Latest news with #MarTech
Forbes
5 days ago
- Business
- Forbes
Leadership As A Daily Discipline
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Have you ever found yourself worrying when you are about to start a new position at the organization you wanted to join so much for so many years and the biggest of your worries is who you are going to be working with, will you be lucky enough to get a mentor in your supervisor or will you struggle to understand the ways and behaviors of those around you. This raises the question: Is leadership a behavior you embody or a title and position you receive as part of your employment? When we are put in a position of leadership, we are way away from being even halfway where we need to be—leaders for people around us. There is no time for moods; the only time and thing we should focus on is how to be there for those around us, so that, together, we can position our organization for success. Too often, we find ourselves in situations where a personal agenda at the leadership level prevails. What is it that makes us disconnect from being present for the organization and focus on being present for ourselves? Why do we no longer allow ourselves the space for humility? Why is it no longer OK to be wrong? If there were ever a time when those were allowed, it would be now. Consistency, humility and a daily commitment to do as you preach are what we all look for in a leader. It ultimately comes down to managing the tension between achieving the results and how we care for those who drive the results. Your Role From The Start If we all agree that leadership can be learned, then we must follow through with understanding that it must be practiced. There are tried-and-true techniques used across all continents and time zones that have proven effective. Starting with nonviolent communication, it is the cornerstone when it comes to empathy and using understanding as a key tactic in conversations. The famous 'one minute manager' enables us to practice microhabits in praise, behavior change and supporting growth. The practice of taking full responsibility without relying on blame or ego, or extreme ownership, opens us up to a way of thinking that some of us may have never encountered before. When it comes to leadership, we often jump to understanding the process of leading down, the team that you are responsible for, which is usually the most straightforward path, but also one where those habits of yours are the most visible. Setting clear expectations and ensuring psychological safety for those who work with you and rely on you is key. The feedback you provide, along with how you approach it, helps your team feel secure and avoids the pitfalls of micromanagement. Leading From The Top Leading across comes down to the level of the hierarchy that you find yourself in and more of the influence that you need to learn to acquire. This now becomes about aligning rather than giving directions, and ensuring that honoring different perspectives is key. If you are ever looking for tools to help you with this type of leadership, nonviolent communication can come in handy for sure. Finally, leading up, your leaders need to start with the understanding that the ego has to stay outside the door. You need to play the game of supporting while ensuring your voice is not lost. The nuances in how the challenges are presented and the ability to frame feedback constructively will all go a long way for you. Those of us who can lead up effectively do that by building trust through accountability and not through blame. Yes, results matter today, they always have, but so do the people. It should not be either/or, because if your people know they matter, the results will come in the ever-evolving balance when it comes to delivering for the organization. Putting people front and center will make those results possible. We have all been in places where people are forgotten, and the end result is burnout, turnover and those short-term wins that ultimately destroy the long-term organizational culture. You can absolutely challenge the performance while still leading with empathy, and that is what the most effective leaders do themselves. I refuse to believe that we need to choose between kindness and competence. Is it easy? No. Is it doable? Yes. Knowing What You Need Leadership is the insight job of one before it becomes a team effort. CEOs needs to work on themselves before they can be effective. The understanding that once we find ourselves in a position of leadership does not automatically make us leaders, and the long road ahead of us to become the leaders we always wanted to be is challenging. Not underestimating the importance of regulating your emotional response, clarifying your engagement in constant reflection, are key elements to sustaining integrity and leadership over time. As leaders, we must be able to set our egos aside and recognize our own limits, own our own triggers and ask for help when we need it. Having answers is one thing, but aligning on answers and how we implement them is what the true leader should prioritize, maintaining the posture that the organization and its people expect and need from us. Every day, as we walk through the door, we should constantly reflect on how we do things. Are we showing up today in the right way? Are we, as leaders, driving outcomes? I want to be remembered as a leader for how I made others feel while building things, not just for what I built. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Indian Express
5 days ago
- Business
- Indian Express
Profits up 43%, margins at all-time high. What is this Indian SaaS company doing right?
