Latest news with #Magnussen
The Advertiser
38 minutes ago
- Business
- The Advertiser
Lack of AI playbook puts Australia down readiness ranks
Two in three Australian businesses are not ready to implement artificial intelligence, a study has found, despite most companies being committed to spending more on the technology. The lack of clear plans or trained staff has dragged Australia down the AI readiness rankings over the past year, even though most employees remain concerned about the effect it will have on their jobs. ServiceNow released the findings from its AI Maturity Index on Monday, leading experts to warn businesses to reassess their plans for artificial intelligence or risk missing out on productivity gains. The warning comes as the federal government prepares to host a summit on boosting productivity, and after the Productivity Commission named AI as one of its five focus areas for the coming year. The company's AI Maturity Index, prepared with Oxford Economics, surveyed more than 4400 senior business leaders from 16 countries including 560 Australian executives. It found Australian businesses were less prepared to implement AI than they were in the previous year, falling from a score of 46 points out of 100 to 35. The lower grade reflects one in three business leaders saying their companies had a clear vision to change using AI, and 37 per cent said they had the right mix of skills and talent in their workforce. The result was particularly surprising, ServiceNow emerging technology director Dani Magnusson said, as most Australian companies planned to increase AI spending over the coming year. "We've got 82 per cent of organisations investing in AI but only a third of those organisations setting a clear vision and strategy for how it gets implemented across the organisation," she told AAP. "Businesses aren't planning for AI." Keeping the technology "siloed" in individual business departments was holding back progress, Ms Magnussen said, although businesses should also consider whether their employees had the right skills to implement AI reform. "There's no question it will give us more productivity and more capacity and it will take away some of the parts of the jobs and the roles that we don't enjoy doing today," she said. But the survey also identified widespread fear among employees, with six in 10 Australian executives saying workers had raised concerns about job security due to generative AI. The research predicted the technology could be used to automate 670,000 roles by 2030, while it created a comparatively few 150,000 technology jobs. The findings should encourage more workers to learn about the technology, management consultancy Bain & Company's Asia Pacific AI head Richard Fleming said, and for organisations to make AI tools available to staff for experimentation. "It's now our responsibility to start individually using AI and working out how do I use it in my everyday life, how do I use it at work to build skills and understanding," he told AAP. "We should be embracing AI and training people on how to use it, training them on the risks, and that becomes a broad responsibility." Two in three Australian businesses are not ready to implement artificial intelligence, a study has found, despite most companies being committed to spending more on the technology. The lack of clear plans or trained staff has dragged Australia down the AI readiness rankings over the past year, even though most employees remain concerned about the effect it will have on their jobs. ServiceNow released the findings from its AI Maturity Index on Monday, leading experts to warn businesses to reassess their plans for artificial intelligence or risk missing out on productivity gains. The warning comes as the federal government prepares to host a summit on boosting productivity, and after the Productivity Commission named AI as one of its five focus areas for the coming year. The company's AI Maturity Index, prepared with Oxford Economics, surveyed more than 4400 senior business leaders from 16 countries including 560 Australian executives. It found Australian businesses were less prepared to implement AI than they were in the previous year, falling from a score of 46 points out of 100 to 35. The lower grade reflects one in three business leaders saying their companies had a clear vision to change using AI, and 37 per cent said they had the right mix of skills and talent in their workforce. The result was particularly surprising, ServiceNow emerging technology director Dani Magnusson said, as most Australian companies planned to increase AI spending over the coming year. "We've got 82 per cent of organisations investing in AI but only a third of those organisations setting a clear vision and strategy for how it gets implemented across the organisation," she told AAP. "Businesses aren't planning for AI." Keeping the technology "siloed" in individual business departments was holding back progress, Ms Magnussen said, although businesses should also consider whether their employees had the right skills to implement AI reform. "There's no question it will give us more productivity and more capacity and it will take away some of the parts of the jobs and the roles that we don't enjoy doing today," she said. But the survey also identified widespread fear among employees, with six in 10 Australian executives saying workers had raised concerns about job security due to generative AI. The research predicted the technology could be used to automate 670,000 roles by 2030, while it created a comparatively few 150,000 technology jobs. The findings should encourage more workers to learn about the technology, management consultancy Bain & Company's Asia Pacific AI head Richard Fleming said, and for organisations to make AI tools available to staff for experimentation. "It's now our responsibility to start individually using AI and working out how do I use it in my everyday life, how do I use it at work to build skills and understanding," he told AAP. "We should be embracing AI and training people on how to use