Latest news with #ManageSubscriptions
Yahoo
16 hours ago
- Business
- Yahoo
Gmail's new ‘Manage Subscriptions' tool could change email marketing forever
Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack newsletters to marketing emails from local stores (alongside standard business updates), it can be difficult to stay on top of it all. The Platinum Card is about to change. Amex's new fast-format airport lounge might be a sneak preview Southwest Florida's housing market is undergoing a material home price correction—here's why Windows 95's look and feel are more impressive than ever It's a challenge Google, owner of Gmail—the world's second-most-used email service after Apple Mail—has acknowledged and is now addressing. Beginning this week, the company is rolling out a new feature for Gmail users in select countries: Manage Subscriptions. The tool lets users see all their active email subscriptions in one place, along with a count of how many emails each sender has delivered in recent weeks. From there, unsubscribing takes just a single click. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up,' said Gmail director Chris Doan, in a company blog post announcing the feature earlier this month. For users, it's a welcome step toward reclaiming control of their inboxes. But for email marketers, this visibility—and the ease of opting out—could signal a reckoning. The feature reflects a broader trend, says Omar Merlo, an associate professor of marketing strategy at Imperial College London, wherein customers are looking for greater control, more meaningful content, and added value in their interactions with brands. 'If email doesn't meet that standard, people now have a faster and easier way to walk away,' Merlo says. 'This isn't the end of email marketing. It is perhaps the end of sloppy email marketing.' And while the tool may accelerate unsubscribes among already-disengaged users, some say it's unlikely to trigger a mass exodus, and could, in a sense, help marketers by reducing spam complaints. 'Unsubscribes are better than spam complaints,' says Desi Zhivkova, deliverability team lead at e-commerce marketing platform Omnisend. 'Giving users easier ways to opt out peacefully helps preserve sender reputation and improves long-term deliverability.' Richard Stone, managing director of PR agency Stone Junction, believes it could elevate the quality of email marketing. 'Email marketing has always been about creating a list of people who actually want to hear from you,' he says. 'All Gmail is doing is making that principle harder to ignore. In the long run, this kind of user control will lead to better relationships between brands and their audiences, not worse.' This post originally appeared at to get the Fast Company newsletter: Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Fast Company
2 days ago
- Business
- Fast Company
Gmail's new ‘Manage Subscriptions' tool could change email marketing forever
Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack newsletters to marketing emails from local stores (alongside standard business updates), it can be difficult to stay on top of it all. It's a challenge Google, owner of Gmail—the world's second-most-used email service after Apple Mail—has acknowledged and is now addressing. Beginning this week, the company is rolling out a new feature for Gmail users in select countries: Manage Subscriptions. The tool lets users see all their active email subscriptions in one place, along with a count of how many emails each sender has delivered in recent weeks. From there, unsubscribing takes just a single click. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up,' said Gmail director Chris Doan, in a company blog post announcing the feature earlier this month. For users, it's a welcome step toward reclaiming control of their inboxes. But for email marketers, this visibility—and the ease of opting out—could signal a reckoning. The feature reflects a broader trend, says Omar Merlo, an associate professor of marketing strategy at Imperial College London, wherein customers are looking for greater control, more meaningful content, and added value in their interactions with brands. 'If email doesn't meet that standard, people now have a faster and easier way to walk away,' Merlo says. 'This isn't the end of email marketing. It is perhaps the end of sloppy email marketing.' And while the tool may accelerate unsubscribes among already-disengaged users, some say it's unlikely to trigger a mass exodus, and could, in a sense, help marketers by reducing spam complaints. 'Unsubscribes are better than spam complaints,' says Desi Zhivkova, deliverability team lead at e-commerce marketing platform Omnisend. 'Giving users easier ways to opt out peacefully helps preserve sender reputation and improves long-term deliverability.' Richard Stone, managing director of PR agency Stone Junction, believes it could elevate the quality of email marketing. 'Email marketing has always been about creating a list of people who actually want to hear from you,' he says. 'All Gmail is doing is making that principle harder to ignore. In the long run, this kind of user control will lead to better relationships between brands and their audiences, not worse.'