In late 2021, new-age IPOs were sweeping through Indian markets. Tech companies, digital platforms, and global SaaS players were all going public. RateGain Travel Technologies was one of them. The IPO was priced at Rs 425. It was subscribed 17 times and listed at a strong premium. But by 2022, the stock had fallen nearly 40% from its issue price, trading around Rs 260. Many investors moved on, assuming the early optimism was misplaced. But the company kept building. Over the next two years, it launched new products, expanded into new regions, and sharpened its focus on profitability. The market eventually took notice. The stock climbed to Rs 870 by early 2024, generating a return of over 230% from the bottom. Yet today, it has given up most of those gains. The stock is back around Rs 425, almost exactly where it began. Four years later, the net return since IPO is close to zero. But the business is no longer the same. In FY25, RateGain crossed Rs 1,076 crore in revenue, operating margins touched 21.6%, and net profit grew 44%. So, this is no longer just a recovery story. Something deeper is playing out underneath. Let us take a closer look. RateGain ended FY25 with its highest-ever revenue of Rs 1,076 crore. That is a decent 12.5% growth over the previous year. The company also improved its operating margins to 21.6%, the best it has ever recorded. But what exactly helped RateGain deliver these numbers? The answer lies in how its three main business segments performed and how each one quietly improved both reach and profitability. Almost half of RateGain's revenue now comes from this segment. In FY25, MarTech grew by nearly 19%. That is a strong number, especially in a year when many global tech budgets were under pressure. So what does MarTech do? In simple terms, it helps travel brands like hotels, airlines, banks, and even amusement parks run smarter marketing campaigns. RateGain provides tools that track where people are planning to travel and when, so that these brands can show the right ads to the right people at the right time. The company's Demand Booster product was a big contributor here. It helps hotels boost direct bookings through more targeted and real-time marketing. More clients are now buying this product as part of RateGain's broader platform bundle, Uno. In FY25, RateGain also saw a sharp rise in MarTech demand from Europe and Asia. For a business that was once heavily US-focused, this diversification matters. The second biggest revenue driver was DaaS, which made up about one-third of RateGain's business. This segment grew 8.5% during the year. Here, RateGain helps clients, especially airlines and Online Travel Agents (OTAs), forecast demand and adjust prices based on what competitors are doing. The platform collects and processes large amounts of travel data to generate actionable insights. In FY25, more airlines signed up for this. Mid-sized players in Asia and Latin America began using RateGain's tools to better manage inventory and pricing. Cyprus Air and Sky Airline are two such clients that adopted RateGain's platform to get real-time market intelligence. DaaS is not the fastest-growing part of RateGain's business, but it is deeply embedded and sticky. Once clients integrate these tools, they tend to stay for the long run. This is RateGain's original business that is helping hotels and travel providers connect with online travel agencies like Expedia and Growth here was slower at just over 5%, but the company still renewed major contracts and won recognition as a top-tier partner by multiple platforms. One standout deal in FY25 was with a large global travel tech company owned by one of the world's biggest software firms. This contract is expected to improve visibility and boost scale over the next few years. Distribution might not be grabbing headlines right now, but it plays an important role in maintaining long-term customer relationships and gives RateGain valuable access to booking platforms across the world. So if you are wondering how RateGain went from declining margins and investor apathy to posting record profits in FY25, the answer lies in this mix: RateGain's FY25 performance was not only crucial from a topline growth or better margins perspective, but more so how the company is evolving its product stack and customer base in ways that could make its future more predictable and defensible. Let us break it down. Over the last 18 months, RateGain has steadily added new products that sit on top of its existing data and distribution rails. Most of them are designed to automate tasks, improve conversion rates, or simplify pricing decisions for their clients. Two key examples stood out in FY25: These products are important not just because they are innovative. They also make it easier for RateGain to increase revenue per customer. A hotel using Smart ARI is more likely to adopt other services from RateGain's suite, whether it is marketing tech or distribution. In other words, the platform is becoming more 'sticky.' And sticky platforms lead to better customer retention and higher margins. RateGain's customer base today looks very different from what it did just three years ago. It has grown from just over 1,300 customers in FY21 to 3,224 in FY25, more than doubling its reach. But growth in numbers is only one part of the story. The more important shift is how diversified the revenue base has become across customers, geographies, and engagement models. Let us look at it piece by piece: Only 29.5% of revenue comes from the top 10 customers. That means nearly 70.5% of business comes from a long tail of small- and mid-sized clients. This matters. If any one