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TDAP organises workshop on market analysis tools
TDAP organises workshop on market analysis tools

Business Recorder

time10-06-2025

  • Business
  • Business Recorder

TDAP organises workshop on market analysis tools

LAHORE: Trade Development Authority of Pakistan (TDAP), Women Entrepreneur Division, in collaboration with the Women Resource Centre and Incubators (WRCI), successfully organized a hands-on training workshop on 'Market Analysis Tools – Trade Map' on 30th May 2025 in Lahore. This initiative is part of TDAP's focused effort to strengthen the export readiness of women entrepreneurs by equipping them with practical tools to analyze global markets. The workshop centered around the International Trade Centre's (ITC) Trade Map, a key platform for market intelligence, competitor analysis, and strategic export planning. Mahina Ghalib, Deputy Director, TDAP, facilitated the session and led an in-depth exploration of Harmonized System (HS) Codes, Trade Map functionalities, and data interpretation techniques. Copyright Business Recorder, 2025

Empowering women entrepreneurs in Pakistan: TDAP organises workshop on market analysis tools in Sialkot
Empowering women entrepreneurs in Pakistan: TDAP organises workshop on market analysis tools in Sialkot

Business Recorder

time26-05-2025

  • Business
  • Business Recorder

Empowering women entrepreneurs in Pakistan: TDAP organises workshop on market analysis tools in Sialkot

SIALKOT: Trade Development Authority of Pakistan (TDAP), Women Entrepreneur Division, in collaboration with Sialkot Women Chamber of Commerce & Industry, successfully organized a hands-on training workshop on 'Market Analysis Tools – Trade Map' on 22nd May 2025 in Sialkot. This initiative aimed to strengthen the export potential of women entrepreneurs by equipping them with practical skills to analyze international markets using the International Trade Centre's (ITC) Trade Map, which is a widely used resource for market intelligence, competitor benchmarking, and export planning. The session was conducted by Mahina Ghalib, Deputy Director, TDAP, and featured an in-depth exploration of HS Codes and Trade Map functionalities, followed by practical training to help participants identify export destinations, track global trade flows, and assess market demand. Participants were also provided with manuals and resources to deepen their understanding of the platform beyond the session. Around 30 entrepreneurs took part in the training, engaging actively in discussions and exercises. The interactive nature of the workshop encouraged questions and personalized feedback, ensuring participants walked away with relevant and applicable knowledge. This workshop is part of TDAP's ongoing, targeted capacity-building series for women entrepreneurs. Following the successful trainings in Faisalabad and Sialkot, the next session in this series is scheduled to be held in Lahore. Copyright Business Recorder, 2025

Empowering women entrepreneurs: TDAP organises workshop on market analysis tools in Sialkot
Empowering women entrepreneurs: TDAP organises workshop on market analysis tools in Sialkot

Business Recorder

time26-05-2025

  • Business
  • Business Recorder

Empowering women entrepreneurs: TDAP organises workshop on market analysis tools in Sialkot

SIALKOT: Trade Development Authority of Pakistan (TDAP), Women Entrepreneur Division, in collaboration with Sialkot Women Chamber of Commerce & Industry, successfully organized a hands-on training workshop on 'Market Analysis Tools – Trade Map' on 22nd May 2025 in Sialkot. This initiative aimed to strengthen the export potential of women entrepreneurs by equipping them with practical skills to analyze international markets using the International Trade Centre's (ITC) Trade Map, which is a widely used resource for market intelligence, competitor benchmarking, and export planning. The session was conducted by Mahina Ghalib, Deputy Director, TDAP, and featured an in-depth exploration of HS Codes and Trade Map functionalities, followed by practical training to help participants identify export destinations, track global trade flows, and assess market demand. Participants were also provided with manuals and resources to deepen their understanding of the platform beyond the session. Around 30 entrepreneurs took part in the training, engaging actively in discussions and exercises. The interactive nature of the workshop encouraged questions and personalized feedback, ensuring participants walked away with relevant and applicable knowledge. This workshop is part of TDAP's ongoing, targeted capacity-building series for women entrepreneurs. Following the successful trainings in Faisalabad and Sialkot, the next session in this series is scheduled to be held in Lahore. Copyright Business Recorder, 2025

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