Latest news with #Medialinks
Zawya
03-07-2025
- Business
- Zawya
Dubai-born easy app awards full digital mandate to Medialinks for bold UAE launch
Dubai, UAE – easy app is a next-generation delivery platform founded by a collective of entrepreneurs based in the UAE. The mandate spans the full digital spectrum: strategy, paid media, mobile growth, performance marketing, social, content, influencer management, and analytics. This isn't just another app launch. easy app is entering a saturated market, and doing it on its own terms: minimum markups, optimized delivery, and a platform designed to put both the customer and the business partner first. 'We didn't want an agency. We wanted a partner who could move like a startup and think like a boardroom,' said Farah H, one of easy app's co-founders. 'Medialinks is that partner.' With launch campaigns already underway, easy App will go live in the coming weeks with an aggressive media rollout, hyper-local businesses partnerships, and a loyalty model that redefines user retention in the category. 'We love working with UAE born brands and this is the kind of mandate we were built for,' said Zeeshan Sajid Amin, CEO of Medialinks. 'easy App has the product. We're building the muscle around it, performance, presence, and pressure-tested scale.' The partnership signals a new wave of digital ambition in the UAE's startup ecosystem, and marks a defining moment in Medialinks' journey as the region's fastest-growing digital growth partner. Set to launch in the coming weeks, easy App is positioning itself as a fresh competitor to the region's current delivery giants. The UAE born app promises a more transparent and rewarding experience for customers and business partners alike.
Campaign ME
02-07-2025
- Business
- Campaign ME
Easy App appoints Medialinks for full digital launch
MediaLinks has been appointed with the launch of Dubai-based brand easy app. In this collaboration, Medialinks will lead strategy, performance, media, and creative for the app. 'We didn't want an agency. We wanted a partner who could move like a startup and think like a boardroom,' said Farah H, one of easy app's co-founders. 'Medialinks is that partner.' easy app is a next-generation delivery platform which spans the full digital spectrum: strategy, paid media, mobile growth, performance marketing, social, content, influencer management, and analytics. The app aims to have a transparent and customer oriented approach. 'We love working with UAE born brands and this is the kind of mandate we were built for,' said Zeeshan Sajid Amin, CEO of Medialinks. 'easy App has the product. We're building the muscle around it, performance, presence, and pressure-tested scale.' With launch campaigns already underway, and the app will go live in the coming weeks with an aggressive media rollout, hyper-local businesses partnerships, and a loyalty model that prioritises user retention.
Campaign ME
05-05-2025
- Business
- Campaign ME
Medialinks partners with Samsonite to accelerate digital growth in Saudi Arabia
Medialinks, a Dubai-based performance marketing agency, has partnered with global luggage brand Samsonite to spearhead their digital performance campaigns in Saudi Arabia. Zeeshan Sajid Amin, Founder C Head of Growth at Medialinks, commented, 'We are excited to collaborate with Samsonite to drive their digital growth in Saudi Arabia. Our data-driven approach and deep understanding of the regional market will be instrumental in achieving their ambitious goals.' Khimji, a Saudi partner, will also join in this collaboration, assisting with on-ground activations. This collaboration aims to enhance the two brands, Samsonite and American Tourister's, online presence and e-commerce reach within the Kingdom. Alina Hassan – E-commerce Manager at Samsonite, will work closely with the Medialinks team to ensure alignment and execution of strategic digital initiatives. Together, they aim to drive measurable results, optimise customer engagement, and strengthen sales volumes. Hassan commented, 'Saudi Arabia is a priority market for us, and we're thrilled to have Medialinks as our performance partner. Their local expertise and focus on outcomes are exactly what we need to scale our digital presence while delivering value to our customers.' The Saudi Arabian luggage market is experiencing significant growth, with the suitcase and briefcase segment projected to reach USD 734.1 million by 2028, growing at a CAGR of 5.9 per cent from 2022 to 2028. This growth is driven by increased travel and tourism, evolving consumer preferences for premium and durable luggage, and a robust rise in e-commerce activity. This partnership highlights the growing importance of performance marketing in capturing the attention of digitally engaged consumers and tapping into the Kingdom's booming travel and lifestyle sector.
Campaign ME
27-01-2025
- Business
- Campaign ME
Medialinks to highlight MENA's mobile app growth strategies at Affiliate World Dubai 2025
Founder of Medialinks, Zeeshan Sajid Amin Exploring the intersection of affiliate marketing, mobile app innovation, and ad tech at Dubai's premier affiliate marketing event, Medialinks, the leading mobile app user acquisition agency in the MENA region, is set to take the stage at Affiliate World Dubai 2025, happening at the Dubai World Trade Centre on February 25-26, 2025. As the MENA region continues to experience exponential growth in mobile app usage and digital advertising, Medialinks will present cutting-edge strategies to help advertisers, app developers, and brands maximise their user acquisition efforts.