large client slows down, the impact on overall revenue is limited. It also gives RateGain the opportunity to upsell across a wider base. And it is not just the spread, but efficiency has improved too. The company's LTV to CAC ratio (lifetime value to customer acquisition cost) now stands at 13.6x, one of the best in the industry. That means for every Re 1 spent acquiring a customer, RateGain expects to earn Rs 13.6 over the relationship. RateGain's revenues are no longer concentrated in a single region. This geographic spread helps the company reduce dependence on any single travel economy. For instance, if bookings slow in North America, growth from Europe or APAC can cushion the impact. It also creates a stronger foundation for cross-border product rollouts. Not all clients engage with RateGain in the same way. This mix gives RateGain the best of both worlds: predictable subscription revenue and upside during strong travel cycles through variable components. Finally, nearly 95% of revenue comes from business travel, not leisure. This makes the business more stable. Business travel may be slower to grow, but it is less prone to sudden drops like seasonal leisure demand. It also creates a more consistent base of demand for pricing, data, and distribution tools. In the past, RateGain's margins were volatile. But FY25 showed that the company is now operating from a stronger base. Employee costs as a percentage of revenue have come down by nearly 300 basis points over the last two years. At the same time, operating leverage from platform adoption and automation is kicking in. Management has guided for sustaining EBITDA margins above 22%, which would place RateGain in a strong position compared to most mid-cap Indian SaaS companies. The question now is: What does this all mean for long-term investors? After all the progress in FY25, which is record revenue, rising margins, and new product launches, RateGain's stock is back where it started. As of mid-2025, the stock trades around Rs 425. That is almost exactly the IPO price from December 2021. In between, it fell nearly 40%, then rallied to Rs 870 (a 236% gain from the bottom), and has now corrected again by about 50% from the peak. So, despite a 43% profit jump and strong operating metrics, the stock has delivered zero returns in four years since listing. What explains that? Part of it is market timing. RateGain went public at the peak of the tech optimism cycle. But part of it is also about expectations. Investors expect tech companies to grow fast, expand margins, and constantly innovate. RateGain has done a lot of that, but not all of it has shown up in revenue growth just yet. In FY25, revenue grew at 12.5%. Healthy, yes. But not explosive. That is why the valuation today looks reasonable. For a profitable, cash-rich SaaS company with over 3,200 global clients and zero debt, this multiple is not expensive. But it is also not low enough to attract deep value buyers. 1. Reacceleration in revenue growth: If MarTech and DaaS segments grow above 15% and new products like Viva or Smart ARI start scaling, RateGain can push overall revenue growth closer to 18-20% annually. 2. Operating leverage kicking in again: In FY25, margins hit 21.6%. If the company sustains this while growing faster, profit could compound sharply. However, management has guided that margins might dip slightly in FY26 as it invests more in go-to-market teams and product. 3. Higher recurring revenue share: Currently, only 22.6% of revenue comes from pure subscription. If this mix improves, the company could earn more predictable income and command higher multiples over time. 4. Stronger visibility in APAC and Europe: APAC now contributes 13.7% of revenue, up from 11% two years ago. If this crosses 20% in the next few years, it would show RateGain's success in newer markets and reduce over-dependence on the US. RateGain is not a unicorn story or a high-volume retail brand. But it is building a software business with global clients, stable margins, and practical innovation in a niche that is undergoing digital change. For long-term investors, this makes it an interesting bet. The company has already done the hard part: survived post-IPO disillusionment, launched AI-native products, reduced customer concentration, and grown its client base by over 2.5x in four years. What it needs now is consistency. If it can grow steadily in the 15-20% range while keeping margins above 20%, the stock is likely to reward patient shareholders. It may not deliver overnight returns. But for investors looking for a globally exposed, cash-generating, margin-expanding Indian SaaS play, RateGain is worth tracking closely. Note: This article relies on data from annual and industry reports. We have used our assumptions for forecasting. Parth Parikh has over a decade of experience in finance and research and currently heads the growth and content vertical at Finsire. He holds an FRM Charter and an MBA in Finance from Narsee Monjee Institute of Management Studies. Disclosure: The writer and his dependents do not hold the stocks discussed in this article. The website managers, its employee(s), and contributors/writers/authors of articles have or may have an outstanding buy or sell position or holding in the securities, options on securities or other related investments of issuers and/or companies discussed therein. The content of the articles and the interpretation of data are solely the personal views of the contributors/ writers/authors. Investors must make their own investment decisions based on their specific objectives, resources and only after consulting such independent advisors as may be necessary.