Fox News
3 days ago
- Fox News
New Gmail tool makes it easy to unsubscribe from emails in bulk
Are you drowning in promotional emails? Google has just made it easier than ever to regain control of your inbox with Gmail's new Manage Subscriptions tool. This powerful feature lets you unsubscribe from dozens of mailing lists in just a few clicks, no more opening each email one by one or risking your privacy with sketchy unsubscribe links. Let's dive into how this tool works, how you can use it, and why it's a game-changer for anyone who wants a cleaner, more manageable Gmail inbox. Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you'll get instant access to my Ultimate Scam Survival Guide - free when you join. my Recently, Google expanded its Android unsubscribe feature to Gmail's desktop version, introducing a new "Manage Subscriptions" button. This feature compiles every email list you're subscribed to, showing the sender's name, email address, and how many messages you've received recently, all in one convenient place. With just a click, you can unsubscribe from any or all of these lists without leaving the page. The tool offers several key benefits. You can quickly unsubscribe from dozens of mailing lists in just a few seconds. All of your active subscriptions are displayed on a single page, so there's no need to hunt through your inbox or open individual emails. It's also safer, as it avoids the risks of clicking on unknown or potentially malicious unsubscribe links found in some messages. Gmail's Manage Subscriptions tool also provides a secure and convenient way to reduce inbox clutter without depending on third-party services. Unlike those apps, Gmail's feature doesn't ask for access to your inbox, helping protect your personal data. It's built directly into Gmail, works with your current setup, and doesn't require any extra downloads or paid plans. In some cases, you may still need to visit a sender's website to complete the unsubscribe process, and Gmail will give you options like "Go to website" or "Block" on mobile. The new "Manage subscriptions" tool is being gradually released across the web, iOS and Android, so if it's not visible yet, it should appear soon. How to use Gmail's bulk unsubscribe feature on web, Android, and iOS On Web (Desktop): On mobile (Android or iOS): You will see a list of all the senders you are subscribed to, including their email addresses and the number of recent messages they have sent. If you want to review emails from a sender before unsubscribing, tap/click the sender's name to view recent messages. Unsubscribe requests may take a few days to be fully processed. You might receive a few more emails from those senders before they stop. Keeping your inbox under control doesn't have to be a chore. With the right habits and tools, you can cut down on clutter, avoid scams, and stay focused on the messages that matter. Here are some simple but effective strategies: Make a habit of visiting Gmail's Manage Subscriptions page every few weeks. This tool shows you all the mailing lists you're currently subscribed to and how frequently each sender contacts you. Unsubscribing from irrelevant or annoying lists only takes a click and helps prevent your inbox from being overrun with marketing emails. Set up Gmail filters to automatically archive, label, or delete certain types of messages. For example, you can filter out promotional offers that arrive too often. This keeps your inbox focused without manually sorting through messages every day. Think twice before clicking on "unsubscribe" links in unfamiliar or suspicious emails. Some of these links are used in phishing attacks to confirm your email address or trick you into handing over personal information. If you're unsure, it's safer to use Gmail's built-in tools instead. For Android devices, Google Play Protect offers built-in malware protection and can automatically remove known threats. However, it is important to note that Google Play Protect may not be enough. Historically, it isn't 100% foolproof at removing all known malware from Android devices. That's why it's important to add a trusted antivirus app. The same goes for iPhones, Macs, and PCs. While Apple and Microsoft have built-in defenses, adding reputable antivirus software gives you extra layers of protection against phishing, ransomware, and other digital threats. To stay safer across all your devices, make sure you're protected. See my picks for the best antivirus protection of 2025 for Windows, Mac, Android, and iOS at Consider creating an alias email address for online shopping, newsletters, and one-time sign-ups. This keeps promotional messages out of your main inbox and makes it easier to manage subscriptions. By creating email aliases, you can protect your information and reduce spam. These aliases forward messages to your primary address, making it easier to manage incoming communications and avoid data breaches. For recommendations on private and secure email providers that offer alias addresses, visit When you receive an unwanted email, don't just delete it, mark it as spam. Gmail uses this feedback to improve its filtering system and automatically catch similar messages in the future. This helps protect not only your inbox, but other users' too. Gmail's new Manage Subscriptions tool is a long-awaited upgrade for anyone tired of inbox overload. With the ability to see all your subscriptions in one place and unsubscribe in bulk, you can reclaim your inbox, and your attention, in just a few minutes. If you haven't spotted the feature yet, keep an eye out as Google continues to roll it out to more users. In the meantime, enjoy a cleaner, more focused email experience, one click at a time. Would you welcome more automation in email management, or do you prefer a hands-on approach? Let us know by writing us at Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you'll get instant access to my Ultimate Scam Survival Guide - free when you join. my Copyright 2025 All rights reserved.
