Latest news with #McDonald'sUAE
Filipino Times
12-06-2025
- Health
- Filipino Times
McDonald's UAE to donate 100% of Sundae sales on June 12
McDonald's UAE will mark its first-ever McHappy Day on Thursday, 12th June with a nationwide initiative aiming to improve access to free healthcare for those in need across the UAE. For the full day, 100% of proceeds from all Sundae sales at McDonald's UAE restaurants, and through the McDonald's App, will be donated to the Red Crescent Medical Center. This initiative builds on McDonald's UAE's longstanding partnership with Emirates Red Crescent, now in its seventh year. As temperatures rise across the country, customers are invited to cool down and enjoy one of McDonald's signature menu items – the Sundae, available in Caramel, Strawberry and Hot Fudge flavors, while supporting a meaningful cause. The special day reflects McDonald's UAE's ongoing commitment to the local community, with every Sundae purchase helping to enhance the Red Crescent Medical Center's medical services. 'McHappy Day is about coming together to create meaningful change,' said Walid Fakih, CEO at McDonald's UAE. 'We've been raising donations for the Red Crescent Medical Center for the past two years and we've seen first-hand the difference this support makes. In the spirit of the UAE's Year of Community, with the continued generosity of our customers, we remain committed to finding new and impactful ways to raise donations and support communities across the UAE.' The Red Crescent Medical Center is the only healthcare facility in the UAE offering free treatments to individuals, regardless of age, gender, or nationality. McHappy Day builds on McDonald's UAE's year-round support for the Medical Center, which includes ongoing donation through the in-store kiosks and via the McDonald's App through Rewards Points. McDonald's UAE invites everyone to take part in McHappy Day on June 12 by visiting any McDonald's UAE restaurant, or order through the McDonald's App, to enjoy a Sundae and make a meaningful difference.
Filipino Times
02-06-2025
- Entertainment
- Filipino Times
Unlock daily rewards and win a luxury staycation with McDonald's UAE Golden Getaway
McDonald's UAE is making this summer extra exciting with Golden Getaway, a limited-time digital experience on the McDonald's App that offers daily deals, weekly games, discount codes, and a shot at winning a luxury staycation in Ras Al Khaimah. Live until June 15, Golden Getaway transforms a regular app visit into a more fun and rewarding experience. Customers can unlock exclusive discounts on best-selling menu items every day and take part in weekly in-app games. Players who make it to the top 50 of the leaderboard each week will automatically enter a digital raffle for big prizes— including a high-value win of 9,999 McDonald's Rewards Points and that much-desired Ras Al Khaimah getaway. Golden Getaway also opens the door to discounts on everyday services through the dedicated Fanshop, where users can use their collected points to access discount codes on entertainment, travel, experiences, and more! The campaign aims to bring joy and value to customers while highlighting the brand's focus on fun and interactive digital features. The McDonald's App isn't just for satisfying your cravings—you might win big time! Golden Getaway is available exclusively on the McDonald's App until June 15. Download the app, start playing, and good luck! For more surprises and updates, follow @McDonaldsUAE on social media.
Zawya
24-04-2025
- Business
- Zawya
McDonald's UAE announces partnership with UAEFA
Set to kick off at the highly anticipated prestigious event, 2025 President's Cup Final on May 9, McDonald's UAE will be the official partner for the event as Sharjah's faces off against Shabab Al-Ahli Dubai, United Arab Emirates – McDonald's UAE is proud to announce a new partnership with the UAE Football Association (UAEFA), which will debut with McDonald's UAE as one of the Official Partners of the prestigious 2025 President's Cup Final, taking place on May 9 at 7:30 PM at Mohammed Bin Zayed Stadium, where Sharjah will face Shabab Al-Ahli. This marks the beginning of a broader partnership, with more exciting details to be announced soon. This step reinforces McDonald's UAE's ongoing commitment to supporting sports and community development across the country. Walid Fakih, McDonald's UAE CEO commented, 'At McDonald's UAE, we believe in the power of sports to unite communities and inspire future generations - from grassroots programs to major national events. We're honored to be one of the partners with UAEFA and look forward to sharing more about our broader collaboration in the near future, while celebrating this exciting moment with fans across the country.' Mohammed Abdullah Hazzam Al Dhaheri, General Secretary of the UAE Football Association: 'We are pleased to have McDonald's UAE as one of our partners for the President's Cup. This partnership comes as we prepare to organize the final of the most prestigious tournament, eagerly anticipated by football fans both locally and abroad.' He added, 'We value all our partnerships with institutions and deeply appreciate the support of each one. Such collaborations provide vital backing for Emirati football.' For more information on the 2025 President's Cup Final, please visit: About UAEFA: The UAE Football Association was established in 1971 and became a member of FIFA in 1972, and joined the Asian and Arab confederations in 1974. The UAEFA made great achievements since its foundation at the Gulf, continental and international levels. The senior football national team made one World Cup appearance, in 1990 in Italy, won the Gulf Cup in 2007 and the Gulf Cup in 2013. The youth national team claimed the AFC U-19 Cup in 2008. The U-20 national team qualified for the Youth World Championship in 1997 in Malaysia and 2009 in Egypt. They also took part in the 2003 Youth World Championship as UAE were the host country. The U-17 national team qualified for the 1991 World Cup in Italy 1991 and Nigeria 2009. The juniors' national team won the Gulf Cup in 2006, 2009, 2010 and 2013, the youth and juniors national teams qualified for the AFC Asian Cups finals in 2010, Winning the 2nd Gulf U-23 championship in Doha 2010, in addition to the 7th Gulf Juniors Championship in Kuwait 2010 and claiming the 16th Asian Games silver medal in China for the first time in the history of the country. The Olympic national team made history by qualifying for the 2012 London Games and the women football national team claimed the West Asian Women Championship title twice in 2010 and 2011. About McDonald's UAE: Operating in the nation since 1994, McDonald's UAE caters to the local community across more than 200 restaurants, geographically located to service customers in many areas. McDonald's UAE is committed through its food trust promise, to maintaining the highest quality of products served at each restaurant, and across its McCafé offering. McDonald's UAE prides itself on being a local member of the community and has been committed to its role as a responsible corporate citizen since its arrival to the nation. Following an active social responsibility agenda, it is a long-standing partner of Emirates Red Crescent supporting its charitable and humanitarian further contribute to the wellbeing of the communities, creating wider environmental benefits, McDonald' s UAE and Emirates Environmental Group work in tandem to spread green values and bring to life sustainable initiatives, reducing the nation's carbon footprint. Driving this is the launch of its biodiesel initiative in July 2011, which sees 100% of McDonald's UAE's used cooking oil collected from restaurants and converted into 100% biodiesel, in turn powering the company's logistics fleet. As a result, the trucks have travelled over 23.6 million km on 100% Biodiesel since the partnership began, saving over 25 million kg CO2e emissions. For further information about McDonald's UAE please visit: or contact Weber Shandwick on McDonaldsuae@
Sport360
24-04-2025
- Business
- Sport360
McDonald's UAE announces partnership with UAE FA, commencing with President's Cup Final
McDonald's UAE is proud to announce a new partnership with the UAE Football Association (UAE FA), which will debut with McDonald's UAE as one of the Official Partners of the prestigious 2024/25 President's Cup Final, taking place on May 9 at 7:30pm at Mohammed Bin Zayed Stadium, where Sharjah will face Shabab Al Ahli Dubai Club. This marks the beginning of a broader partnership, with more exciting details to be announced soon. This step reinforces McDonald's UAE's ongoing commitment to supporting sports and community development across the country. Walid Fakih, McDonald's UAE CEO commented: 'At McDonald's UAE, we believe in the power of sports to unite communities and inspire future generations – from grassroots programs to major national events. We're honoured to be one of the partners with UAE FA and look forward to sharing more about our broader collaboration in the near future, while celebrating this exciting moment with fans across the country.' Mohammed Abdullah Hazzam Al Dhaheri, General Secretary of the UAE Football Association: 'We are pleased to have McDonald's UAE as one of our partners for the President's Cup. This partnership comes as we prepare to organise the final of the most prestigious tournament, eagerly anticipated by football fans both locally and abroad.' He added: 'We value all our partnerships with institutions and deeply appreciate the support of each one. Such collaborations provide vital backing for Emirati football.' For more information on the 2024/25 President's Cup Final, please visit:
Campaign ME
24-04-2025
- Business
- Campaign ME
Why brands in the Middle East need stronger opinions
In a region where markets are booming and audiences are evolving, the brands with stronger opinions land, and are the ones that stand for something. And yet, too often, brand communication sounds like it's been put through a corporate blender – safe, sanitised, and stripped of substance. It's especially relevant here in the Middle East, where culturally driven, ambitious brands are still too cautious when it comes to telling bold stories. The pitfall of polished neutrality – brands need stronger opinions Somewhere along the way, neutrality became synonymous with professionalism. As if saying too much might alienate someone. As if beige is better than bold. But here's the reality: if your messaging could be copy-pasted onto a competitor's page and no one would notice, you don't have a brand – you have a placeholder. This fear of 'getting it wrong' has led to campaigns that are technically sound but emotionally hollow. And in a market as dynamic as the Middle East, staying neutral is the fastest path to irrelevance. And the numbers prove it. A 2024 SAP Emarsys Customer Loyalty Index found that 83 per cent of UAE consumers identify as loyal to specific brands – the highest globally. But loyalty here isn't just built on familiarity; it's built on connection. While larger companies are often slowed down by layers of global approval and cautious guidelines, local players have the agility and freedom to lead with personality. Brands that clearly express what they stand for – and do so with courage – are winning hearts. In fact, 73 per cent of GCC luxury consumers say they want brands to better reflect the society they live in, signalling a growing appetite for cultural relevance and storytelling with soul. PR without a POV Is useless Having a point of view isn't about being provocative for the sake of headlines. It's about clarity in your values. The Middle East is no stranger to change – new markets, new voices, new movements. If your brand doesn't have an opinion on where it fits into that change, it'll get left behind. The difference between a campaign that gets noticed and one that makes real impact? A clear, consistent, unapologetic point of view. Across the globe, we've seen brands build loyalty on belief systems, not just logos. But closer to home, this shift is picking up pace. Take Joe & The Juice UAE. In a sea of safe, neutral competitors, they've created a brand that is anything but beige. Their bold pink branding, tongue-in-cheek tone of voice, and culturally relevant campaigns make them feel like that cool, in-the-know friend. They're not trying to speak to everyone – and that's exactly why they connect. Their in-store banners, like 'Don't waste vibes' feel as if they were made for Instagram and real life. Their collabs? Never random. Always rooted in music, fashion, and culture. Even global giants are adapting. McDonald's UAE recently launched a campaign built around the idea that real relationships aren't about grand gestures. They're built in the small, everyday moments. A quiet meal, a detour for fries, or the familiarity of a simple order. It struck a chord because it was grounded in emotional truth, not marketing fluff. And it reminded us that a strong POV doesn't have to be loud, it just has to be real. Stronger opinions might lose you a few followers. But they'll win you fans. And that's the whole point. In the world of personal branding, we're seeing this too. Take Nour from Love Is Blind Habibi. Her stance? She doesn't do coffee dates. She expects princess treatment. Whether you agree or not is beside the point –the boldness of her perspective made her instantly memorable. And in the world of branding, memorability is the game. This shift also opens the door for smaller, homegrown brands. While larger companies are often slowed down by layers of global approval and cautious guidelines, local players have the agility and freedom to lead with personality. They can say what they really think, react quickly, and own their narrative without waiting for permission. This is about strategy, not ego In a region where every sector is getting more competitive from F&B to fintech – your communications aren't just a reflection of your brand; they are the brand. PR without a point of view is like a beautifully designed billboard no one looks at. It might check the boxes, but it doesn't move the needle. The brands that will lead the next era of growth in the Middle East are the ones who dare to say something and stand by it. It's time to be braver. To stop worrying about pleasing everyone and start speaking directly to the people who matter. Because in 2025, brand loyalty isn't built on perfection. It's built on personality. Stronger opinions might lose you a few followers. But they'll win you fans. And that's the whole point. By Lara Geadah, Founder and CEO of Cameo Communications.
