Latest news with #Mandanna
Time of India
15 hours ago
- Entertainment
- Time of India
Rashmika Mandanna becomes the face of Laxmipati Sarees
Laxmipati Sarees , India's saree brand , has announced its association with actor Rashmika Mandanna as the face of the brand. Known for her pan-India appeal and magnetic screen presence, Mandanna brings fresh energy to a brand cherished across generations for its unmatched print quality and super-fine lightweight fabric. This partnership launches with a nationwide campaign across TV, digital, print, and outdoor platforms starting July 29, 2025, celebrating the effortless elegance and cultural pride that Laxmipati Sarees represents. The campaign will also run ads on the Indian show Kyunki Saas Bhi Kabhi Bahu Thi , aiming to capture the target audience on both TV as well as digital (JioHotstar) mediums. Mandanna, expressing her joy, said, 'Sarees carry so much more than just fabric — they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear — light, vibrant, and full of elegance. I'm so happy to be associated with a brand that brings heritage to life with such effortless style' Sanjay Sarawagi, managing director of Laxmipati Sarees, said, 'With Mandanna joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today's woman. Her grace and authenticity reflect everything our brand aspires to be.' Manoj Sarawgi, director, Laxmipati Sarees, added, 'This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.' 'Mandanna brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati's appeal. Through this campaign, we're not just showcasing sarees—we're narrating the story of the modern Indian woman who embraces tradition with confidence and joy,' said Rakesh Sarawagi, director. Shreyansh Baid, founder of Shreyansh Innovations commented on the campaign,'This was a special campaign to craft. Laxmipati's sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika's presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.' Watch the video here:
New York Times
22-07-2025
- Entertainment
- New York Times
4 Romance Novels With Delicious Payoffs
A Witch's Guide to Magical Innkeeping Consequences are the lifeblood of fiction; there's nothing more central to the novel than the question And then what happened? In A WITCH'S GUIDE TO MAGICAL INNKEEPING (Berkley, 352 pp., paperback, $19.99), Sera Swan knows all about consequences. The British Guild of Sorcery cast her out when she used a forbidden spell to revive her beloved great-aunt — and worse, the spell cost her most of her magic. Now she runs a charmed inn with that same great-aunt, along with a witch trapped in fox form, a resurrected rooster skeleton and a gaggle of guests with plenty of their own quirks. Until one new guest offers her a second chance. Luke Larsen is a Guild scholar who might know a spell to restore Sera's magic — but he's reluctant to help anyone targeted by the tyrannical Guild leader Albert Grey. Mandanna's earlier hit, 'The Very Secret Society of Irregular Witches,' brushed up against a sinister authority figure, but here that danger is magnified: Grey is a real threat to the garden of kindness Sera has spent her years tending. It is glorious, then, watching Sera and Luke figure out how to deliver the consequences his actions deserve — as if someone has stitched a huge, pillowy duvet out of justice and revenge. Love Is a War Song LOVE IS A WAR SONG (Berkley, 336 pp., paperback, $19) also starts with a heroine in metaphorical exile: Avery Fox is a rising Native American pop star who sparked outrage when she posed in a warbonnet on the cover of Rolling Stone. To ride out the backlash, she takes refuge at her grandmother's ranch in Oklahoma. She's out of her depth with her relatives and on the reservation; the ranch manager, Lucas, seems to hold a particularly simmering grudge. (First Luke, now Lucas — it's a classic romance hero name, what can you do.) But doing professional choreography in five-inch heels has made Avery tougher than anyone expects; she makes some beginner mistakes, but soon she's fallen in love with the ranch and with the close-knit community she finds in Oklahoma. And, of course, with Lucas — whose grand plans to restore the ranch will take both their efforts to accomplish. This book feels as lived-in and appealing as your favorite pair of jeans: sexy in an understated way and uniquely American. Want all of The Times? Subscribe.
Time of India
21-07-2025
- Business
- Time of India
Rashmika Mandanna launches Dear Diary
Pan-India actor Rashmika Mandanna has announced the launch of her fragrance brand, Dear Diary, a heartfelt olfactory journey where every scent tells a personal story. Rooted in memory and emotion, Dear Diary is more than a collection of perfumes – it is an intimate expression of identity, inspired by Rashmika's own life experiences and deeply personal reflections, the press note shared with ETBrandEquity stated. Born from her widely loved digital series of the same name, Dear Diary is Mandanna's way of transforming private moments into shared ones, through the evocative language of fragrance. For Mandanna, scents have always been a powerful reminder of what truly matters: the comforting smell of her mother's body lotion, the earthy air of the coffee estates in Coorg, the perfume she wore during life's biggest turning points. Dear Diary captures these quiet, emotional markers, bottled into fragrances that connect, comfort, and wordlessly express, it added. 'With Dear Diary, I wanted to give everyone a way to carry their stories with them—to connect, to feel comforted, to feel a warm hug, and to express who they are, unapologetically," says Mandanna, founder, Dear Diary. Dear Diary's core values have been activated through a strategic partnership with The PCA Companies , a global distribution and brand acceleration firm known for transforming beauty brands into international success stories. Their comprehensive end-to-end solutions, spanning from product development to global distribution and digital marketing, have been instrumental in bringing Dear Diary's vision to life. PCA's expertise in the fragrance industry and their understanding of both local and international markets made them the perfect partner. 'When we first connected with Rashmika about Dear Diary, we immediately recognized the authenticity of her vision. Her love for fragrance, her love for India, the gratitude for her community, her unapologetic confidence, and her kindness before all life principles. The brand scents and story essentially wrote themselves,' added Crystal Wood, chief managing officer, The PCA Companies. Through meticulous ingredient sourcing, multiple rounds of testing, and iterative product trials, Crafted with sincerity and intention, Dear Diary celebrates Indian ingredients such as pink lotus, jasmine, sugarcane, lychee, and passionfruit, grounding the brand in heritage while offering a modern, global sensibility. Each scent in the debut collection is inspired by a real chapter of Mandanna's journey: ● National Crush is a tribute to the affectionate title given to Rashmika by fans after her first few films. This joyful, celebratory fragrance reflects her gratitude and deep connection with her community. ● Irreplaceable draws from the moment she decided on her first tattoo, a reminder that no one can take your place, and that true power lies in being your authentic self. ● Controversial speaks to resilience, staying grounded and kind in the face of scrutiny, and refusing to be defined by others. At the heart of Dear Diary is Mandanna's guiding principle: kindness before all. It threads through every decision, every note, every bottle, a gentle reminder to lead with empathy, whether you're navigating heartbreak, celebrating a win, or still figuring it all out. A hands-on founder, Mandanna has been deeply involved in every step, from fragrance formulation to creative direction, ensuring Dear Diary stays rooted in truth and emotion. Her unique ability to connect with fans on a personal level has helped shape a brand that is honest, empowering, and refreshingly real. In a market crowded with trends and aesthetics, Dear Diary offers something quietly powerful: a return to meaning. Watch the video here:
Hans India
21-07-2025
- Entertainment
- Hans India
Rashmika teases about her new business venture
ActressRashmika Mandanna is all set to step into the world of entrepreneurship. The 'Animal' and 'Pushpa' star recently revealed through her Instagram that she is gearing up to launch her own business venture, adding yet another feather to her already diverse cap. In a heartfelt Instagram post, Rashmika shared a candid video of a conversation with her mother, where she hints at the beginning of this exciting new journey. In the video, Rashmika can be heard telling her mom, 'Today, I am going to be shooting for something very, very important, something that you had said; this business I am going to start.' Responding with warmth, her mother says, 'You do good, you get good,' followed by a touching blessing: 'You are the best, God bless you.' While Rashmika didn't divulge details about the nature of her business, her post has sparked a wave of curiosity and excitement among fans. Many are eagerly waiting to see what domain she ventures into—fashion, wellness, or perhaps something entirely unexpected. Alongside the video, Rashmika penned a loving tribute to her mother: 'Mumma is always the first to know... Her words are like a wiper clearing the misty glass for a better view of the new road not taken... Gives one a sense of protection, power, and calm. I think it's the right road to take when I have her approval... Love you, ma!' On the professional front, Rashmika is set to appear next in The Girlfriend, directed by Rahul Ravindran. She stars opposite Dheekshith Shetty, who recently shared his appreciation for Rashmika's trust and dedication, especially during the filming of the emotional 'Nadhive' song sequence. Sharing BTS glimpses, Dheekshith wrote, 'Didn't know where to begin… First time dancing on such a massive setup… a short rollercoaster ride, but one hell of a powerful one!' With The Girlfriend lined up and a new business on the horizon, Rashmika Mandanna continues to push creative boundaries—both on screen and off.
Time of India
17-07-2025
- Health
- Time of India
Isopure announces Rashmika Mandanna as the first Indian brand ambassador
Isopure , one of the world's leading Zero/Low-Carb Protein supplement brand , trusted by purists and performance seekers alike, has welcomed Rashmika Mandanna as its first brand ambassador in India. The collaboration launches with Isopure's latest campaign, 'everything you need, nothing you don't', spotlighting the exceptional quality of protein and the importance of conscious choices in everyday nutrition. It reflects the growing lifestyle shift towards minimal, simple & transparent ingredient led products. Loved across the country for her authenticity, energy, and wide-reaching influence, Mandanna embodies a lifestyle that's rooted in balance, discipline, and joy. Mandanna represents a new generation of individuals who pursue wellness with clarity and purpose. Her values mirror Isopure's unwavering commitment to the idea of: 'Purity, Simplicity & Quality.' Sumit Mathur, general manager, South Asia, Glanbia Performance Nutrition said,. 'This collaboration marks a milestone as the brand continues to innovate and deliver exceptional quality products to the consumers, and together, a new wave of health-conscious enthusiasts will be inspired.' Isopure is not for everyone. It's for those who make mindful & conscious choices about what they put into their body is a reflection of what they stand for. Crafted with 100% whey protein isolate , the new Isopure Zero-Carb Unflavoured offers 25g of high-quality protein per serve, with zero carbs, sugar and fat, and no artificial colours, flavours, or sweeteners. ''Fitness, to me, is not about extremes—it's about consistency. It's the choices I make every day — what I eat, how I move, what I prioritize. I travel a lot, work long hours, and yet I always try and make time to move and eat clean. I've learnt over time that wellness isn't about excess, it's about clarity, knowing what truly serves you. That's why Isopure fits effortlessly into my lifestyle', said Mandanna, brand ambassador of Isopure.' The association will be amplified through the ' Isopure Purity Challenge – Isofoam and Isomix Tests'. These simple demonstrations highlight how Isopure stands apart- uncompromised & exceptional in quality - with a powerful message of 'delivering 100% of what you need and 0% of what you don't need'. This partnership invites those who value quality over clutter to take a closer look. To experience the difference. To redefine their choices. To live with purity. Watch the video here:
