps absorb the shock you'd normally feel in your muscles and joints from standing — that way, you can feel comfortable standing for longer! A cordless Logitech vertical ergonomic mouse instead of struggling with a laptop trackpad. Reviewers with carpel tunnel, arthritis, and other kinds of hand pain or mobility issues say has brought them relief while working at the computer. The vertical design helps relax your wrist and promotes a more natural hand position while you work. A colorful desk mat that's waterproof so your desk will be protected when you accidentally knock over your drink or spill some cereal while working (oops). It doubles as a mousepad *and* helps tie your entire aesthetic together if you have a color scheme! An adhesive monitor clip for holding larger papers and keeping them organized. This handy clip can hold up to 30 sheets at once so you can easily reference while typing, especially handy for note-taking and data entry. A USB-powered cooling pad if you're working on an older laptop that starts to sound like a jet engine after a while. This slim pad connects directly into one of your laptop's USB ports and uses its three powerful fans to keep it cool and quiet. It'll also protect your legs if you like to work with your laptop directly on your lap! An electric mug warmer to keep your coffee — the lifeblood that fuels your mornings — hot so you're not unpleasantly sipping on room-temp brown water by 10 a.m. With this electric warmer, you'll be able to happily enjoy your caffeinated drink at the perfect temp for hours. A kneeling chair with an innovative design that can help you sit up straight (because most of us who sit all day have *terrible* posture), and it also alleviates pressure on your back and hips, since it distributes your weight evenly while keeping your spine aligned. A transparent monitor attachment if sticky notes are currently taking over your desk — with this, you can keep them organized and neatly visible next to your monitor for easy reference. A game-changing hanging wall organizer you can hang just to the side of your desk for organizing all your papers into color-coded sections — the colored folders are slightly transparent so you can see what's inside. Floating bookshelves if there's a mountain of books cluttering up your home office. These clever shelves make it look like the books are just floating there in place! You can mount books on one of the nearby walls, letting them double as decor while freeing up your desk space. Prismatic window film to cover the windows by your desk and let the sun cast gorgeous rainbows across your workspace and around the room because surrounding yourself with a bit of natural beauty can be inspiring. Plus, it adds a lil' extra privacy as well. A charging station dock and organizer for keeping your tech gadgets in one area of your desk while charging them at the same time (thanks to cleverly placed holes at the back and sides — built-in cable management!). You can stash your closed laptop in this when the work day is over, plus any tablets or phones you keep at your desk. Some adjustable shelves to house both your office supplies and decor and help you tidy up that cluttered desk. It's instant organization that you get to appreciate visually every single day, and the adjustability means you can always switch up your setup to keep things fresh! A compact heated massager you can strap onto your desk chair anytime your aching lower back or shoulders could use some sweet, sweet relief. Its rotating nodes will deliver a heated deep tissue massage so you can release some of that stress that comes from sitting all day and back-to-back meetings. A set of memory foam armrest pads — being conscious of the position your arms are in while sitting is important, and while they *should* be resting on your armrests (so your shoulders can relax), that hard plastic can cause soreness. These'll conform to your elbow and arm to relieve pressure while you work! A compact, TikTok-famous rolling desk bike so you can feel *extra* productive as you tackle the day's tasks by incorporating some lower body movement into your routine. If you tend to get restless legs while working and standing breaks aren't helping, cycling can help you feel better and more focused as you work. A pair of blue light–blocking glasses, because we all stare enough at our phone screens as it is without adding another eight hours of staring at our computer. These lenses protect you from blue light that can cause eye strain and headaches and even mess up your sleep cycle.
Hindustan Times
4 days ago
- Entertainment
- Hindustan Times
Can Brad Pitt's ‘F1' Movie Finally Deliver Apple a Big-Screen Hit?
