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Techday NZ
24-06-2025
- Business
- Techday NZ
Ericsson unveils revamped partner programme for enterprise wireless
Ericsson has announced a new partner programme structure for companies that sell its Enterprise Wireless Solutions, replacing the company's previous tiered system. The updated framework is aimed at simplifying participation for partners and providing greater earning potential, while also equipping them with new tools and expanded enablement opportunities. The changes will apply to three core groups: Solution Partners, Distribution-managed partners, and Ecosystem member partners. The Solution Partners category has been restructured to create a single tiered programme. This is intended for resellers who make investments in sales and technical certifications and have developed a business practice built around Ericsson's Enterprise Wireless Solutions. Distribution-managed partners are now included under a simplified model, allowing resellers to receive structured programme support via distributors rather than directly from Ericsson. This approach is expected to streamline support processes and allow broader access to resources. The Ecosystem member partner classification includes Managed Service Providers (MSPs), Communications Service Providers (CSPs), as well as technology alliance partners. These partners have a service or technology offering that is built around Ericsson's Enterprise Wireless Solutions. Matt Cook, Head of Sales, Go-to-Market & Support for Enterprise Wireless Solutions at Ericsson, explained the main goals behind the new approach. "There's two key things that we're trying to achieve with the new Solutions Partner Program." "The first is about enabling our partners to better benefit financially from working with Ericsson and building a business around our Enterprise Wireless Solutions. The second is about working closer with our partners, to realise the opportunity we have to bring superior customer services and solutions to our end-users." The new programme introduces an increase to the discount available for partners that register deals, granting them what Ericsson describes as more meaningful protection when compared to partners who have not registered deals. In addition, the rules are expanding to provide similar protection for opportunities that Ericsson brings to a partner, not just those identified by the partner themselves. Ericsson is also revising its Mountaineer programme, opening participation to all partners. The programme now offers training and certifications designed to support technical users and foster creative applications for Ericsson Enterprise Wireless Solutions. This includes incentives for both partners and individuals, and coverage has been extended beyond technical expertise to include sales and support personnel within partner organisations. Ericsson plans to incorporate even more roles into the Mountaineer programme in the near future. The Mountaineer programme introduces different expert levels, enabling partners to unlock incremental benefits as they achieve higher tiers of expertise and certification. This development is positioned to support the long-term capability building of partner organisations. Another update is the introduction of a tool known as Partner View, available to select partners. Partner View provides a single, unified interface that displays key data relating to the partner's engagement and performance within Ericsson's programme. The tool will display metrics such as revenue, completed training, certifications, as well as information on pipeline and ongoing business opportunities. Matt Cook commented on the role of Partner View in the new programme. "With Partner View, Solution Partners will now have this data at their fingertips, meaning both our Solution Partners and our Partner Account Managers can spend less time chasing data and more time using data." The changes to Ericsson's Enterprise Wireless Solutions Partner Program are scheduled to take effect from 1 July 2025.
Techday NZ
24-06-2025
- Business
- Techday NZ
Ericsson unveils new partner scheme for wireless solutions
Ericsson has introduced a new partner programme structure for its Enterprise Wireless Solutions segment, ending its previous tiered system in favour of a simplified model aimed at improving partners' earning potential and access to resources. The revised structure encompasses three distinct categories of partners. Firstly, Solution Partners, which comprise resellers that invest in Ericsson sales and technical certifications while building practices based on Enterprise Wireless Solutions, will join a single-tiered programme. Secondly, distribution-managed partners will operate under a streamlined framework, receiving support from distributors through a programme-centric approach. Thirdly, the programme embraces ecosystem member partners, including managed service providers, carriers and technology alliance partners, who have created services or technologies connected to Ericsson Enterprise Wireless Solutions. "There are two key things that we're trying to achieve with the new Solutions Partner Program. The first is about enabling our partners to better benefit financially from working with Ericsson and building a business around our Enterprise Wireless Solutions. The second is about working closer with our partners to realize the opportunity we have to bring superior customer services and solutions to our end-users," Matt Cook, Head of Sales, Go-to-Market & Support for Enterprise Wireless Solutions at Ericsson, said. The new programme enhances deal registration discounts for partners, providing greater financial incentives and introducing more robust protection in comparison with those operating without deal registration. The new rules extend these protections to opportunities initiated by Ericsson and referred to partners as well. As part of the programme overhaul, the Mountaineer programme has also been revised. It is now accessible to all partners and aims to provide comprehensive training and certifications geared towards accelerating technical users and fostering creative uses of Ericsson Enterprise Wireless Solutions. The updated Mountaineer scheme includes both partner and individual incentives, and has expanded beyond the original technical focus to also encompass sales and support roles within partner organisations. Ericsson stated that further roles are likely to be incorporated into the programme in future updates. The Mountaineer programme now features incremental benefits, which will be unlocked by different expert levels, granting partners additional incentives as their expertise and involvement grow. In addition to changes in programme structure and training pathways, selected partners will have access to Partner View, a newly introduced tool. This platform consolidates partner data in a single location, offering insights into programme performance, revenue, training and certification progress, as well as opportunity and pipeline management. "With Partner View, Solution Partners will now have this data at their fingertips, meaning both our Solution Partners and our Partner Account Managers can spend less time chasing data and more time using data," Matt Cook added. According to Ericsson, the new Enterprise Wireless Solutions Partner Program will officially be instated in mid-2025, and partners are encouraged to reach out to their account managers for additional information regarding programme specifics and eligibility. Follow us on: Share on:
Cision Canada
27-05-2025
- Business
- Cision Canada
TERAGO Partners With Ericsson to Deliver Advanced Private 5G Solutions
TORONTO, May 27, 2025 /CNW/ - TERAGO Inc. ("TERAGO" or the"Company") (TSX: TGO) ( Canada's largest mmWave spectrum holder (91% of spectrum held) and a leading provider of Managed Fixed Wireless Internet, 5G Private Wireless Networks and SD-WAN solutions announced today its partnership with Ericsson delivering Advanced Enterprise Private 5G solutions across Canada. As a member of Ericsson's 5-star partner program, TERAGO accelerates its implementation of enterprise 5G infrastructure for private 5G and neutral host solutions. TERAGO provides managed network and security services to businesses across Canada, delivering secure, reliable, and redundant connectivity through Private 5G, Fixed Wireless, Fiber, and Cable. As the country's largest mmWave spectrum holder, TERAGO leverages exclusive 24 GHz and 38 GHz licenses to offer dedicated, SLA-guaranteed enterprise performance. TERAGO serves Canadian and Global businesses operating in major markets including Toronto, Montreal, Calgary, Edmonton, Vancouver, Ottawa, and Winnipeg, and has been providing wireless services since 1999. "As organizations across Canada seek to significantly improve productivity, streamline their operations, strengthen security and harness the benefits of 5G, we're excited to bring this innovative private 5G solution to our customers," said Daniel Vucinic, Chief Executive Officer and President at TERAGO. "Our partnership with Ericsson allows us to deliver a robust, future-ready solution that will help our clients achieve new levels of operational efficiency and unlock unprecedented potential." Ericsson's Enterprise 5G solutions provide the best mobility and reliability for the most challenging environments on the planet. Ericsson's portfolio is the most versatile range of private LTE and 5G solutions providing users/our customers with the choices that best support their use cases. Building the right solution has never been easier with simplified subscription packages, management options, and add-on features. Together, this collaboration will empower businesses with high-speed, low-latency connectivity, enhancing operational performance, offering unique advantages in manufacturing, transportation, and logistics by driving productivity gains and fostering innovation in a secure and controlled network environment. "Enterprises continue to increase the use of automation, improve safety, and invest in seamless connectivity to meet end-user expectations," said Matt Cook, Head of Sales, Go-to-Market & Support, Enterprise Wireless Solutions, Ericsson. "Ericsson has selected TERAGO as a member of its channel partner program because of this partner's world class technology, services, and support organization that will help accelerate successful deployment of Ericsson Private 5G and create a positive customer experience." Members of Ericsson's Enterprise Wireless Partner Program benefit from best-in-class training, implementation guides, and educational and demand-generation tools to help drive customer engagement and success. TERAGO will now be able to become the default choice and trusted partner for any organization's secure wireless network infrastructure. As enterprises increasingly rely on seamless and secure connectivity, TERAGO is poised to harness the full potential of 5G cellular technology and enhanced data capabilities, ensuring that their customers stay agile, innovative, and ahead in the digital age. To learn more about TERAGO, please visit Forward-Looking Statements This news release includes certain forward-looking statements. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond TERAGO's control. Forward-looking statements may include but are not limited to statements regarding the further developing our 5G Fixed Wireless Access program, consistently executing across all fronts of the business, success in providing Canadian enterprises with managed services and the 5G Fixed Wireless trials being conducted by the Company. All such statements constitute "forward-looking information" as defined under, applicable Canadian securities laws. Any statements contained herein that are not statements of historical facts constitute forward-looking information. The forward-looking statements reflect the Company's views with respect to future events and is subject to risks, uncertainties and assumptions, including those risks set forth in the "Risk Factors" section in the Annual Information Form for the year ended December 31, 2024 and risks set forth in the "Financial Risk Management" section in the annual MD&A of the Company for the year ended December 31, 2024 available on under the Company's corporate profile. Factors that could cause actual results or events to differ materially include the inability to consistently achieve sales growth across all lines of TERAGO's business including managed services, inability to complete successful 5G technical trials, the results of the 5G trials not being satisfactory to TERAGO or any of its technology partners, regulatory requirements may delay or inhibit the trial, the economic viability of any potential services that may result from the trial, the ability for TERAGO to further finance and support any new market opportunities that may present itself, and industry competitors who may have superior technology or are quicker to take advantage of 5G technology. Accordingly, readers should not place undue reliance on forward-looking statements as several factors could cause actual future results, conditions, actions, or events to differ materially from the targets, expectations, estimates, or intentions expressed with the forward-looking statements. Except as may be required by applicable Canadian securities laws, TERAGO does not intend, and disclaims any obligation, to update or revise any forward-looking statements whether in words, oral or written as a result of new information, future events or otherwise. SOURCE TeraGo Inc.
NZ Herald
15-05-2025
- Automotive
- NZ Herald
On the Up: Whitianga 17yo Mila Smith de Zeeuw receives Annual Yellow Ribbon Road Safety Hero Award
Mila provided first aid until emergency services arrived on the scene. Once paramedics arrived, the 17-year-old also helped to co-ordinate the local fire brigade and Westpac Rescue Helicopter. 'I tried to do the best I could,' Mila said. 'I was one of the first ones there, but I don't know everything.' However, Mila does know more than the average teenager about emergency response. When she was 14, Mila was playing the victim at her dad's fire brigade training drills. 'I saw how they were a tight-knit group, and I always wanted to be a part of it.' Once she turned 16, Mila said, she signed up as soon as she could. Now she balances weekly trainings and school with her volunteer work with the brigade. 'I go to as many callouts as I can,' Mila said. 'Balancing it seems to work most of the time. My family and friends are very supportive.' This week, Mila was recognised as a hero for her work as a volunteer fire brigade member and the head of Mercury Bay Area School's Students Against Dangerous Driving committee. In a ceremony that saw three of Auckland's landmark buildings lit up in yellow, Mila was awarded the Annual Yellow Ribbon Road Safety Hero Award. The award recognises individuals who have demonstrated exceptional dedication to promoting road safety in their communities. Advertise with NZME. The Yellow Ribbon Road Safety Alliance is an organisation that brings together government, corporate and community groups committed to reducing road trauma. Mila's experiences with the fire brigade motivated her to make sure younger drivers were educated about road safety. 'Through the fire brigade and seeing the car crash training and going to the car crashes myself, I realised that most of the crashes are from younger people,' Mila said. 'When you see a crash you see that it doesn't just affect the person in the crash, it affects witnesses and their families.' Mila has spearheaded initiatives that bring police and Fire and Emergency New Zealand into her school to raise awareness about road safety. 'What's kept me motivated is to know that even if not everyone listens, there might be one or two people who do. Advertise with NZME. 'Making a small change, that's enough for me.' Mila said she hadn't been expecting the award. 'My friend nominated me the day before nominations closed. I never really thought I'd get it.' Then, a couple of weeks ago, Mila's phone rang. 'I was pretty stoked.' Mila said she was 'privileged' to be able to attend Monday's award ceremony. 'They lit up the Skytower, the PWC building and the bridge.' Fire and Emergency Waikato group manager Matt Cook said the service was 'extremely proud of the mahi Mila had put into protecting and supporting her community. 'Motor vehicle crashes make up a significant portion of calls we respond to, so work like this is very important to help reduce harm on the roads.' Kaitiaki o Ara Students Against Dangerous Driving general manager Donna Govorko said Mila was an 'outstanding young lady'. '[She] is passionate about helping her community stay safe on our roads.' Road Safety Education Limited general manager Maria Lovelock said choosing one winner for the award was 'incredibly difficult'. 'So many individuals across the country are making meaningful contributions to safer roads. 'We applaud Mila's contributions and look forward to seeing what her future brings.' But Mila didn't want the award to be about her. 'My one [message is to] just to make wise choices on the roads.' Mila also wanted to highlight her brigade's plan to fundraise for leukaemia treatments by taking part in the Firefighter Skytower Challenge on May 24. 'It's my second year climbing the tower, and my dad's doing it as well.' Mila said she wasn't sure what she wanted to do when she finished school next year, but she wanted to continue her involvement with Fire and Emergency. Later this year, she plans to complete her qualified firefighter course in Rotorua. 'I'd love to be able to stay with the brigade,' Mila said. 'They're my second family.'
