Latest news with #MaidaanSaaf
Hans India
05-07-2025
- General
- Hans India
Anandana – The Coca-Cola India Foundation Launched ‘Used PET Bottle-Free Puri Rath Yatra 2025'
To drive collective action on waste management in Puri, Odisha; Anandana, The Coca-Cola India Foundation, in collaboration with Hindustan Coca-Cola Beverages (HCCB), Puri Municipality, District Administration (Puri), Odisha Development Management Programme (ODMP), and Y4D Foundation launched the 'Used PET Bottle-Free Puri Rath Yatra 2025' initiative. The launch ceremony commenced on 26th June 2025 with a used PET bottle clean-up drive from Digabareni Square to Swargadwar, in the esteemed presence of Ganesh Ram Singh Khuntia, Hon'ble Minister for Forest, Environment and Climate Change, Government of Odisha; Jayanta Kumar Sarangi, Former Member of Odisha Legislative Assembly; and Shri Abhimanyu Behera, Executive Officer, Puri Municipality. As part of the Maidaan Saaf campaign, nearly 200 volunteers were deployed to collect used PET bottles and raise awareness among the visitors on responsible waste management practices. Over 200 PET collection bins were installed across select high-footfall areas in the city. Additionally, 10 help desks, manned by trained vendors, were set up at strategic locations intended to guide and educate visitors on eco-friendly disposal practices. Recognizing the initiative, Ganesh Ram Singh Khuntia, Hon'ble Minister for Forest, Environment and Climate Change, Government of Odisha, stated, "The Puri Rath Yatra is one of Odisha's most revered and high-footfall events. It is our collective responsibility to ensure it remains clean and environmentally sustainable. I commend the efforts of Anandana, The Coca-Cola India Foundation, Hindustan Coca-Cola Beverages (HCCB), and their partners for launching this meaningful initiative. By engaging communities and deploying practical waste management solutions, they've set a strong example of how collaboration drives real change on the ground." Delete Edit Commenting on the effort, Devyani R L Rana, Vice President – Public Affairs, Communications & Sustainability, Coca-Cola India and Southwest Asia, said, 'Coca-Cola India is humbled to support the city of Puri by enabling used-PET bottle collection across public areas. Along with our partners, every element of this initiative has been designed in alignment with the city's needs and built on the principle of collective action. We see this as an opportunity to contribute to a larger purpose, and to do it with intent. Integrating the Maidaan Saaf campaign into this initiative, demonstrates how innovative recycling solutions can be deployed to encourage visitors to adopt eco-friendly practices." With a focus on creating a social impact, Himanshu Priyadarshi, Chief Public Affairs and Sustainability Officer, HCCB, stated, 'As we rejoice in a grand cultural and social celebration in Puri, that brings together people from across the country, we recognize our shared responsibility to care for the host city. Our 'Green Sweep' initiative is built on the principles of environmental stewardship, where strategic collection points play a pivotal role in collecting, segregating, and transporting used-PET bottles to recyclers. With the trained safai sathis and engaging traditional storytelling through Nukkad Natak in Odia, we aim to make the celebration in Puri free of used PET bottles, together with Anandana, The Coca-Cola India Foundation, and the Odisha government." A series of community-focused clean-up activities included a beach clean-up drive near GM Law College in Penthakotta and a plog run from Gundicha Temple to Badasankha. These collective efforts reflect a shared responsibility to environmental stewardship and demonstrate how collaboration between civic bodies, corporate partners, and local communities can drive meaningful change.
Hans India
18-06-2025
- Business
- Hans India
Coca-Cola India's Recycled India Flag Enters Limca Book of Records 2025
Coca-Cola India's recycled PET (rPET) India Flag, unveiled during the ICC Men's Cricket World Cup 2023, has earned a place in the prestigious Limca Book of Records 2025, under the category 'Largest Flag – Recycled Material'. It highlights the brand's ongoing efforts to drive sustainable change through the innovative use of recycled materials. Introduced as part of the Maidaan Saaf campaign, the flag was made from post-consumer PET bottles and was proudly displayed during the Opening Ceremony at every World Cup match played by India. Held from 5th October to 19th November 2023 across 10 stadiums, the tournament witnessed over 1,000 volunteers—wearing safety jackets crafted from rPET bottles—actively engaging and educating spectators on proper waste segregation, ensuring stadiums were left clean and ensuring awareness was actioned on-ground. Speaking on the recognition, Devyani Rana, Vice President – Public Affairs, Communications and Sustainability, Coca-Cola India & South West Asia, said, 'This moment is not just about setting a record; it's about reimagining possibilities. At Coca-Cola India, we believe in the power of innovation and collaboration to drive meaningful change. We extend our heartfelt thanks to our partners 'Go Rewise' who played a crucial role in creating the Recycled PET Flags, and to ICC for their invaluable efforts. These flags are a testament to how recycling can transform waste into valuable resources, and their recognition by the Limca Book of Records is a proud moment that reaffirms our progress." Anurag Dahiya, Chief Commercial Officer, International Cricket Council added, 'Our partnership with Coca-Cola India captivated audiences and meaningfully celebrated the spirit of cricket during the ICC Men's Cricket World Cup 2023. The recognition by the Limca Book of Records for the recycled PET India flag is a proud moment, showcasing how sustainability and sport can come together to create lasting impact.' Yash Sharma, Founder, Go Rewise, said, 'At Go Rewise, we are proud to have transformed post-consumer PET bottles into high-quality recycled yarn used in the making of the iconic India flag. The recognition by the Limca Book of Records affirms how innovation in recycling can not only reduce waste but also give rise to powerful symbols of unity and environmental responsibility.' Launched in 2023, Maidaan Saaf is an awareness campaign that leverages our business strengths of innovative packaging solutions that benefit our operations, value chain, and local communities. It highlights various initiatives, focusing on enhancing recyclability, integrating recycled materials, and reducing waste. The rPET India flag was crafted using approximately 11,000 post-consumer PET bottles, which were recycled by Go Rewise, Ganesha Ecoverse Limited into Global Recycled Standard (GRS)-certified yarn. The packaging materials were also repurposed – underscoring the campaign's end to end sustainable design. Through Maidaan Saaf and broader sustainability roadmap and interventions, Coca-Cola India continues to reinforce its commitment to its packaging goals of 'Design' and 'Partner to Collect'—delivering measurable environmental impact while laying the groundwork for long-term, community-driven behavioural change. Established in 1990, the Limca Book of Records (LBR) is India's first and longest-running book of records. The book celebrates extraordinary achievements by people across various fields from sports and arts to science and innovation.
