02-07-2025
Masar initiative : A modern approach to street vending
Muscat, July 2
In a move that combines urban development with community entrepreneurship, Muscat Governorate, in partnership with the Small and Medium Enterprises Development Authority, has completed several key sites under the "Masar" initiative. This initiative aims to reshape the experience of street vending in the capital by providing structured, well-equipped spaces that maintain public aesthetics and service quality.
Three major sites have already opened: Masar Al Amerat (15 carts), Masar Muttrah (12 carts), and Masar Bausher (15 carts). Additionally, preparations are underway for the launch of Masar Bausher 2 and Masar Al Mawaleh in the near future.
The goal of the initiative is to transform informal street vending into a regulated, dignified activity by offering integrated sites that benefit vendors and consumers alike. Beyond just commercial organisation, the project strives to enhance public spaces through uniform cart design and strategic site placement that align with Muscat's modern urban identity.
Health and food safety are also top priorities for Masar. By concentrating vendors in designated areas, the initiative makes it easier for health authorities to monitor practices, ensure food safety and address environmental concerns such as smoke and emissions. Additionally, traffic flow around popular vending zones has improved, creating a cleaner and safer experience for everyone.
Masar also reflects a broader vision to empower Omani youth by providing legitimate platforms for running micro-businesses while reducing unregulated competition from expatriate labour.
Each site has been thoughtfully developed with essential facilities such as lighting, landscaping, restrooms, electricity and water supply; and wastewater management. These family-friendly spaces offer convenience, safety and a pleasant atmosphere.
Khalid al Bulushi, a resident of Al Amerat, praised the experience, stating, "It's now a pleasure to come here with the family for dinner or coffee. The area is clean, well-lit and offers a wide variety of food options. I feel safe and relaxed. This is exactly what we needed".
Laila al Suleimani, a regular visitor to Masar Bausher, shared her positive impression, saying, "I love the layout and the overall vibe. It feels organised and welcoming, especially for families. You can find great street food in one tidy, attractive place. It's a big upgrade from how things used to be".
Nasser al Amri, a consumer from Muttrah, expressed his satisfaction, stating, "I always look for quality and hygiene in food; and this setup makes me feel confident. The carts are neat, the area is clean and everything seems professionally run. I visit regularly now".
To ensure responsible management of the carts, authorities have implemented clear eligibility criteria. Applicants must be residents of the area, hold a valid street vendor license, be actively involved in the business themselves and not have other commercial or professional ventures. Priority is given to existing street vendors already operating in the area.
Masar represents more than just a regulatory framework; it signifies a new era in urban commerce that promotes entrepreneurship and community well-being. With additional sites planned for the future, the initiative continues to demonstrate that with the right structure, street vending can thrive in a modern, inclusive and sustainable way.
