Latest news with #MediaNetworkoftheYear
Cision Canada
2 days ago
- Business
- Cision Canada
OMD TOPS GLOBAL MEDIA AGENCY RANKING
NEW YORK, July 14, 2025 /CNW/ -- In a new report by leading independent and international research company COMvergence, Omnicom Media Group Agency OMD has once again been ranked the number one global media agency based on annual billings. This marks the seventh time OMD has topped the ranking since COMvergence published its first global billings report in 2018. Released last week, the 2024 Global & Regional Billings Rankings & Market Shares report shows OMD with worldwide billings of approximately $26.3 billion, outperforming its nearest competitor by $1.7 billion; and a YoY growth rate of 8.6%, representing both the best rate of growth among the five largest agency networks as well as the largest net billings increase among all 20 networks included in the ranking, with approximately $2.1 billion added in 2024. Commenting on the agency's performance, OMD CEO George Manas said, "These results reflect OMD's ongoing transformation as we've redefined the role that we play in advancing our clients' business ambitions. Powered by OMG's Agency as a Platform model, we've evolved the OMD proposition from service provider to media partner to marketing collaborator, working with our clients to co-create next gen solutions that unlock growth today and secure lasting competitive advantage." At the regional level, OMD is ranked #1 in EMEA with billings of approximately $10.5 billion (+8.9% YOY) and North America with billings of $11 billion (+8.1% YOY). The network also tops more than a dozen country charts, including Australia, Canada, Denmark, Hong Kong, New Zealand, and the US. The COMvergence ranking is the latest in a series of superlative outcomes for OMD in 2024, including taking its third Media Network of the Year title in four years at the 2025 Cannes Lions, and sustaining a new business winning streak that included Gap Inc, Michelin, Turkish Airlines, AliExpress and MSC Cruises. OMD, an Omnicom Media Group agency, is the world's largest media network, with more than 12,000 people working in over 100 countries. At OMD, We Create What's Next —delivering transformative media solutions that drive growth, build meaningful connections, and redefine what is possible for our clients. Named the best-performing global media network overall by RECMA and Media Network of the Year at the 2025 Cannes Festival of Media, OMD leads the industry in innovation, creativity, and cultural relevance. With bold ideas and measurable results, we empower brands to shape the future and make an impact in an ever-evolving world. Learn more at
Cision Canada
24-06-2025
- Business
- Cision Canada
OMNICOM MEDIA GROUP WRAPS CANNES AS THE MOST AWARDED AND INNOVATIVE MEDIA HOLD CO WITH 83 LIONS AND EIGHT GAME-CHANGING PARTNERSHIPS
OMG Agency OMD Is Named Media Network of the Year; PHD Takes Third Place Group revealed collaborations with networks, platforms, and retail partners that will unlock the power of live content, conversations, and commerce to drive brand growth NEW YORK, June 24, 2025 /CNW/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) wrapped the 2025 Cannes Lions International Festival of Creativity as the most honored media holding company, topping the leaderboard among its peers with a total of 83 Lions, including 15 golds and two Grand Prixes. Two OMG agencies - OMD and PHD - took the #1 and #3 slots on the scoreboard for the coveted Media Network of the Year honors, marking the fourth time since 2021 that an OMG agency has been named Media Network of the Year; while OMG also dominated the daily headlines coming out of the annual international event with its daily news series revealing first-mover partnerships that will advance outcomes across live media channels. OMD Wins Media Network of the Year For the third time since 2022, OMD was named Media Network of the Year, winning more Media Lions and earning a place on more shortlists than any other agency. Sister agency and 2020-2021 Media Network of the Year PHD claimed the #3 slot. "Winning Media Network of the Year is always an honor – but even more so in a marketplace where media excellence also means data, CRM, content, creator, experience and commerce excellence," said OMD CEO George Manas. "This recognition tells our clients and our people that OMD is living up to the promise of We Create What's Next by reimaging and redefining the role of media as force for business growth." Preferred Partnerships Unlock the Power of Live Beyond seeing its agencies collect awards, OMG collected daily headlines during the 2025 Cannes festival. Over the course of a four-day news series, OMG revealed eight first-mover partnerships with leading networks, platforms and retailers enabling solution that will help Omnicom clients unlock the power of live content, conversations and commerce to drive brand growth, including: programmatic bidding on high attention moments during live sports on Disney and Sky Sports; accessing Walmart audiences to connect influencers to customer purchases on Walmart's commerce and livestream platforms; leveraging Amazon Live and Thursday Night Football signals in Amazon Marketing Cloud to reveal path-to-purchase and lifetime customer value; solutions with Meta that enhance influencer discovery and boost the power of a creator's live content; partnering with X to enable brands to tap into trending topics in real time; a first-mover capability with PayPal that enables inventory curation based on PayPal transactions; and a collaboration with Google that will allow brands to activate all-live strategies across YouTube livestreams. High-Performance Culture Powers Success Summing up the takeaway from OMG's week of award recognition and announcements, CEO Florian Adamski said, "OMG's success at Cannes or any of the leading international award shows, as well as our performance on industry indexes like the Effie Index and the Forrester Wave, is the result of a singular focus on meeting an agency's core responsibility to clients: creating the best possible consumer response. We've built a high-performance culture where creativity fuels innovation - and Cannes 2025 was a fantastic showcase for how that dynamic creates leading business outcomes for our clients. That's what matters - everything else is just noise." About Omnicom Media Group Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.
Arab News
11-04-2025
- Business
- Arab News
Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025
Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, announced its annual winners at an awards ceremony on Wednesday in Dubai. WPP-owned VML was crowned Network of the Year followed by BBDO Worldwide and McCann Worldgroup. Omnicom-owned Hearts & Science was awarded Media Network of the Year followed by other Omnicom agencies OMD and PHD in second and third. Other special awards included MENA Agency of the Year, which went to creative firm Impact BBDO Dubai followed by FP7 McCann Dubai and BigTime Creative Shop Riyadh. The latter was also named Independent Agency of the Year. Serviceplan Middle East in Dubai and Abdullah & Shokri in Cairo ranked second and third respectively. Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. Some of the winning campaigns included 'Birthmark Stories' for HungerStation by VML; '5 vs 5' for Riyadh Season by BigTime Creative Shop; and 'The Second Release' for Billboard magazine by SRMG Labs. 'This year, we've seen a compelling shift towards content that not only engages and entertains but also effectively drives business results,' Marian Brannelly, Lions' global director of awards, told Arab News. New sub-categories such as Use of Humor received 3 percent of all entries while the creator-focused categories within the Social & Influencer category received 14 percent of all entries. Brannelly said that 'humor played a big role' this year, 'tackling even sensitive topics and giving campaigns a fresh and relatable feel.' She added: 'It's also commendable to see work that not only evokes emotions but also clearly communicates the brand's message and product value through compelling storytelling. 'Balancing purpose with commercial impact is crucial, and this year's winners have showcased how to do it.'