Business Mayor
24-04-2025
- Business
- Business Mayor
Ericsson Enterprise Wireless Sales Chief On Tariffs, Partner Program Revamp And How AI Is Driving Wireless Network Upgrades
Matt Cook, former channel chief and current chief sales officer for Ericsson Enterprise Wireless, tells CRN about how partners 'weren't making enough money' with the former partner program, Ericsson's commitment to working hand-in-hand with the channel, and how AI as a network transformation agent is coming on quicker than anticipated, and faster than cloud. Matt Cook joined Ericsson in September 2024 as senior vice president of global partner sales and the telecom executive four months later was named Ericsson Enterprise Wireless' chief sales officer, a testament to the company's commitment to doing business alongside channel partners, Cook told CRN. Ericsson Enterprise Wireless is the combination of the company's wireless and cellular portfolio with Cradlepoint, which Ericcson bought in 2020 for $1.1 billion, as well as cloud security specialist Ericom. Enterprises need flexible connectivity solutions, especially as AI applications and workloads drive new networking requirements and infrastructure refreshes. With AI in mind, cellular has become an important part of the networking infrastructure equation for many enterprises, not just a backup option, because many AI applications require connectivity in new, or previously hard to reach places, Cook said. But while the market is undoubtedly now coming to Ericsson instead of the other way around, the company needs to work in step with solution providers to bring together and deploy the full package, he said. To that end, Cook is making good on his previous promise to revamp the Ericsson Enterprise Wireless partner program. The company is replacing its previous tiered resale programs for its Enterprise Wireless Solutions division with a unified partner program in which all partners start with the same base requirements and benefits. Partners can advance in the program through investment in enablement programs, the company said. Cook sat down with CRN in an exclusive interview to learn about the partner program changes that aim to simplify operations, the network refresh opportunity, and the impact tariffs are having on the wireless business. Here are excerpts from the conversation. Is the addition of cellular to the wireless network resonating with partners as AI demands new, flexible connectivity options? I would say the use cases are changing the dynamics over the last year. If you go back to a year, doing some kind of cellular was very much for backup purposes, or even if you're talking [private cellular network] PCN, you're doing it for mobility coverage inside of buildings — that's what [Distributed Antenna System] DAS was all about. But DAS isn't really playing out. I think over the last year, what you're seeing because of AI, because of robotics, because of IoT, [cellular] starting to take a bigger foothold in places like mining and farming and everywhere else, these applications are now driving you to: It's not one or the other. You're doing it because if I want to have a robot dog going around the mall for security to make sure that I'm spotting trouble, Wi-Fi doesn't work for that. It's just it's not very good at doing the handoffs between access point to access point, so people are looking at a coverage model that that helps them take advantage of AI, robotics [and] IoT applications, and a connectivity that's simple and secure, and that's it. So, all of a sudden, you're no longer [saying]: 'Do I do Wi-Fi, or do I do 5G?' Well, no, it probably makes sense to do both, because the applications support both. It just depends on what it is you're trying to accomplish in your environment. What we're seeing emerge over this last year is, is we're not just backup. We're very much application driven. We're very much use case driven. And there's a need that just makes sense for you to have to deploy it. It's nice because we're shifting from this position of creating a market trying to sell why you need us. If you want to do these applications the right way, you need this. This market is finally coming to us versus us just creating it. And that's where [this is] exciting. Last [year,] I was running channels for the organization and as of January, I'm now the chief sales officer. And that is a testament to Ericsson's view of how are we going to grow in the enterprise? We're not just going to do this by direct sales motion, because when you think about these applications that are coming out, we don't make robot dogs. We don't make these AI software packages. So, we need a partner who could actually pull together these full solutions to deploy those with the customer, and we recognize that we're a piece of that. Our move forward strategy is very much through partners. That's why we recreated the partner program and it's a cool time to be a part of this. What is the main goal of the newly revamped channel program? Simplification and being easy to do business with is the name the game. That is everything. With that pile on profitability for partners. One of the things I realized is [partners] weren't making enough money. I want them