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Mediawatch: Ministers' 'Helpful' Handouts Go Multimedia
Mediawatch: Ministers' 'Helpful' Handouts Go Multimedia

Scoop

time4 days ago

  • Politics
  • Scoop

Mediawatch: Ministers' 'Helpful' Handouts Go Multimedia

, Mediawatch Presenter "Dear Prime Minister: the rise in crime and antisocial behaviour since COVID 19 struck is stark and confronting. We ask that you please take urgent action to support recovery and retain our reputation as a safe city and country." That was the message of a full-page ad in the Weekend Herald placed by groups representing Auckland businesses, accusing the government of failing to act on past promises. It was almost identical to a similar plea to a previous PM four years ago. The following day the current PM was the target of another open letter advert in the Sunday papers. This one - placed by electricity retailers, users and Consumer NZ - called on him to fix "a broken energy sector". That campaign also featured on TVNZ's Q+A show the same day, and in a front-page New Zealand Herald story the next day, the Minister of Energy - the aptly named Simon Watts - acknowledged our electricity market was "not functioning as well as it should". But it's not the first time that he's been singled out by a lobbying campaign in public. In June, pro-electrification group Rewiring NZ deployed AI animation to turn him into a superhero in ads that urged the public to make it an election issue - and it used a billboard near the Beehive to make sure that he didn't miss it. TVNZ's Q+A said lobby groups like Federated Farmers and the Sensible Sentencing Trust had used the same spot for the same reason in other campaigns. But do ministers targeted by these ads even notice them? "Yes, I do. On the way to the airport, out of Parliament and down onto the quays there - it's pretty hard to not to," National's Chris Bishop told TVNZ's Whena Owen. But are campaigns singling out individual politicians in public really effective? Most ministers are also lobbied behind the scenes by the same special interest groups. Being hectored publicly as well could make them more inclined to dig in rather than give in. "Lobby groups have always taken out ads in newspapers. Now they're moving it to digital billboards which can be up longer and can be cheaper," said Dr Claire Robinson, the author of Promises, Promises: 80 years of Wooing New Zealand Voters. "They can be located at traffic lights where ministerial cars have to stop. It's probably a really good way of getting something under the nose of a cabinet minister who may not open the newspaper anymore in the morning to see it there." "If you want to lobby a minister now you've got not only print, radio and TV - and you've got your own channels, social media and even LinkedIn posts. There's a complete industry in being able to disseminate your messages, hoping that one of them is going to get through," Dr Robinson told Mediawatch. Politicians going multimedia Politicians aren't shy about getting their own messages out to the media either - and have specialised staff to do it. Journalists' email inboxes are clogged with media statements from ministers and MPs hoping that their comments will make it into the media's coverage. And now they are going multimedia too. Last weekend reporters got video of the US Secretary of State Marco Rubio greeting Winston Peters, along with a media statement, after an ASEAN Foreign Ministers' Meeting in Malaysia, which was attended by Peters. NZ First posted that footage on Facebook on the day of the meeting - and then there was another version last Tuesday featuring Peters looking statesmanlike, with a TikTok-type soundtrack added. The same day the streaming show Herald Now ran the Rubio footage during an interview with Peters. Should media be wary of airing images hand-picked by ministers' staff? "Yes, because by using it they're essentially using party generated pictures and feeding the beast - and exacerbating the rule-breaking of political parties," Dr Robinson told Mediawatch. "Anything that is generated through party social media channels really needs to be stopped at the door. "But at the same time the media loses all perspective when a PM or foreign minister meets a US president or Secretary of State. In 2014, photos of John Key playing golf with Obama were splashed across the newspapers . . . and nobody asked who took the photos back then." MPs offering mp3s Recently reporters have also received sound bites from ministers along with standard media statements. Last week, Associate Minister of Justice Nicole McKee announced anti-money laundering law changes to make managing property easier through family trusts. The release included a minute-long MP3 clip of her reading out some of the key points - and 'video on request'. In June her office also sent three separate sound bites about the 'Three Strikes' law coming into force. Why send selected comments rather than allow reporters to record their own in a media conference in the usual way? "Quite often we'll put out a media release, then we get all the phone calls looking for a grab. Why not give a grab ourselves?" McKee told Mediawatch. RNZ's reporters in the press gallery in Parliament told Mediawatch