it, training them on the risks, and that becomes a broad responsibility." Two in three Australian businesses are not ready to implement artificial intelligence, a study has found, despite most companies being committed to spending more on the technology. The lack of clear plans or trained staff has dragged Australia down the AI readiness rankings over the past year, even though most employees remain concerned about the effect it will have on their jobs. ServiceNow released the findings from its AI Maturity Index on Monday, leading experts to warn businesses to reassess their plans for artificial intelligence or risk missing out on productivity gains. The warning comes as the federal government prepares to host a summit on boosting productivity, and after the Productivity Commission named AI as one of its five focus areas for the coming year. The company's AI Maturity Index, prepared with Oxford Economics, surveyed more than 4400 senior business leaders from 16 countries including 560 Australian executives. It found Australian businesses were less prepared to implement AI than they were in the previous year, falling from a score of 46 points out of 100 to 35. The lower grade reflects one in three business leaders saying their companies had a clear vision to change using AI, and 37 per cent said they had the right mix of skills and talent in their workforce. The result was particularly surprising, ServiceNow emerging technology director Dani Magnusson said, as most Australian companies planned to increase AI spending over the coming year. "We've got 82 per cent of organisations investing in AI but only a third of those organisations setting a clear vision and strategy for how it gets implemented across the organisation," she told AAP. "Businesses aren't planning for AI." Keeping the technology "siloed" in individual business departments was holding back progress, Ms Magnussen said, although businesses should also consider whether their employees had the right skills to implement AI reform. "There's no question it will give us more productivity and more capacity and it will take away some of the parts of the jobs and the roles that we don't enjoy doing today," she said. But the survey also identified widespread fear among employees, with six in 10 Australian executives saying workers had raised concerns about job security due to generative AI. The research predicted the technology could be used to automate 670,000 roles by 2030, while it created a comparatively few 150,000 technology jobs. The findings should encourage more workers to learn about the technology, management consultancy Bain & Company's Asia Pacific AI head Richard Fleming said, and for organisations to make AI tools available to staff for experimentation. "It's now our responsibility to start individually using AI and working out how do I use it in my everyday life, how do I use it at work to build skills and understanding," he told AAP. "We should be embracing AI and training people on how to use it, training them on the risks, and that becomes a broad responsibility." Two in three Australian businesses are not ready to implement artificial intelligence, a study has found, despite most companies being committed to spending more on the technology. The lack of clear plans or trained staff has dragged Australia down the AI readiness rankings over the past year, even though most employees remain concerned about the effect it will have on their jobs. ServiceNow released the findings from its AI Maturity Index on Monday, leading experts to warn businesses to reassess their plans for artificial intelligence or risk missing out on productivity gains. The warning comes as the federal government prepares to host a summit on boosting productivity, and after the Productivity Commission named AI as one of its five focus areas for the coming year. The company's AI Maturity Index, prepared with Oxford Economics, surveyed more than 4400 senior business leaders from 16 countries including 560 Australian executives. It found Australian businesses were less prepared to implement AI than they were in the previous year, falling from a score of 46 points out of 100 to 35. The lower grade reflects one in three business leaders saying their companies had a clear vision to change using AI, and 37 per cent said they had the right mix of skills and talent in their workforce. The result was particularly surprising, ServiceNow emerging technology director Dani Magnusson said, as most Australian companies planned to increase AI spending over the coming year. "We've got 82 per cent of organisations investing in AI but only a third of those organisations setting a clear vision and strategy for how it gets implemented across the organisation," she told AAP. "Businesses aren't planning for AI." Keeping the technology "siloed" in individual business departments was holding back progress, Ms Magnussen said, although businesses should also consider whether their employees had the right skills to implement AI reform. "There's no question it will give us more productivity and more capacity and it will take away some of the parts of the jobs and the roles that we don't enjoy doing today," she said. But the survey also identified widespread fear among employees, with six in 10 Australian executives saying workers had raised concerns about job security due to generative AI. The research predicted the technology could be used to automate 670,000 roles by 2030, while it created a comparatively few 150,000 technology jobs. The findings should encourage more workers to learn about the technology, management consultancy Bain & Company's Asia Pacific AI head Richard Fleming said, and for organisations to make AI tools available to staff for experimentation. "It's now our responsibility to start individually using AI and working out how do I use it in my everyday life, how do I use it at work to build skills and understanding," he told AAP. "We should be embracing AI and training people on how to use it, training them on the risks, and that becomes a broad responsibility."
West Australian
a day ago
- Business
- West Australian
Lack of AI playbook puts Australia down readiness ranks
Two in three Australian businesses are not ready to implement artificial intelligence, a study has found, despite most companies being committed to spending more on the technology. The lack of clear plans or trained staff has dragged Australia down the AI readiness rankings over the past year, even though most employees remain concerned about the effect it will have on their jobs. ServiceNow released the findings from its AI Maturity Index on Monday, leading experts to warn businesses to reassess their plans for artificial intelligence or risk missing out on productivity gains. The warning comes as the federal government prepares to host a summit on boosting productivity, and after the Productivity Commission named AI as one of its five focus areas for the coming year. The company's AI Maturity Index, prepared with Oxford Economics, surveyed more than 4400 senior business leaders from 16 countries including 560 Australian executives. It found Australian businesses were less prepared to implement AI than they were in the previous year, falling from a score of 46 points out of 100 to 35. The lower grade reflects one in three business leaders saying their companies had a clear vision to change using AI, and 37 per cent said they had the right mix of skills and talent in their workforce. The result was particularly surprising, ServiceNow emerging technology director Dani Magnusson said, as most Australian companies planned to increase AI spending over the coming year. "We've got 82 per cent of organisations investing in AI but only a third of those organisations setting a clear vision and strategy for how it gets implemented across the organisation," she told AAP. "Businesses aren't planning for AI." Keeping the technology "siloed" in individual business departments was holding back progress, Ms Magnussen said, although businesses should also consider whether their employees had the right skills to implement AI reform. "There's no question it will give us more productivity and more capacity and it will take away some of the parts of the jobs and the roles that we don't enjoy doing today," she said. But the survey also identified widespread fear among employees, with six in 10 Australian executives saying workers had raised concerns about job security due to generative AI. The research predicted the technology could be used to automate 670,000 roles by 2030, while it created a comparatively few 150,000 technology jobs. The findings should encourage more workers to learn about the technology, management consultancy Bain & Company's Asia Pacific AI head Richard Fleming said, and for organisations to make AI tools available to staff for experimentation. "It's now our responsibility to start individually using AI and working out how do I use it in my everyday life, how do I use it at work to build skills and understanding," he told AAP. "We should be embracing AI and training people on how to use it, training them on the risks, and that becomes a broad responsibility."