When the team behind this week's Brad Pitt movie 'F1' first pitched their idea around Hollywood, nearly every major entertainment company wanted in and a bidding war quickly erupted. Then Apple bigfooted them all. The tech giant agreed to spend nearly $250 million, more than any other studio thought the drama about an aging driver's last shot at glory was worth, said people with knowledge of the matter. Pitt was paid more than the $20 million standard for A-list movie stars and will get a cut of the film's revenue if it's a hit. 'F1' is one of Apple's biggest entertainment bets since it leapt into Hollywood in 2019 and embodies its unusually lavish and meticulous approach to the business, which has brought little commercial success. People who have worked at or with the company say Apple executives crave hits, but only want to produce content they believe reflects the high-end, aspirational qualities of the iPhone and MacBook. There's little chance, in other words, that Apple would make a critically reviled blockbuster like 'A Minecraft Movie.' With sleek production values and strong reviews, 'F1' is exactly the kind of movie Apple wants. It was made by 'Top Gun: Maverick' director Joseph Kosinski and producer Jerry Bruckheimer, and Apple executives have privately said they hope it will be the land-based equivalent of the airborne blockbuster, which grossed $1.5 billion in 2022. Director Joseph Kosinski, left, and star Brad Pitt on the set of 'F1.' Kosinski previously directed the hit movie 'Top Gun: Maverick.' But prerelease surveys indicate 'F1' is struggling to generate interest among audiences beyond older men. Its success or failure will be a referendum on Apple's ability to meld carefully curated content with broad popular appeal after six years in which it hasn't released a single box-office hit. 'F1' will be available on Apple TV+, the company's streaming service, after its run on the big screen. Apple TV+ has an estimated 27.2 million subscribers in the U.S., according to Nielsen, below competitors that launched around the same time including Disney+ and HBO Max. Apple TV+ is available in more than 100 countries around the world. It has earned a reputation for content that excites critics more than audiences, including the Leonardo DiCaprio-Robert De Niro movie 'Killers of the Flower Moon,' Oscar Best Picture winner 'CODA,' literary adaptation 'Pachinko,' and the spy drama 'Slow Horses.' Its few mainstream successes include sports comedy 'Ted Lasso,' sci-fi workplace drama 'Severance' and straight-to-streaming film 'The Gorge.' 'We're into [entertainment] to tell great stories, and we want it to be a great business as well,' Apple Chief Executive Tim Cook recently told Variety. An Apple TV+ spokeswoman declined to comment. Analysts have questioned why Apple spends billions annually on a business so far afield from its core consumer-electronics operation, even if it's barely a blip for a company worth some $3 trillion. 'The strategic value it brings is sufficiently mysterious for people not to talk about it very much,' said analyst Craig Moffett of MoffettNathanson. Apple TV+ costs $10 a month. It is also part of the Apple One bundle that starts at $20 and includes music, games and iCloud storage. Apple One is critical to the company's growing services business. Adam Scott and Britt Lower in 'Severance,' one of the more successful shows on Apple TV+. Moreover, exclusive films and TV shows attract people to the Apple TV app, where the company sells subscriptions to competing video services and takes a cut of the proceeds. It also 'serves as a hedge against content companies pulling back or away from Apple devices,' said Above Avalon analyst Neil Cybert. In a sign it is seeking more revenue than its own ecosystem can generate, Apple TV+ last year became available through Amazon. According to the research firm Antenna, Apple had 1.5 million sign-ups through Amazon in the first three months. One thing Apple hasn't done is pull back on spending. Most of its TV shows and films feature expensive big-name talent, like Jon Hamm in 'Your Friends and Neighbors' and Cate Blanchett in 'Disclosure.' For the new golf comedy 'Stick' starring Owen Wilson, creator Jason Keller wanted a costly soundtrack including well-known tracks from The Who, Beastie Boys and Simon & Garfunkel. 'I never really got any pushback' from Apple, he said. Apple has frustrated talent it works with in other ways though, including how little data it shares on streaming views. Producers have resorted to paying outside analysts tens of thousands of dollars for insights on how their content performed on Apple TV+. 