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Time of India

Lava redefines smart choices with ‘Brand Ki Nahi, Brain Ki Suno'

Lava has launched a new campaign, " Brand Ki Nahi, Brain Ki Suno ," to encourage informed decision-making in the smartphone market, featuring actors Gagan Arora , Gopal Dutt , and Keshav Sadhna . The campaign promotes Lava's Storm Play 5G smartphone and available on Amazon, highlighting its features like the MediaTek Dimensity 7050 processor, 120Hz refresh rate, 50MP Sony sensor, and clean Android 15 experience. The campaign and smartphone aim to resonate with consumers who value logic and instinct over brand influence. The campaign uses humor and a fresh narrative style to connect with today's discerning consumer. It reflects a mindset that prioritizes informed choices in a crowded smartphone market. Featuring Gagan Arora, Gopal Dutt, and Keshav Sadhna, the campaign is designed to appeal to a broad audience. It aligns with the positioning of the recently launched Storm Play 5G. Lava's latest smartphone, under the Storm series, is priced at ₹9,999 and available on Amazon. The phone boasts several key features. These include the world's first MediaTek Dimensity 7050 processor, 120Hz refresh rate, and a 50MP Sony sensor. It also offers a clean Android 15 experience. " Brand Ki Nahi , Brain Ki Suno" is a creative take on making informed, logic-first choices. In many ways, the campaign and the smartphone mirror each other. They are unpretentious and quietly confident. They are built for those who lead with instinct, not influence. Watch the video here: