03-07-2025
CCCS takes action against car groomer Lambency Detailing for posting fake AI-generated reviews
[SINGAPORE] The Competition and Consumer Commission of Singapore (CCCS) has taken regulatory action against car grooming service Lambency Detailing for posting false consumer reviews generated by artificial intelligence (AI) on automotive marketplace
CCCS said on Thursday (Jul 3) that Quantum Globe, the company that owns and operates Lambency Detailing, admitted to posting fake five-star reviews written by ChatGPT over the last two years.
'This is the second fake review case that CCCS has uncovered, and the first case involving both a third-party platform and the use of AI to create these fake reviews,' said CCCS' chief executive Alvin Koh.
In 2024, Loft Home Furnishing, a furniture company, received a warning for publishing fake five-star product reviews on its website.
Businesses posting fake customer reviews is an unfair trade practice, the regulator said, as consumers might be misled into thinking that the product is more well-received than it actually is, and thus make misinformed purchase decisions.
Quantum Globe will stop posting fake reviews; remove fake reviews on within eight working days; notify customers whose details were used in the false postings between October 2024 and January 2025; and publish notices for six-months informing consumers that it had posted fake reviews, among other actions.
The firm's director, Matthew Lim Jun Ho, has also undertaken to CCCS that he will not engage in any unfair trade practice, or facilitate any business under his control to do so.
The regulator began an investigation in January after a customer complained that reviews were posted under her name on It revealed that seven other Lambency Detailing customers were affected, with fake reviews – using their names, vehicle registration numbers and photographs – being posted without consent.