'I've had one conversation with somebody at Apple. They said, 'We're very happy with the initial numbers, we'll talk to you in a couple of weeks,'' said Keller. Unlike fellow Hollywood émigrés Amazon and Netflix, Apple hasn't supplemented its productions with older TV shows and movies from other studios' catalogs, because it doesn't want any content on its service it hasn't handpicked to match its brand. As a result, Apple TV+ has only a few hundred titles in its library, and customers have a habit of signing up to watch a particular show or movie and then canceling. The percentage of subscribers who cancel in a given month is 6%, according to Antenna, compared with 3% for Disney+ and 2% for Netflix. 'We elected not to go out and procure a catalog. I know that's a faster way into the business, but it didn't feel like Apple at the end of the day,' Cook told Variety. 'Apple should have something that we pour our passion into, and that's exactly what we're doing with the shows.' Brad Pitt and Formula One racer Lewis Hamilton on the set of 'F1.' Apple has put its full muscle behind 'F1,' which was shot on special cameras for IMAX screens. It kicked off its recent Worldwide Developers Conference with a promotional video for the movie and is offering a discount on tickets bought with Apple Pay—the first time it has done that for a film. Cook has personally hyped it alongside Pitt and Formula One racer Lewis Hamilton, which the CEO typically does only for Apple's most important launches. Hamilton is also a producer on the movie, and his league has marketed 'F1' at its races. But Apple hasn't invested in the capacity to release and advertise its own movies, as Amazon did when it acquired MGM. Warner Bros. is distributing 'F1' for Apple and gets a percentage of box-office revenue that increases with ticket sales, according to a person familiar with the arrangement. That approach saves Apple on overhead costs, but puts it at the mercy of partners that may prioritize their own productions. Warner Bros. is releasing 'Superman,' its most important movie of the year, two weeks after 'F1.' A Warner spokeswoman said it is giving 'F1' a 'robust global marketing campaign that befits a film of its size.' Apple executives have discussed starting their own theatrical distribution unit, people familiar with the matter said. A scene from 'F1,' which hits theaters this week. Write to Ben Fritz at and Joe Flint at Can Brad Pitt's 'F1' Movie Finally Deliver Apple a Big-Screen Hit? Can Brad Pitt's 'F1' Movie Finally Deliver Apple a Big-Screen Hit? Can Brad Pitt's 'F1' Movie Finally Deliver Apple a Big-Screen Hit?
Mint
4 days ago
- Entertainment
- Mint
Can Brad Pitt's ‘F1' movie finally deliver Apple a big-screen hit?
When the team behind this week's Brad Pitt movie 'F1' first pitched their idea around Hollywood, nearly every major entertainment company wanted in and a bidding war quickly erupted. Then Apple bigfooted them all. The tech giant agreed to spend nearly $250 million, more than any other studio thought the drama about an aging driver's last shot at glory was worth, said people with knowledge of the matter. Pitt was paid more than the $20 million standard for A-list movie stars and will get a cut of the film's revenue if it's a hit. 'F1' is one of Apple's biggest entertainment bets since it leapt into Hollywood in 2019 and embodies its unusually lavish and meticulous approach to the business, which has brought little commercial success. People who have worked at or with the company say Apple executives crave hits, but only want to produce content they believe reflects the high-end, aspirational qualities of the iPhone and MacBook. There's little chance, in other words, that Apple would make a critically reviled blockbuster like 'A Minecraft Movie.' With sleek production values and strong reviews, 'F1' is exactly the kind of movie Apple wants. It was made by 'Top Gun: Maverick' director Joseph Kosinski and producer Jerry Bruckheimer, and Apple executives have privately said they hope it will be the land-based equivalent of the airborne blockbuster, which grossed $1.5 billion in 2022. But prerelease surveys indicate 'F1' is struggling to generate interest among audiences beyond older men. Its success or failure will be a referendum on Apple's ability to meld carefully curated content with broad popular appeal after six years in which it hasn't released a single box-office hit. 