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Travel + Leisure
23-06-2025
- Travel + Leisure
10 Best Aviation Museums in the U.S.
If you're someone who's fascinated by all things aviation—commercial planes, space travel, aerodynamics—there are more than a handful of places you can go to learn more in person. 'Aviation museums preserve the stories and breakthroughs that shaped flight. For many of us in the aviation world, they're a lasting source of inspiration,' Matteo Atti, chief marketing officer at Vista, a private aviation group, tells Travel + Leisure . And some of the very best aviation museums are located right here in the U.S. Together with Atti and Abigail Erickson-Torres, the president and CEO of Frontiers of Flight Museum, we put together a list of the top ones to visit, from the renowned Smithsonian National Air and Space Museum in Washington, D.C., to the Space Center Houston. American Grumman F4F-3 Wildcat Fighter of 1942 in Hangar 37 of the Pearl Harbor Aviation Museum of Hawaii. Aviation enthusiasts and history buffs alike should visit the Pearl Harbor Aviation Museum, located on Ford Island, an active military base (visitors are shuttled from the Pearl Harbor Visitor Center) on Oahu. Along with the USS Arizona Memorial, the Pacific Fleet Submarine Museum, and Battleship Missouri Memorial, the aviation museum shares the story of the Dec. 7, 1941 attack and honors those who fought in World War II. The museum spans two WWII-era hangars, which contain exhibits, various artifacts, and more than 50 aircraft. 'Their exhibits and planes are exquisite, and the stories, thoughtfully told, are so unique to the USA; they do it so well,' says Erickson-Torres. Antique aircraft inside The Museum of Flight. You'll need to carve out plenty of time—at least three hours—to properly explore Seattle's Museum of Flight. There's a lot to see, and you don't want to miss any of the highlights. There are more than 175 aircraft—ranging from the 1929 Aeronca C-2 and the 1963 Boeing 727 to the SAM 970, which served as Air Force One and carried Presidents Kennedy, Nixon, and Johnson—along with thousands of artifacts and photographs. In June 2025, the museum will also open up a brand-new exhibit. "The MiG-21 Project," created by South African artist Ralph Ziman, showcases a decommissioned Cold War-era MiG-21 fighter jet, now an art piece covered in millions of colorful glass beads. Boeing exhibit in the Smithsonian Air & Space Museum. Victoria Chamberlain/Travel + Leisure Both Erickson-Torres and Atti are fans of the Smithsonian National Air and Space Museum, with the former referencing the 'incredible artifacts' and 'fantastic' education programs. 'The Smithsonian National Air and Space Museum stands out for its remarkable collection of iconic aircraft,' says Atti, who specifically recommends checking out the "Nation of Speed" exhibit. The exhibit is designed to demonstrate the country's desire 'to become the fastest on land, sea, air, and space,' and it includes the Sharp DR 90 Nemesis, the famed air racing champion. 'This unique connection underscores the enduring influence of aviation far beyond the cockpit,' he adds. A line of aircraft on display at the Intrepid Museum. Located at Pier 86 in New York City right along the Hudson River, the Intrepid Museum is the perfect addition to any Manhattan itinerary. Its collection is impressive—you can see the supersonic British Airways Concorde Alpha Delta G-BOAD up close—and a series of rotating exhibits keeps it fresh and exciting. Right now, the museum is hosting an exhibit showcasing the remains of an F4U-1D Corsair that was shot down near Japan's island of Kyushu in 1945. No matter when you visit, though, you'll be able to check out a fully restored World War II FG-1D Corsair fighter bomber and the Enterprise, NASA's prototype orbiter. An exhibit inside the Houston Space Center. Robyn Correll/Travel + Leisure While some people may only associate commercial or private planes with aviation, the subject can also encompass space travel. And if you're fascinated by spacefaring, there's one place to go: the Space Center Houston, which also serves as the visitor center of the NASA Johnson Space Center. 'It's a totally unique experience, and they are on the cutting edge of museum design and visitor attractions,' says Erickson-Torres. There are over 400 space artifacts—don't miss the SpaceX Falcon 9 rocket or the Apollo 13 Lithium Hydroxide Canister Prototype—as well as engaging exhibits and experiences. The museum also has the world's most comprehensive collection of astronaut apparel and spacesuits, including the spacesuit Pete Conrad wore on the moon during the Apollo 12 mission. An airplay motor exhibit at the National Museum of the United States Air Force. National Museum of the United States Air Force 'Given Vista America's operations based near Columbus, Ohio, the nearby National Museum of the U.S. Air Force in Dayton provides us with a powerful reminder of what's possible when we work as a team,' says Atti. Admission is free, and visitors can explore the museum's collection of more than 350 vehicles and missiles plus thousands of artifacts. Founded in 1923, the museum just celebrated its 102nd anniversary and is regularly cited as the world's largest and oldest military aviation museum. While visiting, you can journey through aviation history, starting in the Early Years Gallery (home to a Wright brothers exhibit) and making your way to the Space Gallery, where you'll find the Apollo 15 command module. An exhibit on the Apollo 9 space expedition. San Diego Air & Space Museum San Diego is a city with dozens of museums, so it's no surprise that there's one dedicated to aviation. This isn't just any run-of-the-mill aviation museum, though. The San Diego Air & Space Museum thoroughly covers the history of aviation—starting with a model of the Montgolfier brothers' 1783 hot air balloon (the first record of a manned vehicle bringing humans above Earth) and running through the military aircraft used in World War II, Korea, and Vietnam and into Space Age technology. There are also several simulators for visitors to try, as well as a 3D/4D theater, now showing "Legend of Apollo" and "Delta Zero." Propellers of an older air craft. You'll find the Frontiers of Flight Museum in a 100,000-square-foot complex at Dallas Love Field, just northwest of Dallas. The museum has over 35,000 different artifacts and 40 air and space vehicles for visitors to see. Its permanent exhibits include 'Dreamers and Early Flyers,' where you can check out the first private pilot's license issued in the U.S., and 'Space Flight,' which has artifacts from the Space Shuttle and International Space Station. SR-71 Blackbird on display at the Evergreen Aviation & Space Museum. If you ever find yourself in McMinnville, Oregon, southwest of Portland, your first point of interest should be the Evergreen Aviation & Space Museum. It's known for the Spruce Goose, the world's largest wooden airplane—an aircraft that, manned by Howard Hughes in 1947, flew once, for just 30 seconds. Other interesting exhibits at the museum include the Titan II SLV (the main vehicle in NASA's Gemini program) and the SR-71 Blackbird, which flew at three times the speed of sound, or just over 2,000 miles per hour. Aircraft on exhibit at Pima Air & Space Museum. The Pima Air & Space Museum has been around for nearly five decades—it first opened in 1976—and it continues to draw in visitors who are curious about all things aviation. Spanning 80 acres of both indoor and outdoor space, the museum has six indoor hangars and 425 aircraft on display. One of those aircraft is the Bede BD-5, the world's smallest jet aircraft developed in the 1970s. There's also an aerospace gallery, where visitors can learn more about the Space Race and discover a collection of unmanned aerial vehicles (like the General Atomics MQ-1B Predator and the Radioplane OQ-3).
Yahoo
29-05-2025
- Business
- Yahoo
Unleashing Adventure: VistaJet Reports Rising Demand in Pet Travel and Reveals the Must-Visit Destinations for this Summer
202505_EN_VistaJet_SummerPet_HERO For Immediate ReleaseLink for high resolution images. Unleashing Adventure: VistaJet Reports Rising Demand in Pet Travel and Reveals the Must-Visit Destinations for this Summer Hong Kong / Singapore, May 29, 2025 – This summer, travelers may fully embrace holiday adventures alongside their beloved pets. VistaJet, the world's first and only global private aviation company, has witnessed growing demand for pet-friendly summer travel and a 17% increase of flight traffic in 2024. Top destinations for VistaJet flights traveling with pets included London, New York, and Nice. Through VistaJet's comprehensive pet travel program, VistaPet, all travellers – whether human or animal – are ensured to enjoy unparalleled comfort and care at 45,000 feet from simplified flying solutions to customized private dining, in-flight entertainment and more. Beyond safe and stress-free flights, VistaJet continually supports Members through a curation of pet-friendly travel destinations that are meticulously hand-picked for the ultimate summer getaway. 'VistaJet understands that pets are an integral part of the family, so it is only natural that they should be beside us to share precious moments together. With a team of over 4,000 aviation experts who pay close attention to every detail, we are committed to making travel dreams come true.' - Matteo Atti, Chief Marketing Officer at VistaJet VistaPet as a Tailored Travel Solution According to Euromonitor International, the estimated value of Asia Pacific's pet care industry in 2024 was USD29 billion and projected to grow at the highest compound annual rate of 4% from 2024-2029, almost double North America (2.5%) and Western Europe (2.1%). This significant growth potential underlines why offering solutions to care for animals is increasingly important. Since 2019, VistaPet responded to the unique needs and challenges faced when traveling with animals, through solutions designed in collaboration with experienced veterinary practitioners, coaches, dieticians, and groomers. The VistaPet program includes: VistaPet Pochette – a travel bag on board every flight containing bio-organic animal treats, water-free shampoos, soothing wipes and toys to keep companions entertained throughout the flight. Private Dining – Members can request a dedicated balanced menu to keep pets hydrated and healthy with a menu of fresh meat and fish or raw vegetables and whole grain brown rice. Fear of Flying courses – in partnership with The Dog House at selected locations to ensure flying with a scared pet may transform into a seamless journey. Based on VistaJet's data, dogs have emerged as the predominant type of pet passenger consecutively in 2024 and 2023. In contrast, the most distinctive passengers welcomed on board included the blue-tongued skink and Sulcata tortoise, both of whom have demonstrated notable enjoyment during flights. 