they wouldn't use audio supplied under those circumstances. "I believe it has been picked up by a couple of radio stations but I haven't actually tracked it myself." ACT leader David Seymour has spoken about bypassing the media because they "abuse their power to edit" and refused to allow ACT's ministers to appear on RNZ's Morning Report. He's even appealed for funds from ACT supporters to fund his own online media channels. Is McKee supplying audio comments as a substitute for interviews or media conferences at which she could be challenged or questioned by reporters? "That's not the reason. It's actually realising that our media are quite stretched - for time and for people," McKee told Mediawatch. On that issue of the family trusts and anti-money laundering laws, McKee was interviewed by RNZ news after sending out the statement and audio. "I've always made myself available to the media. Should they want a sound grab directly, I'm happy to give it. We just thought that this would help the media, especially if they do have those tight deadlines. And of course some have less staff now." "It doesn't take me long to add a couple of 10-second sound bites to the media releases we put out. And of course if it is being picked up then it is useful to some. So we'll continue to do it." McKee says she hasn't tracked which media outlets have used the supplied audio. Another minister handing out sound bites with media statements lately is Associate Minister of Transport James Meager. "Now is the perfect time to look ahead toward building a resilient maritime economy for future generations," he said in mid-June, announcing pumped-up investment in navigation services for shipping. One week later, Meager sent out three more sound bites, about a funding boost for lifesaving. Meager credits his press secretary, former Newstalk ZB journalist Blake Benny. "He came to me with the idea that if we include some audio grabs with our press releases, it makes the job of producers and radio reporters so much easier," Meager told Mediawatch. If so, it might mean not having to answer questions about contestable claims made in statements - or confront contradictions? "There's always the option for journalists who want to ring up and press on some of the details in those press releases. I'm always happy to take interviews. The only time I decline would be if it's outside my portfolio or if I literally can't do them." Few ministers ever issue statements on matters outside their portfolio - and Meager declined to say which outlets had broadcast his recorded statements. More to come? Before he became an MP, he set up an online archive of political ads - - with partner Dr Ashley Murchison, an expert who wrote a PhD about responses to political ads. Some of Nicole McKee's recent media statements said video was available on request as well. Meager doesn't offer that - yet. "But if we had the resources and that made people's lives easier then it might be something that we look into. I used to work as a press secretary and I think I wish I'd been smart enough to think of this six years ago," he told Mediawatch. But he says he and other ministers will be offering the media more multimedia stuff in future. "I'm doing a couple (of soundbites) this weekend for a couple of announcements we're making in the top of the South so hopefully they'll be picked up. In the weekend when staffing levels are lower, that might be a little bit helpful too." Exploiting a week spot "Political parties have always used new technology to try and get their messages across - even going back to Michael Joseph Savage in 1938 when he used film, which was a new technology back then," Dr Claire Robinson told Mediawatch. "I think that the politicians hope that the time-poor media will just insert (the content) into coverage. But there's something deeper going on here because they're exploiting the whopping decline in journalism employment," said Dr Robinson, who is also the current chief of Toi Mai / the Workforce Development Council, which published a development plan for journalism in 2024. "That decline is because of government-enabled inaction or policies that have seen that advertising money that used to sustain news media organisations go offshore. In the old days (they) would have more scrutiny and political parties are now exploiting that gap and creating their own media." Bending the rules for funding the ads In a recent piece for The Post, Dr Robinson said the public pays for political parties' digital media messaging - but shouldn't be paying for some of it. "The rules are really clear. You can only electioneer using public funds in the three months prior to an election campaign. The rest of the time parties are enabled to create information, but not to electioneer with social media," Dr Robinson told Mediawatch. She says the NZ First party publishing footage of Winston Peters in Malaysia as foreign minister on social media is an example of the problem. "It has their party logo and is using Peters' role in his capacity as Minister of Foreign Affairs for party purposes. It doesn't say 'Vote for NZ First' but the boundaries are blurred. It is really saying our leader is a great leader because he can create amazing relationships with people."