'F1' will be available on Apple TV+, the company's streaming service, after its run on the big screen. Apple TV+ has an estimated 27.2 million subscribers in the U.S., according to Nielsen, below competitors that launched around the same time including Disney+ and HBO Max. Apple TV+ is available in more than 100 countries around the world. It has earned a reputation for content that excites critics more than audiences, including the Leonardo DiCaprio-Robert De Niro movie 'Killers of the Flower Moon,' Oscar Best Picture winner 'CODA,' literary adaptation 'Pachinko,' and the spy drama 'Slow Horses.' Its few mainstream successes include sports comedy 'Ted Lasso,' sci-fi workplace drama 'Severance' and straight-to-streaming film 'The Gorge.' 'We're into [entertainment] to tell great stories, and we want it to be a great business as well,' Apple Chief Executive Tim Cook recently told Variety. An Apple TV+ spokeswoman declined to comment. Analysts have questioned why Apple spends billions annually on a business so far afield from its core consumer-electronics operation, even if it's barely a blip for a company worth some $3 trillion. 'The strategic value it brings is sufficiently mysterious for people not to talk about it very much,' said analyst Craig Moffett of MoffettNathanson. Apple TV+ costs $10 a month. It is also part of the Apple One bundle that starts at $20 and includes music, games and iCloud storage. Apple One is critical to the company's growing services business. Moreover, exclusive films and TV shows attract people to the Apple TV app, where the company sells subscriptions to competing video services and takes a cut of the proceeds. It also 'serves as a hedge against content companies pulling back or away from Apple devices,' said Above Avalon analyst Neil Cybert. In a sign it is seeking more revenue than its own ecosystem can generate, Apple TV+ last year became available through Amazon. According to the research firm Antenna, Apple had 1.5 million sign-ups through Amazon in the first three months. One thing Apple hasn't done is pull back on spending. Most of its TV shows and films feature expensive big-name talent, like Jon Hamm in 'Your Friends and Neighbors' and Cate Blanchett in 'Disclosure.' For the new golf comedy 'Stick' starring Owen Wilson, creator Jason Keller wanted a costly soundtrack including well-known tracks from The Who, Beastie Boys and Simon & Garfunkel. 'I never really got any pushback' from Apple, he said. Apple has frustrated talent it works with in other ways though, including how little data it shares on streaming views. Producers have resorted to paying outside analysts tens of thousands of dollars for insights on how their content performed on Apple TV+. 'I've had one conversation with somebody at Apple. They said, 'We're very happy with the initial numbers, we'll talk to you in a couple of weeks,'' said Keller. Unlike fellow Hollywood émigrés Amazon and Netflix, Apple hasn't supplemented its productions with older TV shows and movies from other studios' catalogs, because it doesn't want any content on its service it hasn't handpicked to match its brand. As a result, Apple TV+ has only a few hundred titles in its library, and customers have a habit of signing up to watch a particular show or movie and then canceling. The percentage of subscribers who cancel in a given month is 6%, according to Antenna, compared with 3% for Disney+ and 2% for Netflix. 'We elected not to go out and procure a catalog. I know that's a faster way into the business, but it didn't feel like Apple at the end of the day,' Cook told Variety. 'Apple should have something that we pour our passion into, and that's exactly what we're doing with the shows.' Apple has put its full muscle behind 'F1,' which was shot on special cameras for IMAX screens. It kicked off its recent Worldwide Developers Conference with a promotional video for the movie and is offering a discount on tickets bought with Apple Pay—the first time it has done that for a film. Cook has personally hyped it alongside Pitt and Formula One racer Lewis Hamilton, which the CEO typically does only for Apple's most important launches. Hamilton is also a producer on the movie, and his league has marketed 'F1' at its races. But Apple hasn't invested in the capacity to release and advertise its own movies, as Amazon did when it acquired MGM. Warner Bros. is distributing 'F1' for Apple and gets a percentage of box-office revenue that increases with ticket sales, according to a person familiar with the arrangement. That approach saves Apple on overhead costs, but puts it at the mercy of partners that may prioritize their own productions. Warner Bros. is releasing 'Superman,' its most important movie of the year, two weeks after 'F1.' A Warner spokeswoman said it is giving 'F1' a 'robust global marketing campaign that befits a film of its size.' Apple executives have discussed starting their own theatrical distribution unit, people familiar with the matter said. Write to Ben Fritz at and Joe Flint at