Hans India
19-05-2025
- Entertainment
- Hans India
Discovery Channel to Premiere Documentary on Coca-Cola India's ‘Maidaan Saaf' Campaign at Kumbh Mela
Coca-Cola India's landmark 'Maidaan Saaf' campaign, which helped reimagine waste management and recycling at one of the world's most significant events, the Maha Kumbh 2025, is set to be featured in an upcoming documentary premiering on the Discovery Channel on 19th May 2025 at 7 PM and on discovery+ on 20th May 2025. Filmed on location at the Kumbh Mela grounds in Prayagraj, the documentary captures Coca-Cola India's on-ground efforts to transform one of the most significant events in the world into a cleaner, safer, and more inclusive space by leveraging technology, partnerships, and purpose. 'Maidaan Saaf reflects our commitment to translating intent into impact,' said Devyani RL Rana, Vice President – Public Affairs, Communications, and Sustainability for Coca-Cola India and Southwest Asia. 'As we work towards our goals of designing more recyclable packaging, increasing the use of recycled materials, and supporting collection at scale, initiatives like Maidaan Saaf help raise awareness about how this is coming to life in deeply local and culturally resonant ways. The Maha Kumbh offered a unique opportunity to showcase how responsible design and collective action can create meaningful change, anchored in community, collaboration, and environmental care.' 'We believe in the power of storytelling to inspire change', said Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery. 'The Maidaan Saaf campaign is a compelling testament to what can be achieved when cultural legacy, community participation, and modern sustainability practices come together. This documentary highlights the collective will that helped make one of the world's largest gatherings more environmentally responsible.' The documentary features Akanksha Rana, IAS Officer on Special Duty at Maha Kumbh 2025, who was critical in managing on-ground sanitation efforts. 'Every day, nearly 1 to 2 crore people visited the Kumbh, generating over 500 to 600 metric tonnes of waste. Maintaining sanitation is a major challenge in such dense crowds, where road access is limited and deploying machinery becomes difficult. It is encouraging to see private companies like Coca-Cola India come forward and support such a massive event. Their contributions toward promoting responsible behavioural change, and the reuse of materials have significantly helped make this Kumbh more sustainable.' From deploying reverse vending machines and using recycled PET materials in public utilities to engaging local communities in waste segregation and raising awareness of recycling, Maidaan Saaf showcases how public-private partnerships can enable large-scale behavioural change. Coca-Cola's extensive engagement at the Maha Kumbh Mela 2025 was also spotlighted in the company's recent earnings report, which recognised the event as a significant brand activation milestone. The report detailed the deployment of hundreds of refreshment zones, approximately 1,400 mobile stations, and a world-record-long 100-door cooler wall, culminating in over 180 million servings during the festival. This acknowledgement underscores the company's commitment to integrating cultural relevance with community engagement on a global scale.
Express Tribune
19-02-2025
- Sport
- Express Tribune
ICC, Coca-Cola launch ‘Maidaan Saaf' campaign for ICC Champions Trophy 2025
The ICC, Coca-Cola, and waste management authorities have launched the 'Maidaan Saaf' campaign to keep stadiums clean during the ICC Champions Trophy 2025. Cleaning teams will clear venues within 60 minutes after matches. Coca-Cola will install recycling bins at all stadiums, allowing fans to separate waste for proper disposal. The collected waste will be sent for recycling. 'This event is a chance to promote sustainable practices and responsible waste management,' said Babar Sahib Din, CEO of Lahore Waste Management Company. A public awareness campaign will encourage fans to dispose of waste responsibly. 'Coca-Cola is committed to bringing joy to Pakistan, first through music and now through cricket,' said Dr. Faisal Hashmi, Senior Director at Coca-Cola Pakistan & Afghanistan. The eight-team ICC Champions Trophy returns after eight years, with Pakistan hosting for the first time since 1996. The 'Maidaan Saaf' campaign will ensure stadiums stay clean throughout the tournament.
