Latest news with #MalabarGold
Hans India
4 days ago
- Entertainment
- Hans India
Mohanlal dazzles in gender-fluid avatar for jewellery brand
In a bold and unconventional move, Vinsmera Jewels has turned heads across the nation by choosing Malayalam superstar Mohanlal as the face of their latest campaign — not as the usual masculine brand ambassador, but as a hero embracing a gender-fluid persona. The celebrated actor appears in the new ad flaunting the brand's jewellery with elegance, challenging the long-held tradition of featuring only women in jewellery advertisements. Directed by acclaimed ad filmmaker Prakash Varma, the advertisement subverts norms and expectations with a narrative that's both playful and progressive. In the ad, Mohanlal plays a fictional version of himself who slyly steals jewellery from a film set, only to lock himself inside his vanity van and adorn himself with the sparkling gold and diamond pieces. It's a refreshing departure from the hyper-masculine portrayals that dominate media, and a powerful statement on fluid expression and breaking gender norms. This daring campaign is drawing comparisons with the strategies of other leading jewellery brands like Kalyan Jewellers, Malabar Gold, and Jos Alukkas — all of whom also feature male brand ambassadors. However, none have dared to explore such a bold, inclusive, and gender-defying concept in their promotions. Vinsmera's campaign, led by Mohanlal, is setting a new precedent. What makes this effort all the more compelling is the fact that Mohanlal, one of the most respected and versatile actors in Indian cinema, chose to lend his image to such a path-breaking concept. Known widely as the 'Complete Actor,' Mohanlal once again proves why he deserves that title — his willingness to experiment and take creative risks is winning hearts across demographics. The ad's director Prakash Varma, who recently made his acting debut as the antagonist in the Mohanlal-starrer Thudarum, brings a nuanced vision to the commercial. His unique storytelling approach helped elevate the concept beyond a simple marketing gimmick into a thoughtful commentary on identity and self-expression. Unsurprisingly, the ad has gone viral on social media, with netizens and fans alike showering praise on both Mohanlal and Vinsmera Jewels for their courage and creativity. Hashtags like #Mohanlal, #VinsmeraJewels, and #BreakingNorms are trending, with users applauding the actor's bold choice and hailing the campaign as a much-needed breath of fresh air in brand storytelling. In a time when many leading men in Indian cinema cling to hypermasculine and action-heavy roles, Mohanlal's move is being celebrated as not only brave but revolutionary. He has once again proved that acting is not just about fitting into molds — it's about breaking them. With this ad, Vinsmera Jewels hasn't just marketed their product — they've made a statement. And thanks to Mohanlal, that statement is echoing across the country with resounding applause.
New Indian Express
04-07-2025
- Business
- New Indian Express
Telangana means business, profits: CM Revanth Reddy
HYDERABAD: In a call to industrialists and businesspersons to invest in the state, Chief Minister A Revanth Reddy said, 'Telangana means business, Telangana means profits.' He inaugurated the Malabar Gold and Diamonds Integrated Manufacturing Unit at Tukkuguda in Maheshwaram constituency on Thursday. The chief minister noted that Malabar Gold had chosen the right state to set up its manufacturing unit, given that Telugu people are among the highest purchasers of gold. 'We are already legends in IT and pharma; now, with Malabar's arrival, we will also be legends in the gold industry,' he said. Highlighting the state's development vision, the chief minister said the government is developing Bharat Future City on 30,000 acres, which will be among the most modern urban centres in the world. 'Consultants from Singapore and other countries are preparing the master plan,' he said. Revanth added that Hyderabad need not merely compete with Indian cities like Bengaluru, Mumbai, New Delhi or Chennai. 'Hyderabad can compete with the world. To achieve this, we are preparing the 'Telangana Rising 2047' vision document, which outlines developmental plans for the next 100 years. It will be unveiled on December 9,' he said.
Khaleej Times
30-06-2025
- Business
- Khaleej Times
Dubai: How can shoppers save big while buying gold jewellery?
