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Time of India
19-06-2025
- Entertainment
- Time of India
Parle Products celebrates generations of sweet memories in new campaign
Parle Products , India's manufacturer of biscuits and confectionery, has unveiled a new campaign for its confectionery portfolio, celebrating the brand's rich legacy and deep-rooted presence in the lives of Indian consumers. Titled 'Parle, Since 1929', the campaign is a powerful reminder of the emotional bond generations have shared with Parle's range of sweets. The film brings alive timeless moments from childhood mischief and classroom nostalgia to everyday joys that have been made sweeter by Parle. With a heartwarming narrative and striking visuals, the campaign positions Parle Confectionery as more than just a product; it's a part of India's cultural memory . Set against a nostalgic yet contemporary backdrop, the ad journeys through decades of Indian life showcasing how Parle has remained a constant companion in shared joys, festive traditions, and growing-up milestones. From black-and-white frames to modern-day vignettes, the film seamlessly transitions through time to reflect Parle's enduring relevance. Without overt product placement, the confectionery appears as an organic part of daily life strengthening its emotional and cultural connection with audiences. Mayank Shah , vice president, Parle Products, said, 'Since 1929' is more than just a milestone; it's a symbol of trust, joy, and timeless memories shared across generations. With this film, we're not just revisiting the past—we're reinforcing our place in India's present and future.' The campaign will be amplified through a high-impact media mix spanning digital, regional and youth-centric channels, creating strong visibility and recall across India. Watch the video here:
Time of India
17-06-2025
- Business
- Time of India
Crude awakening: Companies wait & watch
This is an AI-generated image, used for representational purposes only. MUMBAI: From packaged goods makers to retailers and paint companies, firms are keeping a close tab on crude oil prices, which have been volatile since the start of the escalating conflict between Israel and Iran. Higher crude oil prices tend to inflate input costs for companies-crude-linked derivatives, for instance, are used in the packaging of FMCG products across categories such as food and beverages and personal care, while certain segments like detergents and dishwashing liquids are heavily dependent on Linear Alkyl Benzene (a crude derivative) as a key raw material. Beauty products like lotions, creams, and lip balms also use crude derivatives like petroleum jelly, said Anuj Sethi, senior director at Crisil Ratings. The development comes at a time when broader consumption had started seeing some green shoots after several sluggish quarters, helped by tax sops, easing food inflation, and rate cuts. Further escalation of the conflict in West Asia could impact demand recovery in the near term. For companies, the challenge will be on two fronts- protecting margins if input costs spike and getting consumers to spend more; high oil prices typically impact overall household spending, nudging consumers to cut budgets on their discretionary purchases. "Crude plays a major role in two cost centres- freight and packaging. This can impact the bottom line of companies. We are monitoring the situation and hope things do not escalate," Mayank Shah, vice-president at Parle Products, told TOI, not ruling out risk to demand recovery in the short term. Geopolitical tensions in West Asia could pose short-term headwinds by driving up crude oil prices. "This may drive up prices of the overall purchase basket and pinch consumers," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products. Oil prices settled 7% higher on Friday, rising more than 13% during the session to their highest levels since Jan. On Monday, prices edged down after opening higher as the attacks so far didn't hit critical export infrastructure, international media reported. But oil markets remain tense, and the future trajectory is uncertain. "Israel-Iran tensions and Brent Crude climbing into the high $70s per barrel pose cost pressures. If sustained, these may translate into pricing adjustments for some businesses and temper consumer sentiment," said Tarun Arora, CEO at Zydus Wellness. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
16-05-2025
- Business
- Time of India
Snacking doesn't grow for 1st time since Covid
