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Forbes
01-07-2025
- Business
- Forbes
How Women Are Turning Substack Newsletters Into 7-Figure Incomes
Here's a jaw-dropping statistic: 45 Substack publishers are earning more than $1 million annually in recurring subscription revenue. And they're not all household names or media moguls. Many of them are individuals who have built highly engaged audiences through consistent, focused and authentic content. For women exploring alternative income streams, platforms like Substack offer a powerful opportunity to turn ideas, insights and storytelling into sustainable revenue. Whether you're an expert in your field, a passionate writer or simply someone with something to say, Substack makes publishing, and profiting, more accessible than ever. What Is Substack? Substack is a digital publishing platform that brings together email newsletters, blogs and podcasts in one user-friendly interface. It allows writers to publish directly to their subscribers, offering both free and paid content, all while maintaining full ownership of their audience. According to social media consultant Emily Raiber, what sets Substack apart from traditional tools like MailChimp is that it's built specifically for content-first creators rather than for businesses sending promotional blasts. Substack is designed to help individuals grow a readership and monetize their writing through direct subscriptions. And the best part is, it's free to start. Women are Leading the Way on Substack It's not surprising that brands have jumped on the Substack bandwagon, with an increasing number of founders using the platform for what fellow Forbes contributor Karin Eldor calls 'a content playground to spark delight for the engaged consumer.' But nowadays even ordinary women are finding financial and personal success on Substack—and several are sharing their strategies so others can do the same. Cassandra Campbell has taken a deep dive into what separates the top earners from the rest. One of her biggest takeaways? You don't need to publish every day to make money. 'Most seven-figure newsletters publish just a few times per week. In fact, weekly publishing is more common among top earners than daily or multiple-times-daily output. Consistency matters, but frequency alone isn't the differentiator.' Campbell also found that the most lucrative newsletters fall into just a few high-interest categories, like U.S. politics, finance, technology and business. If you're aiming to earn significant income, focusing on these themes is a great place to start. Hannah Ashe, a former teacher who now runs a successful newsletter on Substack called 'Chez Hanny,' credits her growth to simply showing up and writing regularly. 'Everything I've learned has come from writing week after week,' she says in her Substack post How to Build a Successful Substack. Her advice is to not overthink it. Instead, write with honesty and show your personality. How Women Can Build and Monetize a Substack Newsletter Raiber recommends beginning with a topic you know well and can talk about authentically. Readers are drawn to depth, expertise and voice. Whether it's parenting, politics, mental health or marketing tips, clarity of focus helps set expectations and builds loyalty. It's important to let your audience know what kind of content they'll get - free or paid - and how often they'll receive it. Consistency builds trust, and trust builds community. Whether it's every Tuesday or the first Friday of the month, a regular cadence helps readers form a habit of engagement. Campbell's research reveals that successful newsletters don't always need massive audiences. In fact, many seven-figure earners fall into Substack's 'Thousands' tier of subscribers, not 'Tens of Thousands' or more. There's a slightly stronger correlation between higher pricing and earnings than between sheer subscriber numbers and earnings. Try different pricing strategies to see what works best for your audience and your niche. It may take some experimentation, but it's a crucial part of building a sustainable income. According to Raiber, Substack readers value long-form content, thought leadership, storytelling, personal reflection and niche expertise. Posts that offer clear takeaways, valuable lessons and compelling Q&As tend to perform well. Write with a consistent voice and consider turning posts into series to encourage return readership. Building community on Substack is important. Interacting with other Substack writers can lead to valuable cross-promotion opportunities. Collaborating with like-minded creators, engaging in reader comments and sharing your newsletter on your website and other social platforms can amplify your reach. Also, don't be afraid to ask friends or colleagues for help spreading the word. One of Raiber's most useful pieces of wisdom comes from her earlier TV days. 'You pass 10 story ideas on the way to work—don't miss them!' her mentor shared. Inspiration is everywhere. But it's important to stay in your lane. Readers come to you for a specific type of content, and consistency in tone and topic is key to building a strong, lasting relationship. Writing can be solitary, but it doesn't have to be isolating. 'Don't scream into a vacuum,' Raiber advises. Find someone you trust to give you honest feedback. Whether it's about tone, clarity or structure, a second pair of eyes can help you refine your message and improve your connection with readers. If you've ever considered putting your voice out there, Substack might just be the platform for you. It can help you get heard…and paid.