Rakyat Post
7 days ago
- Business
- Rakyat Post
CTRL+ Growth Marketing Lab Sparks Momentum Across Malaysia's Tech & Marketing Scene
Subscribe to our FREE On 18 June 2025, over 100 of Malaysia's most forward-thinking founders, marketers, and tech professionals came together for the CTRL + Growth Marketing Lab, held at PXP Pavilion Damansara Heights. The event delivered what it promised real insights, practical frameworks, and a rare sense of energy and connection in a rapidly evolving digital space. Co-organized by MOLE, OpenAcademy, and TactUs, CTRL + Growth focused on how marketing leaders can stay relevant in the age of AI, automation, and hyper personalization while keeping customer connection at the center. Ideas That Hit, Conversations That Stuck The event opened with a powerful panel moderated by BFM's Roshan Kanesan, where four industry voices brought substance, not slogans: Leo Tan (beBit SEA) pushed the crowd to rethink customer journeys through data-driven personalization across all touchpoints. Daryll Tan (OpenMinds) unpacked the realities of MarTech execution in high-growth environments. Shermaine Wong (Cult Creative) reframed how brands can use UGC and creator ecosystems as part of scalable, data-backed strategies. Tengku Wazir (TactUs) grounded it all by showing how to tie marketing performance directly to bottom-line business outcomes. Later, Michelle Phang (OM Digital) led a no-nonsense masterclass on funnel architecture and personalization workflows. Attendees walked away with actual frameworks, not just notes and immediately started testing ideas over dinner. This Wasn't a Panel and Leave Kind of Event People stayed long after the sessions ended. The dinner and networking conversations were buzzing with pitch decks, case studies, even hiring chats. And by the time pickleball kicked off at 9:30pm, new friendships and collaborations were already in motion. It wasn't just an event. It was a maker's space. A pressure release. A strategic reset. What Came Out of CTRL + Growth? Agencies met clients. Startups found collaborators. Marketers got clarity. Founders left with frameworks. And for many, it was the first time they felt like a marketing event got them. 'The CTRL x PxP collab was electric — founders, marketers, and creatives came together for a night of bold ideas, real conversations, gourmet bites, and high energy pickleball. It was networking reimagined in a space built for play, presence, and connection,' says Kyan Yap, Founder of PxP. 'As a furniture brand grounded in the physical world, I was excited to see how we could connect with a digitally-driven audience. Power of networking on display last night proved it don't matter what background you come from, as long as you are eager to learn, meaningful connection can happen. Thanks for having us last night!' says Yoshi. 'Kudos to the organisers for curating such a dynamic and impactful event. While everyone may be talking about AI, the event stood out by offering practical know how and real insights into integrating it with marketing. It's exactly the kind of conversation we need to stay relevant; sparking fresh ideas, meaningful connections and bold conversations for entrepreneurs and women founders alike,' says Yan Lim, CEO & Founder of iOli Communications. What's Next? Building on the strong momentum and positive feedback from attendees, the organizers of CTRL + Growth are now scaling the event into a regional series. The next editions will feature expanded, immersive workshops, deeper panel discussions, and a wider range of topics focused on the most important and emerging trends shaping technology, marketing, and business growth. With strong interest from across the region, CTRL + Growth is being positioned as a must-attend platform for professionals in the tech industry, founders, and marketing leaders looking to stay ahead in an increasingly competitive and fast-evolving market. Upcoming editions are already planned for key hubs in Asia, including Singapore, Vietnam, Hong Kong, and Bangkok. 'Teaming up with TactUs and OpenAcademy was a natural fit, as it aligns perfectly with Mole's vision of creating an inclusive environment for professionals—whether introverts or extroverts—to learn, collaborate, and shape the future of work' says Melly Ling, CEO & Co-Founder of Mole. 'Our goal for the event wasn't just to host a networking opportunity but to integrate meaningful learning and education. Beyond discussing the practical applications of AI during the panel, we incorporated a hands-on workshop to provide actionable steps and methods, helping businesses understand exactly how and where to begin implementing what they learned. We hope that the combination of insights and practical guidance made for a truly impactful experience!' says Celine, Co-Founder of OpenAcademy. 'What stood out from the panel session was how open and tactical the conversations were, not just theory, but what's actually working in-market today. For future editions, we want to go even deeper, with panels that tackle the most critical shifts in tech, data, AI, and marketing. The goal is to create a platform where leaders from across the region can share hard-earned insights that others can act on immediately,' says Tengku Wazir, Founder of TactUs. Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Channel Post MEA
20-06-2025
- Business
- Channel Post MEA
Infosys And Adobe Join Forces For AI-Driven Marketing Transformation
Infosys and Adobe have announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency. Infosys Aster is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth. Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62 percent see their influence growing over broader corporate decisions. Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enables CMOs to: Deliver Unified Experiences at Scale. Marketers can deliver unified brand experiences, across channels, touchpoints, and personas, that are timely, relevant, and engaging regardless of scale. Adobe's Real-Time CDP and GenStudio enable effective content creation, segmentation, and experience delivery. Infosys Aster™ brings industry expertise and AI-amplified agility to marketing. This enables marketers to respond to changing customer behaviors, market trends, and business needs while orchestrating unified brand experiences across customers, channels, and markets. For example, a communication service provider used Adobe Marketing Cloud with Infosys Aster™ services to deliver in-app experiences and custom-target offers to millions of customers that were also amplified with matching multi-channel promotions. Digital engagement soared by 40 percent. Personalize Content to Catalyze Growth. Launching hyper-targeted personalized campaigns across markets and segments with localized, scalable content strategies will be easier. With Adobe technologies, brands can deliver personalized content, drive real-time promotion and pricing based on customer behavior and cross-channel engagement insights. Infosys Aster helps create a shared digital foundation, by integrating MarTech and enterprise systems – crucial for optimizing the content delivery strategy. For example, a retail jewelry brand developed a personalized campaign with Adobe Experience Platform and Adobe Journey Optimizer and then harnessed Infosys Aster to create immersive experiences with dynamic 3D modelling and optimize content delivery. The result was a 27 percent improvement in campaign performance. Streamline Workflows for Efficiency. The integrated solution brings autonomous agents to plan, execute and optimize marketing tasks and workflows. With Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, improve channel efficiency, and increase campaign efficacy. A technology giant, for example, rebuilt their MarTech core with Adobe digital marketing solutions along with customer 360° views and analytics from Infosys Aster improving their workflows, and driving up campaign go-live efficiencies by 20 percent. 'AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers. CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalized content and simultaneously unifying the brand experience,' said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. 'This joint offering is integral to the customer experience personalization approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Infosys Aster AI-amplified marketing suite and Adobe solutions uniquely enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences, and marketing. The integrated solution leads the way with a 'responsible by design' approach to AI practices that strengthen brand integrity and foster trust with customers. 'In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalized at scale is what will enable marketers to break through,' said Anil Chakravarthy, President, Digital Experience Business, Adobe. 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' Douglas Hayward, Senior Research Director, Worldwide Customer Experience Services and Strategies, IDC, said, 'Today's CMOs need AI-enabled tools that understand consumers and business customers as individuals with context-specific needs, creating personalized on-brand offerings and messages that generate value for brand and customer alike. To drive sustainable value for both the brand and its customers, CMOs must plan, deploy and manage these tools rigorously across the entire customer lifecycle. That requires a new generation of AI-native marketing tools and services from both software makers and marketing services companies. This collaboration between Infosys Aster and Adobe aims to accelerate marketing excellence with AI and is in the right direction to address customer needs.'
Martechvibe
19-06-2025
- Business
- Martechvibe
Infosys, Adobe Team Up to Transform Marketing with AI
Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing. Infosys and Adobe announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify CX at scale, personalise content to enable business growth, while also streamlining workflows for efficiency. Infosys Aster is a suite of AI-enabled marketing services and platforms designed to help enterprises strengthen customer engagement and drive business growth. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalised, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth. Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enable CMOs to: Deliver Unified Experiences at Scale Marketers can build consistent brand experiences across channels, touchpoints, and audience segments. Adobe's Real-Time CDP and GenStudio support content creation, segmentation, and experience delivery. Infosys Aster contributes industry knowledge and AI-driven flexibility, helping marketers adapt to shifting customer behaviour, market dynamics, and business requirements, while maintaining consistent engagement across different platforms and regions. ALSO READ: Adobe Experience Cloud Powers Personalisation For Global Brands Personalise Content to Catalyse Growth Launching targeted campaigns across markets and audience segments becomes more manageable with scalable, localised strategies. With Adobe technologies, brands can deliver personalised content, drive real-time promotion and pricing based on customer behaviour and cross-channel engagement insights. Infosys Aster helps create a shared digital foundation by integrating MarTech and enterprise systems, crucial for optimising the content delivery strategy. Streamline Workflows for Efficiency The integrated solution brings autonomous agents to plan, execute and optimise marketing tasks and workflows. With Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, improve channel efficiency, and increase campaign efficacy. Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, said, 'AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers.' 'CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalised content and simultaneously unifying the brand experience,' 'This joint offering is integral to the CX personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing. The solution leads the way with a 'responsible by design' approach to AI practices that strengthen brand integrity and foster trust with customers. 'In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalised at scale is what will enable marketers to break through,' said Anil Chakravarthy, President, Digital Experience Business, Adobe. 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' ALSO READ: LivePerson and Adobe Transform Digital Experiences With Conversational AI And Personalisation The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
