Latest news with #Mahindra3XO
7NEWS
04-07-2025
- Automotive
- 7NEWS
Mahindra wants to be a top 15 brand in Australia
Mahindra is aiming to be one of Australia's top 15 best-selling brands by the end of the decade as it moves from its traditional workhorse utes to mainstream SUVs – including electric vehicles (EVs). Speaking at the launch of the 2025 Mahindra 3XO SUV – Australia's cheapest SUV – Mahindra head of international operations Sachin Arolkar told media the industrial giant has serious ambitions here. 'We have set an ambitious goal … we want to be a top 15 player by 2030,' Mr Arolkar said. 'Clearly Australia is one of the biggest ute and SUV markets, and Mahindra as a brand is very strong in the ute segment and the SUV segment.' Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Above: Mahindra BE 6e While it doesn't report its sales figures to VFACTS like most new vehicle brands in Australia, Mahindra said it sold 4185 vehicles here last year. The result puts Mahindra ahead of Mini (3982) and behind Chevrolet (4303) to sit 32nd for the 2024 calendar year. The final brand in the top 15 in 2024 was Mercedes-Benz with 24,831 sales, meaning Mahindra is looking for a six-fold increase in its sales over the next five years. The 2025 XUV 3XO is the first Mahindra to enter the small SUV segment in Australia, which made up almost one-fifth of all new-vehicle sales in 2024. The XUV 3XO (above) joins a lineup of only three models with the Scorpio and XUV 700 large SUVs the only other offerings in local Mahindra showrooms, with no new shipments of the S11 Pik-Up planned as it no longer meets safety standards. The automaker has said it's working towards the new 2026 protocols being introduced by safety authority ANCAP for all models, including the next-generation Pik-Up and yet-to-be-rated XUV 3XO. Mr Arolkar expects the 3XO to become the brand's best-selling model until new products – including the all-new Pik-Up in 2026 – arrive in Australia. The company plans to add at least one product to Australian showrooms every year as it chases its top 15 goal. Above: Mahindra Vision Thar.e concept Its global rebirth has seen it reveal two battery-electric SUVs, the XEV 9e and the BE 6e, in late 2024. Both are on Mahindra Australia's wish-list, although neither are confirmed for local sale. There's also a next-generation version of its Jeep Wrangler -aping Thar SUV – the current generation of which landed Mahindra in court – locked in for Australia, but this is still several years away with exact timing to be confirmed. As the brand enters more segments, Mr Arolkar said the further growth will also come from adding to its dealer count, which is currently around 70 across Australia. 'We plan to have 10 more, 80-plus dealers including service [centres], and that growth is mainly in metro areas,' Mr Arolkar told CarExpert. 'If you look at our journey in this market, which spans over 20 years, it has been very different compared to the other emerging brands. 'We started as a distributor of tractors, and you know the challenges which come with that when you have to prove your product service after sales in the rural outback, which is very important.' 'We have proved, over a period of 20 years, that we have survived the Australian outback, which is one of the more challenging domains. 'Now, with the newer, sophisticated, New Age products coming in, we are taking our experience from the regional areas, now getting into the metros, and that's what differentiates our brand compared to the other emerging brands.'
Perth Now
04-07-2025
- Automotive
- Perth Now
Mahindra wants to be a top 15 brand in Australia
Mahindra is aiming to be one of Australia's top 15 best-selling brands by the end of the decade as it moves from its traditional workhorse utes to mainstream SUVs – including electric vehicles (EVs). Speaking at the launch of the 2025 Mahindra 3XO SUV – Australia's cheapest SUV – Mahindra head of international operations Sachin Arolkar told media the industrial giant has serious ambitions here. 'We have set an ambitious goal … we want to be a top 15 player by 2030,' Mr Arolkar said. 'Clearly Australia is one of the biggest ute and SUV markets, and Mahindra as a brand is very strong in the ute segment and the SUV segment.' Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert Above: Mahindra BE 6e While it doesn't report its sales figures to VFACTS like most new vehicle brands in Australia, Mahindra said it sold 4185 vehicles here last year. The result puts Mahindra ahead of Mini (3982) and behind Chevrolet (4303) to sit 32nd for the 2024 calendar year. The final brand in the top 15 in 2024 was Mercedes-Benz with 24,831 sales, meaning Mahindra is looking for a six-fold increase in its sales over the next five years. The 2025 XUV 3XO is the first Mahindra to enter the small SUV segment in Australia, which made up almost one-fifth of all new-vehicle sales in 2024. Supplied Credit: CarExpert The XUV 3XO (above) joins a lineup of only three models with the Scorpio and XUV 700 large SUVs the only other offerings in local Mahindra showrooms, with no new shipments of the S11 Pik-Up planned as it no longer meets safety standards. The automaker has said it's working towards the new 2026 protocols being introduced by safety authority ANCAP for all models, including the next-generation Pik-Up and yet-to-be-rated XUV 3XO. Mr Arolkar expects the 3XO to become the brand's best-selling model until new products – including the all-new Pik-Up in 2026 – arrive in Australia. The company plans to add at least one product to Australian showrooms every year as it chases its top 15 goal. Supplied Credit: CarExpert Above: Mahindra Vision Thar.e concept Its global rebirth has seen it reveal two battery-electric SUVs, the XEV 9e and the BE 6e, in late 2024. Both are on Mahindra Australia's wish-list, although neither are confirmed for local sale. There's also a next-generation version of its Jeep Wrangler-aping Thar SUV – the current generation of which landed Mahindra in court – locked in for Australia, but this is still several years away with exact timing to be confirmed. As the brand enters more segments, Mr Arolkar said the further growth will also come from adding to its dealer count, which is currently around 70 across Australia. 