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JC Le Roux brings glitzy glam main character energy to the Durban July
JC Le Roux brings glitzy glam main character energy to the Durban July

SowetanLIVE

time09-07-2025

  • Entertainment
  • SowetanLIVE

JC Le Roux brings glitzy glam main character energy to the Durban July

'Plush seating and two gold-accented bars anchored a setting that was equal parts luxurious and relaxed, and that was designed to re-energise guests and transport them from the outside world, transforming them from spectator to honoured guest,' says Siphokazi Solani, BTL Brand & Events Executive for the Wines Category at Heineken Beverages SA, owner of the JC Le Roux brand. 'The picnic garden became a sanctuary where guests unwound, reconnected and enjoyed the moment.' At the centre of the marquee was the Marvellously You wall — a bold, LED-lit installation that featured mock paparazzi moments, iconic visuals and plenty of space for guests to pose, snap selfies and be seen. The experience was enhanced by the Sparkle Walk, which encouraged guests to show off their fashion with spontaneous runway moments. Cheered by the crowd and celebrated for their style, guests become part of a unique celebration of South African individuality. Throughout the day, guests were treated to customised tasting experiences that included JC Le Roux's signature Cap Classique Scintilla. These pairings were brought to life with short masterclasses and tasting notes that allowed guests to engage more deeply with the legacy of JC Le Roux, one that proudly blends Stellenbosch tradition with a contemporary, celebratory spirit. Adding rhythm and joy to the experience were the Sparkling Queens — a group of charismatic dancers who moved through the marquee as ambassadors of celebration. Dressed in radiant, eye-catching couture, they engaged with guests and brought spontaneous bursts of dance and joy. More than performers, they brought heart to the event.

How JC Le Roux is taking over the Durban July
How JC Le Roux is taking over the Durban July

TimesLIVE

time04-07-2025

  • Entertainment
  • TimesLIVE

How JC Le Roux is taking over the Durban July

This year's Hollywoodbets Durban July is a celebration of SA's soul, spirit and style. It's a moment and an occasion celebrating the theme 'Marvels of Mzansi' and is a tribute to the people who bring beauty, resilience, brilliance and boldness to every corner of South Africa. JC Le Roux is bringing this theme to life with its Marvellously You marquee where guests are taken on a full, sensory experience. 1. Celebrate yourself The main character's energy starts with an entrance. That means stepping through a golden floral arch and into something glamorous. You'll be greeted with a sparkling toast and a sweet treat as you step out of the world and into something more personal. The glow of soft lighting, the shimmer of gold, the hush of anticipation — are you ready to celebrate you? 2. A bubble made for you The JC Le Roux marquee is styled with intention. Plush seating in gold, ivory and red, creates a bubble of comfort and class away from the crowd. Two gold-accented bars offer access to the best of JC Le Roux's sparkling wines. Here, celebration is an art form. Every corner is designed to create a memorable moment. It's a space designed for lingering conversations, camera-ready selfies and toasts that don't need an occasion because being at the Durban July is reason enough to celebrate. 3. It's a wall, but not as you know it JC Le Roux's 'Marvellously You' Wall comes complete with mock paparazzi, LED visuals and a catwalk-worthy vibe. You can pose and shine. Every hour, the Sparkle Walk dials up the magic. Guests are encouraged to show off their outfits by walking the mini runway and receive cheers worthy of the red carpet. It's glamour and a tribute to style, boldness, confidence and presence.

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