to make a lot more. If they're going to sell our products, we've got to go after the market, make a lot of money doing it. We want to sell with our partners, not just through our partners, and I think there's a big differentiation between those two. We wanted to sell with them, and we want them to be profitable doing it. The other thing is we're tying our [originally Cradlepoint] Mountaineers program to our partner program because we don't want to look at those as two separate things. So if you become technically competent on our products, then there's rewards for that and we're just going to make it that simple. We've removed the tiers from the partner program. I kind of liken it to my two daughters — I don't have a gold daughter and a silver daughter. I just have two daughters, and I love them both in their own way, and we're looking at partners the same way as that. We are taking an emphasis off partner recruitment. I don't think the answer for our growth is: 'Go find partner number 5,230.' I think it's making sure that we have the right partners who are in this market, who do these types of applications with their customers, and we complement them and we work very well with them side by side, as opposed to continually trying to sell people on why to work with us. The thought is, is, if it makes sense for your business and you're doing these types of solutions for your customers, let's work together. And if we work together and it makes sense for you and us, you'll make a lot of money selling us. That's kind of the heart of this program, is, take on, take all the fluff out of it. Let's just get down to the basics of: How do we go sell this market together and grow?' Are you seeing tariffs, or the potential of tariffs, impacting the wireless space? Tariffs are coming up a lot, especially in the last couple weeks. It's one of the situations we're monitoring pretty closely. We don't have an answer for it yet. What we don't want to do is react too soon and just go adjust pricing. We just saw the latest thing where tariffs are going out, the stock market crashes, and then all sudden: 'We're going to wait for 90 days.' Now, if we would have just adjusted pricing to react to that, which I saw in the news that several [companies] did, then it's kind of like, are you reacting because you're trying to protect your own profits? Are you really looking out for your customers? And so, what we are prioritizing over everything else is we're going to stay close to the situation, but we want to be competitive and do the right thing for our customers, so we're not going to prematurely react. Where [our] head is, is just keep moving. We're not seeing a slowdown of pipeline. We haven't seen a slowdown of bookings. I think we had one deal actually delay because of [the Elon Musk-led Department of Government Efficiency] DOGE. That's it. So, would I say one deal equals an impact? No, not really. So, I would say at this point, we're not reacting. We're trying to figure out: How do we do this? And we've seen a couple good practices out there where it just becomes a line item — tariff — where you don't adjust pricing, just put in a line item. Everybody would understand it. So, we're trying to work through stuff like this. But I don't think we really know what's going to happen yet, so we're going to wait and see and just make sure that we do what's correct for the customer. Read More Thirsty Suitors mini-review: Fixing what you broke | Kaser Focus Is AI driving the wireless network refresh opportunity? Definitely over the last six months it's been a driver because it's coming on quicker than we anticipated. I remember when cloud became a thing, we were very excited, there was definitely hype cycle, but it took some time before it really became monetized. You started seeing 5 percent [of workloads] move to the cloud and now we're seeing [about] 40 percent, but it took some time to get there. With AI, it just seems like people are putting money into it and they want to see a payback on it quickly. You're starting to see this convergence — it's not just AI as a standalone [technology]. We've got AI integrated into our products. I've got AI integrated into our sales process and in our technical support. So, what you're seeing is, AI is being integrated in with other products that drives a demand. What we're noticing is self-driving cars in one market. You're seeing robotics in another market. You're seeing IoT in another market. These as individual things have been out there for literally years and years — We've been talking about IoT for at least the last 20-25, years. That is a standalone need, but it wasn't enough to get everybody to start investing in it heavily. You take IoT with AI, it changes the entire proposition of IoT. Now it makes the entire use case something that's viable and something that customers are wanting to invest in. So, I would say it's definitely had an impact over the last six months because AI combined with these other technologies, is making it something people want to invest in. As they invest it drives a need for mobility or a different way of coverage, which ends up driving the need for our technologies. READ SOURCE businessmayor April 24, 2025
