Latest news with #McCrispySnackWrap
Miami Herald
11-07-2025
- Business
- Miami Herald
McDonald's brings back popular menu item after nine years
Launched in 2006 amid the chain's attempts to reach more drive-thru customers, the McDonald's (MCD) Snack Wrap spent 10 years on the menu before eventually getting discontinued in 2016. At the time, the fast-food giant's corporate team wanted to speed up back-of-house operations and felt that the time it took employees to assemble the chicken, lettuce, shredded cheddar and Monterrey cheese and choice of customer sauce in a tortilla wrap could be better redirected to a simpler menu of classics. But in the 10 years it spent on menus both in the U.S. and countries such as Canada, Poland and Australia, the Snack Wrap developed a small cult following - between 2016 and 2025, frequent customers have periodically clamored for its return. It did make a short reappearance in select markets in 2020 but disappeared nearly as quickly as it returned. Don't miss the move: SIGN UP for TheStreet's FREE Daily newsletter McDonald's first teased the possibility of a Snack Wrap return in December 2023 when it first said that a rebranded McCrispy Snack Wrap would hit menus at some point in 2025. Last April, McDonald's sent out a cryptic tweet promising a much closer Snack Wrap return while U.S. President Joe Erlinger confirmed it with a statement that he gets "so many emails into my inbox about this product." Without much prior warning, McDonald's has now suddenly start selling Snack Wraps from July 10. Available in either a ranch and spicy version habanero sauce, the revamped Snack Wrap sells for $2.99 and is made almost entirely like the version from the past with chicken, cheese and lettuce wrapped together in a flour tortilla. In a nod to a past meal combo that many fans also remember, the Snack Wrap will also be available as a combo with two wraps, a medium fries and a soft drink. Related: Taco Bell to add three popular desserts to permanent menu "From countless social media posts to full-fledged petitions, [fans] never gave up on their favorite menu item," McDonald's said in a statement on the Snack Wrap's return. "They're the ones who inspired us to make its return to the menu happen." The chain has not specified whether the Snack Wrap will be a seasonal promotion or is once again a permanent menu item; as of now, it is available to order after the chain switches from its breakfast hours. Leaning heavily into its chicken offering, McDonald's has also launched the McChicken Biscuit and Chicken McGriddle breakfast sandwiches in select Michigan markets earlier this summer. Both were first made available in 2020 but eventually discontinued as the country emerged from the covid-19 pandemic; now they are part of the "Chicken For Breakfast" campaign that McDonald's launched in Michigan earlier this year. All three returning items follow the high-profile launch of the McDonald's McCrispy Strips back in May. More Food News: McDonald's menu finally brings back most-wanted fan favoritePopular fast-food burger chain to open first store in new marketWalmart makes deal to open popular food chain in stores "We're excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026," McDonald's CEO Chris Kempczinski told a group of investors during the latest earnings call in April 2025. Related: Veteran fund manager issues dire S&P 500 warning for 2025 The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
New York Post
10-07-2025
- Entertainment
- New York Post
Chicken wrap battle heats up: ‘War' escalates between fast-food chains
There's new competition in the world of crispy chicken. After a long wait, the McCrispy Snack Wrap is back on McDonald's menus as rival chains hop on the handheld snack bandwagon with their own versions of fried chicken rollups. 3 McDonald's Snack Wraps are officially back on the menu as of July 10. McDonald's Advertisement Snack Wraps have been off the menu at the Golden Arches for nearly a decade, but as of 10:30 a.m. on July 10, fans can now take solace in knowing that the beloved bites are here to stay. The Snack Wrap features one of McDonald's new McCrispy Strips, topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla. In this iteration, it comes in two different flavors: Advertisement Ranch Snack Wrap: The fan-favorite item features a McCrispy Strip with shredded cheese, shredded lettuce, all brought together, a creamy Ranch sauce, wrapped in a soft tortilla. The fan-favorite item features a McCrispy Strip with shredded cheese, shredded lettuce, all brought together, a creamy Ranch sauce, wrapped in a soft tortilla. Spicy Snack Wrap: McDonald's said this wrap is 'back and hotter than ever.' It features a McCrispy Strip with shredded cheese, shredded lettuce, and a Spicy Pepper sauce, wrapped in a soft tortilla. McD's diners who have been anxiously waiting for the release of the Snack Wrap woke up excited for its return. 'HAPPY SNACK WRAP DAY TO ALL THOSE WHO CELEBRATE,' someone exclaimed. 'Mind ur business if you see me at McDonald's tomorrow ordering 20 snack wraps…. I've been waiting years for this day!' one person posted on X. Advertisement 'You won,' McDonald's said on Instagram. 'This is what victory feels like, folks,' a fan responded. Advertisement 'Getting emotional,' another said. Both versions of the Snack Wrap cost $2.99 — and in a bid to compete with the highly beloved fast-food item, other chains are plucking out their own chicken wrap deals. Taco Bell Taco Bell threw shade at McDonald's by reminding their customers that their answer to the crispy chicken wrap is not new — it's been around for a whole 24 days. The fast-food chain introduced Crispy Chicken Tacos, Burritos and Strips to its menus for a limited time back in June. 'Babe, what's wrong u haven't wished us a happy 24-day anniversary of crispy chicken,' the chain's Instagram post read. There's even a Partiful event for the occasion, where Taco Bell shared that on July 10 only, the day the Snack Wrap is released, customers can get a crispy chicken burrito or taco for $2.40. Advertisement 'It's not often that a restaurant has crispy chicken tacos and burritos on the menu for 24 whole days- but it's finally our chance,' the event description quibbled. The deal is exclusively for reward members and is limited to one per customer. Popeyes 3 Popeyes is offering free chicken wraps this week. Popeyes Popeyes is striking up a huge deal in competition with the Golden Arches. Advertisement The chain announced that chicken lovers can get a free Popeyes Chicken Wrap from July 10 to 13 at U.S. locations. Normally, they cost $3.99 each. 'The Wrap Wars are officially on and Popeyes is way ahead of the game,' the chain wrote in an email to PEOPLE. 'While one familiar fast food chain scrambles to launch wraps of their own on July 10, Popeyes has already been serving up heat all summer long,' they added, hitting back at McDonald's. Popeyes announced the addition of Chicken Wraps to its menu just one day before McDonald's announced the date of the Snack Wrap's return. Sonic Advertisement 3 Sonic introduced two new chicken wraps to its menu. Sonic Sonic is also coming in hot, introducing two new bold Crispy Tender Wraps, which will be part of their $1.99 menu. The new menu items rolled out July 8 — the same week as the Snack Wrap — and come in two different variations: Cheesy Baja Crispy Tender Wrap: An all-white meat, crispy tender wrapped up in a soft, flour tortilla along with lettuce, tomatoes, melty cheddar cheese and zesty baja sauce. An all-white meat, crispy tender wrapped up in a soft, flour tortilla along with lettuce, tomatoes, melty cheddar cheese and zesty baja sauce. Honey Chipotle Crispy Tender Wrap: An all-white meat, crispy tender wrapped up in a soft, flour tortilla along with lettuce, tomatoes, melty cheddar cheese and honey chipotle aioli. The chain had previously tested the chicken tender wraps for a limited time last spring.