'We plan to have 10 more, 80-plus dealers including service [centres], and that growth is mainly in metro areas,' Mr Arolkar told CarExpert. Supplied Credit: CarExpert 'If you look at our journey in this market, which spans over 20 years, it has been very different compared to the other emerging brands. 'We started as a distributor of tractors, and you know the challenges which come with that when you have to prove your product service after sales in the rural outback, which is very important.' 'We have proved, over a period of 20 years, that we have survived the Australian outback, which is one of the more challenging domains. 'Now, with the newer, sophisticated, New Age products coming in, we are taking our experience from the regional areas, now getting into the metros, and that's what differentiates our brand compared to the other emerging brands.' MORE: Everything Mahindra
Mercury
03-07-2025
- Automotive
- Mercury
Mahindra XUV-3XO: Budget SUV arrives without ANCAP safety rating as 2026 crash test rules change
Don't miss out on the headlines from On the Road. Followed categories will be added to My News. Mahindra's newest compact SUV, XUV 3XO, has just launched in Australia with a jaw-dropping price of $23,490k (introductory offer) for the base model and flashy features like a panoramic sunroof, surround-view cameras and level 2 ADAS. It's a zippy, family-friendly SUV that's hard to ignore. But while it may look like the ultimate bargain, it comes with a catch. Mahindra isn't submitting it for ANCAP testing, as it's not mandatory in Australia. Instead, the automaker is working on tuning the vehicle to meet Australia's upcoming 2026 ANCAP protocols which include new benchmarks for post-crash safety, driver monitoring and advanced autonomous braking. That doesn't mean the car won't be tested at all. It's likely ANCAP will independently test the vehicle. RELATED: Australia's in love with Elon again Mahindra XUV 3XO. Picture: Daniel Snare A social media clip recently revealed ANCAP conducted a test on this model; however, its rating has not yet been released. ANCAP CEO Carla Hoorweg said consumers shouldn't overlook the importance of a verified rating. 'It is positive to hear Mahindra are working to bring safety improvements to their future model line-up, but consumers should be aware that – until independent safety testing is undertaken – the safety performance of any new model arriving in our market is unknown,' she said. Hoorweg emphasised that safety is critical in the compact SUV category. 'The Mahindra 3XO is entering a very competitive segment with a competitive price-tag, and while some may suggest safety isn't important for the smaller end of the market, in fact the opposite is true,' she said. 'Smaller vehicles, by physical size, are at a disadvantage out on the road. We all drive within a mixed fleet of larger cars, utes, vans, and trucks, so having a high level of structural safety, on-board safety features, and best ability to avoid a crash is critical for those looking to purchase a smaller vehicle.' MORE: Aussies 'not ready' for advanced driver tech Interior of Mahindra XUV 3XO. Picture: Daniel Snare Budget-friendly cars like the XUV-3XO often appeal to younger, more inexperienced drivers or older Australians, who may be more vulnerable in crashes, Hoorweg said. 'We also need to think about the consumer cohorts that are likely to buy these vehicles. They're generally some of the most at-risk – younger, more inexperienced drivers and older drivers who are physically more vulnerable.' Despite the lack of ANCAP testing, Mahindra insists the car is built to high safety standard and has been tested in India. According to the brand, the XUV 3XO features 55 safety features, including six airbags, level 2 ADAS, Bosch electronic stability program and 360 degree camera system. The 3XO on sale today is based on the heavily modified platform originally used by SsangYong's Tivoli, first released here in 2018. The price is right but buyers have to be mindful. Picture: Daniel Snare Mahindra says it has made major structural improvements but admits the car isn't currently tuned to meet ANCAP's stricter rules coming in 2026. A revised model will be submitted for future testing which could result in a higher price. With a current entry price below many hatchbacks and a lengthy 7-year warranty, the XUV 3XO offers strong bang for buck. The base model AX5L offers a sunroof, wireless Apple CarPlay and Android Auto, a 6 speaker system for $23,490 drive away (July-August introductory offer). The top spec AX7L adds a panoramic sunroof, leatherette interior and cabin, and a 360-degree camera for $26,490 drive away (July-August introductory offer). But with the current model not built to ANCAP's future crash standards, and a revised version already in the pipeline, buyers need to weigh up whether to buy now or wait. MORE: The end of travel as we know it Originally published as 24k SUV lands but there's a catch