Hans India
26-04-2025
- Business
- Hans India
AI-Powered 10 Best Marketing Platforms : An evolution in marketing industry
Introduction In today's dynamic digital marketing landscape, it is quite challenging to stand out from the noise. Consumers demand personalized, timely, and relevant content—and marketers are under pressure to deliver on all Artificial Intelligence plays a vital role by automating the processes, predicting consumer behavior, and enhancing personalization at scale, AI has become an essential tool in modern marketing arsenals. From content generation to customer segmentation and predictive analytics, AI-powered platforms are redefining how brands engage with their audiences. Before we deep dive and understand the top 10 game-changing AI marketing tools to watch in 2025, let's understand about AI marketing tools. What is an AI Marketing Tool ? AI marketing tool is simply a tool which is designed to assist in marketing tools are used in various forms like AI writing tools, which helps in creating content for marketing campaigns , Keyword research AI tools to find the best words to target in website copy and blog this section, we are sharing top 10 game changing AI-powered marketing tools which has changed the 360 view of marketing. Top 10 Game Changing AI Marketing Tools 1- HubSpot - AI plays an important role in streamlining the marketing,sales and service processes. Predictive lead scoring, chatbots, content strategy suggestions, and customer segmentation are few AI capabilities in Hub Spot which makes the platform useful for growing businesses who are seeking an all-in-one CRM and marketing suite. CEO- Yamini Rangan Headquarter- Cambridge ,Massachusetts, US Best For: Marketing automation, CRM, email campaigns Why It Stands Out: Seamless integration of AI within a full-funnel marketing ecosystem 2- Salesforce Einstein - Salesforce has become a dominant global leader in CRM due to Einstein AI platform being seamlessly integrated across its Sales Cloud, Service Cloud and Marketing Cloud Einstein provides insights and recommendations for sales forecasting, lead scoring, customer segmentation, personalised marketing journeys and customer service automation. Due to its extensive customer base, Einstein's AI capabilities have a broad reach, helping businesses leverage data to improve customer engagement, drive sales and enhance overall customer like Walmart, Amazon as well as few government organisations are leveraging Saleforce's Marketing Cloud technology and building a strong customer base. CEO - Marc Benioff Headquarters - San Francisco,California US Best for : CRM and customer journey automation What it stands Out - Predictive lead scoring, smart recommendations, dynamic campaign optimization 3- MailChimp - MailChimp is a veteran of digital and tech-driven marketing automation tools,which is widely used for email marketing and marketing offers features like audience segmentation, predicting engagement likelihood,suggesting content and optimising send times. MailChimps AI helps businesses personalize their email campaigns,target the right audiences,improve email deliverability , open rates and more conversions from email marketing efforts. CEO - Rania Succar Headquarters- Atlanta ,Georgia,US Best for- Email marketing & campaign automation Why its stands Out- Personalized content suggestions, send-time optimization, predictive segmentation. 4- Canva - It is a graphic design platform that allows users to create stunning visual content easily even without professional design skills. Canva was launched in 2013, it has grown into a powerful online tool used by individuals, marketers, small businesses, educators, and even large enterprises around the offers a wide range of templates and tools for creating visual integration with AI enhances the design and creative process and automatically generate designs based on user input. CEO - Melanie Perkins Headquarters - Sydney,New South Wales,Australia Best for : SMB,Social Media Managers, Marketing Teams,Educators & Students What it stands Out - All-in-One platform for design , copywriting, video editing and branding tool,accessibility , collaboration,speed. 5- Surfer SEO - Surfer SEO helps marketers create SEO-optimized content by analyzing top SERP competitors. It provides real-time suggestions for word count, keyword density, and structural optimization. When paired with Jasper AI, it becomes a powerful content creation and optimization combo. CEO - Michal Suski Headquarters - Wroclaw,Poland Best For: SEO-focused content writing Why It Stands Out: Data-driven, real-time optimization as you write 6- Jasper - Jasper AI (formerly Jarvis) is one of the leading AI copywriting tools which helps marketers in writing high-quality content, from blog posts and emails to product descriptions and ads. Jasper's tone customization, SEO-friendly suggestions, and integration with platforms like Surfer SEO make it a go-to for content marketers looking to scale. CEO - Dave Rogenmoser Headquarters : Austin,Texas,US Best For: Copywriting, blog content, product descriptions Why It Stands Out: High-quality output with minimal editing and powerful tone control 7- Adobe Marketing Cloud - Adobe Marketing Cloud is a collection of digital marketing tools which are designed to help businesses deliver personalized ,data driven customer experiences across multiple is part of Adobe Experience Cloud and is used by medium to large enterprises looking for advanced marketing capabilities. CEO - Shantanu Narayen Headquarters- San Jose,California,US Best for- Real-time content targeting, customer behavior analysis, and visual asset tagging Why its stands Out- Data Intelligence, Customer Journey Orchestration and Creative Power 8- Chat GPT - ChatGPT conversational AI is incredibly has transformed the way marketers brainstorm, write, and automate social media captions, ad copies, FAQs, or engaging customers through chat are few capabilities which help the marketers. CEO - Sam Altman Headquarters : San Francisco,US ,California Best For: Ideation, content generation, chatbot development Why It Stands Out: Context-aware, human-like responses and endless creative possibilities 9- Grammarly - Grammarly is usually known for its grammar checker capability, its AI-powered tone analysis, readability insights, and real-time suggestions are invaluable for marketers. Grammarly ensures your messaging is clear, concise, and aligned with your brand's tone when you're drafting an email campaign or creating social content. CEO: Rahul Roy Chowdhary Headquarters : San Francisco,US ,California Best For: Polishing marketing content Why It Stands Out: Intuitive interface with deep contextual suggestions and tone checks 10- Semrush - A powerful all-in-one digital marketing platform used for SEO, content marketing, competitor research, PPC, and social media marketing, provides data, tools, and insights to help businesses for the optimization of their online presence, grow organic traffic, and stay ahead of the competition. CEO - Oleg Shchegolev Headquarters - Boston,Massachusetts,US Best for : SEO Strategy Optimization,Competitor Analysis,Content Marketing What it stands Out - Competitive Intelligence , Massive Keyword Database, Powerful SEO Tools,Content Marketing excellence,Intuitive Dashboard,PPC Advertising and Insight. Conclusion AI is no longer the future—it's the present of marketing. Businesses that harness the power of these platforms are better equipped to meet evolving customer demands, outpace the competition, and create smarter, more impactful campaigns. Whether you're revamping your SEO strategy, automating emails, or creating thumb-stopping visuals, these 10 AI marketing tools are game-changers to watch—and adopt.