'We were proud to assist a family travelling with their two elderly Great Dane dogs, a cat, and a large Sulcata tortoise in a flight. To ensure the comfort of all animals, particularly the tortoise, the heated floors were activated in the cabin to mimic its natural habitat, providing peace of mind to the owners.' - Matteo Atti adds. 'Paws' and Relax: VistaJet's Curation of Pet-Friendly Adventures VistaJet's Private World includes a collection of selected pet-friendly properties around the globe, to ensure traveling with pets is seamless, even at destination. Members can gain access to the most exclusive establishments through its global network of partners, encompassing 600 partners across 35 categories – from properties to yachting services, art to automobiles, and more. Premier Relaxation from London to the French Riviera Emerging as the top destination for VistaPet flights in 2024, London is a beautiful blend of heritage and modernity within arms' reach for discerning pet owners. As a Private World partner, hotel group Maybourne facilitates effortless travel with pets across iconic establishments such as Claridge's and The Connaught, where four-legged friends are treated like royalty. From plush pet beds to world-class dining and custom-made pet treats, every detail is thoughtfully curated for the most luxurious stay. Beyond the charming allure of London, The Maybourne Riviera stands out from the rocky peninsula of Roquebrune-Cap-Martin as a bright, modernist jewel in France, set against a seemingly endless blue sea of the Côte d'Azur. Members may craft lasting memories with loved ones, including pets, through a variety of complimentary experiences such as sunrise yoga, guided food tours, and curated explorations of the hidden treasures in Roquebrune village. Tropical Bliss with Four Seasons Hawaii Collection From world-class golf courses to white sand beaches and serene spas, Private World partner Four Seasons Hawaii Collection serves as an idyllic destination with multiple pet-friendly resorts across Maui, Hualalai, and Lanai. Surrounded by the serene Pacific Ocean, the breathtaking Hawaiian Islands provide a tranquil retreat for every taste with pristine beaches to lush bamboo forest trails where pets are embraced as part of the family. Travelers can also indulge in personalized activity packages such as exploring the quaint town of Hana, lava field hikes, and rainforest birdwatching tours. With guaranteed access to VistaJet's global fleet, Members can travel to the ultimate summer vacation. Offering unbeatable global connectivity, the iconic Global 7500 is the largest and longest-range business jet each boasting four separate living spaces, including an entertainment room and permanent stateroom. Flying up to 17 hours non-stop, VistaJet offers the world's largest fleet of Global 7500 with 18 aircraft ready to fly anytime, anywhere. -ENDS- Information VistaJet | press@ About VistaJet VistaJet is part of Vista — the world's leading global business aviation company. Innovating the industry for over 20 years, Vista's mission is to provide the most advanced flying services at the very best value, anytime, anywhere around the world. VistaJet has flown corporations, governments and private clients to over 200 countries and territories on the Vista Members' fleet of iconic silver and red business jets, which includes the largest fleet of Global 7500s. Offering the best aircraft in each cabin class, clients can choose the most efficient option for every trip. With a dedicated Client Services and Cabin team available 24/7, clients enjoy a fully personalized flight with seamless continuity from the ground to the air. Every VistaJet flight has at least one Cabin Host as well as two pilots in the flight deck to provide optimal safety and comfort on board. VistaJet Program Members have guaranteed access to the Vista Members' fleet while paying only for the hours they fly — a smart alternative to ownership and fractional VistaJet information and news at VistaJet Limited is a European air carrier that operates 9H registered aircraft under its Maltese Air Operator Certificate No. MT-17. VistaJet US Inc. is an air charter broker that does not operate aircraft. VistaJet-owned and U.S.-registered aircraft are operated by properly licensed U.S. direct air carriers, including XOJET Aviation LLC (DBA Vista America), JetSelect LLC (DBA Vista America), Western Air Charter Inc (DBA Vista America), and Red Wing Aeroplane LLC (DBA Vista America). Attachments 202505_EN_VistaJet_SummerPet_PressRelease_FINAL 202505_EN_VistaJet_SummerPet_HEROError in retrieving data Sign in to access your portfolio Error in retrieving data
Forbes
20-05-2025
- Business
- Forbes