Perth Now
a day ago
- Business
- Perth Now
Lack of AI playbook puts Australia down readiness ranks
Two in three Australian businesses are not ready to implement artificial intelligence, a study has found, despite most companies being committed to spending more on the technology. The lack of clear plans or trained staff has dragged Australia down the AI readiness rankings over the past year, even though most employees remain concerned about the effect it will have on their jobs. ServiceNow released the findings from its AI Maturity Index on Monday, leading experts to warn businesses to reassess their plans for artificial intelligence or risk missing out on productivity gains. The warning comes as the federal government prepares to host a summit on boosting productivity, and after the Productivity Commission named AI as one of its five focus areas for the coming year. The company's AI Maturity Index, prepared with Oxford Economics, surveyed more than 4400 senior business leaders from 16 countries including 560 Australian executives. It found Australian businesses were less prepared to implement AI than they were in the previous year, falling from a score of 46 points out of 100 to 35. The lower grade reflects one in three business leaders saying their companies had a clear vision to change using AI, and 37 per cent said they had the right mix of skills and talent in their workforce. The result was particularly surprising, ServiceNow emerging technology director Dani Magnusson said, as most Australian companies planned to increase AI spending over the coming year. "We've got 82 per cent of organisations investing in AI but only a third of those organisations setting a clear vision and strategy for how it gets implemented across the organisation," she told AAP. "Businesses aren't planning for AI." Keeping the technology "siloed" in individual business departments was holding back progress, Ms Magnussen said, although businesses should also consider whether their employees had the right skills to implement AI reform. "There's no question it will give us more productivity and more capacity and it will take away some of the parts of the jobs and the roles that we don't enjoy doing today," she said. But the survey also identified widespread fear among employees, with six in 10 Australian executives saying workers had raised concerns about job security due to generative AI. The research predicted the technology could be used to automate 670,000 roles by 2030, while it created a comparatively few 150,000 technology jobs. The findings should encourage more workers to learn about the technology, management consultancy Bain & Company's Asia Pacific AI head Richard Fleming said, and for organisations to make AI tools available to staff for experimentation. "It's now our responsibility to start individually using AI and working out how do I use it in my everyday life, how do I use it at work to build skills and understanding," he told AAP. "We should be embracing AI and training people on how to use it, training them on the risks, and that becomes a broad responsibility."
The Advertiser
04-06-2025
- Health
- The Advertiser
Australia's Enhanced Games duo face global swim bans
Australian coach Brett Hawke and swimmer James Magnussen face global bans for their involvement in the drug-friendly Enhanced Games. Hawke and Magnussen are in the crosshairs of World Aquatics, which has enacted a new law giving swimming's global body power to ban anyone associated with Enhanced Games. Australia's triple Olympic medallist Magnussen was the first athlete to commit to competing at the inaugural Enhanced Games in Las Vegas in May next year. And dual Olympian Hawke has been appointed Enhanced Games' swim coach. The pair face World Aquatics bans under a fresh by-law ratified by swimming's global governing body on Wednesday. "Those who enable doped sport are not welcome at World Aquatics or our events," World Aquatics president Husain Al Musallam said in a statement. "This new by-law ensures that we can continue to protect the integrity of our competitions, the health and safety of our athletes, and the credibility of the global aquatics community." Al Musallam urged national federations, including Swimming Australia, to enact similar laws. The World Aquatics by-law is effectively a catch-all covering "any individual who supports, endorses or participates in sporting events that embrace the use of scientific advancements or other practices that may include prohibited substances and/or prohibited methods". "(They) will not be eligible to hold positions with World Aquatics or to participate in any World Aquatics competitions, events or other activities. This ineligibility would apply to roles such as athlete, coach, team official, administrator, medical support staff or government representative," it said. Any ban is unlikely to effect Magnussen, who retired from competitive swimming after the 2018 Commonwealth Games on the Gold Coast. The dual 100m freestyle world champion came out of retirement to compete at Enhanced Games, an event supporting the use of performance-enhancing drugs to feature swimming, athletics and weightlifting. But it could impact Hawke, who has been coaching in the US since 2006. Enhanced Games was officially launched last month by Australian entrepreneur Aron D'Souza, who has backing from multi-billionaires and a family company of US president Donald Trump. D'Souza will soon respond to World Aquatics' move, while Hawke forecast some backlash when at the Enhanced Games' launch in Las Vegas last month. "You'd be silly not to