Generative AI MUMBAI: Call it consumption fatigue, price pinch, or a lack of new choices, demand for snacks remained static in FY25. Not all households necessarily cut back on spending on biscuits, noodles, or namkeen, but they did not buy more of them either, data sourced from market research firm Kantar showed. Some may have even purchased a lesser quantity of snacks than usual. Some analysts attributed this to a 'market correction' following a Covid-led spike in snacking, while companies said that high inflation also played a spoilsport. 'Consumption itself would grow based on either shoppers buying more frequently or buying more on every occasion of purchase. After constantly increasing the annual shopping trip for snacking products since the pandemic, for the first time this year (FY25), the shopping trips did not grow,' analysts at Kantar told TOI. Munching loses punch in FY25 12.8kg Snacls: Consumption of snacks has been static at around 12.8kg per household in FY25. Categories like noodles (2kg) and biscuits (7.2kg) have, in fact, lost some consumption, indicating that there is some 'cutting back on the quantity being purchased', the firm, which captured household consumption of biscuits, noodles, pasta, macaroni, vermicelli, chocolates, cookies, and savoury snacks, said. Consequently, snacking as a category saw a slowdown in growth led by biscuits, which saw a 1% volume growth in FY25 compared to 10% in FY24. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 10 Mysterious Photos That Cannot Be Explained True Edition Undo Volume growth of savoury snacks declined to 7% from 11% during the period. Biscuits account for about 56% of snacking volumes. The snacking segment as a whole saw a deceleration in volume growth to 4% in FY25 from 9% in FY24. Edible oil prices: High commodity inflation, particularly in edible oil — a key ingredient used in biscuits and snacks — translated into grammage reduction in smaller packs, pushing consumers to purchase fewer packs of products like biscuits, said Mayank Shah, VP at Parle Products. In the snacks category, 80% of volumes come from small packs, Shah said. 'There has been a 40-45% rise in edible oil prices since last year after govt increased import duty on edible oils,' Shah said, adding that the tax benefits should spur consumption going ahead. 'We don't expect edible oil prices to go further up from here, but even at this level, prices are high,' he said. Local brands: A section of consumers also seems to have moved to smaller or local brands to save on costs. A snacking report released by Mondelez (survey conducted in Oct 2024) indicated that a higher percentage of consumers bought smaller numbers of snacks than normal and also shifted to 'off-brand versions' due to the price difference over the past 12 months, driven by economic pressures. 'Consumer snacking habits are shifting, with consumers adjusting their behaviour over the past years — opting for mindful choices, smaller portions, and diverse experiences. Despite economic pressures, 86% still see snacking as a daily boost, choosing smarter ways to save — like using coupons or buying in bulk — rather than cutting back. For Mondelez, this highlights the need for flexible pack sizes, pricing, and innovations that deliver quality and trust,' said Nitin Saini, VP (marketing) at Mondelez India. K Ramakrishnan, MD, south Asia, Worldpanel Division at Kantar, described the flat growth in the consumption of snacks as an 'expected slowdown', given the rapid growth the sector saw since the pandemic. Manufacturers will have to provide some incentives to spur the consumption of snacks. There was some slowdown witnessed in the snacks category, but it was the least impacted across food categories, said Manoj Verma, COO at Bikaji Foods International. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
23-04-2025
- Business
- Time of India
Parle Products' new ad emphasises that the name matters
India's manufacturer of biscuits and confectionery , Parle Products has launched a new TVC for Parle Marie , aiming to carve a distinct space in the Marie biscuit segment. With humorous narrative, the campaign highlights the importance of asking for the biscuit by its full name 'Parle Marie' making it the definitive choice for consumers during their tea breaks. As the market leader with a portfolio including Parle-G , Krack Jack , and Hide & Seek, Parle is now set to further strengthen its presence in the Marie biscuit category, the company stated in a press release. The new TVC captures relatable, everyday scenarios where the simple act of asking for a 'Marie' biscuit results in unexpected confusion. The ad drives home a witty yet clear message: there's only one Marie biscuit worth asking for—Parle Marie. By highlighting these moments with humor and charm, the campaign ensures high recall value and connects strongly with Indian audiences across age groups. This campaign marks a fresh chapter as the brand looks to deepen recall, drive sharper distinction from generic Marie offerings and strengthen its foothold in a cluttered space, it added. Mayank Shah, vice president, Parle Products, said, 'With this campaign, we're taking a confident step forward to strengthen top-of-mind recall. The idea was to bring out a universal consumer insight in an engaging and humorous way, while clearly reinforcing that when it comes to Marie, it has to be Parle Marie.' 'The new campaign positions Parle Marie not just as a biscuit but as a brand worthy of being remembered and called by name - because in the world of tea-time companions , names matter, and Parle Marie is the one that truly stands out,' he added. Watch the videos here:
