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Roblox launches IP licensing platform, partners with Netflix, Lionsgate
Roblox launches IP licensing platform, partners with Netflix, Lionsgate

The Star

time5 days ago

  • Business
  • The Star

Roblox launches IP licensing platform, partners with Netflix, Lionsgate

FILE PHOTO: The Roblox logo is displayed on a banner, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021. REUTERS/Brendan McDermid/File Photo (Reuters) -Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing partnerships with companies such as Netflix, which would allow developers to use characters and names from the streaming giant's popular shows "Stranger Things" and "Squid Game" in their games. Other licensing partners include Lionsgate, Sega and Japanese publisher Kodansha. Roblox has been aggressively trying to grab a larger share of the videogame market and expand its revenue sources by diversifying beyond gaming and turning the platform into a hub for socializing, commerce and advertising. Introducing a platform for licensing property with popular characters and names from highly recognizable media could draw more people to its games, which appeal to a large cohort of Gen Z users. "We have a goal to have 10% of all gaming content revenue flowing through the Roblox ecosystem and benefiting our community," said Manuel Bronstein, chief product officer at Roblox. "This will require having a wide range of experiences and giving creators the opportunity to partner with rights holders of the most recognizable IP," he said. Roblox had previously worked with media companies such as Warner Bros Discovery, launching special advertising campaigns and games around a specific property to drive consumer engagement. The License Manager would enable rights holders to register and create licenses, offering them quickly to creators in days or hours rather than months, Roblox said. The company also plans to onboard more IP holders throughout the year and aims to open the License Manager to all eligible IP holders in the coming months. It is even exploring additional license types. (Reporting by Zaheer Kachwala in Bengaluru; Editing by Shilpi Majumdar)

Reddit Facing Challenges in Ad Market: Hold or Fold the Stock?
Reddit Facing Challenges in Ad Market: Hold or Fold the Stock?

Yahoo

time5 days ago

  • Business
  • Yahoo

Reddit Facing Challenges in Ad Market: Hold or Fold the Stock?

Reddit RDDT operates a community-driven social media platform with more than 100,000 active subreddits, generating over 90% of its revenue through digital advertising. RDDT reported first-quarter revenues of $392 million, marking 61% year-over-year growth. However, Reddit continues to face pressure in a highly competitive advertising space, where scale, automation and platform maturity play a significant role in attracting ad shares have declined 10.3% year to date attributed to rising competitive pressure and a challenging macroeconomic environment following U.S. President Donald Trump's decision to levy tariffs on trading partners. Higher tariffs is expected to hurt discretionary spending negatively impacting ad spending. The stock has underperformed both the broader Zacks Computer & Technology sector and the Zacks Internet Software industry, which have appreciated 7.5% and 14%, respectively, over the same period. Image Source: Zacks Investment Research Reddit operates within an increasingly competitive digital advertising environment dominated by established technology platforms. Meta Platforms META and Alphabet GOOGL control substantial portions of the global digital advertising market, possessing sophisticated advertising infrastructure and extensive advertiser relationships that Reddit cannot easily match. Meta Platforms continues to expand its advertising capabilities across Facebook, Instagram and WhatsApp through enhanced cross-platform integration. The company's Ads Manager enables businesses to manage marketing strategy across all platforms, with AI systems optimizing advertising budgets across placements. Meta Platforms plans to introduce Business AI for personalized product recommendations and advanced WhatsApp business messaging dominates search advertising while strengthening its market position through AI-powered advertising solutions. The company's AI Overview and Circle to Search features enhance user engagement, making its advertising inventory more valuable to marketers. Reddit's advertising technology remains less sophisticated than Meta Platforms and Alphabet, with limited measurement tools and targeting options, potentially affecting its ability to compete for advertiser budgets. Reddit shares are overvalued, as suggested by the Value Score of F. In terms of forward 12-month P/S, RDDT stock is trading at 12.67X compared with the Zacks Internet - Software industry's 5.71X. The stock is expensive than competitors, including Meta Platforms and of META and GOOGL are currently trading at P/S ratios of 9.1 and 6.36, respectively. Image Source: Zacks Investment Research For 2025, the Zacks Consensus Estimate for revenues is pegged at $1.85 billion, indicating year-over-year growth of 42.07%. Reddit Inc. price-consensus-chart | Reddit Inc. Quote The consensus mark for Reddit's 2025 earnings is pegged at $1.21 per share, unchanged over the past 30 days. The figure marks an improvement over 2024's loss of $3.33 per share. Reddit has continued expanding its platform to support advertiser adoption and user activity. Reddit Answers, an AI-powered search tool, reached one million weekly users in the first quarter and launched in Australia and the U.K., with plans for deeper integration into core search. Dynamic Product Ads received updates aimed at onboarding larger product catalogs and improving machine learning models. Reddit Pro usage has more than doubled, supported by integration with Google Tag Manager to streamline tracking and support campaign-level May 2025, Reddit introduced Reddit Community Intelligence, a tool that analyzes real-time discussions to generate marketing insights across categories like gaming and tech. Other updates included AI-powered feed ranking and guided contribution flows to encourage user participation. These changes are part of ongoing efforts to modify user experience and expand advertiser-facing engagement has been driving user growth for RDDT. Daily Active and Weekly Active Uniques both increased 31% year over year and reached 108.1 million and 401 million, respectively, in the reported quarter. The Zacks Consensus Estimate for Daily Active and Weekly Active Uniques is pegged at 110.15 million and 407.56 million, respectively, for the second quarter. Reddit's growing product suite, building user engagement and strong partner ecosystem offer long-term promise. The platform's AI-powered tools and expanding international reach demonstrate potential for sustainable growth in the evolving digital advertising given RDDT's premium valuations, intensifying competition and broader market uncertainties, near-term gains may be limited. The company's current trading multiples exceed industry standards while facing formidable competitors with superior resources and infrastructure. Combined with macroeconomic headwinds and the stock's recent underperformance, these factors create a cautious environment, which may limit near-term upside. Reddit currently carries a Zacks Rank #4 (Sell), suggesting that investors should avoid the stock at current can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Alphabet Inc. (GOOGL) : Free Stock Analysis Report Meta Platforms, Inc. (META) : Free Stock Analysis Report Reddit Inc. (RDDT) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Thai central bank governor nomination to be proposed to cabinet next week, finance minister says
Thai central bank governor nomination to be proposed to cabinet next week, finance minister says

Bangkok Post

time5 days ago

  • Business
  • Bangkok Post

Thai central bank governor nomination to be proposed to cabinet next week, finance minister says

A candidate for Thailand's next central bank chief will be proposed to cabinet next week, Finance Minister Pichai Chunhavajira said, adding there was no time to make the proposal during Tuesday's meeting. He told reporters there was no issue with the nomination. He did not disclose the identity of the chosen candidate. Two government sources and two Thai media outlets said earlier that the minister would propose to cabinet state-owned bank head Vitai Ratanakorn as the next central bank chief. The appointment of Mr Vitai, 54, the president and CEO of the Government Savings Bank, would be subject to cabinet and royal approval. He would serve a five-year term starting Oct 1. The government sources declined to be identified because they were not authorised to speak to media. The finance minister's decision, from among two candidates, was reported by the Manager and Thansettakij news outlets on Tuesday. If appointed, Mr Vitai would succeed Sethaput Suthiwartnarueput, who could not seek a second term as he has reached retirement age. Mr Vitai has a master's degree in finance from Drexel University in the United States, as well as degrees in economics and law from Chulalongkorn and Thammasat universities. The new governor faces a tough task of supporting a struggling economy facing tepid consumption, high household debt and steep US tariffs, with limited monetary policy room.

FinMin to propose Vitai for central bank chief, sources and Thai media say
FinMin to propose Vitai for central bank chief, sources and Thai media say

Bangkok Post

time5 days ago

  • Business
  • Bangkok Post

FinMin to propose Vitai for central bank chief, sources and Thai media say

Finance Minister Pichai Chunhavajira will on Tuesday propose to cabinet state-owned bank head Vitai Ratanakorn as the next central bank chief, according to two government sources and two Thai media outlets. The appointment of Mr Vitai, 54, the president and CEO of the Government Savings Bank, would be subject to cabinet and royal approval. He would serve a five-year term starting Oct 1. The government sources declined to be identified because they were not authorised to speak to media. The finance minister's decision, from among two candidates, was reported by the Manager and Thansettakij news outlets on Tuesday. If appointed, Mr Vitai would succeed Sethaput Suthiwartnarueput, who could not seek a second term as he has reached retirement age. Mr Vitai has a master's degree in finance from Drexel University in the United States, as well as degrees in economics and law from Chulalongkorn and Thammasat universities. The new governor faces a tough task of supporting a struggling economy facing tepid consumption, high household debt and steep US tariffs, with limited monetary policy room.

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