think that people aren't going to be opposed to it," Hawke told AAP on May 21. "But we're outside the scope of the Olympic Games and World Aquatics, we're not competing in that space. "I would never want an athlete to participate at the Olympic Games and be cheating and, unfortunately, I think that is happening in this day and age." Hawke has already started coaching Magnussen and the second athlete to sign for Enhanced Games, Greece's four-time Olympic freestyler Kristian Gkolomeev. The pair swam timed 50m freestyle races while on performance-enhancing drugs in February in the US. Gkolomeev clocked 20.89 seconds, bettering the 50m freestyle world record of 20.91 set by Brazil's Cesar Cilio when coached by Hawke in 2009, to collect $US1 million offered by Enhanced Games for anyone breaking the legal benchmark. Ukraine's 50m butterfly world record-holder Andriy Govorov and Bulgarian butterflier Josif Miladino are other confirmed athletes for Enhanced Games, with further signings to be announced. Australian coach Brett Hawke and swimmer James Magnussen face global bans for their involvement in the drug-friendly Enhanced Games. Hawke and Magnussen are in the crosshairs of World Aquatics, which has enacted a new law giving swimming's global body power to ban anyone associated with Enhanced Games. Australia's triple Olympic medallist Magnussen was the first athlete to commit to competing at the inaugural Enhanced Games in Las Vegas in May next year. And dual Olympian Hawke has been appointed Enhanced Games' swim coach. The pair face World Aquatics bans under a fresh by-law ratified by swimming's global governing body on Wednesday. "Those who enable doped sport are not welcome at World Aquatics or our events," World Aquatics president Husain Al Musallam said in a statement. "This new by-law ensures that we can continue to protect the integrity of our competitions, the health and safety of our athletes, and the credibility of the global aquatics community." Al Musallam urged national federations, including Swimming Australia, to enact similar laws. The World Aquatics by-law is effectively a catch-all covering "any individual who supports, endorses or participates in sporting events that embrace the use of scientific advancements or other practices that may include prohibited substances and/or prohibited methods". "(They) will not be eligible to hold positions with World Aquatics or to participate in any World Aquatics competitions, events or other activities. This ineligibility would apply to roles such as athlete, coach, team official, administrator, medical support staff or government representative," it said. Any ban is unlikely to effect Magnussen, who retired from competitive swimming after the 2018 Commonwealth Games on the Gold Coast. The dual 100m freestyle world champion came out of retirement to compete at Enhanced Games, an event supporting the use of performance-enhancing drugs to feature swimming, athletics and weightlifting. But it could impact Hawke, who has been coaching in the US since 2006. Enhanced Games was officially launched last month by Australian entrepreneur Aron D'Souza, who has backing from multi-billionaires and a family company of US president Donald Trump. D'Souza will soon respond to World Aquatics' move, while Hawke forecast some backlash when at the Enhanced Games' launch in Las Vegas last month. "You'd be silly not to think that people aren't going to be opposed to it," Hawke told AAP on May 21. "But we're outside the scope of the Olympic Games and World Aquatics, we're not competing in that space. "I would never want an athlete to participate at the Olympic Games and be cheating and, unfortunately, I think that is happening in this day and age." Hawke has already started coaching Magnussen and the second athlete to sign for Enhanced Games, Greece's four-time Olympic freestyler Kristian Gkolomeev. The pair swam timed 50m freestyle races while on performance-enhancing drugs in February in the US. Gkolomeev clocked 20.89 seconds, bettering the 50m freestyle world record of 20.91 set by Brazil's Cesar Cilio when coached by Hawke in 2009, to collect $US1 million offered by Enhanced Games for anyone breaking the legal benchmark. Ukraine's 50m butterfly world record-holder Andriy Govorov and Bulgarian butterflier Josif Miladino are other confirmed athletes for Enhanced Games, with further signings to be announced. Australian coach Brett Hawke and swimmer James Magnussen face global bans for their involvement in the drug-friendly Enhanced Games. Hawke and Magnussen are in the crosshairs of World Aquatics, which has enacted a new law giving swimming's global body power to ban anyone associated with Enhanced Games. Australia's triple Olympic medallist Magnussen was the first athlete to commit to competing at the inaugural Enhanced Games in Las Vegas in May next year. And dual Olympian Hawke has been appointed Enhanced Games' swim coach. The pair face World Aquatics bans under a fresh by-law ratified by swimming's global governing body on Wednesday. "Those who enable doped sport are not welcome at World Aquatics or our events," World Aquatics president Husain Al Musallam said in a statement. "This new by-law ensures that we can continue to protect the integrity of our competitions, the health and safety of our athletes, and the credibility of the global aquatics community." Al Musallam urged national federations, including Swimming Australia, to enact similar laws. The World Aquatics by-law is effectively a catch-all covering "any individual who supports, endorses or participates in sporting