29-06-2025
Designer Effie Kats shares her fashion favourites
This story is part of the June 29 edition of Sunday Life.
Each week, we quiz a prominent person about their style and the inspiration behind it. Ahead, designer Effie Kats.
The designer's signature scent is 'Jazz Club' by Maison Margiela Replic.
How would you describe your style? There's a duality. During the day I keep it simple with clean silhouettes and some subtle structure; at night my look becomes softer and more intuitive with a hint of drama. I predominantly wear my own labels. Effie Kats is evening wear and Bayse Brand is more casual, so I'm covered.
What's the oldest thing in your wardrobe? A Chanel belt – the classic gold chain with black leather woven through it and a gold medallion – from the 1980s.
And the most recent addition? The 'Boat' bag from Korean label OSOI. I like supporting smaller independent brands, it feels more personal, less about trends and more about unique design.