Mediawatch: Pandemic Probe Media Focus Flipped To Politicians
Mediawatch: Pandemic Probe Media Focus Flipped To Politicians

Scoop

time13-07-2025

  • Health
  • Scoop

Mediawatch: Pandemic Probe Media Focus Flipped To Politicians

, Mediawatch Presenter "It's the big one. The inquiry into the Covid response kicks off this morning. It looks at lockdowns. It looks at all of the things you hated most," Ryan Bridge told viewers of NZME's streaming show Herald Now last Monday morning. But the public hearings which ran all week turned out not to be such a 'big one' for the media. "I saw the Covid inquiry in the news this morning and I just thought: how long does this have to go on for?" an exasperated Lara Greaves - an associate professor in politics - told Bridge later in the same show. She's not the only one who feels that way. But the hearings were barely in the news after they got under way on Monday. On Tuesday the inquiry was well down the running order in morning and evening news shows, long after coverage of the mushroom poisoning trial in Australia. On Wednesday the possibility of moa being regenerated with the backing of Sir Peter Jackson was a bigger story for most outlets. There was a little more coverage on Thursday when anti-vaccine and anti-lockdown groups appeared, ahead of anti-conspiracy theory group FACT and immunologist Professor Graeme LeGros later on. But by the time they wrapped up on Friday the hearings had virtually vanished from bulletins. And what was said over the five days generated less coverage than questions about whether politicians would appear at hearings in future. As for "the things you hated most" - people hated different things. Asthmatic Annie Collins told the inquiry on the first day she thought lockdowns worked and saved lives, and vaccine misinformation online was the real problem. "I think that was a major flaw in our system. All those social media streams should have been blocked. They were disgusting and they were basically lies," she said. Shutting down social media channels was out of scope for this inquiry, but the chairman Grant Illingworth KC told Ryan Bridge on Monday the big decisions made at the time were certainly not. Putting the heat on the decision-makers When the Herald Now host pressed the chairman about getting the big political decision-makers in front of the inquiry he said they would be invited to come and give evidence at a second set of hearings next month. When asked if former PM Jacinda Ardern would be one of them, Illingworth replied: "There are issues in relation to our powers when people are out of the country. If she's in the country, we will consider her position." He would not reveal details of specific communications, but he did say "those things are being worked through" and that "we will be fair, open and transparent at the appropriate time." That response was misinterpreted by many in the media as meaning Jacinda Ardern had been asked to attend - and either had not yet responded or that the chair would not say if she had or not. RNZ amended its reporting to make it clear the Commission said no decision had yet been made about who would appear at the August hearings. But Ryan Bridge continued to press for Ardern's appearance on Herald Now and Newstalk ZB. David Seymour - appearing as the acting PM - told Ryan Bridge the former PM should front up to answer questions about "the most significant political and economic event of this century so far." But Seymour was also at pains to point out that the inquiry is independent, and would make its own decision. That was the reason Labour leader Chris Hipkins - health minister during the period covered by the inquiry - gave on Morning Report the next day for not giving a view on Ardern's attendance. Hipkins also dodged a question about whether he'd discussed the issue with Jacinda Ardern herself. On Herald Now on Tuesday, Chris Hipkins confirmed he was cooperating with the inquiry, but equivocated on whether he himself would appear before it in August. He also made it clear he really didn't fancy what he thought had become a political process. "The terms of reference specifically exclude decisions made when New Zealand First were part of the government. So I think that the terms of reference have been deliberately constructed to achieve a particular outcome, particularly around providing a platform for those who have conspiracy theorists' views," he said. NZ First demanded the inquiry when forming the coalition government in 2023. The party even invoked 'agree to disagree' provisions in that agreement when National persisted with the first Royal Commission the Labour government had already launched. The second phase opened this week with new commissioners and expanded terms of reference, which meant that fringe voices opposed to the vaccine mandates, and in some cases the vaccine itself, would be heard this time and heard but not cross examined. "It seems to have been specifically written into the terms of reference that they get maximum airtime," Hipkins told Herald Now, adding that some of those given a platform had inspired the occupation of Parliament in 2022, where platforms for gallows were built - including one with his own name on it. One of the groups that prompted the occupation was the anti-vaccine, anti-lockdown group Voices for Freedom. The group's Facebook page was taken offline in 2021 for what the platform said was "misinformation that could cause physical harm." "You seriously expect the people of New Zealand to accept that deaths being reported internationally (in 2020) were not genuinely from Covid?" Grant Illingworth KC asked them on Thursday. "We're not disputing that there were deaths. We're simply saying that it gets very complex, especially when people are being funded in order to tick a box to say that a death was caused by Covid," VFF co-founder Claire Deeks replied. Voices for Freedom is also promoting a Face the Music campaign pressing the inquiry's commissioners to summon Jacinda Ardern and others and "hold them accountable for their COVID abuse." Their online petition depicts Jacinda Ardern, Chris Hipkins, Sir Ashley Bloomfield all shoulder-to-shoulder in a courtroom dock. It's not exactly in tune with the evidence-gathering and non-adversarial approach of this Royal Commission's mandate. But others in the media weighed in behind the idea. "It is actually bizarre that we are having a Covid inquiry without Dame Jacinda's participation. She owes it to Kiwis to front up," Stuff's 'good news' correspondent Patrick Gower declared on Wednesday. That was triggered by Sir Ian Taylor's open letter to Jacinda Ardern last weekend - also published by Stuff - accusing Ardern of turning her back on the nation of five million for "a waka for one." But the same day The Post had reported a spokesperson for Dame Jacinda Ardern said she would provide evidence to the Covid-19 inquiry if asked - and "discussions were ongoing about the best way for it to occur." "Fact: Ardern has agreed to give evidence to phase two of the Royal Commission of Inquiry into the Government's response to Covid-19," The Herald's Fran O'Sullivan stated bluntly this weekend. "There is room to examine all of this dispassionately - not try to (figuratively) hang her again as the more deranged attempted when they wheeled out their noose on Parliament's grounds." For all the urging in the media, the story has actually been the same since March when the inquiry issued a minute, making it clear it could not take a legalistic or adversarial approach. "The commissioners expect that individuals will be prepared to attend interviews with them and or officers of the inquiry on a voluntary basis," the minute stated, regarding interviews with decision makers. "The interviews may be conducted online or in person, recorded and may be transcribed for the public record." In the end opinions about a point that was mostly moot overshadowed the coverage of what the commissioners were actually told in five days of public, livestreamed hearings.

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