The New Rules Of Luxury Storytelling: The Power Of True Voices
Matteo Atti, Global Chief Marketing Officer at Vista , board advisor and professor at the International University of Monaco. getty Who should be the voice of your luxury brand? The designer? The artisans? The people working in the backrooms and boutiques? Social media influencers? The answer: all of them. AI-generated campaigns, influencers on the catwalk and IT workers posting makeup videos. Should luxury brands be horrified? No. Instead, marketing teams should embrace this new storytelling to widen brand reach. As thousands of creative storytellers rewrite the luxury marketing playbook, here's what professionals need to know. In December 2024, surreal ad campaigns emerged online featuring fashion's biggest names—a Loewe-branded man hugging a giant tomato, a Victoria Beckham coat sitting eerily on an armchair, a young model in a Prada suit looking like (per the caption) a "Wall Street intern who borrowed her dad's tie." All were eye-catching, convincing and entirely AI-generated. Rather than lawsuits or denials, the fashion world leaned in. Gucci soon commissioned Paris-based creative director Sybille de Saint Louvent, who wrote the prompts, to create AI artwork (registration required) inspired by its fall/winter 2025 show. De Saint Louvent is part of a growing wave of content creators transforming luxury storytelling. From the likes of Gstaad Guy to company employees, the $250 billion creator economy is helping reinterpret brand DNA with fresh narratives, ushering in a new storytelling era. Who Your Brand's Key Storytellers Should Be Choosing who speaks for your brand is now central to its narrative. Each voice reveals a different, authentic facet. The CEO From Simon Porte Jacquemus sharing cutting-room pics to Instagram's Adam Mosseri posting family life videos, some leaders are natural storytellers. However, these are rare. Most CEOs tend to "talk numbers," which often doesn't resonate with mainstream audiences. Unless they're visionary communicators like Sheryl Sandberg or Bob Iger, CEOs are best reserved for the business press—not podcasts or TikTok. LVMH's Bernard Arnault, despite heading the world's biggest luxury group, stays largely silent in the media. That exclusivity strategy pays off. When he does speak (such as with the New York Times in 2023), it makes waves. Employees For many decades, the designer was the star—think Yves Saint Laurent, Hedi Slimane and Tom Ford. Storytelling would center around artisans: the Chanel perfumer walking through jasmine fields in Grasse or Dom Pérignon's chef de cave talking tasting notes. Brands also relied on rigid branding bibles detailing fonts and paper stock. Now, content can come from anywhere. Employee-generated content (EGC) is booming: flight attendants share packing hacks, store assistants post day-in-the-life videos and even Fenty Beauty's IT team appears on TikTok talking makeup. This shift shows brands aren't built by lone geniuses but by rich networks of contributors—from creative directors to supply chain workers. EGC is cost-effective and resonates with audiences craving authenticity. A 2017 survey by U.K. digital insights firm Toluna found that 48.3% of respondents were less likely to buy from brands with unrealistic portrayals. At VistaJet, pilots, cabin crew and maintenance engineers post passionately about safety and aviation, drawing large followings (@ has 188,000 fans). This authenticity and expertise break through the gloss of traditional marketing. Content Creators And Brand Ambassadors Gstaad Guy parades in Loro Piana, and the European Kid parodies luxury culture. Yet brands embrace both. According to the New York Times , the European Kid earns tens of thousands of dollars per post and flew to St. Moritz with Moncler. Gstaad Guy has a sunglasses line with Chimi. Superfans also take the spotlight. Last year, 70-year-old Miu Miu fan Dr. Qin Huilan walked its fall/winter 2024 runway. Marketing has realized influencers are essential to luxury, not fringe. Once slow to adapt to unboxing videos, brands now use them to engage younger audiences and showcase products. Takeaways For Comms Professionals To some, working with satirical influencers or promoting internal voices contradicts traditional luxury marketing. However, benefits abound. Social content posted daily keeps brand visibility high—far beyond the lifespan of a traditional campaign. These stories also reveal new angles—like an influencer sparking a bold lipstick trend—that marketing can build on or use to better understand audiences. This storytelling shift reminds us why people connect with brands. Not everyone loves Hermès for silk scarves. Some prefer Lamborghini for its aerodynamics, not flashy doors. Luxury appeals to niche passions—sparking podcasts, Substacks and social posts. Marketers can then target products to these engaged fan bases, often unreachable via traditional media. Prestige still matters in luxury, but exclusivity is evolving. In this era of EGC and creator-led branding, trust is the new cornerstone. That trust opens the door to a dynamic array of voices that can amplify your message and bring countless new narratives into play. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