Shoppers in Dubai can enjoy substantial savings by taking advantage of promotions and discounts offered by gold jewellers. While Dubai's gold and jewellery market is known for its transparency, experts advise buyers to purchase from retailers who openly disclose the gold rate per gram, making charges, and applicable VAT to ensure they get the best value. 'The simplest way to guarantee the best price when buying jewellery in Dubai is to understand exactly what you're paying for,' said Shamlal Ahamed, Managing Director for International Operations at Malabar Gold and Diamonds. 'Jewellery prices consist of multiple components — gold rate, stone charges, making charges, and VAT. It's essential that customers receive a clear, itemized breakdown of the total cost before making a purchase.' Ahamed assured that every piece of jewellery at Malabar Gold and Diamonds comes with an accurate price tag detailing the total weight, stone weight, making charges, and all other cost components. 'With every purchase, customers are guaranteed buyback, 100 per cent value on exchange, and assured lifetime maintenance, ensuring that the value of their jewellery is protected well beyond the point of sale.' Stay up to date with the latest news. Follow KT on WhatsApp Channels. He also highlighted the advantages of their advance payment programme. 'Given that gold prices fluctuate constantly, customers can make an advance payment of 50 per cent or 100 per cent to lock in the current gold rate for three or six months, respectively. If prices rise, they benefit from the locked-in rate, and if prices fall, they can take advantage of the lower rates.' Save up to 50 per cent on making charges Dubai-based jeweller Joyalukkas recommends buying from well-established and reputable jewellers who offer transparent pricing, certified products, and clear itemized invoices — especially those who openly declare the gold rate per gram, making charges, and VAT. 'Shopping during seasonal promotions or major festivals like Diwali, Akshaya Tritiya, or UAE National Day can unlock additional benefits such as gifts, cashback, or zero making-charge offers,' said the company. 'Always look for certification — whether it's BIS Hallmark for gold or IGI/GIA certification for diamonds.' Customers can save anywhere from 10 per cent to 50 per cent on making charges or enjoy perks like free gold coins, diamond voucher redemptions, or price protection guarantees. 'For instance, a 50 per cent flat making charge offer can save several hundred dirhams on larger gold pieces. With diamond jewellery, promotions may include buy-back assurances, complimentary upgrades, or exclusive combo pricing, especially popular during wedding seasons.' Shop during festive season Aditya Singh, Head of International Jewellery Business at Titan Company, recommends shoppers choose brands offering global guarantees, ensuring long-term care for their jewellery. 'To get the best deals, it's ideal to shop during special festive periods,' he said. 'Additionally, the Dubai Jewellery Group runs promotional campaigns during events like Dubai Summer Surprises and the Dubai Shopping Festival, featuring attractive offers and raffle draws.' Singh advises shoppers to visit two to three of their favourite brands since promotions often vary. 'By leveraging retailer deals, shoppers can save up to 25 per cent – if timed well. Offers based on personal bargaining aren't fair to other customers, so rely on brands that provide uniform offers for all.' Anuraag Sinha, Managing Director of Liali Jewellery, also suggests timing purchases around major sale periods such as Dubai Shopping Festival, Dubai Summer Surprises, Eid, Diwali, and Valentine's Day. He recommends visiting multiple jewellery retailers in the Gold Souk, Meena Bazaar, Dubai Mall, and Mall of the Emirates to compare craftsmanship and pricing.
Fashion Network
20-06-2025
- Business
- Fashion Network
Malabar Gold expands presence in Canada with store in British Columbia
Malabar Gold & Diamonds has strengthened its retail presence in Canada with the opening of its second showroom at Surrey, British Columbia. The store located at Payal Business Centre in Surrey showcases an exclusively curated collection of over 20,000 jewellery designs across exclusive brands from Malabar Gold. Malabar Gold plans to further expand its presence in the Canadian market by opening stores in Ajax, Calgary, Vancouver, and Montreal. Commenting on the store launch, M P Ahammed, chairman of Malabar Group in a statement said, 'Malabar Gold is proud to expand our presence in Canada with the launch of our 2nd showroom in Surrey. Our dedication to delivering an exceptional jewellery shopping experience, encompassing top-quality products and exemplary service, has been the driving force behind our ascent as one of the most premier international jewellery retailers.' Shamlal Ahamed, managing director international operations at Malabar Gold added, 'We launched our first showroom in Canada at Mississauga, Ontario in 2023, and since then, Malabar Gold & Diamonds has rapidly established itself as a key player in the country's jewellery landscape. We have charted an aggressive expansion plan for Canada, with work underway to launch our 3rd showroom in Ajax. More showroom openings are planned in Calgary, Vancouver, and Montreal as well in the near future.' Malabar Gold claims to be the 5th largest jewellery retailer globally with 402 showrooms across 13 countries.
Khaleej Times
12-06-2025
- Business
- Khaleej Times
UAE: Gold jewellery sales to pick up slightly as summer travel season begins
Gold and jewellery sales are expected to pick up ahead of the summer holidays, as residents purchase gold jewellery as gifts, wedding presents, or to mark personal milestones when they travel back to their home country. However, given the reduced price arbitrage between the UAE and certain Asian countries, the trend is expected to be muted, according to jewellers in Dubai. A large number of families travel for vacations during the two-month summer break to their home countries, spending a significant amount of their budget on gifts, including gold and diamond jewellery. Local jewellers said they cater to this demand by offering lightweight, travel-friendly designs, customised gifting solutions and attractive seasonal offers tailored for outbound travellers. 'The onset of summer vacation and the subsequent travel plans of residents always bring with increased sales in jewellery. With expats planning to travel to their home countries, we see an increased demand for mostly lightweight articles that are an ideal gifting choice,' said Shamlal Ahamed, managing director for international operations at Malabar Gold & Diamonds. 'We do see a noticeable uptick in jewellery purchases during the summer months — especially among expatriates who travel home. Many choose to buy gold jewellery before flying out as gifts, wedding presents, or to mark personal milestones back home,' Joyalukkas said in a statement. 'Gold from Dubai is still widely considered a symbol of quality and purity; furthermore, buying here offers price advantages and design variety. Whether it's a pair of elegant bangles for a mother, a solitaire for a sibling, a gold chain as a cherished keepsake or ornaments for an upcoming wedding - these purchases often carry deep emotional value beyond the price tag,' said the statement. Echoing his industry peers, Anuraag Sinha, managing director of Liali Jewellery, added that sales often pick up during summer in Dubai despite the heat as many residents buy gold or diamond jewellery as gifts for family before travelling to their home countries. In addition, he said the inflow of tourists from the GCC, Dubai Summer Surprises and community events like weddings and aggressive discounts by jewellers boost sales. Aditya Singh, head of international jewellery business at Titan Company, said there has been a trend in past years where Indian and Asian customers, before travelling to their home countries, used to buy gold for their families. 'However, the trend is expected to be muted, given that the price arbitrage has reduced between the countries. Many people also take vacations during the summer period, and therefore, jewellery sales tend to become muted. Fewer tourists coming to Dubai during summer months also have an impact on sales,' added Singh. However, Dubai has been promoting the Dubai Summer Surprises offer period during July and August, making it a good time to buy jewellery for those looking for good bargains, he added.