events that embrace the use of scientific advancements or other practices that may include prohibited substances and/or prohibited methods". "(They) will not be eligible to hold positions with World Aquatics or to participate in any World Aquatics competitions, events or other activities. This ineligibility would apply to roles such as athlete, coach, team official, administrator, medical support staff or government representative," it said. Any ban is unlikely to effect Magnussen, who retired from competitive swimming after the 2018 Commonwealth Games on the Gold Coast. The dual 100m freestyle world champion came out of retirement to compete at Enhanced Games, an event supporting the use of performance-enhancing drugs to feature swimming, athletics and weightlifting. But it could impact Hawke, who has been coaching in the US since 2006. Enhanced Games was officially launched last month by Australian entrepreneur Aron D'Souza, who has backing from multi-billionaires and a family company of US president Donald Trump. D'Souza will soon respond to World Aquatics' move, while Hawke forecast some backlash when at the Enhanced Games' launch in Las Vegas last month. "You'd be silly not to think that people aren't going to be opposed to it," Hawke told AAP on May 21. "But we're outside the scope of the Olympic Games and World Aquatics, we're not competing in that space. "I would never want an athlete to participate at the Olympic Games and be cheating and, unfortunately, I think that is happening in this day and age." Hawke has already started coaching Magnussen and the second athlete to sign for Enhanced Games, Greece's four-time Olympic freestyler Kristian Gkolomeev. The pair swam timed 50m freestyle races while on performance-enhancing drugs in February in the US. Gkolomeev clocked 20.89 seconds, bettering the 50m freestyle world record of 20.91 set by Brazil's Cesar Cilio when coached by Hawke in 2009, to collect $US1 million offered by Enhanced Games for anyone breaking the legal benchmark. Ukraine's 50m butterfly world record-holder Andriy Govorov and Bulgarian butterflier Josif Miladino are other confirmed athletes for Enhanced Games, with further signings to be announced. Australian coach Brett Hawke and swimmer James Magnussen face global bans for their involvement in the drug-friendly Enhanced Games. Hawke and Magnussen are in the crosshairs of World Aquatics, which has enacted a new law giving swimming's global body power to ban anyone associated with Enhanced Games. Australia's triple Olympic medallist Magnussen was the first athlete to commit to competing at the inaugural Enhanced Games in Las Vegas in May next year. And dual Olympian Hawke has been appointed Enhanced Games' swim coach. The pair face World Aquatics bans under a fresh by-law ratified by swimming's global governing body on Wednesday. "Those who enable doped sport are not welcome at World Aquatics or our events," World Aquatics president Husain Al Musallam said in a statement. "This new by-law ensures that we can continue to protect the integrity of our competitions, the health and safety of our athletes, and the credibility of the global aquatics community." Al Musallam urged national federations, including Swimming Australia, to enact similar laws. The World Aquatics by-law is effectively a catch-all covering "any individual who supports, endorses or participates in sporting events that embrace the use of scientific advancements or other practices that may include prohibited substances and/or prohibited methods". "(They) will not be eligible to hold positions with World Aquatics or to participate in any World Aquatics competitions, events or other activities. This ineligibility would apply to roles such as athlete, coach, team official, administrator, medical support staff or government representative," it said. Any ban is unlikely to effect Magnussen, who retired from competitive swimming after the 2018 Commonwealth Games on the Gold Coast. The dual 100m freestyle world champion came out of retirement to compete at Enhanced Games, an event supporting the use of performance-enhancing drugs to feature swimming, athletics and weightlifting. But it could impact Hawke, who has been coaching in the US since 2006. Enhanced Games was officially launched last month by Australian entrepreneur Aron D'Souza, who has backing from multi-billionaires and a family company of US president Donald Trump. D'Souza will soon respond to World Aquatics' move, while Hawke forecast some backlash when at the Enhanced Games' launch in Las Vegas last month. "You'd be silly not to think that people aren't going to be opposed to it," Hawke told AAP on May 21. "But we're outside the scope of the Olympic Games and World Aquatics, we're not competing in that space. "I would never want an athlete to participate at the Olympic Games and be cheating and, unfortunately, I think that is happening in this day and age." Hawke has already started coaching Magnussen and the second athlete to sign for Enhanced Games, Greece's four-time Olympic freestyler Kristian Gkolomeev. The pair swam timed 50m freestyle races while on performance-enhancing drugs in February in the US. Gkolomeev clocked 20.89 seconds, bettering the 50m freestyle world record of 20.91 set by Brazil's Cesar Cilio when coached by Hawke in 2009, to collect $US1 million offered by Enhanced Games for anyone breaking the legal benchmark. Ukraine's 50m butterfly world record-holder Andriy Govorov and Bulgarian butterflier Josif Miladino are other confirmed athletes for Enhanced Games, with further signings to be announced.
West Australian
04-06-2025
- Health
- West Australian
Australia's Enhanced Games duo face global swim bans
Australian coach Brett Hawke and swimmer James Magnussen face global bans for their involvement in the drug-friendly Enhanced Games. Hawke and Magnussen are in the crosshairs of World Aquatics, which has enacted a new law giving swimming's global body power to ban anyone associated with Enhanced Games. Australia's triple Olympic medallist Magnussen was the first athlete to commit to competing at the inaugural Enhanced Games in Las Vegas in May next year. And dual Olympian Hawke has been appointed Enhanced Games' swim coach. The pair face World Aquatics bans under a fresh by-law ratified by swimming's global governing body on Wednesday. "Those who enable doped sport are not welcome at World Aquatics or our events," World Aquatics president Husain Al Musallam said in a statement. "This new by-law ensures that we can continue to protect the integrity of our competitions, the health and safety of our athletes, and the credibility of the global aquatics community." Al Musallam urged national federations, including Swimming Australia, to enact similar laws. The World Aquatics by-law is effectively a catch-all covering "any individual who supports, endorses or participates in sporting events that embrace the use of scientific advancements or other practices that may include prohibited substances and/or prohibited methods". "(They) will not be eligible to hold positions with World Aquatics or to participate in any World Aquatics competitions, events or other activities. This ineligibility would apply to roles such as athlete, coach, team official, administrator, medical support staff or government representative," it said. Any ban is unlikely to effect Magnussen, who retired from competitive swimming after the 2018 Commonwealth Games on the Gold Coast. The dual 100m freestyle world champion came out of retirement to compete at Enhanced Games, an event supporting the use of performance-enhancing drugs to feature swimming, athletics and weightlifting. But it could impact Hawke, who has been coaching in the US since 2006. Enhanced Games was officially launched last month by Australian entrepreneur Aron D'Souza, who has backing from multi-billionaires and a family company of US president Donald Trump. D'Souza will soon respond to World Aquatics' move, while Hawke forecast some backlash when at the Enhanced Games' launch in Las Vegas last month. "You'd be silly not to think that people aren't going to be opposed to it," Hawke told AAP on May 21. "But we're outside the scope of the Olympic Games and World Aquatics, we're not competing in that space. "I would never want an athlete to participate at the Olympic Games and be cheating and, unfortunately, I think that is happening in this day and age." Hawke has already started coaching Magnussen and the second athlete to sign for Enhanced Games, Greece's four-time Olympic freestyler Kristian Gkolomeev. The pair swam timed 50m freestyle races while on performance-enhancing drugs in February in the US. Gkolomeev clocked 20.89 seconds, bettering the 50m freestyle world record of 20.91 set by Brazil's Cesar Cilio when coached by Hawke in 2009, to collect $US1 million offered by Enhanced Games for anyone breaking the legal benchmark. Ukraine's 50m butterfly world record-holder Andriy Govorov and Bulgarian butterflier Josif Miladino are other confirmed athletes for Enhanced Games, with further signings to be announced.
